The never-before-told inside story of the rebuilding of the World Trade Center — an epic tale of business, politics, and engineering by the man who spent two decades working to make it happen After the terrorist attacks of 9/11 destroyed the World Trade Center, New Yorkers and Americans faced a critical set of questions: What should be done with the site? Could the towers be replaced? And how best to memorialize those lost on that day? For Larry Silverstein, a lifelong New Yorker who had signed a lease for the properties just a few months before the attacks, the answer was clear: America had to rebuild as quickly as possible. In The Rising, Silverstein recounts in vivid detail his long battle to construct a new World Trade Center complex and to revitalize the surrounding neighborhood while also memorializing the victims of the attacks. Silverstein made history in 2001 when he signed a 99-year lease on the 10.6-million-square-foot World Trade Center for $3.25 billion. For the next twenty years, he navigated warring political interests, byzantine city bureaucracies, and resistant insurance companies, as well as the many challenges of designing, engineering, and constructing several new towers in the heart of downtown Manhattan. More than once the entire project almost folded, but today the buildings are nearly complete and the neighborhood is once again a thriving hub that draws hundreds of thousands of people a day. The Rising is a vibrant portrait of the inner workings of New York City in the wake of its most profound tragedy, but it is also a master class in how to succeed in business despite all odds. Full of outsize characters and relentless adversity, this is a riveting book about a remarkable feat of vision and determination.
The never-before-told inside story of the rebuilding of the World Trade Center — an epic tale of business, politics, and engineering by the man who spent two decades working to make it happen After the terrorist attacks of 9/11 destroyed the World Trade Center, New Yorkers and Americans faced a critical set of questions: What should be done with the site? Could the towers be replaced? And how best to memorialize those lost on that day? For Larry Silverstein, a lifelong New Yorker who had signed a lease for the properties just a few months before the attacks, the answer was clear: America had to rebuild as quickly as possible. In The Rising, Silverstein recounts in vivid detail his long battle to construct a new World Trade Center complex and to revitalize the surrounding neighborhood while also memorializing the victims of the attacks. Silverstein made history in 2001 when he signed a 99-year lease on the 10.6-million-square-foot World Trade Center for $3.25 billion. For the next twenty years, he navigated warring political interests, byzantine city bureaucracies, and resistant insurance companies, as well as the many challenges of designing, engineering, and constructing several new towers in the heart of downtown Manhattan. More than once the entire project almost folded, but today the buildings are nearly complete and the neighborhood is once again a thriving hub that draws hundreds of thousands of people a day. The Rising is a vibrant portrait of the inner workings of New York City in the wake of its most profound tragedy, but it is also a master class in how to succeed in business despite all odds. Full of outsize characters and relentless adversity, this is a riveting book about a remarkable feat of vision and determination.
Using exclusive access to newly uncovered archives, Kalush and Sloman reveal the clandestine agreements in which the British and Americans recruited Houdini to be an active secret agent. In exchange for his cooperation, the governments of these two countries facilitated his rise to the top of the world stage. The authors give thrilling accounts of his assignments, such as his participation in early aerial surveillance and his use of his own magic magazine to communicate espionage-related information. After the war, Houdini embarked upon what became his most dangerous mission when he took on the Spiritualist movement. Convinced that Spiritualist mediums were frauds, he became obsessed with exposing them. But the Spiritualists were a powerful adversary. An organized network of fanatics, led by Sherlock Holmes creator Arthur Conan Doyle, worked relentlessly to orchestrate a campaign that would silence Houdini forever. Grounded in solid research, but as exciting and dramatic as a good thriller, THE SECRET LIFE OF HOUDINI traces the magician's long and circuitous route from struggling vaudevillian to worldwide legend.
For two thousand years, theologians have been attempting to explain the Bible’s book of Revelation. The mysterious last plague, also known as the “seventh vial,” was explained to John by the angel of the Lord and documented in two chapters within Revelation. For centuries, it was a fiercely debated topic because it had not happened yet—until September 11, 2001. In a comprehensive and enlightening biblical study, Larry Ammons extracts forty verses from the two chapters and matches them with forty events that took place at the World Trade Center at the beginning of the twenty-first century. Through fact-based evidence and Bible epigraphs, Ammons demonstrates how and why the ancient prophecies have come true and reveals by truth, not coincidence, how ten men were allowed powers as kings for an hour and forever changed the world in the process. The Grace of Sin is a unique presentation of facts that examines the seventh plague in the book of Revelation, compares biblical facts with actual events, and reveals shocking truths.
It's time for those of us who remember how great our generation was to start thinking about what else we need to do Before We Croak. I agree with Mr. Keveson, we were the greatest, coolest, most evolutionary generation the world has ever seen, and for too many people on earth life still sucks. Clearly there's more to do. And as Keveson points out, us hippie bastards still have 20 year left, so clearly we'll be the ones to do it. That's what the 20 years are for, and that's what we're here to do. Question is, what needs doing and how are we to do it? What Keveson does nobly well in this book, is take The Bus a little Further towards reaching our always lofty goal, figuring out why the hell we're still alive!" Ken Kesey--The Astral Plane Dealer "Evolve, always evolve, my children, or I'll starve myself to death!" Mahatma Gandhi--The Causal Plane Dealer "Read it. I'm telling ya. I highly recommend this book. Very highly. So ya better read this book, Before Ya Croak!. I ain't kiddin!" God--The Taoly News
Written by men who flew the missions and gathered together the recollections of their comrades, this is an account of the political, social, cultural, technical and combat context of an extraordinary side of the Vietnam conflict. An account touching on topics ranging from Thai supernaturalism to high tech warfare, it is also the very human story of American airmen obliged to keep heady secrets and perform demanding tasks under menacing conditions. A good read for aviation enthusiasts, students of the Vietnam War, veterans and those wishing to learn more about Southeast Asia, this book is more than a history. It is a holistic portrait of a little known and less understood aspect of the Vietnam "era.
When making the transition to adulthood, young people with Autism Spectrum Disorder can find their opportunities limited by their impaired prosody. Through a program of evidence-based lessons and resources, this book helps to develop verbal and nonverbal skills essential to adult life, particularly in the context of looking for a job or social situations. It is a complete curriculum, covering everything from self-calming to fluency and conversational skills, and includes lesson plans, handouts, and homework. The program has been successfully used by the authors in their work with people on the autism spectrum and will be a life-changing resource for professionals as well as for parents and people on the autism spectrum wanting to improve their ability to communicate well.
Mental illness is prevalent in society with a quarter of individuals having a diagnosable mental illness. A growing percentage of these individuals develop severe disorders which incapacitate them and may leave them unemployed, lonely, isolated and untreated. In recent years, there has been a movement away from therapy, and a heightened emphasis on medicalization. This book argues that medication alone does not take away the deep emotional pain of feeling isolated and lonely, and considers the modification of the client’s social relationships as a critical ingredient in any treatment. Group Therapy for Adults with Severe Mental Illness explores a non-traditional application of treatment known as the group-as-a-whole model. This approach to group work derives from the Tavistock tradition, in which emphasis on the whole group versus any specific member makes the group a safe place to risk sharing and confronting painful issues. This text highlights the efficacy of utilizing this model in the treatment of severely mentally ill consumers in various settings including jails, nursing homes and group homes. Included in the book: -case studies using the Tavistock method -the power of group-as-a-whole work in educating mental health professionals and graduate students -the use of the model to enhance creative expression in the arts -the use of the model to understand larger social systems This text will be of value to mental health professionals, researchers and educators interested in the treatment of severely mentally ill populations in institutional settings, and individuals with a specific interest in group psychotherapy.
Effective Police Supervision, 9th ed., is a time-tested text providing complete coverage of the organizational dynamics surrounding leadership of teams in an effective police department. This revised edition provides readers with the tools to excel and advance with up-to-date and timely scholarly research and legal case law on supervision. Special attention is given to recruitment, selection, and retention of police, commonly believed to be the most challenging internal issue facing agencies today. Supervisory tactics are evaluated in terms of how they work not only in the United States but in the United Kingdom and Canada as well, and chapters are enhanced with boxed features that help the reader connect ideas with realistic situations. Combining behavioral theory and updated case studies, Effective Police Supervision is the preferred textbook for college-level classes on police supervision and is an essential resource for preparation for promotional exams and career development for law enforcement officers and supervisors. Information has been included to respond to current issues facing law enforcement with Covid-19 and managing protests.
The first 100 years of the education of the clergy in the United States is rightly understood as classical professional education-that is, a formation into an identity and calling to serve the wider public through specialized knowledge and skills. This book argues that pastors, priests, and rabbis were best formed into capacities of culture building through the construction of narratives, symbols, and practices that served their religious communities and the wider public. This kind of education was closely aligned with liberal arts pedagogies of studying classical texts, languages, and rhetorical practices. The theory of culture here is indebted to Geertz and Bruner's social-semiotic view, which identifies culture as the social construction of narrative, symbols, and practices that shape the identity and meaning-making of certain communities. The theological framework of analysis is indebted to Lindbeck's cultural-linguistic view, which emphasizes the role of doctrine as grammatical rules that govern narratives, doctrinal grammars, and social practices for distinct religious communities. This framework is pushed toward the renewal and reconstruction of religious frameworks by the postmodern work of Sheila Devaney and Kathryn Tanner. The book also employs several other concepts from social theory, borrowed from Jurgen Habermas, Max Weber, Pierre Bourdieu, Michael Young, and Bernard Anderson"--
Crises of Empire offers a comprehensive and uniquely comparative analysis of the history of decolonization in the British, French and Dutch empires. By comparing the processes of decolonization across three of the major modern empires, from the aftermath of the First World War to the late 20th century, the authors are able to analyse decolonization as a long-term process. They explore significant changes to the international system, shifting popular attitudes to colonialism and the economics of empire. This new edition incorporates the latest developments in the historiography, as well as: - Increased coverage of the Belgian and Portuguese empires - New introductions to each of the three main parts, offering some background and context to British, French and Dutch decolonization - More coverage of cultural aspects of decolonization, exploring empire 'from below' This new edition of Crises of Empire is essential reading for all students of imperial history and decolonization. In particular, it will be welcomed by those who are interested in taking a comparative approach, putting the history of decolonization into a pan-European framework.
Soldiers and Diplomacy addresses the key question of the ongoing role of the military in BurmaÍs foreign policy. The authors, a political scientist and a former top Asia editor for the BBC, provide a fresh perspective on BurmaÍs foreign and security policies, which have shifted between pro-active diplomacies of neutralism and non-alignment, and autarkical policies of isolation and xenophobic nationalism. They argue that important elements of continuity underlie BurmaÍs striking postcolonial policy changes and contrasting diplomatic practices. Among the defining factors here are the formidable dominance of the Burmese armed forces over state structure, the enduring domestic political conundrum and the peculiar geography of a country located at the crossroads of India, China and Southeast Asia. Egreteau and Jagan argue that the Burmese military still has the tools needed to retain their praetorian influence over the countryÍs foreign policy in the post-junta context of the 2010s. For international policymakers, potential foreign investors and BurmaÍs immediate neighbors, this will have strong implications in terms of the countryÍs foreign policy approach.
No-holds-barred, honest, and objective, this is a definitive look at the greatest pro wrestlers who ever stepped through the ropes. Blending the old and the new and delving into what made these 50 remarkable performers the best in their sport, this guide illustrates their contributions to the massively popular spectacle of the wrestling world. The antidote to the marketing-motivated claims made by World Wrestling Entertainment (WWE) is provided here, sweeping aside the corporate profit motive of listing standouts who can sell DVDs and dolls and instead shooting from the hip, revealing who sincerely belongs among the cream of the crop. The complexity of choosingand rankingthe 50 finest ever from a strong group of talented candidates also spins a secondary tale about the evolution of pro wrestling and how this unique sport operates. Revealing these stars' compelling stories in detail, this collection adds up to an entertaining and enlightening description of a monumental business through the history of its legends.
Good police officers are often promoted into supervisory positions with little or no training for what makes a good manager. Effective Police Supervision is a core text used in college-level classes on supervisory practices in criminal justice. This popular book combines behavioral theory with case studies that allow the reader to identify and resolve personal and organizational problems. It provides readers with an understanding of the group behaviors and organizational dynamics, with a focus on effectiveness as well as proficiency, and on how a supervisor can help to create an effective organization. This book is also a vital tool in the preparation of police officers for promotional exams. This revised and updated edition includes new material throughout on police accountability, police involvement with news media, dealing with social media, and avoiding scandals. Each chapter includes important key terms and opens with a case study to illustrate important concepts.
The psychological aftereffects of war are not just a modern-day plight. Following the Civil War, numerous soldiers returned with damaged bodies or damaged minds. Drawing on archival materials including digitized records for more than 70,000 white and African-American Union army recruits, newspaper reports, and census returns, Larry M. Logue and Peter Blanck uncover the diversity and severity of Civil War veterans' psychological distress. Their findings concerning the recognition of veterans' post-traumatic stress disorders, treatment programs, and suicide rates will inform current studies on how to effectively cope with this enduring disability in former soldiers. This compelling book brings to light the continued sacrifices of men who went to war.
Larry Elder and his straight talk are "controversial"*, "provocative"**, "iconoclastic"***, "refreshing". **** IS LIFE UNFAIR FOR BLACK AMERICANS? In What's Race Got to Do with It?, bestselling author Larry Elder takes on the touchiest topic in American life: Race. Some Americans think race is the biggest issue this country faces today. Elder says: What?!? What about the economy, what about war, what about the security of our borders and our citizens? IS A HUGE GROUP OF CITIZENS BEING KEPT DOWN BY "THE MAN"? Elder calls for an end to bitching, moaning and whining and the belief that somebody owes you a job, that self-esteem is given out for passing "go", that a black person in a position of authority is always a good thing, whether or not they have credentials and experience. He skewers the loudmouths—and the "mainscream" media—who point to racism as the root of all problems. Elder explains why Hillary Clinton doesn't get it, but Barack Obama does—at least most of the time. But What's Race Got to Do with It? has a positive message, too: there are leaders and role models today who want to urge everyone to share in the hard work, smart thinking and optimism that make America great and strong. *Publishers Weekly **Kirkus Reviews ***Los Angeles Times ****Publishers Weekly
From questions and short tasks to full classroom events, this playful, powerful guide offers strategies to help student reflect on and determine what poetry means to them.
This book brings together an internationally respected group of researchers for the purpose of examining neuroplasticity, a topic of immense current interest in psychology, neuroscience, neuropsychology, and clinical neurology. The chapters represent state-of-the-art work on neuroplasticity at all levels: behavioral, neural, and molecular. They describe recent work on memory ranging from cellular morphological studies in invertebrates to research on the human brain made possible by new advances in neuroimaging technology. The book begins with an introductory chapter that considers the psychology of memory at the global, structural level. The remainder of the volume is divided into three related parts. The first focuses on recent approaches, which are based in part on new technology, that aim to measure and describe activity in relatively large populations of neurons. The second focuses on memory at the level of brain systems. One major theme to emerge from work at this level is that memory is composed of multiple, separable components that can be identified with specific anatomical structures and connections. The third part of the book focuses on molecular and cellular studies that show how individual neurons and their synapses behave in a history-dependent manner. This research concerns both brief changes in synaptic plasticity as well as more lasting changes in connectivity, which depend on altered gene expression and morphological growth and change. Altogether, the chapters provide a rich summary of the breadth and excitement of contemporary research on the biology of memory.
Cognitive Behaviour Therapy (CBT) is now well established as an effective treatment for a range of mental health problems, but for clinicians working with older clients, there are particular issues that need to be addressed. Topics covered include the need to build a therapeutic relationship, dealing with stereotypical thinking about ageing, setting realistic expectations in the face of deteriorating medical conditions, maintaining hope when faced with difficult life events such as the loss of a spouse, disability, etc., and dealing with the therapist's own fears about ageing. Illustrated throughout with case studies, practical solutions and with a troubleshooting section, this is essential reading for all clinical psychologists, psychiatrists and related health professionals who work with older people. * Authors are world authorities on depression and psychotherapy with older people * First book to be published on CBT with older people * Case studies and examples used throughout to illustrate the method and the problems of older people
The interpersonal relationships that make up family life are a complex web between many individuals spanning several generations at one time. This web is further complicated by the influence of other factors such as culture and gender. It can be a daunting task for a therapist to unravel this tangle and understand the specific dynamics and individual development within the family. The Multifocused Family Genogram (MFG) is a powerful tool that allows the therapist to record and structure these different elements that make up the family system. By combining the Basic Genogram, the Family Map, and several Focused Genograms, the MFG provides a clear picture of dynamic family history that aids in individual and family assessment. Focused Genograms provides a thorough account of the use of MFGs in family therapy and practice. The authors present a clinically useful method for collecting the information in key areas of individual and family functioning needed to create Focused Genograms. In addition, the authors carefully explain the diagnostic use and therapeutic applications of this tool. The book is supplemented by extensive examples of Focused Genograms, Family Maps, and Time Lines used in MFG construction. Suggested readings listed at the close of each chapter provide links between techniques fully described in the book and other therapeutic techniques beyond the scope of this work. A thorough presentation of innovative methods for using Focused Genograms makes this an important text for students of marriage and family therapy, as well as an indispensible resource for professionals.
As the global psychiatric community enters a new era of transformation, this book explores lessons learned from previous efforts with the goal of “getting it right” this time. In response to the common refrain that we know about and ‘do’ recovery already, the authors set the recovery movement within the conceptual framework of major thinkers and achievers in the history of psychiatry, such as Philippe Pinel, Dorothea Dix, Adolf Meyer, Harry Stack Sullivan, and Franco Basaglia. The book reaches beyond the usual boundaries of psychiatry to incorporate lessons from related fields, such as psychology, sociology, social welfare, philosophy, political economic theory, and civil rights. From Jane Addams and the Settlement House movement to Martin Luther King, Jr., and Gilles Deleuze, this book identifies the less well-known and less visible dimensions of the recovery concept and movement that underlie concrete clinical practice. In addition, the authors highlight the limitations of previous efforts to reform and transform mental health practice, such as the de-institutionalization movement begun in the 1950s, in the hope that the field will not have to repeat these same mistakes. Their thoughtful analysis and valuable advice will benefit people in recovery, their loved ones, the practitioners who serve them, and society at large. Foreword by Fred Frese, Founder of the Community and State Hospital Section of the American Psychological Association and past president of the National Mental Health Consumers' Association
For well over a decade, this prized guide has served practitioners handling the legal ramifications of international contracting projects. The fifth edition expands on issues discussed in the earlier one, along with new topics that continue to redefine the researching, drafting, and execution of international contracts. All the invaluable features of earlier editions are of course still here, including analysis of key contract issues unique to various types of contracting, common contract clauses, contract checklists, insights gleaned from actual cases and arbitral proceedings, and clear explanation of the principles of good contract drafting. The major relevant international conventions, model laws, pertinent national laws, legal guides, and other documents and instruments are all covered, with primary texts provided in the appendices. Some of the new issues and topics covered include: new potential causes of force majeure and hardship (pandemics and BREXIT); review of Incoterms 2020; new clauses covered (anti-slavery, exclusion, interpretation, no-waiver, sub-contracting, sustainability clauses, among others); rise of new international commercial courts; legaltech, smart contracts, and artificial intelligence; ethics; implementation of technology in legal practice; enforceability of penalty clauses; Internet sales and agency contracts; long-term contracts and goodwill compensation; data protection and the General Data Protection Regulation (GDPR); alliance, collaboration, and cooperation agreements; noncompete and nonsolicitation clauses; e-mail disclaimers; and separation and release agreements. The book acts as a single-volume reference in the negotiating and drafting of international contracts and offers expert insights regarding the reasonableness of many contract clauses and the likelihood of their enforcement in a foreign jurisdiction. An adroit combination of contract theory and contract practice, the book continues to provide guidance to law practitioners and students alike. “International Contracting is an excellent single volume reference that highlights the different issues relating to a variety of contracts. I recommend it to drafting attorneys writing domestic as well as transborder contracts.” – Christopher E. Howard (complex commercial transactions and development projects), Managing Partner, Pierce Atwood LLP, Portland, Maine “The latest edition of Professor DiMatteo's International Contracting constitutes a broad yet detailed coverage of international contract law and laws, as well as international practice. It drills down into the level of detail that supplies invaluable practical guidance of the sort not to be found in other publications.” – Professor Michael G. Bridge, London School of Economics “International Contracting is an ideal source for practitioners whether of the civil or common law. It also provides a concise review of international contracting issues and practices for the scholar and student interested in this area of law. I highly recommend it as a general resource on the topic.” – Michel Cannarsa, Dean & Professor, Lyon Catholic University
Is life unfair for black Americans? Is racial equality the answer to every question of public policy? Are a huge group of citizens being kept down by "the man"? Radio host and bestselling author Larry Elder has made a career out of being a thorn-in-the-side of the conventional wisdom crowd. He deflates the pompous and points out the completely logical truths hidden behind the nutty rhetoric and out-of-control pandering of many of the politicians and so-called leaders of a variety of special interest groups. In Stupid Black Men, he takes on the mind-set that always captures the most media attention—as well as masses of public money—in this country: those who rail against racism as the root of all problems, and who end up hurting precisely those they claim to be helping. Whether they are demagogues like Al Sharpton, established politicians like Hillary Clinton, or entertainers like Danny Glover, no one escapes Elder's cogent arguments and rapier wit. His sometimes hilarious and always infuriating examples of wrong-headedness skewer not just politicians for their smugness and hypocrisy, but also actors, educators, religious leaders and the "mainscream media" for keeping the story in the headlines. But Elder has a positive message, too: though they are fewer—and generally not as loud-mouthed—there are leaders and role models today who want to sweep away race-based whining and urge everyone in America, to share in the hard work, smart thinking and optimism that make this country great.
Based on extensive research on the features that make children's books appealing and appropriate, this valuable teacher resource offers guidance on selecting books, strategies for specific grade levels, suggestions for extension, and tips for assessment. This teacher-friendly book is organized around the major genres -- traditional literature, picture books, nonfiction, poetry, and multicultural texts -- that will inspire young readers. Throughout the book, teachers will find suggestions for using literature to implement shared reading, reading aloud, and response strategies with emergent, developing, and independent readers.
Intended to provide a basic understanding not only of how to design and implement social experiments, but also of how to interpret their results once they are completed, author Larry L. Orr's Social Experiments is written in a friendly, how-to manner. Through the use of illustrative examples, how-to exhibits and cases, and boldface key words, Orr provides readers with a grounding in the experimental method, including the rational and ethical issues of random assignment; designs that best address alternative policy questions; maximizing the precision of the estimates; implementing the experiment in the field; data collection; estimating and interpreting program impacts, costs, and benefits; dealing with potential biases; and the use and misuse of experimental results in the policy process. This book will be useful not only to those who plan to conduct experiments, but also to the much larger group who will, at one time or another, want to understand the results of experimental evaluations.
*Shortlisted for the 2020 Arthur Ross Book Award* From America’s leading scholar of democracy, a personal, passionate call to action against the rising authoritarianism that challenges our world order—and the very value of liberty Larry Diamond has made it his life's work to secure democracy's future by understanding its past and by advising dissidents fighting autocracy around the world. Deeply attuned to the cycles of democratic expansion and decay that determine the fates of nations, he watched with mounting unease as illiberal rulers rose in Hungary, Poland, Turkey, the Philippines, and beyond, while China and Russia grew increasingly bold and bullying. Then, with Trump's election at home, the global retreat from freedom spread from democracy's margins to its heart. Ill Winds' core argument is stark: the defense and advancement of democratic ideals relies on U.S. global leadership. If we do not reclaim our traditional place as the keystone of democracy, today's authoritarian swell could become a tsunami, providing an opening for Vladimir Putin, Xi Jinping, and their admirers to turn the twenty-first century into a dark time of despotism. We are at a hinge in history, between a new era of tyranny and an age of democratic renewal. Free governments can defend their values; free citizens can exercise their rights. We can make the internet safe for liberal democracy, exploit the soft, kleptocratic underbelly of dictatorships, and revive America's degraded democracy. Ill Winds offers concrete, deeply informed suggestions to fight polarization, reduce the influence of money in politics, and make every vote count. In 2020, freedom's last line of defense still remains "We the people.
Cynical news hounds, grumbling editors, snooping television newscasters, inquisitive foreign correspondents, probing newsreel cameramen, and a host of others--all can be found in this reference work to Hollywood's version of journalism: from the early one-reelers to modern fare, over a thousand silent and sound films can be found. Each entry includes title, date of release, distributor, director, screenwriter, and major cast members. These credits are followed by a brief plot summary and analysis, cross-references and other information. The book is arranged alphabetically, and includes a preface, introduction, bibliography, a list of abbreviations, appendices, and an index of names. The detailed introduction covers an historical survey of the topic, with numerous film examples. The work also includes a selection of stills from various films.
Das Beste aus 50 Jahren Radiowerbung! "And Now A Few Laughs from Our Sponsor" gibt einen fundierten Einblick in die erfolgreichsten und unterhaltsamsten Radiowerbespots der letzen 50 Jahre. Präsentiert von Altmeister Larry Oakner. Umfangreiche Interviews mit Kundenbetreuern, Kunden, Produzenten und Schauspielern vermitteln nicht nur eine einzigartige Sichtweise über die Gestaltung humorvoller Radiowerbespots, sondern machen auch deutlich, worauf es bei einer unvergesslichen und effektiven Werbekampagne wirklich ankommt. Mit Begleit-CD. Sie enthält die Originalaufnahmen der im Buch besprochenen Werbesendungen. Dieses Buch zeigt jedem Werbeprofi, wie er 60 Sekunden Sendezeit optimal nutzt, um beim Verbraucher einen bleibenden Eindruck zu hinterlassen und ihn für sich zu gewinnen. "And Now A Few Laughs from Our Sponsor" unterscheidet sich massiv von Konkurrenzwerken, denn es enthält wichtige Lektionen, wie man die Aufmerksamkeit von Verbrauchern gewinnt. Dadurch wird es zur absoluten Pflichtlektüre für alle Fachleute im Bereich Radiowerbung und Copywriting. Demonstriert bedeutende Beispiele, in denen sich Werbung mit Parodie, Popkultur und Comedy verbindet. Ein neuer Band aus der ausgesprochen erfolgreichen 'Adweek'-Reihe.
Considered the definitive source in its field for over 35 years, Endocrinology: Adult and Pediatric, has been thoroughly updated to reflect today's recent advances in adult and pediatric endocrinology. Unique perspectives from a team of trusted, world-renowned experts ensure this medical reference book remains the most highly-regarded text in the field. Make the best clinical decisions with an enhanced emphasis on evidence-based practice and expert opinions on treatment strategies. Zero in on the most relevant and useful references with the aid of a more focused, concise bibliography. Locate information quickly, while still getting the complete coverage you expect. Now in full color, with special design treatment for at-a-glance pediatric content, helping to distinguish the pediatric content. Expanded coverage for key topics such as pediatric endocrinology and obesity mechanisms and treatment, in addition to today's hot topics in endocrinology, including endocrine disruptors, bariatric surgery, androgen deficiency, genetic causes of obesity, endocrine rhythms, and the use of tyrosine kinase inhibitors in thyroid cancer. New content addressing the latest advances in testosterone and estrogen replacement, as well as the new causes of calcium and phosphate disorders, new molecular causes of endocrine cancers, new genetic causes of reproductive disorders, and more. Updated clinical guidelines for diabetes, lipid disorders, obesity management, osteoporosis, and more, as well as essential treatment updates for the medical management of acromegaly, Cushing's Disease, hypercalcemia, and diabetes mellitus. New Key Points provide snapshots of what to expect in each chapter, or serve as a refresher of what you just read. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, references, and videos from the book on a variety of devices.
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Conceived in 1850, Mount Vernon is a young city, founded as an alternative to overcrowded New York City living by a group of ambitious middle- and laboring-class citizens. By the beginning of the 20th century, Mount Vernon was known as "the city of happy homes." It became a bedroom community for the region's most prominent upwardly mobile movers and shakers. Its ideal location to the city, elegant spacious homes, tree-lined streets, progressive schools and businesses, and receptivity to diversity spawned decades of sustained growth. Today Mount Vernon has become a critical gateway to New York and Westchester County. The images in Mount Vernon highlight the people and places that shaped the formative and golden years of the community, providing the quintessential look at the most dynamic small city in New York.
A deeper way of looking at picture books as tools for learning, this book shows how reading and response can improve understanding. The book includes reading tips and comprehension activities, and lists of books and authors to ensure that every reader will discover a new favourite.
The Other Welfare offers the first comprehensive history of Supplemental Security Income (SSI), from its origins as part of President Nixon's daring social reform efforts to its pivotal role in the politics of the Clinton administration. Enacted into law in 1972, Supplemental Security Income (SSI) marked the culmination of liberal social and economic policies that began during the New Deal. The new program provided cash benefits to needy elderly, blind, and disabled individuals. Because of the complex character of SSI-marking both the high tide of the Great Society and the beginning of the retrenchment of the welfare state-it provides the perfect subject for assessing the development of the American state in the late twentieth century. SSI was launched with the hope of freeing welfare programs from social and political stigma; it instead became a source of controversy almost from its very start. Intended as a program that paid uniform benefits across the nation, it ended up replicating many of the state-by-state differences that characterized the American welfare state. Begun as a program intended to provide income for the elderly, SSI evolved into a program that served people with disabilities, becoming a primary source of financial aid for the de-institutionalized mentally ill and a principal support for children with disabilities. Written by a leading historian of America's welfare state and the former chief historian of the Social Security Administration, The Other Welfare illuminates the course of modern social policy. Using documents previously unavailable to researchers, the authors delve into SSI's transformation from the idealistic intentions of its founders to the realities of its performance in America's highly splintered political system. In telling this important and overlooked history, this book alters the conventional wisdom about the development of American social welfare policy.
Book to the Future is a historical and faith-based account of how what we do and allow today will affect tomorrow. It is an attempt to hold conditions of our ti mes up to the light of truth and standards for all times. Just as a seaman relies upon the North Star, and weights and measures have to be re-calibrated for correct readings, mankind has to have standards for a moral compass. We're at a time where people are being misled to do what's right in their own eyes. We have thousands of different church denominations and doctrines-one denomination claims to have the right answers over all the others, and there's no common ground. Proverbs 3:7 says, "Be not wise in your own eyes: fear [revere] the Lord; and depart from evil." Can you imagine a country where every individual is allowed to pledge to their own self-made banner? That would be chaos. The American flag signifies one nation, the United States. In God's kingdom, there is also one banner, Jesus Christ. If we denounce the American flag, we are denouncing our citizenship. Likewise, if we denounce Jesus as savior (not prophet) we are denouncing our citizenship in Heaven. It's been said, what one generation does in moderation, the next does in excess. The more we continue to lower God's standards as set forth in the Bible, the more we fall into immorality. Just look around at where we are today! If you were able to go into a future devoid of God's standards, would you know enough about His standards to help others re-calibrate? The Bible is to us what an owner's manual is to a car. If you want to know more about your life and what you can do for our posterity, read it and try to live it to the best of your ability. Make a difference in your own circle of influence.
The only SAT guide written by students for students includes everything beleaguered high-school students need to ace the most important test of their lives, with helpful tips on how to prepare for the math, critical reading and essay sections of the exam. Original.
From unsubstantiated 2020 election fraud claims and the storming of the US Capitol to the rampage of COVID-19 and racial injustice, this book covers the foundations, institutions, and processes of "the great American experiment" with a clear and resonant theme: Democracy cannot be taken for granted, whether at home or internationally, and eternal vigilance (along with civic intelligence) is required to protect it. Approaching Democracy provides students with a framework to analyze the structure, process, and action of US government, institutions, and social movements. It also invites comparison with other countries. This globalizing perspective gives students an understanding of issues of governance and challenges to democracy here and elsewhere. At a moment of growing domestic terrorism, political hyper-partisanship, populism, identity politics, and governmental dysfunction, there is no better time to bring Approaching Democracy--a textbook based on Vaclav Havel’s powerful metaphor of democracy as an ideal and the American experiment as the closest approach to it--to a new generation of political science undergraduate students. NEW TO THE NINTH EDITION Two new authors, Nadia E. Brown and Sarah Allen Gershon, who bring refreshing intellectual and diverse perspectives to the text. Includes the tumultuous political context surrounding the Trump presidency, the 2020 elections, the 116th Congress, the Supreme Court, the COVID-19 crisis, and the fight for social and racial justice. Figures and tables reflect the latest available data and surveys. Two new features--Diversity and Democracy, highlighting the experiences of America’s diverse social groups and the role of identity politics—and Discussion Questions at the end of each chapter, assessing critical thinking skills. Critical contemporary events are explored throughout the book, including the attempted coup following the 2020 elections, the Trump administration’s handling of the COVID-19 pandemic, Black Lives Matter, protests in American cities that come to the epicenter of America’s approach to democracy, the changes in the Supreme Court and the federal court system, the growth of LGBTQ+ legal rights, and the alteration in American Federalism. New and updated data on public attitudes toward police brutality, DACA, voter suppression, healthcare, and the global climate movement are also covered.
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