Laura Busche's Books

Powering Content

Building a Nonstop Content Marketing Machine

By: Laura Busche

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Powering Content

Building a Nonstop Content Marketing Machine

By: Laura Busche

Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

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Page Count

233

Publisher

"O'Reilly Media, Inc."

Published Date

ISBN 10

1491963697

ISBN 13

9781491963692

Powering Content

Building a Nonstop Content Marketing Machine

By: Laura Busche

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Powering Content

Building a Nonstop Content Marketing Machine

By: Laura Busche

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Page Count

233

Publisher

"O'Reilly Media, Inc."

Published Date

ISBN 10

1491963697

ISBN 13

9781491963692

Lean Branding

Creating Dynamic Brands to Generate Conversion

By: Laura Busche

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Lean Branding

Creating Dynamic Brands to Generate Conversion

By: Laura Busche

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

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Page Count

292

Publisher

O'Reilly Media

Published Date

ISBN 10

1492054178

ISBN 13

9781492054177

Brand Psychology

The Art and Science of Building Strong Brands

By: Laura Busche

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Brand Psychology

The Art and Science of Building Strong Brands

By: Laura Busche

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated. Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, social learning and persuasion, identity design, and sensory branding to attract and retain their ideal customers. Each chapter presents insights from academic consumer behavior studies, real-life cases from inspiring brands, and unique visual learning tools including infographics, worksheets, and timelines. Ultimately, it serves as a tool to bridge the gap between scientists and entrepreneurs, offering clear, research-backed ideas to drive brand growth and reach human beings in a meaningful way during a time of independent brands and global connectivity. This transformative book shows readers how to: Develop memorable brands that resonate with their target audience Create powerful brand stories, archetypes, and strategies for growth Navigate brand management with mindful communication and active shaping of associations Containing cutting-edge brand-building tools, this book is a must-read for students and practitioners in brand management, marketing, design management, graphic design, business, advertising, and related spaces that aim to craft an identity that turns heads and hearts.

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Page Count

301

Publisher

Taylor & Francis

Published Date

ISBN 10

1000986225

ISBN 13

9781000986228

Child Support Guidelines

Interpretation and Application

By: Laura W. Morgan

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Child Support Guidelines

Interpretation and Application

By: Laura W. Morgan

Child Support Guidelines, Second Edition is the only comprehensive guidebook for determining child support awards that takes practitioners step-by-step through the interpretation and application of the guidelines and their worksheets in both the normal and exceptional child support case. This unique publication thoroughly covers each state's version of one of the three basic models for determining child support: the percentage of income model, the income shares model, and the Melson formula. Important issues affecting calculations are clearly explained, including: Definition of andquot;incomeandquot; under the guidelines The impact of divided custody, shared custody, split custody, and extended visitation Second household expenses, other dependents, subsequent children, and stepchildren Impact of a private contract on the court's decision to apply the guideline amount Deviation from the guidelines for a high income parent Deviation from the guidelines to pay for medical expenses, private school, and child care expenses Imputed income Modification of prior awards And more.

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Page Count

1082

Publisher

Wolters Kluwer

Published Date

ISBN 10

1454801131

ISBN 13

9781454801139

Kittler Now

Current Perspectives in Kittler Studies

By: Stephen Sale,Laura Salisbury

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Kittler Now

Current Perspectives in Kittler Studies

By: Stephen Sale,Laura Salisbury

Friedrich Kittler was one of the world’s most influential, provocative and misunderstood media theorists. His work spans analyses of historical ‘discourse networks’ inspired by French poststructuralism, influential theorizations of new media, through to musings on music and mathematics. Always controversial and relentlessly unpredictable, Kittler’s work is a major reference point for contemporary media theory, literary criticism and cultural studies. This is the only book of essays currently available in English on an important thinker whose influence across disciplines is growing. The volume situates Kittler’s ideas, explaining and critiquing his sometimes difficult writing, and using his theories to undertake innovative readings of old and new media. It also includes previously untranslated work by Kittler himself. Contributors include Caroline Bassett, Steven Connor, Alexander R. Galloway, Mark B. Hansen, John Durham Peters and Geoffrey Winthrop-Young.

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Page Count

199

Publisher

John Wiley & Sons

Published Date

ISBN 10

0745663966

ISBN 13

9780745663968

Lean Branding

Creating Dynamic Brands to Generate Conversion

By: Laura Busche

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Lean Branding

Creating Dynamic Brands to Generate Conversion

By: Laura Busche

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop. Learn exactly what a brand is--and what it isn't Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

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Page Count

292

Publisher

O'Reilly Media

Published Date

ISBN 10

1492054194

ISBN 13

9781492054191

Book's by Laura Busche

Powering Content

Powering Content

Powering Content

Powering Content

Lean Branding

Lean Branding

Brand Psychology

Brand Psychology

Child Support Guidelines

Child Support Guidelines

Kittler Now

Kittler Now

Lean Branding

Lean Branding

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