Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awareness efforts. Prior to receiving FDA approval for Gardasil, Merck built up concern around the human papillomavirus through early awareness messaging. Though Merck's approach may have promoted inoculation efforts, the company seemingly crafted a product endorsement for Gardasil through its social marketing strategy and nationwide lobbying. The question is, do the ends justify the means? Crosswell and Porter use a unique combination of eye tracking data, in-depth interviews, and rhetorical analysis as they examine what happens to public trust when Big Pharma combines product marketing with awareness messaging. This book offers a platform for cross-disciplinary debate on the effects of direct-to-consumer advertising and proposes future courses of action for Big Pharma regulators and media scholars.
One night can alter a life forever… Emma Greene enjoys living in rural solitude with her husband and five-year-old daughter, Maggie, far away from her college students in Jackson, Virginia. But late one night, with her husband away and her daughter upstairs in bed, some of Emma’s students trespass on her property. The ensuing confrontation changes Emma and Maggie’s life forever. Nine years later, still plagued by nightmares from that evening, Maggie is living with her father in the same small town, and entering her first year of high school. She develops problems in class when her math teacher, a strange and lonely woman, begins to exhibit an odd interest in her. In order to let go of the past, Maggie begins to piece together all the truth of what happened that night—and discovers a story of anger, guilt, and redemption.
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