Lawrence A. Kreiser Jr.'s Books

Marketing the Blue and Gray

Newspaper Advertising and the American Civil War

By: Lawrence A. Kreiser, Jr.

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Marketing the Blue and Gray

Newspaper Advertising and the American Civil War

By: Lawrence A. Kreiser, Jr.

Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.

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Page Count

285

Publisher

LSU Press

Published Date

ISBN 10

0807171573

ISBN 13

9780807171578

The Civil War and Reconstruction

By: Lawrence A. Kreiser Jr.

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The Civil War and Reconstruction

By: Lawrence A. Kreiser Jr.

The Civil War tore America apart. The ensuing era of Reconstruction sewed it back together. In this vivid look at the popular culture of the era, Browne and Kreiser examine how Americans coped with the trials and tribulations of this cataclysmic period. Narrative essays examine the lives of everyday Americans—young and old, Northern and Southern, soldier and civilian—along with the major traditions and trends in every facet of the time's popular culture. Dime novels, illustrated newspapers, iceboxes, patriotic hymns and rebel rhythms, minstrel shows, and professional baseball teams were just some of the cultural phenomena that thrived during this period. Readers will benefit from the chapter bibliographies, a timeline, a cost comparison, and suggestions for further reading. This latest addition to Greenwood's ^IAmerican Popular Culture Through History^R series is an invaluable contribution to the study of American popular culture.

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Page Count

238

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313095183

ISBN 13

9780313095184

Defeating Lee

A History of the Second Corps, Army of the Potomac

By: Lawrence A. Kreiser

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Defeating Lee

A History of the Second Corps, Army of the Potomac

By: Lawrence A. Kreiser

“Kreiser breathes new life into this most important of Union Army units. . . . A remarkably well-written and superbly researched account.” —David E. Long, author of The Jewel of Liberty: Abraham Lincoln’s Re-election and the End of Slavery Fair Oaks, the Seven Days, Antietam, Fredericksburg, Gettysburg, Cold Harbor, Petersburg—the list of significant battles fought by the Second Corps, Army of the Potomac, is a long and distinguished one. This absorbing history of the Second Corps follows the unit’s creation and rise to prominence, the battles that earned it a reputation for hard fighting, and the legacy its veterans sought to maintain in the years after the Civil War. More than an account of battles, Defeating Lee gets to the heart of what motivated these men, why they fought so hard, and how they sustained a spirited defense of cause and country long after the guns had fallen silent. “[An] excellent contribution to Civil War history shelves.” —Midwest Book Review “Lawrence Kreiser tells the Second Corps’ story with verve and attention to personal as well as bureaucratic details.” —Civil War Librarian

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Page Count

413

Publisher

Indiana University Press

Published Date

ISBN 10

0253001706

ISBN 13

9780253001702

Defeating Lee

A History of the Second Corps, Army of the Potomac

By: Lawrence A. Kreiser

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Defeating Lee

A History of the Second Corps, Army of the Potomac

By: Lawrence A. Kreiser

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413

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Indiana University Press

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ISBN 10

0253001706

ISBN 13

9780253001702

The Civil War and Reconstruction

By: Lawrence A. Kreiser Jr.

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The Civil War and Reconstruction

By: Lawrence A. Kreiser Jr.

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238

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Bloomsbury Publishing USA

Published Date

ISBN 10

0313095183

ISBN 13

9780313095184

Marketing the Blue and Gray

Newspaper Advertising and the American Civil War

By: Lawrence A. Kreiser, Jr.

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Marketing the Blue and Gray

Newspaper Advertising and the American Civil War

By: Lawrence A. Kreiser, Jr.

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285

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LSU Press

Published Date

ISBN 10

0807171573

ISBN 13

9780807171578

Quantrell's Raid on Lawrence

By: Lawrence D. Bailey

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Quantrell's Raid on Lawrence

By: Lawrence D. Bailey

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

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Publisher

Andesite Press

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ISBN 10

1375855689

ISBN 13

9781375855686

Book's by Lawrence A. Kreiser Jr.

Marketing the Blue and Gray

Marketing the Blue and Gray

The Civil War and Reconstruction

The Civil War and Reconstruction

Defeating Lee

Defeating Lee

Defeating Lee

Defeating Lee

The Civil War and Reconstruction

The Civil War and Reconstruction

Marketing the Blue and Gray

Marketing the Blue and Gray

Quantrell's Raid on Lawrence

Quantrell's Raid on Lawrence

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