Laurent Flores's Books

Marketing Management

A Value-Creation Process

By: Alain Jolibert,Hans Mühlbacher,Laurent Flores,Pierre-Louis Dubois

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Marketing Management

A Value-Creation Process

By: Alain Jolibert,Hans Mühlbacher,Laurent Flores,Pierre-Louis Dubois

Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.

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Page Count

464

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

0230363679

ISBN 13

9780230363670

The Motions Beneath

Indigenous Migrants on the Urban Frontier of New Spain

By: Laurent Corbeil

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The Motions Beneath

Indigenous Migrants on the Urban Frontier of New Spain

By: Laurent Corbeil

As Mexico entered the last decade of the sixteenth century, immigration became an important phenomenon in the mining town of San Luis Potosí. New silver mines sparked the need for labor in a region previously lacking a settled population. Drawn by new jobs, thousands of men, women, and children poured into the valley between 1591 and 1630, coming from more than 130 communities across northern Mesoamerica. The Motions Beneath is a social history of the encounter of these thousands of indigenous peoples representing ten linguistic groups. Using baptism and marriage records, Laurent Corbeil creates a demographic image of the town’s population. He studies two generations of highly mobile individuals, revealing their agency and subjectivity when facing colonial structures of exploitation on a daily basis. Corbeil’s study depicts the variety of paths on which indigenous peoples migrated north to build this diverse urban society. Breaking new ground by bridging stories of migration, labor relations, sexuality, legal culture, and identity construction, Corbeil challenges the assumption that urban indigenous communities were organized along ethnic lines. He posits instead that indigenous peoples developed extensive networks and organized themselves according to labor, trade, and social connections.

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Page Count

289

Publisher

University of Arizona Press

Published Date

ISBN 10

0816539057

ISBN 13

9780816539055

Cataclysms

An Environmental History of Humanity

By: Laurent Testot

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Cataclysms

An Environmental History of Humanity

By: Laurent Testot

Humanity is by many measures the biggest success story in the animal kingdom; but what are the costs of this triumph? Over its three million years of existence, the human species has continuously modified nature and drained its resources. In Cataclysms, Laurent Testot provides the full tally, offering a comprehensive environmental history of humanity’s unmatched and perhaps irreversible influence on the world. Testot explores the interconnected histories of human evolution and planetary deterioration, arguing that our development from naked apes to Homo sapiens has entailed wide-scale environmental harm. Testot makes the case that humans have usually been catastrophic for the planet, “hyperpredators” responsible for mass extinctions, deforestation, global warming, ocean acidification, and unchecked pollution, as well as the slaughter of our own species. Organized chronologically around seven technological revolutions, Cataclysms unspools the intertwined saga of humanity and our environment, from our shy beginnings in Africa to today’s domination of the planet, revealing how we have blown past any limits along the way—whether by exploding our own population numbers, domesticating countless other species, or harnessing energy from fossils. Testot’s book, while sweeping, is light and approachable, telling the stories—sometimes rambunctious, sometimes appalling—of how a glorified monkey transformed its own environment beyond all recognition. In order to begin reversing our environmental disaster, we must have a better understanding of our own past and the incalculable environmental costs incurred at every stage of human innovation. Cataclysms offers that understanding and the hope that we can now begin to reform our relationship to the Earth.

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Page Count

471

Publisher

University of Chicago Press

Published Date

ISBN 10

022660926X

ISBN 13

9780226609263

New Therapeutic Strategies in Low-Grade Gliomas

By: Luc Taillandier,Laurent Capelle,Hugues Duffau

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New Therapeutic Strategies in Low-Grade Gliomas

By: Luc Taillandier,Laurent Capelle,Hugues Duffau

Low-grade glioma (LGG) is a brain infiltrative neoplasia, often invading cortical and subcortical functional structures. It affects young active patients, who usually present with seizures. This work gives insights into different therapeutic strategies that need to be considered for each patient, and the parameters that can help decision making.

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Page Count

118

Publisher

Nova Publishers

Published Date

ISBN 10

1600210643

ISBN 13

9781600210648

Pegasus

How a Spy in Your Pocket Threatens the End of Privacy, Dignity, and Democracy

By: Laurent Richard,Sandrine Rigaud

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Pegasus

How a Spy in Your Pocket Threatens the End of Privacy, Dignity, and Democracy

By: Laurent Richard,Sandrine Rigaud

Featuring an introduction by Rachel Maddow, Pegasus: How a Spy in Our Pocket Threatens the End of Privacy, Dignity, and Democracy is the behind-the-scenes story of one of the most sophisticated and invasive surveillance weapons ever created, used by governments around the world. Pegasus is widely regarded as the most effective and sought-after cyber-surveillance system on the market. The system’s creator, the NSO Group, a private corporation headquartered in Israel, is not shy about proclaiming its ability to thwart terrorists and criminals. “Thousands of people in Europe owe their lives to hundreds of our company employees,” NSO’s cofounder declared in 2019. This bold assertion may be true, at least in part, but it’s by no means the whole story. NSO’s Pegasus system has not been limited to catching bad guys. It’s also been used to spy on hundreds, and maybe thousands, of innocent people around the world: heads of state, diplomats, human rights defenders, political opponents, and journalists. This spyware is as insidious as it is invasive, capable of infecting a private cell phone without alerting the owner, and of doing its work in the background, in silence, virtually undetectable. Pegasus can track a person’s daily movement in real time, gain control of the device’s microphones and cameras at will, and capture all videos, photos, emails, texts, and passwords—encrypted or not. This data can be exfiltrated, stored on outside servers, and then leveraged to blackmail, intimidate, and silence the victims. Its full reach is not yet known. “If they’ve found a way to hack one iPhone,” says Edward Snowden, “they’ve found a way to hack all iPhones.” Pegasus is a look inside the monthslong worldwide investigation, triggered by a single spectacular leak of data, and a look at how an international consortium of reporters and editors revealed that cyber intrusion and cyber surveillance are happening with exponentially increasing frequency across the globe, at a scale that astounds. Meticulously reported and masterfully written, Pegasus shines a light on the lives that have been turned upside down by this unprecedented threat and exposes the chilling new ways authoritarian regimes are eroding key pillars of democracy: privacy, freedom of the press, and freedom of speech.

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Page Count

206

Publisher

Henry Holt and Company

Published Date

ISBN 10

1250858682

ISBN 13

9781250858689

Information Lives of the Poor

Fighting Poverty with Technology

By: Laurent Elder,Rohan Samarajiva,Alison Gillwald,Hernan Galperin

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Information Lives of the Poor

Fighting Poverty with Technology

By: Laurent Elder,Rohan Samarajiva,Alison Gillwald,Hernan Galperin

Information and communication have always opened opportunities for the poor to earn income, reduce isolation, and respond resiliently to emergencies. With mobile phone use exploding across the developing world, even marginalized communities are now benefiting from modern communication tools. This book explores the impacts of this unprecedented technological change. It looks at how the poor use information and communication technologies (ICTs). How they benefit from mobile devices, computers, and the Internet, and what insights can research provide to promote affordable access to ICTs, so that communities across the developing world can take advantage of the opportunities they offer.

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Page Count

107

Publisher

IDRC

Published Date

ISBN 10

1552505715

ISBN 13

9781552505717

History of Photography

A Bibliography of Books

By: Laurent Roosens,Luc Salu

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History of Photography

A Bibliography of Books

By: Laurent Roosens,Luc Salu

The fourth volume in a history of photography, this is a bibliography of books on the subject.

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Page Count

458

Publisher

A&C Black

Published Date

ISBN 10

0720123542

ISBN 13

9780720123548

How to Measure Digital Marketing

Metrics for Assessing Impact and Designing Success

By: L. Flores

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How to Measure Digital Marketing

Metrics for Assessing Impact and Designing Success

By: L. Flores

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

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Page Count

144

Publisher

Springer

Published Date

ISBN 10

113734069X

ISBN 13

9781137340696

Book's by Laurent Flores

Marketing Management

Marketing Management

The Motions Beneath

The Motions Beneath

Cataclysms

Cataclysms

New Therapeutic Strategies in Low-Grade Gliomas

New Therapeutic Strategies in Low-Grade Gliomas

Pegasus

Pegasus

Information Lives of the Poor

Information Lives of the Poor

History of Photography

History of Photography

How to Measure Digital Marketing

How to Measure Digital Marketing

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