A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers, graphic designers, and other creative professionals to make a great first impression and secure employment. This new third edition of No Plastic Sleeves has been thoroughly updated across all facets of portfolio production, including increased coverage on self-promotion, social media, branding, online promotion, new and updated interviews, case studies, and more. Including hundreds of photos, examples of successful design from both students and professionals, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, developing, branding, and promoting all the interconnected aspects of your total portfolio package, including teaching you how to: Objectively evaluate and edit your work Develop a distinguishing brand concept and identity Understand and apply effective design strategies, including layout and sequencing Design a tailor-made portfolio book Develop a comprehensive online portfolio Develop printed promotional and professional materials Utilize social media and self-promotion strategies Alongside the acclaimed companion website, www.noplasticsleeves.com— featuring additional portfolios, resources, tutorials, and articles—Larry Volk and Danielle Currier offer an essential guide to portfolio design, development, and promotion.
The creation of a photography portfolio is a creative statement about the value photographers place on their work and craft. This work guides photographers in creating a portfolio that will put them ahead of the rest.
A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media’s role in the process. Including hundreds of photos, examples of successful design, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, and developing all the interconnected aspects of your total portfolio package: Objectively evaluate and edit your work Develop a distinguishing brand concept Understand and apply effective design strategies Design a tailor-made portfolio book Develop a comprehensive online portfolio Develop printed professional and promotional materials Utilize social media and self-promotion strategies
ABOUT THE BOOK After being leaked to the press by a former employee, Ray Dalio’s Principles appeared on his company, Bridgewater Associates’, website as a presentation of his management philosophy. It is required reading for all employees at Bridgewater. By his own admission, it is a dynamic document, subject to change as the tenets within are applied, discussed, and debated by Bridgewater employees. Dalio explains that “the types of disagreements and mistakes that are typically discouraged elsewhere are expected at Bridgewater because they are the fuel for the learning that helps us maximize the utilization of our potential.” Desiring an atmosphere of “radical openness” Dalio places a high value on independent thinking while recognizing that such thinking often generates disagreement and leads to mistakes. MEET THE AUTHOR Larry Holzwarth is a freelance writer and submarine veteran. A former US Navy systems analyst, he has been a corporate writer on diverse subjects, a professional trainer, recruiter and lecturer. A lifelong student of history, he enjoys reading, camping, hiking and Reds baseball. After traveling extensively he returned to his native midwest where he resides near Cincinnati. EXCERPT FROM THE BOOK With three hundred dollars, Dalio purchased shares of Northeastern airlines, the value of which tripled after a takeover shortly thereafter. By the time he entered college, Ray already had a portfolio worth several thousand dollars. Dalio writes of his belief that the most valuable principles are those learned from experience, rather than those that are simply taught and accepted. Describing his own rise from a middle class background to his universally recognized prominence in financial circles, he presents his philosophy, his belief system, his reliance on meditation, and his personal system of values.
This accessible book deals with spiritual themes in a style teens can relate to - encouraging them to become aware of the power they have to affect their own lives and how they can live in a more positive and authentic way.
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