The neurobiology and mechanisms discovered in animals often do not translate to patients with a chronic pain condition. To help researchers and clinicians develop and use models that can help translate data from animals into humans, this book presents experimental animal models, with a focus on how they may translate into humans human experimental pain models, including details about pain induction and assessment human surrogate pain models clinical applications of pain models models that may link mechanisms of pain and pruritus Pain Models contains 29 chapters by internationally recognized experts. It is a comprehensive survey of pain models at different levels, and commentaries by clinicians directly address clinical perspectives. This unique book is unprecedented in its content. It's a quick reminder of the hard work needed to investigate the complex issue of pain perception. With the advent of increasingly sensitive noninvasive investigational tools, the authors want readers to know that basic research is still needed to help develop new drugs. This book will enrich anyone who wishes to know all that goes into conducting pain research with a lab-based pain model.
Derived from the renowned multi-volume International Encyclopaedia of Laws, this book provides a practical analysis of criminal law in Denmark. An introduction presents the necessary background information about the framework and sources of the criminal justice system, and then proceeds to a detailed examination of the grounds for criminal liability, the justification of criminal offences, the defences that diminish or excuse criminal liability, the classification of criminal offences, and the sanctions system. Coverage of criminal procedure focuses on the organization of investigations, pre-trial proceedings, trial stage, and legal remedies. A final part describes the execution of sentences and orders, the prison system, and the extinction of custodial sanctions or sentences. Its succinct yet scholarly nature, as well as the practical quality of the information it provides, make this book a valuable resource for criminal lawyers, prosecutors, law enforcement officers, and criminal court judges handling cases connected with Denmark. Academics and researchers, as well as the various international organizations in the field, will welcome this very useful guide, and will appreciate its value in the study of comparative criminal law.
Music therapists have a rich diversity of approaches and methods, often developed with specific relevance to meet the needs of a certain client population. This book reflects the components of such diversity, and is a comprehensive guide to accessing the ideas, theory, research results and clinical outcomes that are the foundations of this field.
Frantic and popular characters and situations from the entremes tradition, thought by many as opposing the comedias' main features, are instead shown to join and often dominate these features through the introduction of absurd figuras, slapstick, and burlas."--BOOK JACKET.
This book investigates the writings of Karen Blixen (Isak Dinesen) from an existentialist angle. Although it has not been subject to much study, Blixen’s writing elegantly and subtly integrates the ideas of Kierkegaard, Nietzsche and Sartre in a way that makes the philosophers more accessible to a wider audience. However, Blixen also offers her own ideas of the fundamental problem in existentialism: how to arrive at an authentic identity through free, individual choices – or, as Nietzsche put it: how to become who you are. On the whole, Blixen’s authorship can be seen as an existential study of the 20th century and the ways by which Western culture came to be what it is now. In agreement with Nietzsche’s statement that all philosophy is an involuntary autobiography, this book also contains accounts of the lives of the three philosophers chiefly involved in this study.
The almost irresistible beauty of string theory has seduced many theoretical physicists in recent years. Even hardened men have been swept away by what they can already see and by the promise of even more. It would appear fair to say that it is not yet clear what form the theory will finally take and in what precise way it will relate to the physical world. However, it would seem equally fair to state that, most likely, strings are here to stay and will playa profound and central role in our conception of the universe. There is therefore a pressing need to provide both practicing physicists and advanced students with ways to master quickly, but soundly, the basic principles of the theory. The present volume is a step in that direction. It contains a lucid presentation of the basic principles of string theory in forms which may survive future developments. The book is an outgrowth of lectures given by Lars Brink and Marc Henneaux at the Centro de Estudios Cientificos de Santiago. The lectures covered in a self-contained manner different but complementary aspects of the foundations of string theory.
Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it's the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it's 'out there'.
Humans consist of about 98% of six chemical elements: oxygen, carbon, hydrogen, nitrogen, sulfur, and phosphorus. But what remains is equally important. This book is about the other elements that are vitally important for some animals, plants, or microorganisms, as well as a few elements that are deadly for some organisms, and used as protection by others, are also included.
Denmark, Finland, Norway and Sweden face similar problems of integrating large groups of immigrants, especially low-educated ones from outside the EU, into their labour markets. In this volume, researchers from across the Nordic Region analyse how labour market integration of immigrants can be promoted. Education policy, active labour market policy, social benefit policy and wage policy are analysed. A key conclusion is that no single policy is likely to suffice. Instead, various policies have to be combined. The exact policy mix must depend on evaluations of the trade-offs with other policy objectives.
A rapidly changing and expanding livestock and poultry production sector is causing a range of environmental problems on local, regional and global scales. Animal Manure Recycling: Treatment and Management presents an accessible overview of environmentally friendly technologies for managing animal manure more efficiently and in a sustainable manner. The book describes the physical and chemical characteristics of animal manure and microbial processes, featuring detailed examples and case studies showing how this knowledge can be used in practice. Readers are introduced to the sustainable use of animal manure for crop fertilisation and soil amelioration. Environmentally friendly technologies for reducing emissions of ammonia, odour and the greenhouse gases nitrous oxide and methane are presented, and reduction of plant nutrient losses using separation technologies is introduced. Finally and most importantly, the book describes methods to commercialise and transfer knowledge about innovations to end-users. Topics covered include: Regulation of animal manure management Manure organic matter: characteristics and microbial transformations Greenhouse gas emissions from animal manures and technologies for their reduction Technologies and logistics for handling, transport and distribution of animal manures Bioenergy production Animal manure residue upgrading and nutrient recovery in bio-fertilisers Life cycle assessment of manure management systems Innovation in animal manure management and recycling Animal Manure Recycling: Treatment and Management presents state-of-the-art coverage of the entire animal manure chain, providing practical information for engineers, environmental consultants, academics and advanced students involved in scientific, technical and regulatory issues related to animal manure management.
This three-chapter volume concerns the distributions of certain functionals of Lévy processes. The first chapter, by Makoto Maejima, surveys representations of the main sub-classes of infinitesimal distributions in terms of mappings of certain Lévy processes via stochastic integration. The second chapter, by Lars Nørvang Andersen, Søren Asmussen, Peter W. Glynn and Mats Pihlsgård, concerns Lévy processes reflected at two barriers, where reflection is formulated à la Skorokhod. These processes can be used to model systems with a finite capacity, which is crucial in many real life situations, a most important quantity being the overflow or the loss occurring at the upper barrier. If a process is killed when crossing the boundary, a natural question concerns its lifetime. Deep formulas from fluctuation theory are the key to many classical results, which are reviewed in the third chapter by Frank Aurzada and Thomas Simon. The main part, however, discusses recent advances and developments in the setting where the process is given either by the partial sum of a random walk or the integral of a Lévy process.
This volume explores Nordic textbooks chronologically and empirically from the Protestant reformation to our own time. The chapters are written by scholars from Finland, Denmark, Sweden, and Norway, and deploy a wide range of methods, representing different academic fields.
The Nordic Conference on Advanced Information Systems Engineering (CAiSE) is an annual international conference for users, developers and researchers of information systems technology and methodology. A distinctive characteristic of the CAiSE conference series is the objective to appeal to advanced practitioners as well as to researchers, and to promote communication between the two groups. In this second CAiSE conference, the program was divided into two types of sessions that were not run in parallel: Technical Paper sessions, with formally reviewed technical papers, and Practice and Experience sessions, with invited speakers and panel discussions. The proceedings include the formally reviewed technical papers and abstracts of the invited presentations. The technical papers present important international (mainly European) work in Information Systems Engineering within such areas as conceptual modelling, prototyping, requirements engineering, design support, software process modelling, tool design, and tool experiences. The abstracts of invited speakers' presentations give an indication of current best industrial practice.
Musculoskeletal Pain: Basic Mechanisms and Implications presents state-of-the-art research into the peripheral and central neurobiological mechanisms in musculoskeletal pain. Presented in three main sections, this publication will update the reader on the clinical perspectives in musculoskeletal conditions; muscle, joint, bone, and fascia nociception; and translational musculoskeletal pain and quantitative models.
Hamlet’s Age and the Earl of Southampton investigates the exact age of the eponymous prince in Shakespeare’s play, a topic which has been subject to frequent debates over the past 239 years. Whether Hamlet is sixteen, eighteen or, as the Gravedigger states in Act V, thirty years old may seem irrelevant to performances of the play (since actors tackling the part are very rarely in their teens), but it still tends to influence our general view of the Danish prince. Romantic criticism in the early 19th century insisted on a heroic and supremely intelligent teenage prince, and, to a large extent, this view of Hamlet still prevails. Whether Shakespeare meant his protagonist to be the irreproachable prince of Romantic fancy, however, remains a question. Numerous scholars have found references to the Earl of Essex in Hamlet, but Henry Wriothesley, the third Earl of Southampton, once indisputably Shakespeare’s patron, is a far more likely candidate. If Shakespeare had Southampton in mind when writing his Danish tragedy, this would account for the Gravedigger’s estimate of Hamlet’s age in Act V and explain several things that have puzzled us over the last four centuries.
Most practitioners within wind energy have only a very basic knowledge about meteorology, leading to a lack of understanding of one of the most fundamental subjects in wind energy. This book will therefore provide an easy-to-understand introduction to the subject of meteorology, as seen from the viewpoint of wind energy. Catering for a range of academic backgrounds, the book is mathematically rigorous with accessible explanations for non-mathematically oriented readers. Through exercises in the text and at the end of each chapter the reader will be challenged to think, seek further information and practice the knowledge obtained from reading the book. This practical yet comprehensive reference will enable readers to fully understand the theoretical background of meteorology with wind energy in mind and will include topics such as: measurements; wind profiles; wakes; modelling; turbulence and the fundamentals of atmospheric flow on all scales including the local scale. Key features: • Provides practitioners of wind energy with a solid theoretical grounding in relevant aspects of meteorology enabling them to exercise useful judgment in matters related to resource estimation, wind farm development, planning, turbine design and electrical grids. • Supports a growing area of professional development with the increasing importance of wind energy estimation in all aspects of electrical energy production from wind. • Accompanying website includes data sets for exercises in data analysis, photographs, animations & worked examples, helping to further bridge the gap between theory and practice. Meteorology for Wind Energy: An Introduction is aimed at engineers, developers and project managers in the wind power and electrical utility sectors without the essential theoretical background required to understand the topic. It will also have significant appeal to senior undergraduate and postgraduate students of Wind Energy, Environmental Studies or Renewables Studies.
Published in 1999, this book analyses the development of the recent cultural trend represented by the newer Islamic movements among Muslim immigrants in Western Europe. Included is a comprehensive description of the institutionalisation and organisation of Islam in Western Europe and an investigation of the organisation, activities, visions and strategies of the European and Islamic movements. Particular attention is paid to the most important Islamist trend among the Turkish minorities, Milli Gorus. The empirical data is original and has been primarily collected through interviews with leaders of Islamic organisations in Denmark, Berlin and Paris. The Islamistic stress on the validity of Islam as constituting the basis of particular social and cultural interest is analysed in the perspective of the concepts of ‘life world’ and ‘system world’ presented by Jurgen Habermas. The investigation demonstrates the existence of locally organised communities, whose social and cultural interests are in need of representation. It is shown that Islamism constitutes a clear and concrete point of departure from a positive identification in the Muslim immigrant societies. This critical relevance of Islamism is discussed in the light of the social and economic marginalisation characterising the situation of the immigrated Muslim minorities in Western Europe. The main conclusion is that Islamism is a collective political representation of an alternative position to the dominant cultural and social marginalisation.
An ethnography of the Mongolian capital city of Ulaanbaatar during the nation's transition from socialism to a market-based economic system Urban Hunters is an ethnography of the Mongolian capital city, Ulaanbaatar, during the nation's transition from socialism to a market-based economic system. Following the Soviet Union's collapse in 1991, Mongolia entered a period of economic chaos characterized by wild inflation, disappearing banks, and closing farms, factories, and schools. During this time of widespread poverty, a generation of young adults came of age. In exploring the social, cultural, and existential ramifications of a transition that has become permanent and acquired a logic of its own, Lars Højer and Morten Axel Pedersen present a new theorization of social agency in postsocialist as well as postcolonial contexts.
Although relatively small, the northern countries of Scandinavia have made a disproportionately large contribution to world cinema. Indeed, some of their films are among the best known of all times, including The Seventh Seal, Dancer in the Dark, and The Girl with the Dragon Tattoo. And Scandinavian directors are also among the best known, just to mention Ingmar Bergman and Lars von Trier. But there is much more to the cinema of Denmark, Norway, Sweden, Finland and Iceland than that, and this book shows us what they have been accomplishing over more than a century from the beginnings of cinema until the present. The Historical Dictionary of Scandinavian Cinema shows just how long and busy this history has been in the chronology, starting in 1896. The introduction then describes the situation in each one of the component countries, all of which approached and developed the field in a similar but also slightly different manner. The dictionary section, with over 400 substantial entries, looks at the situation in greater detail, with over 400 substantial entries on major actors, directors and others, significant films, various genres and themes, and subjects such as animation, ethnicity, migration and censorship. Given its contribution to world cinema it is good to finally have an encyclopedia like this which can meet the interests of the scholar and researcher but also the movie fan.
Volume 1: The Production and Varieties (420 pages) Volume 2: The Usage (428 pages) The book explains in the first volume about the background for Denmark’s first postal card in 1871 and shows all the essays and proofs of the issue. The book then describes the different types and varieties of all bi-coloured postal stationery: postal cards, reply cards, letter cards and wrappers. The second volume focuses on the usage of the bi-colored postal stationery in all postal historical aspects, including rates, supplementary frankings, special types of mail (samples of no value, border mail, ship mail, captain’s letters, naval mail etc.), postal markings (cancellations, date postal markings, railway postal markings, ship postal markings, private postal markings, return handstamps, office handstamps, etc.), labels, manuscript markings and much more.
Theological aesthetics is a rapidly expanding subject in the field of religious humanism that, until now, has not had a participating Lutheran voice. Musica Christi: A Lutheran Aesthetic fills this void by approaching the rich tradition of music and theology in the Lutheran Church through Christology. Furthermore, this study shows Christ's full participation in and by music. Selections from Lutheran works in Danish, German, Latin, Norwegian, and Swedish are offered in English translations for the first time by the author.
Based on an interdisciplinary investigation of future visions, scenarios, and case-studies of low carbon innovation taking place across economic domains, Decarbonising Economies analyses the ways in which questions of agency, power, geography and materiality shape the conditions of possibility for a low carbon future. It explores how and why the challenge of changing our economies are variously ascribed to a lack of finance, a lack of technology, a lack of policy and a lack of public engagement, and shows how the realities constraining change are more fundamentally tied to the inertia of our existing high carbon society and limited visions for what a future low carbon world might become. Through showcasing the first seeds of innovation seeking to enable transformative change, Decarbonising Economies will also chart a course for future research and policy action towards our climate goals. This title is also available as Open Access on Cambridge Core.
Artistic modernism. To most of us it would seem a separate universe with its own esoteric intention and logic. What Lars Holger Holm shows in this essay, however, is how intimately the development of various modern artistic idioms, and their theoretical underpinnings, have been linked to concomitant social revolutions and to the highly politicised, theoretical, even racial agendas, entertained by people in the highest places. He also demonstrates how big money has thoroughly perverted art and artists, turning the latter into simple con men performing their charades to a whole world of spectators, manipulated by financial institutions, press, politicians and the media alike into believing that the contemporary art scene really ought to have some kind of meaning... And it does. Only, it's not artistic but exclusively financial and political.
Available online: https://pub.norden.org/temanord2021-510/ We are facing two global environmental crises, the loss of biodiversity and climate change. Both crises should be handled within the forthcoming decades. Actions implemented to mitigate one challenge should not worsen the other. The two crises are interlinked. Biodiversity, together with geophysical and climatic factors form and maintain ecosystems, which contribute to climate change mitigation by capturing CO2 and store carbon. But the current climate change worsen the negative impact of the main drivers causing biodiversity loss. This leads to further degradation of ecosystems, which in turn may weaken the functionality of ecosystems that reduce the ability of nature to capture and store carbon. The project identified eight cases related to nature-based solutions enacted in the Nordic countries and identifies synergies between biodiversity conservation and climate change mitigation.
The first comprehensive guide to the aquatic plants of the region Beneath the surface of bodies of freshwater—springs, streams, rivers, ponds and lakes—there is a world of plants of great variety and beauty, a realm that is often poorly known and understood. Correctly identified, these plants can tell us much about the character and condition of the habitats in which they live. A collaboration of Danish, German, and British field botanists specializing in freshwater plants, this guide presents all of the known aquatic plants of Northern and Central Europe, including Britain and Ireland, as well as many marginal and wetland species. This is the first comprehensive guide to the identification of the region’s 410 species and hybrids of both native and non-native ferns and flowering plants that are dependent upon freshwater wetlands. Following the latest taxonomy, the book features 358 plates in pen and ink, more than 1,400 colour photographs, illustrated keys, distribution maps and detailed descriptions. The introduction gives an overview of evolution, anatomy and morphology, ecology, eco-physiology, research traditions and more, and the book also includes guidelines for working with aquatic plants. The first comprehensive guide to the region’s aquatic plants Covers all 410 known species Features 358 illustrated plates, more than 1,400 colour photographs, distribution maps, detailed descriptions and much more
In this book, Lars Hermanson discusses how religious beliefs and norms steered attitudes to friendship and love, and how these ways of thinking affected social identity and political behaviour. With examples taken from eleventh- and twelfth-century northern Europe, the author investigates why friendship was praised both by brotherhoods of aristocratic warriors and by brethren within monastery walls. Social and political functions rested on personal connections rather than a strong central state in the High Middle Ages. This meant that friendship was an important pragmatic instrument for establishing social order and achieving success in the game of politics.
This hands-on guide offers practical advice on all aspects of science communication. It features a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more. Extremely practical, the guide provides the necessary "shortcuts" to produce outreach products of high quality. All concepts are explained with simple terms and illustrative examples while check lists and short "to-the-point" overviews enable rapid progress and quick results. New science communicators as well as seasoned presenters will find this guide both helpful and inspirational.
The story of the coolest international football team in history - the 1980s Danish national team - told for the first time in English. The Denmark side of the 1980s was one of the last truly iconic international football teams. Although they did not win a trophy, they claimed something much more important and enduring: glory, and in industrial quantities. They were a bewitching fusion of futuristic attacking football, effortless Scandinavian cool and laid-back living. They played like angels and lived like you and I, and they were everyone's second team in the mid-1980s. The story of Danish Dynamite, as the team became known, is the story of a team of rock stars in a polyester Hummel kit. Hailing from a country with no real football history to speak of and a population of five million, this humble and likeable team was unique. Everymen off the field and superheroes on it, they were totally of their time, and their approach to the game was in complete contrast to the gaudy excess and charmless arrogance of today's football stars. That they ultimately imploded in spectacular style, with a shocking 5-1 defeat to Spain in the 1986 World Cup in a game that almost everyone expected them to win, only adds to their legend. For the first time in English, Danish Dynamite tells the story of perhaps the coolest team in football history, a team that had it all and blew it in spectacular style after a live-fast-die-young World Cup campaign. Featuring interviews with the players themselves, including Michael Laudrup, Preben Elkjær and Jesper Olsen, as well as with those who played or managed against them, this is a joyous celebration of one of the most life-affirming teams the world has ever seen.
Hunters in Transition provides a new outline of the early history of the Sámi, the indigenous population of northernmost Europe. Discussing crucial issues such as the formation of Sámi ethnicity, interaction with chieftain and state societies, and the transition from hunting to reindeer herding, the book departs from the common trope whereby native encounters with other cultures, state societies, and “modernity”, are depicted mainly in negative terms. Far from always victimizing “the other”, the interaction with outside societies played a crucial role in generating and maintaining a number of features considered integral to Sámi culture. At the same time the authors also emphasize internal processes and dynamics and show how these have greatly contributed to the diverse historical trajectories with which this book is concerned. Listed by Choice magazine as one of the Outstanding Academic Titles of 2014
Current debates around participation and marginalization dominate the agenda of many European political forums. There is an increasing concern about the stability of social cohesion and a growing number of particular groups of people who are regarded as being at risk of being socially excluded or marginalized. This volume goes beyond the surface of public discussions to look at the central role played by welfare services in European societies in either strengthening or hindering participatory citizenship and democracy. In current discussions welfare services - understood in a broad sense - are centrally positioned: there are high expectations that welfare services can hinder marginalization and enable participation. Yet marginalization is, in most cases, rooted in the deeper structures of society, with economy, participation and involvement dependent on political or highly personal factors, which are beyond the scope of welfare services. This groundbreaking volume posits that participation and marginalization are ’twin’ concepts, expressing opposing sides of one and the same processes faced by individuals and communities. It will be essential reading for social workers, sociologists and policy-makers throughout Europe.
A new edition of a popular textbook that provides a systematic and up-to-date introduction to the different approaches to understanding leadership in the public sector. This text draws together a wide range of enduring and cutting-edge scholarship to provide a clear and concise overview of the area. Written by two of the field's leading experts, it uses real-world case studies to unpack the dilemmas and complexities facing leaders in contemporary democracies. Now streamlined to further help students navigate this widely debated area, this is the ideal text for undergraduate and postgraduate modules on leadership on public administration and management courses. Moreover, with its balance between theory and applicability it is also a valuable resource for training courses for public sector professionals. New to this Edition: - Streamlined chapter structures and improved pedagogical features that are even more useful for students - A new co-author bringing added insights from organizational science and quantitative methodologies - Revised to address the most up-to-date developments in thinking about leadership in the 21st century
The man who can't stop scoring goals for fun In his debut season with Manchester City, Norwegian sensation Erling Haaland has set the footballing world ablaze. The 23-year-old striker, known for his unique blend of speed and strength, has redefined the art of goal-scoring. Highly regarded football journalist Lars Sivertsen follows Haaland’s meteoric rise to stardom in this biography, a tale that begins in the small Norwegian town of Bryne where they both grew up. Born to former Manchester City player Alfie Haaland, Erling started his journey at hometown club Bryne FK in 2016 and later moved to Molde FK, Red Bull Salzburg and Borussia Dortmund before Manchester City announced his arrival in the Premier League. In his first Premier League season with Manchester City, Haaland has shattered records and achieved his ultimate dream: winning the treble in his first season with the club. This accomplishment solidifies his status as one of the most exceptional talents in football history, and demonstrates that a boy from Bryne can indeed conquer the world of football. In Haaland, Sivertsen delves into Haaland's roots, providing insights from those close to him, and gets to the heart of what makes him tick.
Yoichiro Nambu was one of the giants in the physics of the last century. His profound ideas in fundamental physics are still playing an important role and are being rediscovered over and over again.He preferred to share some of his deepest insights in talks, rather than publications, but Nambu's papers and talks were not easy to understand. Like the Japanese gentleman he was, he did not want to humiliate the reader with obvious statements. Even if it is an interpretation, it fits very well with his character of a very polite and considerate human being with a self-reliance inside him that he did not show on the outside. It is no wonder that many of his breakthroughs were not immediately appreciated by his contemporaries, with a late award of a well-deserved Nobel Prize. He was probably the only one in the highest stratum of physicists who was respected by everybody.The purpose of this book, half-history, half-physics is to trace Nambu's progress formulating some of his greatest ideas. It is structured in seven chapters, describing a paper or a series of papers (or talks) where Nambu's originality and genius emerge. Each chapter begins with a historical background section that sets the physics climate of the time, followed by a somewhat detailed discussion of his papers/talks.This tribute to Nambu hopes that he will be remembered and admired for many years to come.
The globalizing influence of professional sports Professional sports today have truly become a global force, a common language that anyone, regardless of their nationality, can understand. Yet sports also remain distinctly local, with regional teams and the fiercely loyal local fans that follow them. This book examines the twenty-first-century phenomenon of global sports, in which professional teams and their players have become agents of globalization while at the same time fostering deep-seated and antagonistic local allegiances and spawning new forms of cultural conflict and prejudice. Andrei Markovits and Lars Rensmann take readers into the exciting global sports scene, showing how soccer, football, baseball, basketball, and hockey have given rise to a collective identity among millions of predominantly male fans in the United States, Europe, and around the rest of the world. They trace how these global—and globalizing—sports emerged from local pastimes in America, Britain, and Canada over the course of the twentieth century, and how regionalism continues to exert its divisive influence in new and potentially explosive ways. Markovits and Rensmann explore the complex interplay between the global and the local in sports today, demonstrating how sports have opened new avenues for dialogue and shared interest internationally even as they reinforce old antagonisms and create new ones. Gaming the World reveals the pervasive influence of sports on our daily lives, making all of us citizens of an increasingly cosmopolitan world while affirming our local, regional, and national identities.
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. Key features include: An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications. A managerial perspective, helping students to become a marketing manager and study as though they are in the role. Coverage of key new marketing communications topics such as branding and social media. In each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota. The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual. Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels.
Set in post-war Oslo and following on from Echoes of a City, by an author who understands the city like no other. "One of Norway's finest writers" GUARDIAN "Profoundly resonant" TLS In Kirkeveien, Oslo, in the year 1956, forty-year-old Maj is worn down by being a homemaker and widowed mother. To the indignation of the Red Cross ladies, she cautiously frees herself from the role she has otherwise fulfilled to the letter. She finds a job that she turns out to be more than good at, and some kind of love, too. Her friend Margrethe is sick of her marriage to the antiquarian bookseller, Olaf Hall, but cannot think of divorce. Jesper gets a girlfriend who opens the door to a new, more liberated environment of vegetarianism and politics. And his best friend Jostein realises that his talent for making money will allow him access to a world that is larger and richer than that of the Oslo slaughterhouse. Friendship is a beautifully orchestrated story about people and their dreams, about social conventions, personal constraints and what it takes to have the courage to realise oneself. In this book brimming with human insight, as in Echoes of the City, in each of these characters we recognise something of ourselves.
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