“Juul’s rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.”—The New York Times Book Review (Editors’ Choice) Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of the parent company of tobacco giant Philip Morris, he believed the e-cigarette had all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, Adam Bowen and James Monsees began working on a device meant to destroy Big Tobacco but ended up baking the cigarette industry’s DNA into their invention. Juul’s e-cigarette was so effective that it put the company on a collision course with Philip Morris, sparking one of the most explosive public health crises in recent memory. Award–winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Willard was desperate to acquire Juul, even as his team sounded alarms about the startup’s reliance on underage customers. Ultimately, Juul’s executives negotiated a deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers, and how Juul’s founders, board members, and employees walked away with a windfall.
Estrela do programa The Hills, um dos mais populares da MTV, e ex-participante do reality show Laguna Beach, Lauren Conrad mergulha na ficção baseada em seu sucesso na mídia. Em L.A. CANDY, que ocupou por semanas o primeiro lugar na lista de mais vendidos do New York Times, a autora flerta com a sua própria realidade ao narrar a história da personagem Jane. O romance é o primeiro da trilogia homônima, que já vendeu mais de 1,5 milhão de exemplares em todo o mundo. Recém-saída da escola, Jane Roberts mal pode esperar para aproveitar tudo o que Hollywood tem a oferecer. Ela pode ter ido a Los Angeles para um estágio, mas também pretende se divertir — e sua melhor amiga, Scarlett, não pode ficar de fora. Quando um produtor de TV aborda as duas para gravar um reality show sobre quatro jovens que tentam ganhar a vida na cidade – uma "versão real de Sex and the City" – elas desconfiam da própria sorte. Afinal, um programa de TV só para elas? Com certeza!
Der großartige Auftakt zu Lauren Kates neuer Serie »Vergieße nie eine einzige Träne!« Dieses Versprechen musste Eureka ihrer Mutter geben und siebzehn Jahre lang hat sie sich daran gehalten. Selbst als ihre Mutter bei einem Autounfall starb. Doch dann trifft sie Ander, einen attraktiven und äußerst mysteriösen Jungen. Er bringt sie so durcheinander, dass sie eine Träne vergießt – und Ander fängt sie mit seiner Fingerspitze auf. Auch er scheint zu wissen, dass Eureka nicht weinen darf. Doch was ist ihr großes Geheimnis? Warum wissen alle anderen davon, nur sie nicht? Und warum verhält sich ihr bester Freund, Brooks, plötzlich so aggressiv ihr gegenüber? Waren sie nicht kurz davor, ein Paar zu werden? Wem kann Eureka noch vertrauen?
NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.
GURLZ" VOLUME 1 IS WRITTEN FROM THE PERSPECTIVE OF FOUR UNIQUE INDIVIDUALS OFFERING THEIR INCREDIBLE MEMOIRS IN THE HOPE THAT READERS AROUND THE WORLD CAN RELATE TO & FIND COMFORT WITHIN THE STORIES OF THESE CHARACTERS. KOORI, AN INDIGENOUS WOMAN WITH A DARK PAST, SHED'S LIGHT ON HOW OUR HUMBLE BEGINNINGS DO NOT DEFINE US. MATILDA, A DAIRY FARMER, EXPLORES HER SEXUALITY BY FALLING INTO A FORBIDDEN LOVE THAT ULTIMATELY TESTS HER FUNDAMENTAL VALUES AND COURAGE. SUSAN, A PROSPEROUS AND CUNNING BUSINESSWOMAN, IS BLINDED BY TWO SISTERS WHO MAY JUST BE INGENIOUS ENOUGH TO OUTWIT THE VIXEN HERSELF. STELLA, AN AFLW PLAYER AND PSYCHOLOGY STUDENT, TACKLES HER EXPERIMENTAL THESIS AND DISCOVERS UNEXPECTED LOVE IN THE LIMELIGHT OF A BUSTLING CAREER.
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