Laura Ford's Books

Right Star Rising: A New Politics, 1974-1980

By: Laura Kalman

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Right Star Rising: A New Politics, 1974-1980

By: Laura Kalman

An authoritative history of the right turn in American national politics during the Ford-Carter years. On the face of it, the Ford-Carter years seem completely forgettable. They were years of weak presidential leadership and national drift. Yet, as Laura Kalman shows in this absorbing narrative history, the contours of our contemporary politics took shape during these years. This was the incubation period for a powerful movement on the right that was to triumph with Ronald Reagan’s election in 1980. These years also marked the coming of age of the social movements of the 1960s, as their causes moved from the streets to the courts for mediation. Supreme Court decisions on affirmative action and the scope of privacy rights had immense social and political impact. The nation experienced an energy crisis, a sharp economic downturn, and a collision with fundamentalism in Iran that set the terms for coming crises. Kalman’s navigation of this eventful political and social terrain is expert and riveting.

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Page Count

504

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393080889

ISBN 13

9780393080889

The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands

By: Al Ries,Laura Ries

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The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands

By: Al Ries,Laura Ries

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction—in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.

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Page Count

322

Publisher

Harper Collins

Published Date

ISBN 10

0061751391

ISBN 13

9780061751394

The Power of Culture

An Economist Edge Book

By: Laura Hamill

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The Power of Culture

An Economist Edge Book

By: Laura Hamill

A revelatory new book showing how organizations need to be proactive about their culture—and how they can achieve that vital goal. All organizations have a culture, whether they acknowledge it or not—and whether it's helping or hindering them. Get it right, and culture can be a positive force for good. Get it wrong, and culture can be a negative force, becoming toxic and undermining performance and reputations. In short, culture matters. Organizational culture, though, can be a tricky thing to understand and master. The Power of Culture tackles this head-on, exploring what culture is, and why it matters; how it needs to be aligned with strategy and values; and how to understand it, change it, and make it a reality. Told through real stories and examples and using the author's Intentional Culture Circle as a guide, this new book helps everyone at work to be more aware of culture and how to find opportunities to use it for growth and success.

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Page Count

154

Publisher

Simon and Schuster

Published Date

ISBN 10

1639367292

ISBN 13

9781639367290

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

By: Al Ries,Laura Ries

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The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

By: Al Ries,Laura Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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Page Count

239

Publisher

Harper Collins

Published Date

ISBN 10

0061983675

ISBN 13

9780061983672

War in the Boardroom

Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

By: Al Ries,Laura Ries

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War in the Boardroom

Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

By: Al Ries,Laura Ries

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

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Page Count

310

Publisher

Harper Collins

Published Date

ISBN 10

0061973130

ISBN 13

9780061973130

Newsmakers

Cumulation

By: Laura Avery

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Newsmakers

Cumulation

By: Laura Avery

Provides timely and informative profiles of the world's most interesting people.

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Page Count

724

Publisher

Gale Cengage

Published Date

ISBN 10

0787680818

ISBN 13

9780787680817

Policies and Persons

A Casebook in Business Ethics

By: Kenneth E. Goodpaster,Laura L. Nash

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Policies and Persons

A Casebook in Business Ethics

By: Kenneth E. Goodpaster,Laura L. Nash

This comprehensive collection presents a case-method approach to teaching business ethics, making it ideal for advanced undergraduate- and graduate-level courses in both philosophy and business departments. It contains a wide range of individual, managerial, and corporate cases, many with an international perspective. All cases have been classroom-tested at the Harvard Business School; most have been developed in the field rather than in the library. The third edition is now in softcover for the first time with 15% fewer pages. Nine new cases (of the total 53 cases) cover such topics as labor-management trust, product liability, foreign bribery, the Dow bankruptcy over breast implant lawsuits, and more. A new appendix, "Ethical Frameworks for Management," provides students with ethical frameworks for analysis and a second new Appendix, "Bridging East and West in Management Ethics," discusses certain basic similarities between Asian and Western ethical ideals.

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Page Count

556

Publisher

McGraw-Hill Humanities, Social Sciences & World Languages

Published Date

ISBN 10

0070245096

ISBN 13

9780070245099

Book's by Laura Ford

Right Star Rising: A New Politics, 1974-1980

Right Star Rising: A New Politics, 1974-1980

The Origin of Brands

The Origin of Brands

The Power of Culture

The Power of Culture

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

War in the Boardroom

War in the Boardroom

Newsmakers

Newsmakers

Policies and Persons

Policies and Persons

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