This important book for industrial hygienists, toxicologists, and cancer risk specialists discusses the state of the art in risk assessment for urethane carcinogenicity. The book features more than 30 tables that provide time and dose data at a glance. Major topics include pharmacokinetics and metabolism, genotoxicity, carcinogenic effects, the mode of action of urethane tumorigenesis, and cancer potency estimation. This book is a "must have" for anyone involved with urethane carcinogenicity.
An extraordinary biography of Isabella Blow, whose pedigree, wild style, and outrageous antics catapulted her onto the London social scene and made her a fashion icon. In 2007, the news of Isabella Blow's suicide at the age of 48 made headlines around the world—but there is more to the story of Isabella than her tragic end. The key supporter and muse of milliner Philip Treacy and designer Alexander McQueen, Blow was truly more than a muse or patron. She was a spark, an electrical impulse that set imaginations racing, an individual who pushed others to create their best work. Her fascination with clothing began early, as did a willingness to wear things—and say things—that would amuse and shock. She began her fashion career in New York City as assistant to Anna Wintour at Vogue. Over time she became famous for her work, yet it wasn't enough to assuage her devastating feelings of inadequacy. Still, in her darkest moments, even as she began a series of suicide attempts and prolonged hospital stays, Blow retained her wicked sense of humor, making her friends laugh even as they struggled to help. Lauren Goldstein Crowe has crafted a superbly entertaining narrative; wrapping the anecdotes of Isabella's antics around a candid, insightful portrayal of a woman whose thirst for the fantastical ultimately became irreconcilable with life in the real world.
Revealing how a modern notion of fashion helped to transform the novel and its representation of social change and individual and collective life in nineteenth-century Britain, Lauren Gillingham offers a revisionist history of the novel. With particular attention to the fiction of the 1820s through 1840s, this study focuses on novels that use fashion's idiom of currency and obsolescence to link narrative form to a heightened sense of the present and the visibility of public life. It contends that novelists steeped their fiction in date-stamped matters of dress, manners, and media sensations to articulate a sense of history as unfolding not in epochal change, but in transient issues and interests capturing the public's imagination. Reading fiction by Mary Shelley, Letitia Landon, Edward Bulwer-Lytton, W. H. Ainsworth, Charles Dickens, Mary Elizabeth Braddon, and others, Fashionable Fictions tells the story of a nineteenth-century genre commitment to contemporaneity that restyles the novel itself.
NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.
In detailing the relationship of three women filmmakers' lives and films to the changing institutions of the post-World War II era, Lauren Rabinovitz has created the first feminist social history of the North American avant-garde cinema. At a time when there were few women directors in commercial films, the postwar avant-garde movement offered an opportunity. Rabinovitz argues that avant-garde cinema, open to women because of its marginal status in the art world, included women as filmmakers, organizers, and critics. Focusing on Maya Deren, Shirley Clarke, and Joyce Wieland, Rabinovitz illustrates how women used bold physical images to enhance their work and how each provided entrée to her subversive art while remaining culturally acceptable. She combines archival materials with her own interviews to show how the women's labor and films, even their identities as women filmmakers, were produced, disseminated, and understood. With a new preface and an updated bibliography, Points of Resistance simultaneously demonstrates the avant-garde's importance as an organizational network for women filmmakers and the processes by which women remained marginal figures within that network.
Missionary Positions examines the context for Christian outreach to people in the sex industry. Over the last 20 years, faith-based organisations have become more engaged in ministering with sex workers. But what are the methods and desired outcomes that undergird pastoral practice in this field? Most Christians see prostitution as evil, and those who sell sex are considered broken victims in need of restoration. Yet the voices and experiences of sex workers themselves often challenge these assumptions. Using feminist and postcolonial perspectives, interviews with Christian practitioners in Australia and personal narrative, Lauren McGrow carves out a space for the dynamic theological agency and life complexity of sex workers to be more fully acknowledged in faith-based outreach projects.
By the New York Times bestselling author who “hilariously depicts modern dating” (Us Weekly), My Favorite Half-Night Stand is a laugh-out-loud romp through online dating and its many, many fails. Millie Morris has always been one of the guys. A UC Santa Barbara professor, she’s a female-serial-killer expert who’s quick with a deflection joke and terrible at getting personal. And she, just like her four best guy friends and fellow professors, is perma-single. So when a routine university function turns into a black tie gala, Mille and her circle make a pact that they’ll join an online dating service to find plus-ones for the event. There’s only one hitch: after making the pact, Millie and one of the guys, Reid Campbell, secretly spend the sexiest half-night of their lives together, but mutually decide the friendship would be better off strictly platonic. But online dating isn’t for the faint of heart. While the guys are inundated with quality matches and potential dates, Millie’s first profile attempt garners nothing but dick pics and creepers. Enter “Catherine”—Millie’s fictional profile persona, in whose make-believe shoes she can be more vulnerable than she’s ever been in person. Soon “Catherine” and Reid strike up a digital pen-pal-ship...but Millie can’t resist temptation in real life, either. Soon, Millie will have to face her worst fear—intimacy—or risk losing her best friend, forever. Perfect for fans of Roxanne and She’s the Man, Christina Lauren’s latest romantic comedy is full of mistaken identities, hijinks, and a classic love story with a modern twist. Funny and fresh, you’ll want to swipe right on My Favorite Half-Night Stand.
The US is transforming into a multiracial society: today one-in-six new marriages are interracial and the multiple-race population is the fastest-growing youth group in the country. In Politics Beyond Black and White, Lauren D. Davenport examines the ascendance of multiracial identities and their implications for American society and the political landscape. Amassing unprecedented evidence, this book systematically investigates how race is constructed and how it influences political behavior. Professor Davenport shows that biracials' identities are the product of family, interpersonal interactions, environment, and, most compellingly, gender stereotypes and social class. These identities, in turn, shape attitudes across a range of political issues, from affirmative action to same-sex marriage, and multiracial identifiers are shown to be culturally and politically progressive. But the book also reveals lingering prejudices against race-mixing, and that intermarriage and identification are highly correlated with economic prosperity. Overall findings suggest that multiracialism is poised to dismantle some racial boundaries, while reinforcing others.
In today’s image-saturated culture, the visual documentation of suffering around the world is more prevalent than ever. Yet instead of always deepening the knowledge or compassion of viewers, conflict photography can result in fatigue or even inspire apathy. Given this tension between the genre’s ostensible goals and its effects, what is the purpose behind taking and showing images of war and crisis? Conversations on Conflict Photography invites readers to think through these issues via conversations with award-winning photographers, as well as leading photo editors and key representatives of the major human rights and humanitarian organizations. Framed by critical-historical essays, these dialogues explore the complexities and ethical dilemmas of this line of work. The practitioners relate the struggles of their craft, from brushes with death on the frontlines to the battles for space, resources, and attention in our media-driven culture. Despite these obstacles, they remain true to a purpose, one that is palpable as they celebrate remarkable success stories: from changing the life of a single individual to raising broad awareness about human rights issues. Opening with an insightful foreword by the renowned Sebastian Junger and richly illustrated with challenging, painful, and sometimes beautiful images, Conversations offers a uniquely rounded examination of the value of conflict photography in today’s world.
An account of the shift in focus to access and fairness among San Francisco Bay Area alternative food activists and advocates. Can a celebrity chef find common ground with an urban community organizer? Can a maker of organic cheese and a farm worker share an agenda for improving America's food? In the San Francisco Bay area, unexpected alliances signal the widening concerns of diverse alternative food proponents. What began as niche preoccupations with parks, the environment, food aesthetics, and taste has become a broader and more integrated effort to achieve food democracy: agricultural sustainability, access for all to good food, fairness for workers and producers, and public health. This book maps that evolution in northern California. The authors show that progress toward food democracy in the Bay area has been significant: innovators have built on familiar yet quite radical understandings of regional cuisine to generate new, broadly shared expectations about food quality, and activists have targeted the problems that the conventional food system creates. But, they caution despite the Bay Area's favorable climate, progressive politics, and food culture many challenges remain.
Explores W.B. Yeats and Ezra Pound's relationship as played out against the backdrop of Mussolini's Italy in the 1920s and 1930s and shows how Yeats, Pound, and others in their Italian network developed a late modernist style aimed at effecting world change.
For the first time in history, four distinct and very different generations are working together. Generational conflict is one of the last bastions of acceptable discrimination in today's workplace. Each generation has different beliefs, expectations, values, learning styles, and desires. These result in a strong tendency for them to adopt different work habits. Managing employees of several generations is not an easy task, but it is the reality of the business world today. The creation of a culture and coordinating programs that foster communication and collaboration between all of the generations present in the workforce will help to alleviate the difficulties managers may encounter. In order to truly create a cohesive workplace, managers must encourage employees to view generational difference as a valuable strength rather than a weakness. Based on rigorous academic research, Managing the Multi-Generational Workforce identifies the characteristics of the different generations, considers their expectations and values, and how these influence the way they relate to each other. The authors then examine implications for organizational culture and structures, recruitment and retention tactics, training, and management styles and approaches. This book actually tackles the issue of properly integrating the newest generation - the 'Millennials', into the workforce and challenges the unrealistic belief that all that needs to happen is for younger generations to be 'changed' to conform to workforce norms. As younger generations enter the workforce, and eventually dominate it, workforce norms will change. Any firm or manager competing in today's war for top talent will find this book indispensable.
A young feminist finds herself questioning why “hotness” has become necessary for female empowerment—and looks for alternatives. Looking good feels good. But in a society where looking good is posited as being strong, while negotiating for better pay is statistically proven to damage our careers, is it fair to say that wicked eyeliner, weekly blowouts, and a polished Instagram feed are the keys to our liberation? If so—if “hot” really is a good enough synonym for “empowered”—why do so many of us feel, deep in our bones, that the sexy-as-strong model is a distraction? Is “pretty” still the closest to power women can get? Why is looking fierce an acceptable substitute for living in a world where women are safe? Inspired in seminary by American Muslimahs who wear the hijab for feminist reasons, Lauren Shields took off what she calls the Beauty Suit—the “done” hair, the tasteful and carefully applied makeup, the tight clothes and foot-binding shoes—for nine months. She’d really only wanted to do an experiment. Instead, her life—especially her views on what constitutes “liberation”—changed forever. Rooted in feminist theory and religious history, and guided by a snappy personal narrative, The Beauty Suit unpacks modern American womanhood: a landscape where the female body is still so often the battleground for male ideals, and where we struggle with our rights as human beings to define and exercise our freedom.
International law burst on the scene as a new field in the late nineteenth century. Where did it come from? Rage for Order finds the origins of international law in empires—especially in the British Empire’s sprawling efforts to refashion the imperial constitution and use it to order the world in the early part of that century. “Rage for Order is a book of exceptional range and insight. Its successes are numerous. At a time when questions of law and legalism are attracting more and more attention from historians of 19th-century Britain and its empire, but still tend to be considered within very specific contexts, its sweep and ambition are particularly welcome...Rage for Order is a book that deserves to have major implications both for international legal history, and for the history of modern imperialism.” —Alex Middleton, Reviews in History “Rage for Order offers a fresh account of nineteenth-century global order that takes us beyond worn liberal and post-colonial narratives into a new and more adventurous terrain.” —Jens Bartelson, Australian Historical Studies
The new town of Milton Keynes was designated in 1967 with a bold, flexible social vision to impose "no fixed conception of how people ought to live." Despite this progressive social vision, and its low density, flexible, green urban design, the town has been consistently represented in British media, political rhetoric and popular culture negatively. as a fundamentally sterile, paternalistic, concrete imposition on the landscape, as a "joke", and even as "Los Angeles in Buckinghamshire". How did these meanings develop at such odds from residents' and planners' experiences? Why have these meanings proved so resilient? Milton Keynes in British Culture traces the representations of Milton Keynes in British national media, political rhetoric and popular culture in detail from 1967 to 1992, demonstrating how the town's founding principles came to be understood as symbolic of the worst excesses of a postwar state planning system which was falling from favour. Combining approaches from urban planning history, cultural history and cultural studies, political economy and heritage studies, the book maps the ways in which Milton Keynes' newness formed an existential challenge to ideals of English landscapes as receptacles of tradition and closed, fixed national identities. Far from being a marginal, "foreign" and atypical town, the book demonstrates how the changing political fortunes of state urban planned spaces were a key site of conflict around ideas of how the British state should function, how its landscapes should look, and who they should be for.
Everyone has a story to tell, whether factual or fictitious or somewhere in between. Releasing these stories from our imagination and memories can be achieved through narrative writing. As with any creative writing, one's ability to show an event unfold through the use of interesting details is crucial. This narrative art is achieved with the use of pacing, characterization, dialogue, and action. This book examines all the elements needed to get the creative process moving, including choosing an idea, firming up the plot, and strengthening the narrative voice. Various literary techniques are explored that can enhance one's writing when combined with basic story elements. In addition, prewriting techniques, brainstorming, detail selection, ordering of events, style, dialogue, revision strategies, and proofreading and editing are all emphasized, explained, and explored. Includes a chapter on digital media and the new venues and tools available to writers, including Wikipedia, blogs, vlogs, community forums, and collaborative digital writing projects.
The bloodiest battle in American history is under way . . . It's 1863, and Thomas and his little sister, Birdie, have fled the farm where they were born and raised as slaves. Following the North Star, looking for freedom, they soon cross paths with a Union soldier. Everything changes: Corporal Henry Green brings Thomas and Birdie back to his regiment, and suddenly it feels like they've found a new home. Best of all, they don't have to find their way north alone--they're marching with the army.But then orders come through: The men are called to battle in Pennsylvania. Thomas has made it so far . . . but does he have what it takes to survive Gettysburg?
Four thrilling books in the bestselling I SURVIVED series! Includes I SURVIVED THE SAN FRANCISCO EARTHQUAKE, 1906; I SURVIVED THE ATTACKS OF SEPTEMBER 11, 2001; I SURVIVED THE BATTLE OF GETTYSBURG, 1863; and I SURVIVED THE JAPANESE TSUNAMI, 2011.
Roald Dahl meets Eva Ibbotson in this hilarious middle grade debut * "Fifth-grader Rupert Campbell lives in a world that combines Roald Dahl’s Witches and Louis Sachar’s Wayside School. Readers will banish themselves from the ordinary world to finish this book in a flash." --Kirkus Reviews, starred review Rupert Campbell is fascinated by the witches who live nearby. He dreams of broomstick tours and souvenir potions, but the closest he can get to a witchy experience is sitting in class with his awful teacher Mrs. Frabbleknacker, who smells like bellybutton lint and forbids Rupert’s classmates from talking to each other before, during, and after class. So when he sees an ad to become a witch’s apprentice, Rupert simply can’t resist applying. But Witchling Two isn’t exactly what Rupert expected. With a hankering for lollipops and the magical aptitude of a toad, she needs all the help she can get to pass her exams and become a full-fledged witch. She’s determined to help Rupert stand up to dreadful Mrs. Frabbleknacker too, but the witchling's magic will be as useful as a clump of seaweed unless Rupert can figure out a way to help her improve her spellcasting—and fast!
This book focuses on the importance of incorporating both sociological and psychological viewpoints in the understanding of criminal behavior. It identifies and explains emerging criminal offenders within the criminal justice system, examining the individual differences that make different types of offenders unique.
As an athlete, you’re likely bombarded by advice from coaches, trainers at the gym, and teammates and friends about what you should be eating, how much, and when. You probably even get advice from people on social media who have never even met you! Whether you’re an endurance runner, a team sport competitor, or a strength and power athlete, Nutrient Timing: Fueling Strategies to Unlock Peak Performance gives you science-backed advice that has been translated into practical recommendations to help optimize your training, boost performance, and accelerate recovery. Learn why nutrient timing matters and how to identify your specific timing needs. Find carb, protein, fat, fluid, and supplement recommendations—for before, during, and after training or competition—that are specific to your situation, activity level, and sport. Use the sample nutrition plans and case studies for various sports and situations to help facilitate the implementation of those recommendations. Get time-saving food prep and meal planning tips to help keep your unique nutrition plan on track. And if your goal is to gain muscle, lose fat, or recover from an injury, that’s covered as well. If you want to train hard, perform to the best of your ability, recover quickly, and maintain a competitive edge over your opponent, let Nutrient Timing be your guide. It will give you insight into the ideal types of nutrients to consume, their quantities, and their timing to enhance your performance and achieve your goals. Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.
The story of how Victoria’s Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peak—all while defining an impossible beauty standard for generations of American women—before the brand’s tight grip on the industry finally slipped Victoria’s Secret is one of the most influential and polarizing brands to ever infiltrate the psyche of the American consumer. Almost right at its start in the late 1970s, the company developed a cult following for its glamorous catalogs. Back then, shoppers had few alternatives to the stodgy department stores that sold most of the nation’s intimate apparel. By 1982, the founders of Victoria’s Secret avoided bankruptcy by selling to Les Wexner, the fast-fashion pioneer behind the Limited, whose empire of mall brands would go on to dominate American retail for forty years. Wexner turned Victoria’s Secret into a multibillion-dollar business, and the brand’s cultural influence soared thanks to its airbrushed advertisements and annual televised fashion show, which drew millions of viewers each year. Its supermodel spokeswomen, the sweet but sultry Angels, personified a new American beauty standard. But as our definition of beauty expanded, Victoria’s Secret failed to evolve and reached a crisis point. Meanwhile, Wexner became increasingly known for his complicated relationship with sex trafficker Jeffrey Epstein, his former financial adviser and confidant. Selling Sexy expertly draws from sources within Victoria’s Secret and across the industry to examine the unprecedented rise of one of the most innovative brands in retail history—a brand that today, under new ownership, is desperately trying to seduce shoppers again.
Fundamentals of Nursing, 2e highlights the core themes of nursing, including nurse, person, health and environment, covering the fundamental concepts, skills and standards of practice. Research and evidence-based practice issues are highlighted to help introductory nursing students prepare for delivering care for culturally diverse populations across a continuum of settings. With up-to-date coverage of the Registered Nurse Standards of Practice (2016) and key pedagogical features such as our unique ‘Spotlight on Critical Thinking’ questions, this text challenges students to assess their own nursing practice and apply the concepts to real-life clinical settings. Fundamentals of Nursing presents in-depth material in a clear, concise manner using language that is easy to read and has good coverage of topics such as rural and remote nursing and Aboriginal and Torres Strait Islander health. This text is complemented by the bestselling Tollefson, Clinical Psychomotor Skills: Assessment Tools for Nursing, which covers skills and procedures. A value pack of these two texts is available. Premium online teaching and learning tools are available on the MindTap platform.
A groundbreaking, insightful book about women and power from award-winning journalist Lauren McKeon, which shows how women are disrupting the standard (very male) vision of power, ditching convention, and building a more equitable world for everyone. In the age of girl bosses, Beyoncé, and Black Widow, we like to tell our little girls they can be anything they want when they grow up, except they’ll have to work twice as hard, be told to “play nice,” and face countless double standards that curb their personal, political, and economic power. Women today remain a surprisingly, depressingly long way from gender and racial equality. It’s worth asking: Why do we keep playing a game we were never meant to win? Award-winning journalist and author of F-Bomb: Dispatches from the War on Feminism, Lauren McKeon examines the many ways in which our institutions are designed to keep women and other marginalized genders at a disadvantage. In doing so, she reveals why we need more than parity, visible diversity, and lone female CEOs to change this power game. She talks to people doing power differently in a variety of sectors and uncovers new models of power. And as the toxic, divisive, and hyper-masculine style of leadership gains ground, she underscores why it’s time to stop playing by the rules of a rigged game.
A WALL STREET JOURNAL BESTSELLER! "You can't really know anything if you just remember isolated facts. If the facts don't hang together on a latticework of theory, you don't have them in a usable form. You've got to have models in your head." - Charlie Munger, investor, vice chairman of Berkshire Hathaway The world's greatest problem-solvers, forecasters, and decision-makers all rely on a set of frameworks and shortcuts that help them cut through complexity and separate good ideas from bad ones. They're called mental models, and you can find them in dense textbooks on psychology, physics, economics, and more. Or, you can just read Super Thinking, a fun, illustrated guide to every mental model you could possibly need. How can mental models help you? Well, here are just a few examples... • If you've ever been overwhelmed by a to-do list that's grown too long, maybe you need the Eisenhower Decision Matrix to help you prioritize. • Use the 5 Whys model to better understand people's motivations or get to the root cause of a problem. • Before concluding that your colleague who messes up your projects is out to sabotage you, consider Hanlon's Razor for an alternative explanation. • Ever sat through a bad movie just because you paid a lot for the ticket? You might be falling prey to Sunk Cost Fallacy. • Set up Forcing Functions, like standing meeting or deadlines, to help grease the wheels for changes you want to occur. So, the next time you find yourself faced with a difficult decision or just trying to understand a complex situation, let Super Thinking upgrade your brain with mental models.
This book provides a specific case study--based upon direct research with UN processes--which enables the reader to situate larger theoretical arguments regarding civil society, globalization, and sustainable development within the context of the actual activities of practitioners working within the UN forest policy-making arena.
An electrifying debut novel from the New York Times bestselling author of Some Girls. Bebe Baker is an ex-everything: ex-stripper, ex-Christian, ex-drug addict, ex-pretty girl. It's been one year since the car accident that killed her boyfriend left her scarred and shaken. Flanked by an eccentric posse of friends, she is serving out a self-imposed sentence at a halfway house, while trying to finish cosmetology school. Amid the rampant diagnoses, over-medication, compulsive eating, and acrylic nails of Los Angeles, Bebe looks for something to believe in before something--her past, the dangerously magnetic men in her life, her own bad choices--knocks her off course again.
In this charming historical novel, acclaimed artist Lauren A. Mills reimagines her beloved picture book, The Rag Coat, with fifty delicate pencil illustrations and an expanded story about a resilient little girl, her patchwork coat, and how the two bring a community together. Minna and her family don't have much in their small Appalachian cabin, but "people only need people," Papa always reminds her. Unable to afford a winter coat to wear to school, she's forced to use an old feed sack to keep her warm. Then Papa's terrible cough from working in the coal mines takes him away forever, and Minna has a hard time believing that anything will be right again...until her neighbors work tirelessly to create a coat for her out of old fabric scraps. Now Minna must show her teasing classmates that her coat is more than just rags--it's a collection of their own cherished memories, each with a story to share.
History's most exciting and terrifying events come to life in these ten books in the New York Times bestselling I Survived series. When disaster strikes, heroes are made. This collection of ten books in the bestselling I Survived series from author Lauren Tarshis includes: I Survived the Sinking of the Titanic, 1912; I Survived the Shark Attacks of 1916 I Survived the Attacks of September 11, 2001 I Survived the Nazi Invasion, 1944 I Survived the Bombing of Pearl Harbor, 1941 I Survived the Battle of Gettysburg, 1863I Survived the Destruction of Pompeii, AD 79 I Survived Hurricane Katrina, 2005 I Survived the San Francisco Earthquake, 1906 I Survived the Japanese Tsunami, 2011 With relatable characters and riveting plotlines, the I Survived books are perfect for reluctant readers or any young reader who enjoys an action packed, page turning thriller. Each book also contains several pages of nonfiction content, encouraging readers to further explore the historical topic. When disaster strikes, heroes are made. This collection of ten books in the bestselling I Survived series from author Lauren Tarshis includes: I Survived the Sinking of the Titanic, 1912; I Survived the Shark Attacks of 1916 I Survived the Attacks of September 11, 2001 I Survived the Nazi Invasion, 1944 I Survived the Bombing of Pearl Harbor, 1941 I Survived the Battle of Gettysburg, 1863I Survived the Destruction of Pompeii, AD 79 I Survived Hurricane Katrina, 2005 I Survived the San Francisco Earthquake, 1906 I Survived the Japanese Tsunami, 2011 With relatable characters and riveting plotlines, the I Survived books are perfect for reluctant readers or any young reader who enjoys an action packed, page turning thriller. Each book also contains several pages of nonfiction content, encouraging readers to further explore the historical topic.
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
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