Laurence Lehmann-Ortega's Books

Strategor - English version

All you need to know about strategy, from start-ups to multinationals

By: João Albino-Pimentel,Rodolphe Durand,Pierre Dussauge,Laurence Lehmann-Ortega

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Strategor - English version

All you need to know about strategy, from start-ups to multinationals

By: João Albino-Pimentel,Rodolphe Durand,Pierre Dussauge,Laurence Lehmann-Ortega

A comprehensive source on firm strategy, including business strategy, corporate strategy, and strategic management Building on 35 years of experience and nine French editions, STRATEGOR is more than a toolbox. It systematically links theory, research, and strategy practice, providing a comprehensive view of all aspects of firm strategy. STRATEGOR describes and analyzes the theories underpinning strategic thinking. Understanding these theories is essential for effectively and creatively formulating and implementing successful strategies. To better connect theory and practice, the book includes real-life examples and cases from various industries worldwide. STRATEGOR also addresses current changes in the business landscape, such as digital transformation, AI, globalization and deglobalization, sustainability and CSR. STRATEGOR'S + : CURRENT CONTENT: it incorporates major technological and societal changes that impact companies and their strategies. PRACTICAL ILLUSTRATIONS: it includes 50 real-life case studies and hundreds of examples that illustrate the concepts discussed. SUPPLEMENTARY MATERIAL: it provides detailed analyses of the case studies, available on dunod.com. STRATEGOR is the perfect strategy textbook for undergraduate, master and MBA students, participants

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Page Count

971

Publisher

Dunod

Published Date

ISBN 10

2100876864

ISBN 13

9782100876860

(Re)invent your business model

With the Odyssée 3.14 method

By: Laurence Lehmann-Ortega,Hélène Musikas,Jean- Marc Schoettl

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(Re)invent your business model

With the Odyssée 3.14 method

By: Laurence Lehmann-Ortega,Hélène Musikas,Jean- Marc Schoettl

As challenges evolve, businesses need to adapt their strategies accordingly: innovation must be intertwined with the sustainable development imperative. Instead of focusing solely on products, processes, or technologies, innovation should also encompass business models. How can a business be created or reinvented while ensuring it operates within planetary boundaries and contributes to fulfilling fundamental human needs? This book provides a fresh perspective on tackling this precise issue. By leveraging the 3 pillars of the business model, Odyssey 3.14 invites you to explore 14 directions to invent or reinvent your business model. The stakes are high: meeting present needs without compromising the ability of future generations to meet theirs. The book stands out not only for its original content but also for its innovative presentation. Each concept is showcased on a double-page spread, seamlessly blending theory with concrete examples, infographics, and photos. Whether you’re a business leader, entrepreneur, manager, or student, you’ll find in this book a stimulating innovation approach, from idea generation to concrete implementation. This second edition is enriched with new recent examples and features 50 real cases of business model invention or reinvention. Their aim is to ignite inspiration and prompt you to take action! So, are you ready for the Odyssey ahead?

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Page Count

232

Publisher

Dunod

Published Date

ISBN 10

2100838725

ISBN 13

9782100838721

(Re)invent your business model - 2e éd.

With the Odyssey 3.14 approach

By: Laurence Lehmann-Ortega,Hélène Musikas,Jean- Marc Schoettl

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(Re)invent your business model - 2e éd.

With the Odyssey 3.14 approach

By: Laurence Lehmann-Ortega,Hélène Musikas,Jean- Marc Schoettl

Innovation is the new business imperative. Every company, big or small, and regardless of its industry, is trying to find the magic formula for innovation. Odyssey 3.14 offers an original approach through invitation to a real journey that combines innovation and strategy. Starting with the 3 pillars that make up the business model, this approach recommends 14 directions to consider for inventing or reinventing the business model. Odyssey 3.14 is the result of over ten years of research, consulting and teaching by the three authors. They have thoroughly analysed over 80 companies that have successfully invented or reinvented their business models. This new edition is enriched with recent examples and offers 50 real cases of invention or reinvention of the business model. They aim to inspire you to take action!

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Page Count

228

Publisher

Dunod

Published Date

ISBN 10

2100872397

ISBN 13

9782100872398

Book's by Laurence Lehmann-Ortega

Strategor - English version

Strategor - English version

(Re)invent your business model

(Re)invent your business model

(Re)invent your business model - 2e éd.

(Re)invent your business model - 2e éd.

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