Larry Wacholtz's Books

Monetizing Entertainment

An Insider's Handbook for Careers in the Entertainment & Music Industry

By: Larry Wacholtz

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Monetizing Entertainment

An Insider's Handbook for Careers in the Entertainment & Music Industry

By: Larry Wacholtz

Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry offers a thorough, guided exploration of the current state of the industry, with an emphasis on trends in copyright, digital streaming, and practical advice for developing a career as an artist, technician, or industry executive. This book investigates a variety of topics within the entertainment and music industry, ranging from traditional and emerging business models to intellectual property rights to the creative destruction happening currently. The book strategically outlines the existing gaps that make being successful as an artist a dynamic interaction between creativity and business. This book includes the following: An overview of the creative destruction process that has destroyed some of the old business models and created a number of career options. A look at innovative, entrepreneurial career options. A step-by-step examination for both creative and business professionals of the administrative and financial structures of the industry. Detailed analysis of trends and topics shaping the current entertainment and music industry drawn from insiders' perspectives and other contemporary resources. An accompanying website (www.routledge.com/cw/wacholtz), hosting case studies, videos, data, infographics, and blog posts on business models, is the perfect companion to this authoritative resource.

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Page Count

651

Publisher

Taylor & Francis

Published Date

ISBN 10

1317499468

ISBN 13

9781317499466

Monetizing Entertainment

An Insider's Handbook for Careers in the Entertainment & Music Industry

By: Larry Wacholtz

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Monetizing Entertainment

An Insider's Handbook for Careers in the Entertainment & Music Industry

By: Larry Wacholtz

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Page Count

587

Publisher

CRC Press

Published Date

ISBN 10

131749945X

ISBN 13

9781317499459

The 360 Music Industry (2nd Edition)

By: Larry Wacholtz

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The 360 Music Industry (2nd Edition)

By: Larry Wacholtz

Only two albums sold more than one million copies in 2017 in the United States, yet there were about 167 billion streams every day. The industry has found its answer for success in the streaming, live ticket, branding, touring, merchandise, and corporate sponsorships based on the 360-business model.

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Page Count

462

Published Date

ISBN 10

1948715007

ISBN 13

9781948715003

The Quintessential Hit Man

By: L. Russel Brown,Sandy Linzer,Larry E. Wacholtz

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The Quintessential Hit Man

By: L. Russel Brown,Sandy Linzer,Larry E. Wacholtz

The true-life story of one of the greatest songwriters to grace the planet. He's been slapped by Frank Sinatra, punched by John Lennon and ridiculed by the head of Ringo Starr's record company. Poor and raised in a housing project L claims, "I took every tear and turned it into a note. I turned every punch and smash into a rhythm.

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Page Count

288

Published Date

ISBN 10

098989519X

ISBN 13

9780989895194

Star Tracks

Principles for Success in the Music & Entertainment Business

By: Larry E. Wacholtz

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Star Tracks

Principles for Success in the Music & Entertainment Business

By: Larry E. Wacholtz

Star Tracks offers a general overview of the music industry mixed with a comprehensive specific review of professional opportunities and responsibilities.

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Page Count

284

Published Date

ISBN 10

096523410X

ISBN 13

9780965234108

Star Tracks

Principles for Success in the Music & Entertainment Business

By: Larry E. Wacholtz

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Star Tracks

Principles for Success in the Music & Entertainment Business

By: Larry E. Wacholtz

Star Tracks offers a general overview of the music industry mixed with a comprehensive specific review of professional opportunities and responsibilities.

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Page Count

284

Published Date

ISBN 10

096523410X

ISBN 13

9780965234108

Off the Record Your Ultimate Resource for Success in the Music Business

By: Larry E. Wacholtz,Mark Volman,Jennifer Wilgus-Fowler

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Off the Record Your Ultimate Resource for Success in the Music Business

By: Larry E. Wacholtz,Mark Volman,Jennifer Wilgus-Fowler

Written by professors from Belmont University's Mike Curb College of Entertainment & Music Business and recording artist Mark Volman of the super group The Turtles, this resource details the business of music and entertainment.

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Page Count

460

Published Date

ISBN 10

0984057226

ISBN 13

9780984057221

Off the Record-(Second Edition) the New Music Business Guide and Workbook for the Digital World

By: Larry Edward Wacholtz

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Off the Record-(Second Edition) the New Music Business Guide and Workbook for the Digital World

By: Larry Edward Wacholtz

Off the Record: the New Music Business Guide Workbook for the Digital World" explains how anyone can succeed in the new digital music industry. Songwriting, publishing, recording, setting up a label, distribution, promotion, publicity, touring, and the selling of merchandise are all discussed.

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Page Count

350

Published Date

ISBN 10

098405720X

ISBN 13

9780984057207

The 360 Music Industry

By: Larry E Wacholtz

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The 360 Music Industry

By: Larry E Wacholtz

If you want a career in today's entertainment and music industry you've got to understand how much the business has changed over the past few years. It's not the same old let's pick up a guitar, learn how to sing, put on a few local shows, get discovered, sign a label deal, and become rich and famous. It's better than the old business by far for both artists and business minded people who want to break into the business, and yet, it's more difficult to make serious money, as it's almost impossible to sell albums. Digital devices and personal consumer preferences, for streaming music and movies online, has also saved consumers billions of dollars and they can acquire it anywhere, anytime, and for free or pay a low subscription rate. However, many in the industry use the term value gap to describe the differences between the money generated from an album sale and the 1,500 streams that are supposed to equal one unit sold. It's a numbers game and as consumers continue to stream music products the gap will continue to narrow. And streaming is increasing at nearly a double rate, which means in a few years, we'll be back to the profits the industry generated in 1999. In today's world, inventions, innovation, and digital technology have reinvented almost everything we do, every day of our lives. Netflix, Spotify, e-books and all the other Internet-based programming we consume are actually in competition for our spare time and available dollars. However, labels are coming back as they are estimated to annually invest $4.5 billion worldwide in Artist & Repertoire (the Department of A&R), responsible for the signing of new acts, songs, studio recordings and artist development) combined with Marketing (The Department of Marketing), which is responsible for distribution, promotions, publicity and sales of the signed acts. And while each deal is different, the investments paid by labels for advances, recordings, video production, tour support, and promotion, is between $500,000 to $2,000,000 to break a new act into the music market. The three major labels (Sony Music, Warner Music Group, and Universal Music Group) in 2016 (as reported in 2017) gross revenue streams are music publishing, digital downloads, streaming, physical sales and multiple rights management. Two things to consider, the streaming, and digital right management are connected to 360 deals and the future trends in revenues point toward significant decreases in physical and digital download sales and increases in streaming. Already in early 2017, streaming revenues had passed physical sales revenues indicating how quickly the revenue figures are changing. The labels are also in the touring or live ticket game as they have provided the front money (tour support) for the act to start their concert business and they receive 10-12% of all the artist's gross revenues.

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Page Count

426

Published Date

ISBN 10

0989895114

ISBN 13

9780989895118

The Quintessential Hit Man (Second Edition)

By: Larry Russell Brown,Sandy Linzer,Larry Edward Wacholtz

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The Quintessential Hit Man (Second Edition)

By: Larry Russell Brown,Sandy Linzer,Larry Edward Wacholtz

He's been slapped by Frank Sinatra, hugged by John Lennon, and ridiculed by The Beatles' record label. It all happened over his song Tie a Yellow Ribbon 'round the Ole Oak Tree that ignited emotions of love, patriotism, and forgiveness in billions of fans. Born in Newark, New Jersey, Larry Russell Brown stole food to feed himself and his six brothers and sisters. His enterprising methods including stealing a car that landed him in jail at age eleven in the State Home for Boys at Jamesburg, which was one of the toughest detainment centers for kids in the 1950's. L. Russell Brown often says, "If it weren't for music, I'd be dead or probably be selling hot dogs for the Witness Protection program . . ." Instead of letting my childhood destroy me, I let it help me become who I am. I took every tear I felt in my childhood and turned it into musical notes. I turned every punch in the face from my father and smashed it into a rhythm. Brown wrote songs every day and pitched them to music publishers who turned him and his co-writers down more often than a cheap motel bed. Brown got his first serious break when he was signed as a songwriter by the legendary producer Bob Crewe. His songs have sold more than 200 million recordings. And L. Russell Brown is still incredibly active in the creation of new music today.

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Page Count

296

Published Date

ISBN 10

1948715066

ISBN 13

9781948715065

The Mars Tapes

By: L. Russell Brown,Larry E. Wacholtz

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The Mars Tapes

By: L. Russell Brown,Larry E. Wacholtz

What happened in the past foretells the future. The United States is using the communication system to monitor the beyond boring transmissions of its astronauts' "mapping" the previously unexplored regions of Mars. What is about to be discovered will change the history of humanity.

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Page Count

270

Published Date

ISBN 10

194871504X

ISBN 13

9781948715041

Larry Watkin

A Memoir of an American Man of Letters

By: Larry Watkin,Lawrence Edward Watkin

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Larry Watkin

A Memoir of an American Man of Letters

By: Larry Watkin,Lawrence Edward Watkin

From Death to Disney. Larry Watkin won the National Book Award in 1937 for his novel ON BORROWED TIME, about Death imprisoned in an apple tree. From there, after an adventurous stint in the US Navy, he joined the Disney studio, working alongside Walt Disney himself on live-action classics.

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Page Count

362

Publisher

Pulp Hero Press

Published Date

ISBN 10

1683901274

ISBN 13

9781683901273

Book's by Larry Wacholtz

Monetizing Entertainment

Monetizing Entertainment

Monetizing Entertainment

Monetizing Entertainment

The 360 Music Industry (2nd Edition)

The 360 Music Industry (2nd Edition)

The Quintessential Hit Man

The Quintessential Hit Man

Star Tracks

Star Tracks

Star Tracks

Star Tracks

Off the Record Your Ultimate Resource for Success in the Music Business

Off the Record Your Ultimate Resource for Success in the Music Business

Off the Record-(Second Edition) the New Music Business Guide and Workbook for the Digital World

Off the Record-(Second Edition) the New Music Business Guide and Workbook for the Digital World

The 360 Music Industry

The 360 Music Industry

The Quintessential Hit Man (Second Edition)

The Quintessential Hit Man (Second Edition)

The Mars Tapes

The Mars Tapes

Larry Watkin

Larry Watkin

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