Larry Schwab's Books

America's Victories

Why America Wins Wars and Why They Will Win the War on Terror

By: Larry Schweikart

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America's Victories

Why America Wins Wars and Why They Will Win the War on Terror

By: Larry Schweikart

In America's Victories, Professor Larry Schweikart restores the truth about our amazing military heritage. Just as he did in his acclaimed previous book, A Patriot's History of the United States, Professor Schweikart cuts through the distortions passed along by academia and the media

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464

Publisher

Winged Hussar Publishing

Published Date

ISBN 10

0996365788

ISBN 13

9780996365789

American Federalism: A Concise Introduction

A Concise Introduction

By: Larry N. Gerston

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American Federalism: A Concise Introduction

A Concise Introduction

By: Larry N. Gerston

Understanding federalism - the form of political organization that unites separate polities within an overarching political system so that all maintain their political integrity - is central to the study of democratic government in the United States. Yet, many political scientists treat federalism as a set of abstract principles or a maze of budgetary transfers with little connection to real political life. This concise and engaging book boils the discussion down to its essence: federalism is about power, specifically the tug for power among and within the various levels of government. Author Larry N. Gerston examines the historical and philosophical underpinnings of federalism; the various "change events" that have been involved in defining America's unique set of federal principles over time; and the vertical, horizontal, and international dimensions of federalism in the United States today. The result is a book examining the ways in which institutional political power is both diffused and concentrated in the United States.

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Page Count

208

Publisher

Routledge

Published Date

ISBN 10

131747726X

ISBN 13

9781317477266

Top 10 Tips for Developing Money Management Skills

By: Larry Gerber

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Top 10 Tips for Developing Money Management Skills

By: Larry Gerber

Readers are encouraged to think about money as a toollike a Swiss Army knife that can be used for many different tasks, to create things we want in our lives. Money is like a tool, in more ways than one. It is an all-purpose survival kit, because life gets tough without it. If we handle money carelessly, it can do serious damage. And just like any tool, sometimes it works great, sometimes it doesnt. The ten tips found in this book are ideas shared by many people, from billionaires to working-class moms, dads, and kids. Readers will learn about spending, saving, investing, setting financial goals, budgeting, borrowing, and seeking financial advice. Some tips involve doing specific things: writing, adding, and subtracting. Others suggest ways of thinking about money and what we do with it. This volume is intended to help readers get the most out of this tool we call money, whether dealing with a lot of it, or just a little. Readers are encouraged to think further with 10 Great Questions to Ask an Economics/Finance teacher and Myths & Facts.

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The Rosen Publishing Group, Inc

Published Date

ISBN 10

144886870X

ISBN 13

9781448868704

pH Deregulation as the Eleventh Hallmark of Cancer

By: Tomas Koltai,Larry Fliegel,Stephan J. Reshkin,Fatima Baltazar,Rosa Angela Cardone,Khalid Omer Alfarouk,Julieta Afonso

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pH Deregulation as the Eleventh Hallmark of Cancer

By: Tomas Koltai,Larry Fliegel,Stephan J. Reshkin,Fatima Baltazar,Rosa Angela Cardone,Khalid Omer Alfarouk,Julieta Afonso

pH Deregulation as the Eleventh Hallmark of Cancer presents key concepts about pH deregulation in a concise and straight-forward manner. The book discusses topics such as pH regulation and metabolism, sodium hydrogen exchanger, monocarboxylate transporter, V-ATPase proton pump, carbonic anhydrases, and voltage gated sodium channels. In addition, it covers clinical and therapeutic implications and future perspectives. This is a valuable resource for researchers, oncologists, students and members of the biomedical and medical fields who want to learn more about the role of pH deregulation in cancer treatment. pH deregulation can improve the outcome of classical treatments without adding toxicity to them, and the book shows that treating the pH peculiarities of cancer is simple and can be performed with existing drugs. Based on the classification of tumor malignancy in ten hallmarks, the authors put pH deregulation at the spotlight and separated from metabolic reprogramming due to its impact on all other hallmarks, proposing it as an additional characteristic to evaluate and fight cancer. Proposes that pH deregulation should be considered as an independent hallmark of cancer from metabolic reprogramming due to its impact on all other hallmarks (based on seminal work of Hanahan and Weinberg) Explains basic issues of cancer pH deregulation and its consequences in a simple and concise manner Discusses the subject from the start with very elementary concepts on pH and pH regulation to help readers understand key concepts without proper background Presents key concepts through original illustrations and table for easy comprehension

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Page Count

192

Publisher

Elsevier

Published Date

ISBN 10

0443154627

ISBN 13

9780443154621

Rational Investing in Irrational Times

How to Avoid the Costly Mistakes Even Smart People Make Today

By: Larry E. Swedroe

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Rational Investing in Irrational Times

How to Avoid the Costly Mistakes Even Smart People Make Today

By: Larry E. Swedroe

Offers particular coverage of working in a cautious climate, highlighting three dozen costly mistakes while outlining the steps for building a globally diversified portfolio.

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360

Publisher

Macmillan

Published Date

ISBN 10

0312291302

ISBN 13

9780312291303

Analysing Exemplary Science Teaching

By: Alsop, Steve,Bencze, Larry,Pedretti, Erminia

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Analysing Exemplary Science Teaching

By: Alsop, Steve,Bencze, Larry,Pedretti, Erminia

Looks at the theory and practice of science education.

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273

Publisher

McGraw-Hill Education (UK)

Published Date

ISBN 10

0335213111

ISBN 13

9780335213115

Saving Larry

A Job for the Lord

By: Larry Dale Fernatt

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Saving Larry

A Job for the Lord

By: Larry Dale Fernatt

This book tells the true story of a young man who served his country well in both the United States Marines and the United States Army. It gives the horrendous events surrounding his time in Vietnam, his injuries so critical, his death seem imminent. It details his recovery time of nearly three years in Walter Reed Hospital. After returning home, he took whatever job he could find. Later his near death experience in the coal mines cost him another eighteen months out of work. The night of the accident in the mines, just before the kettlebottom fell, he was sure he heard a voice telling him to turn around and when he did, the kettlebottom fell from the roof and crushed his leg. There was no one around to warn him, so where did that voice come from. He had always stressed that he didn't need anyone, but he had a wife and three sons who always felt they were on the outside looking in on his life. Since he couldn't share himself for fear of being hurt, he built a wall and even God wasn't invited in. In 2014, the wall started crumbling when he found himself in a situation beyond his control.

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Xlibris Corporation

Published Date

ISBN 10

1514457768

ISBN 13

9781514457764

Private Money Management

Switching from Mutual Funds to Private Money Managers

By: Julie Stone,Larry Chambers

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Private Money Management

Switching from Mutual Funds to Private Money Managers

By: Julie Stone,Larry Chambers

If you knew exactly how much money you would need at retirement, you could figure out how much risk you'd have to take to get there. You could stop focusing on finding the next hot investment and set about building your overall net worth. You'd develop a plan to manage your existing assets and future resources to meet your anticipated needs. Privat

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302

Publisher

CRC Press

Published Date

ISBN 10

142002549X

ISBN 13

9781420025491

American Entrepreneur

The Fascinating Stories of the People Who Defined Business in the United States

By: Larry Schweikart,Lynne Pierson Doti

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American Entrepreneur

The Fascinating Stories of the People Who Defined Business in the United States

By: Larry Schweikart,Lynne Pierson Doti

This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen. Ever since the first colonists landed in the New World, Americans have forged ahead in their quest to make good on promises of capitalism and independence. Weaving stirring narrative with economic analysis, this historical deep dive recounts the successes and failures of some of the most iconic business people to grace our history books--from the founding of our country to the present day. In American Entrepreneur, you’ll learn about how: Eli Whitney changed the shape of the American business landscape; the Civil War impacted the economy, and how it was renewed by the subsequent dominance of Andrew Carnegie and J. P. Morgan; Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penney led the rise of the consumer marketplace; and Warren Buffett’s, Michael Milken’s, and Martha Stewart’s experience in the “New Economy” in the 1990s--and how that economy continues today. It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America’s entrepreneurs and how they created the economy we enjoy today.

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544

Publisher

HarperChristian + ORM

Published Date

ISBN 10

0814414125

ISBN 13

9780814414125

A Patriot's History of the United States

From Columbus's Great Discovery to the War on Terror

By: Larry Schweikart,Michael Patrick Allen

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A Patriot's History of the United States

From Columbus's Great Discovery to the War on Terror

By: Larry Schweikart,Michael Patrick Allen

For the past three decades, many history professors have allowed their biases to distort the way America’s past is taught. These intellectuals have searched for instances of racism, sexism, and bigotry in our history while downplaying the greatness of America’s patriots and the achievements of “dead white men.” As a result, more emphasis is placed on Harriet Tubman than on George Washington; more about the internment of Japanese Americans during World War II than about D-Day or Iwo Jima; more on the dangers we faced from Joseph McCarthy than those we faced from Josef Stalin. A Patriot’s History of the United States corrects those doctrinaire biases. In this groundbreaking book, America’s discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful. This book offers a long-overdue acknowledgment of America’s true and proud history.

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1373

Publisher

Penguin

Published Date

ISBN 10

1101217782

ISBN 13

9781101217788

Trading and Exchanges

Market Microstructure for Practitioners

By: Larry Harris

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Trading and Exchanges

Market Microstructure for Practitioners

By: Larry Harris

Focusing on market microstructure, Harris (chief economist, U.S. Securities and Exchange Commission) introduces the practices and regulations governing stock trading markets. Writing to be understandable to the lay reader, he examines the structure of trading, puts forward an economic theory of trading, discusses speculative trading strategies, explores liquidity and volatility, and considers the evaluation of trader performance. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).

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664

Publisher

OUP USA

Published Date

ISBN 10

0195144708

ISBN 13

9780195144703

Power Investing With Basket Securities

The Investor's Guide to Exchange-Traded Funds

By: Peter W. Madlem,Larry D. Edwards

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Power Investing With Basket Securities

The Investor's Guide to Exchange-Traded Funds

By: Peter W. Madlem,Larry D. Edwards

Tremendously versatile, basket securities have the potential to change the way money is managed. This book provides the proper definition of the basket security, a brief exploration of their true history, and powerful ways to exploit their advantages. The authors explore simple yet effective ways basket securities can be used in asset management strategies including trading the market, building a diversified core, or creating a thousand stock portfolio. They cover the broad array of currently available basket securities and discuss others that are on the horizon, what and when to buy and sell, and how to protect investments from market declines.

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282

Publisher

CRC Press

Published Date

ISBN 10

1420026305

ISBN 13

9781420026306

What Wall Street Doesn't Want You to Know

How You Can Build Real Wealth Investing in Index Funds

By: Larry E. Swedroe

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What Wall Street Doesn't Want You to Know

How You Can Build Real Wealth Investing in Index Funds

By: Larry E. Swedroe

Why do so many actively managed funds underperform? Why do passively managed funds provide superior returns, especially after taxes? What are the true interests of fund managers and the financial press? Most important, what strategy is in your best interest? What Wall Street Doesn't Want You to Know answers all these questions and more, giving you the inside information you need to become a successful investor who plays the winner's game-creating wealth-instead of the loser's game Wall Street wants you to play, of trying to pick stocks and time the market. In his revolutionary new guide, investment professional Larry Swedroe explains why active managers have rarely been able to add value to your portfolio over time. He dispenses with traditional Wall Street wisdom and experts and shows you how to invest the way really smart money invests today. What Wall Street Doesn't Want You to Know tells you exactly what Wall Street doesn't want you to know: how to avoid the pitfalls of short-term thinking and to invest so that you can create more wealth-much more wealth-over the long term.

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231

Publisher

Truman Talley Books

Published Date

ISBN 10

142990934X

ISBN 13

9781429909341

The Only Guide to a Winning Bond Strategy You'll Ever Need

The Way Smart Money Preserves Wealth Today

By: Larry E. Swedroe,Joseph H. Hempen

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The Only Guide to a Winning Bond Strategy You'll Ever Need

The Way Smart Money Preserves Wealth Today

By: Larry E. Swedroe,Joseph H. Hempen

Larry Swedroe, the author of The Only Guide to a Winning Investment Strategy You'll Ever Need, has collaborated with Joe H. Hempen to create an up-to-date book on how to invest in today's bond market that covers a range of issues pertinent to any bond investor today including: bond-speak, the risks of fixed income investing, mortgage-backed securities, and municipal bonds. The Only Guide to a Winning Bond Strategy You'll Ever Need is a no-nonsense handbook with all the information necessary to design and construct your fixed income portfolio. In this day and age of shaky stocks and economic unpredictability, The Only Guide to a Winning Bond Strategy You'll Ever Need is a crucial tool for any investor looking to safeguard their money.

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273

Publisher

Truman Talley Books

Published Date

ISBN 10

1429909390

ISBN 13

9781429909396

Unequal Democracy

The Political Economy of the New Gilded Age - Second Edition

By: Larry M. Bartels

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Unequal Democracy

The Political Economy of the New Gilded Age - Second Edition

By: Larry M. Bartels

An acclaimed examination of how the American political system favors the wealthy—now fully revised and expanded The first edition of Unequal Democracy was an instant classic, shattering illusions about American democracy and spurring scholarly and popular interest in the political causes and consequences of escalating economic inequality. This revised, updated, and expanded second edition includes two new chapters on the political economy of the Obama era. One presents the Great Recession as a "stress test" of the American political system by analyzing the 2008 election and the impact of Barack Obama's "New New Deal" on the economic fortunes of the rich, middle class, and poor. The other assesses the politics of inequality in the wake of the Occupy Wall Street movement, the 2012 election, and the partisan gridlock of Obama’s second term. Larry Bartels offers a sobering account of the barriers to change posed by partisan ideologies and the political power of the wealthy. He also provides new analyses of tax policy, partisan differences in economic performance, the struggle to raise the minimum wage, and inequalities in congressional representation. President Obama identified inequality as "the defining challenge of our time." Unequal Democracy is the definitive account of how and why our political system has failed to rise to that challenge. Now more than ever, this is a book every American needs to read.

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423

Publisher

Princeton University Press

Published Date

ISBN 10

0691181071

ISBN 13

9780691181073

The Incredible Shrinking Alpha 2nd edition

How to be a successful investor without picking winners

By: Andrew L. Berkin,Larry E. Swedroe

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The Incredible Shrinking Alpha 2nd edition

How to be a successful investor without picking winners

By: Andrew L. Berkin,Larry E. Swedroe

Active managers persistently lag the returns of benchmarks and index funds that track them, with the excuses for underperformance recycled every year. This comprehensive book is the antidote for the active managers’ siren song. If you understand the benefits of indexing, or systematic investing, it will reinforce your commitment while increasing your knowledge. If you don’t yet believe, Swedroe and Berkin provide a compelling case that you’re playing the loser’s game of active management. Alpha, or outperformance against appropriate risk-adjusted benchmarks, is shrinking as it gets converted into beta, or factor exposures. They demonstrate that even for the most talented managers, their ability to add value is waning because: the amount of alpha available is declining; it must be split among an increasing amount of investment dollars; and the competition is getting tougher. In this greatly expanded second edition, Swedroe and Berkin show you how to develop an investment plan that focuses on what risks to take, and how much of them, as well as how to build a diversified portfolio. They present a list of vehicles to consider when implementing your plan and provide guidance on the care and maintenance of your portfolio. As a bonus they add appendices that will make you a more informed and, therefore, better investor. This makes The Incredible Shrinking Alpha a complete guide to successful investment strategy.

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220

Publisher

Harriman House Limited

Published Date

ISBN 10

0857198254

ISBN 13

9780857198259

The New Direct Marketing

How to Implement a Profit-driven Database Marketing Strategy

By: Larry Chambers

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The New Direct Marketing

How to Implement a Profit-driven Database Marketing Strategy

By: Larry Chambers

The New Direct Marketing, Third Edition, is your key to developing customized, customer-focused marketing programs and strategies.

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322

Publisher

McGraw-Hill Companies

Published Date

ISBN 10

0070130701

ISBN 13

9780070130708

Taming the Beast

Wall Street's Imperfect Answers to Making Money

By: Larry Light

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Taming the Beast

Wall Street's Imperfect Answers to Making Money

By: Larry Light

A compelling financial narrative on flexible strategies investors can use to protect their assets Which is the best strategy for protecting your investments? Value investing? Indexing? Hedging? Growth investing? Asset allocation? It all depends upon the market because, although Wall Street has tried time and time again to devise a single system to tame the beast, the only thing that's constant about the market is that it's always changing and no one system will work perfectly to protect your assets each and every time. Taming the Beast: Wall Street's Imperfect Answers to Making Money presents the various strategies, and shows you how the best strategy is to be both flexible and nimble. Details the origins and evolutions of Wall Street's most popular trading strategies Describes who originated the strategy, and those who contributed to it Analyzes each strategy's strengths and weaknesses As Benjamin Graham noted in the 1930s, investors would be well advised to avoid getting mired in one set of beliefs. Times change, and so do markets. The key is to be flexible. Taming the Beast shows you how.

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293

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118084209

ISBN 13

9781118084205

Recent Perspectives on Early Childhood Education in Canada

By: Nina Howe,Larry Prochner

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Recent Perspectives on Early Childhood Education in Canada

By: Nina Howe,Larry Prochner

Early childhood education is critical for preparing children for success in formal school settings, and as such, is a major concern throughout the world. This volume brings together ground-breaking research in this area to help practitioners, students, policy makers, curriculum designers, and intervention program developers understand the latest ideas and advances in the field. Recent Perspectives of Early Childhood Education and Care in Canada centres on three key themes. The first provides a survey of historical, social policy, economic, and provincial regulations and policies related to early childhood education and care. The second focuses on issues related to children’s learning, curriculum, and teachers. The final theme addresses recent developments in government involvement in early childhood education and care that are unique to Canada. The contributors to this volume demonstrate the pressing need that exists to further public discussion on early childhood education to help policymakers shape better decisions for Canadian families.

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457

Publisher

University of Toronto Press

Published Date

ISBN 10

1442662042

ISBN 13

9781442662049

The Burkett & Blue Definitive Guide to Securing Wealth to Last

Money Essentials for the Second Half of Life

By: Larry Burkett,Ron Blue,Jeremy White

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The Burkett & Blue Definitive Guide to Securing Wealth to Last

Money Essentials for the Second Half of Life

By: Larry Burkett,Ron Blue,Jeremy White

With combined sales over the past twenty years of almost twelve million books, the two most revered and trusted names in Christian finance have teamed up to create THE book for building your solid financial future. Wealth to Last will equip readers with the knowledge, financial tools, and wisdom needed to ensure their fiscal well-being in the second half of life. In doing so, they will be better positioned to bless those generations that follow them with a legacy of stewardship and resources. Larry Burkett and Ron Blue, the primary trailblazers and leaders in Christian financial teaching, provide definitive direction and empowered confidence in building a financial portfolio that will provide for your family and help you to honor God.

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109

Publisher

B&H Publishing Group

Published Date

ISBN 10

143367078X

ISBN 13

9781433670787

The Right Stock at the Right Time

Prospering in the Coming Good Years

By: Larry Williams

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The Right Stock at the Right Time

Prospering in the Coming Good Years

By: Larry Williams

Praise for THE RIGHT STOCK AT THE RIGHT TIME "It is a fundamentally good time to consider the strategies in this book. Macro-market timing, stock-specific approaches, money management revelations, and intermarket analysis. Even better that it is written by someone who has actually done it himself." —Lindsay Glass Global Market Timing Specialist, Bloomberg LP "This book delivers a knock-out punch to investor pessimism, with an uppercut of bullishness and hard facts." —Ray Mercer Former World Heavyweight Champion "The stock market is a major stream of income and Williams clearly shows the best time and stocks to buy." —Robert Allen, New York Times bestselling financial author and millionaire maker "No other book on the horizon comes close to this one. Larry lets you stand on his shoulders and view the market from the vantage of a master." —Yale Hirsch Chairman, The Hirsch Organization Inc.

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245

Publisher

John Wiley & Sons

Published Date

ISBN 10

047143051X

ISBN 13

9780471430513

How Scholars Trumped Teachers

Change Without Reform in University Curriculum, Teaching, and Research, 1890-1990

By: Larry Cuban

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How Scholars Trumped Teachers

Change Without Reform in University Curriculum, Teaching, and Research, 1890-1990

By: Larry Cuban

Examining a century of university history, Larry Cuban tackles the age-old question: What is more important, teaching or research? Using two departments (history and medicine) at Stanford University as a case study, Cuban shows how universities have organizationally and politically subordinated teaching to research for over one hundred years. He explains how university reforms, decade after decade, not only failed to dislodge the primacy of research but actually served to strengthen it. He examines the academic work of research and teaching to determine how each has influenced university structures and processes, including curricular reform. Can the dilemma of scholars vs. teachers ever be fully reconciled? This fascinating historical journey is a must read for all university administrators, faculty, researchers, and anyone concerned with educational reform.

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290

Publisher

Teachers College Press

Published Date

ISBN 10

0807770256

ISBN 13

9780807770252

A Practical Guide to Recovery-Oriented Practice: Tools for Transforming Mental Health Care

By: Larry Davidson,Michael Rowe,Janis Tondora,Maria J. O'Connell,Martha Staeheli Lawless

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A Practical Guide to Recovery-Oriented Practice: Tools for Transforming Mental Health Care

By: Larry Davidson,Michael Rowe,Janis Tondora,Maria J. O'Connell,Martha Staeheli Lawless

This book takes a lofty vision of "recovery" and of "a life in the community" for every adult with a serious mental illness promised by the U.S. President's 2003 New Freedom Commission on Mental Health and shows the reader what is entailed in making this vision a reality. Beginning with the historical context of the recovery movement and its recent emergence on the center stage of mental health policy around the world, the authors then clarify various definitions of mental health recovery and address the most common misconceptions of recovery held by skeptical practitioners and worried families. With this framework in place, the authors suggest fundamental principles for recovery-oriented care, a set of concrete practice guidelines developed in and for the field, a recovery guide model of practice as an alternative to clinical case management, and tools to self-assess the recovery orientation of practices and practitioners. In doing so, this volume represents the first book to go beyond the rhetoric of recovery to its implementation in everyday practice. Much of this work was developed with the State of Connecticut's Department of Mental Health and Addiction Services, helping the state to win a #1 ranking in the recent NAMI report card on state mental health authorities. Since initial development of these principles, guidelines, and tools in Connecticut, the authors have become increasingly involved in refining and tailoring this approach for other systems of care around the globe as more and more governments, ministry leaders, system managers, practitioners, and people with serious mental illnesses and their families embrace the need to transform mental health services to promote recovery and community inclusion. If you've wondered what all of the recent to-do has been about with the notion of "recovery" in mental health, this book explains it. In addition, it gives you an insider's view of the challenges and strategies involved in transforming to recovery and a road map to follow on the first few steps down this exciting, promising, and perhaps long overdue path.

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Page Count

270

Publisher

Oxford University Press

Published Date

ISBN 10

0199885400

ISBN 13

9780199885404

Manual of Clinical Anesthesiology

By: Larry F. Chu,Andrea Fuller

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Manual of Clinical Anesthesiology

By: Larry F. Chu,Andrea Fuller

This portable manual provides a highly visual, rapid-reference resource that presents anesthesia in a practical and clinically-focused manner. Manual of Clinical Anesthesiology guides anesthesiologists in rapid and focused clinical decision making with its practical, clinically-focused chapters on anesthesia management. This highly formatted manual includes chapter summaries to highlight key points discussed within each chapter, color-coded sections to quickly identify information, and icons calling out pearls and pitfalls. Chapters are short and easy to read. The book includes four atlases for rapid reference: Atlas of Transesophageal Echocardiography, Atlas of Regional Anesthesia, Atlas of Anesthesia Procedures, and Crisis Management Cognitive Aids. There is also a Drug Dosing pull-out card for rapid reference. A section covering Anesthesia Phrases in Foreign Languages will enhance communication with non-English speaking patients in situations where an interpreter may not be available.

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Page Count

1613

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1451153996

ISBN 13

9781451153996

How to Innovate in Marketing (Collection)

By: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon

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How to Innovate in Marketing (Collection)

By: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon

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1817

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FT Press

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ISBN 10

0133443116

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9780133443110

Innovating Analytics

How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

By: Larry Freed

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Innovating Analytics

How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

By: Larry Freed

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating Analytics is also about the need for a comprehensive measurement ecosystem to accurately assess and improve the other elements of customer experience. This is a time of great change and great opportunity. The companies that use the right tools and make the right assessments of how to satisfy their customers will have the competitive advantage. Innovating Analytics introduces an index that measures a customer’s likelihood to recommend and the likelihood to detract. The current concept of the Net Promoter Score (NPS) that has been adopted by many companies during the last decade—is no longer accurate, precise or actionable. This new metric called the Word of Mouth Index (WoMI) has been tested on hundreds of companies and with over 1.5 million consumers over the last two years. Author Larry Freed details the improvement that WoMI provides within what he calls the Measurement Ecosystem. He then goes on to look at three other drivers of customer satisfaction along with word of mouth: customer acquisition, customer loyalty, and customer conversion.

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290

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John Wiley & Sons

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1118779495

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9781118779491

A Patriot's History of Globalism

Its Rise and Decline

By: Larry Schweikart

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A Patriot's History of Globalism

Its Rise and Decline

By: Larry Schweikart

Larry Schweikart has won wide acclaim for his number one New York Times bestseller, A Patriot’s History of the United States. Now, with A Patriot's History of Globalism, Schweikart shows that globalism, or the attempt to form a one-world government is nothing new. In the wake of Napoleon's defeat in 1814, the globalists of the day (mostly monarchs) sought to create a governing arrangement for Europe. Within forty years, three of the major participants were at war with each other. After World War I, they tried again at Versailles, this time even more aggressively changing boundaries of nations and moving populations. That attempt only lasted twenty years before another major war between the participants. Yet again, after World War II, globalists used the threat of the atomic bomb to try to form an international government with the United Nations. Most recently, the World Economic Forum and World Health Organization are attempting to minimize nationalities with global control of money and medicine. But there are signs this tide has been reversed and is finally in decline. A Patriot's History of Globalism is the gold standard text for the history of globalism.

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385

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Simon and Schuster

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ISBN 10

1648210066

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9781648210068

Through Veterans' Eyes

The Iraq and Afghanistan Experience

By: Larry Minear

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Through Veterans' Eyes

The Iraq and Afghanistan Experience

By: Larry Minear

As of early 2010, more than two million U.S. troops have served in Iraq and Afghanistan. Yet the American public is neither much engaged in the issues of these two wars nor particularly knowledgeable about the troops' experiences, which have ranged from positive and energizing to searing and debilitating. Based on scores of interview--some culled from the Library of Congress Veterans History Project and others conducted by the author himself--Through Veterans' Eyes presents a composite narrative of the experiences of U.S. service personnel in Iraq and Afghanistan. Minear quotes more than 175 veterans by name and includes a dozen of their own photos from the conflict theaters. Thematic chapters cover duty and service, politics, cultural and ethical challenges, relationships to local populations, and reentry into American society. Neither pro-war nor anti-war, Minear's approach encourages veterans to express their views on issues critical to the nation. What has motivated U.S. military personnel to enlist? What specific challenges have they faced in Iraq and Afghanistan? What have been the impacts of deployment on their families and communities? Is their experience changing their views of their country and the world? What lessons may be learned from their stories? Veterans' candid responses to these and other probing questions deserve pondering.

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349

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Potomac Books, Inc.

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ISBN 10

1597976075

ISBN 13

9781597976077

Managing Family Trusts

Taking Control of Inherited Wealth

By: Rob Rikoon

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Managing Family Trusts

Taking Control of Inherited Wealth

By: Rob Rikoon

Managing Family Trusts is an uncompromising, nuts-and-bolts guide to the world of family trusts. Written by a seasoned expert with many years of firsthand experience in the field, it describes how financial professionals can help beneficiaries loosen the grip of unresponsive or inefficient trustees, assert their rights as inheritors, and assume greater responsibility for their own financial lives. Managing Family Trusts provides a complete set of tools to all those concerned with the business of building better, more satisfying fiduciary arrangements and presents a rare insider's view of how this world operates and details its unique challenges and rewards.

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392

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John Wiley & Sons

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ISBN 10

047132115X

ISBN 13

9780471321156

More Alaska Bear Tales

By: Larry Kaniut

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More Alaska Bear Tales

By: Larry Kaniut

In a sequel to "Alaska's Bear Tales," Larry Kaniut offers more true stories of encounters between bears and humans that are action-packed and compelling.

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300

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Larry Kaniut

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ISBN 10

0942381033

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9780942381030

Genocide, Mass Atrocity, and War Crimes in Modern History

Blood and Conscience [2 volumes]

By: James Larry Taulbee

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Genocide, Mass Atrocity, and War Crimes in Modern History

Blood and Conscience [2 volumes]

By: James Larry Taulbee

Defining "genocide" as an international crime, this two-volume set provides a comparative study of historical cases of genocide and mass atrocity—clearly identifying the factors that produced the attitudes and behaviors that led to them—discusses the reasons for rules in war, and examines how the five principles laid out in the Geneva Conventions and other international agreements have functioned in modern warfare. Written by an expert on international politics and law, Genocide, Mass Atrocity, and War Crimes in Modern History: Blood and Conscience is an easy-to-understand resource that explains why genocides and other atrocities occur, why humanity saw the need to create rules that apply during war, and how culture, rules about war, and the nature of war intersect. The first volume addresses the history and development of the normative regime(s) that define genocide and mass atrocity. Through a comparative study of historical cases that pay particular attention to the factors involved in producing the attitudes and behaviors that led to the incidents of mass slaughter and mistreatment, the author identifies the reasons that genocides and mass atrocities in the 20th century were largely ignored until the early 1990s and why even starting then, responses were inconsistent. The second book discusses why rules in war exist, which factors may lead to the adoption of rules, what defines a war "crime," and how the five fundamental principles laid out in the Geneva Conventions and other international agreements have actually functioned in modern warfare. It also poses—and answers—the interesting question of why we should obey rules when our opponents do not. The final chapter examines what actions could serve to identify future situations in which mass atrocities may occur and identifies the problems of timely humanitarian intervention in international affairs.

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719

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Bloomsbury Publishing USA

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ISBN 10

1440829853

ISBN 13

9781440829857

Focused Genograms

Intergenerational Assessment of Individuals, Couples, and Families

By: Rita DeMaria,Gerald R. Weeks,Larry Hof

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Focused Genograms

Intergenerational Assessment of Individuals, Couples, and Families

By: Rita DeMaria,Gerald R. Weeks,Larry Hof

The interpersonal relationships that make up family life are a complex web between many individuals spanning several generations at one time. This web is further complicated by the influence of other factors such as culture and gender. It can be a daunting task for a therapist to unravel this tangle and understand the specific dynamics and individual development within the family. The Multifocused Family Genogram (MFG) is a powerful tool that allows the therapist to record and structure these different elements that make up the family system. By combining the Basic Genogram, the Family Map, and several Focused Genograms, the MFG provides a clear picture of dynamic family history that aids in individual and family assessment. Focused Genograms provides a thorough account of the use of MFGs in family therapy and practice. The authors present a clinically useful method for collecting the information in key areas of individual and family functioning needed to create Focused Genograms. In addition, the authors carefully explain the diagnostic use and therapeutic applications of this tool. The book is supplemented by extensive examples of Focused Genograms, Family Maps, and Time Lines used in MFG construction. Suggested readings listed at the close of each chapter provide links between techniques fully described in the book and other therapeutic techniques beyond the scope of this work. A thorough presentation of innovative methods for using Focused Genograms makes this an important text for students of marriage and family therapy, as well as an indispensible resource for professionals.

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244

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Routledge

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ISBN 10

1135062323

ISBN 13

9781135062323

Rebel Leadership

How to Thrive in Uncertain Times

By: Larry Robertson

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Rebel Leadership

How to Thrive in Uncertain Times

By: Larry Robertson

There’s a growing pattern of not just individual leaders, but entire cultures rebelling against old and ineffectual ways that have long defined what it means to lead. At the heart of rebel leadership is the emergence of five patterns seen in leading organizations across sectors. Together, these patterns outline a framework for how to successfully meet this turbulent new century and thrive. Rebel Leadership will not only reveal these patterns, but will teach the reader how to tap into the power of this framework and make it their own. More precisely, Rebel Leadership will teach readers: • What lies at the heart of success, no matter how much the environmental conditions might change • How leadership is counterintuitively at its most powerful when it moves across individuals and cultures • That, inevitably, there is only one truly sustainable competitive advantage in uncertain times • Where leaders can find the best source for lowering risk in a changing world • Why a long-term view has less to do with the long-term and far more to do with this moment than you’d ever imagine “There are few skills as important as leadership—a skill we must constantly relearn, every one of us, now more than ever. This book is your guide and compass.” Kevin Guskiewicz, Chancellor, University of North Carolina at Chapel Hill “There is no more timely or more important book for those who lead in these uncertain times. Uncertainty is our new normal, or as Robertson writes, our new abnormal—leaders either accept it or they perish. This brilliant, forward-thinking book, its vivid examples, and deep insights, will help you to not only survive uncertainty, but to thrive in it.” Tom Koulopoulos, author, Revealing the Invisible and The Gen Z Effect “We live in times of change and rapid adjustment. Many aspects of how we do things will require sensible and well-thought-through revisions. Our approach to leadership must change as well. The question is how. Larry Robertson’s newest book gives that question the needed time and attention it deserves. The result is at once insightful, revealing, and instructive. The lessons are relatable and powerful. The stories make you feel a part of them. And when you finish, you don’t just feel prepared to lead in a new way, you realize he’s already launched you on your journey. Read this book.” Milena Z. Fisher, Ph.D., President, Co-Founder, The Creativity Post “Bob Marley was a Soul Rebel. Ruth Ginsburg was a Gender Rebel. In his new, must-read, book, Larry Robertson challenges us all to embrace ‘Rebel Leadership.’ In the post-Covid era, we’ll need to run toward new ideas about how to create lasting change, and as usual, Larry charts a course we can follow with daring and audacity.” Robert Egger, Founding Board Member, World Central Kitchen “Rebel Leadership offers a refreshing approach to leading in an environment where we can no longer wait to ride out the waves of uncertainty. With a blend of surprising insights, actionable ideas, and vivid storytelling, it’s a must-read for leaders looking for new ways to navigate an ever-changing business landscape.” Teri Evans, former Columnist Desk Editor, Inc. Magazine “Whatever role you fill, whatever game you play, to be at your best, you’ve got to take a bigger view. Seeing beyond your own position, but also beyond the game itself, is so important—never more so than today. When that’s your habit, you see more options, make better decisions, and set yourself up to lead with excellence—no matter what role you play. In Rebel Leadership, Larry Robertson takes the meaning of all this to a whole new level. You’ll come away inspired and wiser for the read. It’s a book worthy of your time and attention, no matter what game you play.” Terry Malone, Football Coach, New Orleans Saints, Michigan Wolverines, Bowling Green Falcons “Leadership isn’t a title needing to be filled. More than ever, it is a true responsibility, both individual and collective. The ripple effects of the choices we make matter as never before. Larry Robertson’s Rebel Leadership reflects this understanding, and opens our minds up to a new and necessary way to approach leadership. He sheds important light on why some organizations are thriving in this new and deeply unpredictable landscape, and offers important and rarified insights into the true sources of organizational power and adaptability. The book will change your view, but more importantly, it will increase your return on leadership.” Janeen Gelbart, CEO, Co-founder, Indiggo/Return on Leadership® “As change and uncertainty accelerate, today’s organizations risk being engulfed by chaos or denying reality. Rebel Leadership gives us the framework to actively engage and build a more adaptable and agile culture in which to thrive. With page-turning prose and compelling stories and examples, Rebel Leadership gives you a new, better, and more impactful view of leadership.” Tripp Eldredge, President, CEO, DMR/Interactive

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225

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Post Hill Press

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ISBN 10

1642936901

ISBN 13

9781642936902

Environmental Microbiology and Microbial Ecology

By: Larry L. Barton,Robert J. C. McLean

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Environmental Microbiology and Microbial Ecology

By: Larry L. Barton,Robert J. C. McLean

An authoritative overview of the ecological activities of microbes in the biosphere Environmental Microbiology and Microbial Ecology presents a broad overview of microbial activity and microbes' interactions with their environments and communities. Adopting an integrative approach, this text covers both conventional ecological issues as well as cross-disciplinary investigations that combine facets of microbiology, ecology, environmental science and engineering, molecular biology, and biochemistry. Focusing primarily on single-cell forms of prokaryotes — and cellular forms of algae, fungi, and protozoans — this book enables readers to gain insight into the fundamental methodologies for the characterization of microorganisms in the biosphere. The authors draw from decades of experience to examine the environmental processes mediated by microorganisms and explore the interactions between microorganisms and higher life forms. Highly relevant to modern readers, this book examines topics including the ecology of microorganisms in engineered environments, microbial phylogeny and interactions, microbial processes in relation to environmental pollution, and many more. Now in its second edition, this book features updated references and major revisions to chapters on assessing microbial communities, community relationships, and their global impact. New content such as effective public communication of research findings and advice on scientific article review equips readers with practical real-world skills. Explores the activities of microorganisms in specific environments with case studies and actual research data Highlights how prominent microbial biologists address significant microbial ecology issues Offers guidance on scientific communication, including scientific presentations and grant preparation Includes plentiful illustrations and examples of microbial interactions, community structures, and human-bacterial connections Provides chapter summaries, review questions, selected reading lists, a complete glossary, and critical thinking exercises Environmental Microbiology and Microbial Ecology is an ideal textbook for graduate and advanced undergraduate courses in biology, microbiology, ecology, and environmental science, while also serving as a current and informative reference for microbiologists, cell and molecular biologists, ecologists, and environmental professionals.

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466

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John Wiley & Sons

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ISBN 10

1118966279

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9781118966273

How Teachers Taught

Constancy and Change in American Classrooms, 1890–1990

By: Larry Cuban

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How Teachers Taught

Constancy and Change in American Classrooms, 1890–1990

By: Larry Cuban

In the first edition of this seminal study, Larry Cuban presented the last century of American teaching as one of a stable teacher-centered pedagogy. Within this framework, Cuban explored how major school reform efforts to alter classroom teaching often resulted in modest shifts in pedagogy in elementary schools and even less change in secondary schools.Now, in this second edition, How Teachers Taught: Constancy and Change in American Classrooms, 1890–1990, Larry Cuban returns to his pioneering inquiry into the history of teaching practice in the United States, responds to criticisms, and incorporates the scholarship of the last ten years. While not abandoning his basic thesis of the remarkable continuity in teacher-based instruction, Cuban now examines more closely the phenomenon of “hybrids” of student-centered and teacher-centered pedagogy, and finds many instances of classroom change sufficient to give pause to those who see futility in classroom reform. The author looks closely at socioeconomic contexts and the evolution of curriculum content. In the final chapter, Cuban directly assesses the implications of his work for policymakers, practitioners, and researchers. Historians, sociologists, and educators will also find powerful relevancy to their work, and the general reader will join in an exciting search for historical realities. “There are no bumper-sticker solutions to educational problems here, no election year gimmicks. Rather, this book presents the seasoned hopefulness and skeptical wisdom of a scholar-practitioner who gives us a better map of where we have been and a sense of where we might go.” —From the Foreword by David Tyack

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388

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Teachers College Press

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ISBN 10

0807776394

ISBN 13

9780807776391

Rising from the Rails

Pullman Porters and the Making of the Black Middle Class

By: Larry Tye

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Rising from the Rails

Pullman Porters and the Making of the Black Middle Class

By: Larry Tye

A valuable window into a long-underreported dimension of African American history."—Newsday An engaging social history that reveals the critical role Pullman porters played in the struggle for African American civil rights When George Pullman began recruiting Southern blacks as porters in his luxurious new sleeping cars, the former slaves suffering under Jim Crow laws found his offer of a steady job and worldly experience irresistible. They quickly signed up to serve as maid, waiter, concierge, nanny, and occasionally doctor and undertaker to cars full of white passengers, making the Pullman Company the largest employer of African American men in the country by the 1920s. In the world of the Pullman sleeping car, where whites and blacks lived in close proximity, porters developed a unique culture marked by idiosyncratic language, railroad lore, and shared experience. They called difficult passengers "Mister Charlie"; exchanged stories about Daddy Jim, the legendary first Pullman porter; and learned to distinguish generous tippers such as Humphrey Bogart from skinflints like Babe Ruth. At the same time, they played important social, political, and economic roles, carrying jazz and blues to outlying areas, forming America's first black trade union, and acting as forerunners of the modern black middle class by virtue of their social position and income. Drawing on extensive interviews with dozens of porters and their descendants, Larry Tye reconstructs the complicated world of the Pullman porter and the vital cultural, political, and economic roles they played as forerunners of the modern black middle class. Rising from the Rails provides a lively and enlightening look at this important social phenomenon. • Named a Recommended Book by The Boston Globe, San Francisco Chronicle, and The Seattle Times

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481

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Macmillan + ORM

Published Date

ISBN 10

1466818751

ISBN 13

9781466818750

Memory

Organization and Locus of Change

By: Larry R. Squire

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Memory

Organization and Locus of Change

By: Larry R. Squire

This book brings together an internationally respected group of researchers for the purpose of examining neuroplasticity, a topic of immense current interest in psychology, neuroscience, neuropsychology, and clinical neurology. The chapters represent state-of-the-art work on neuroplasticity at all levels: behavioral, neural, and molecular. They describe recent work on memory ranging from cellular morphological studies in invertebrates to research on the human brain made possible by new advances in neuroimaging technology. The book begins with an introductory chapter that considers the psychology of memory at the global, structural level. The remainder of the volume is divided into three related parts. The first focuses on recent approaches, which are based in part on new technology, that aim to measure and describe activity in relatively large populations of neurons. The second focuses on memory at the level of brain systems. One major theme to emerge from work at this level is that memory is composed of multiple, separable components that can be identified with specific anatomical structures and connections. The third part of the book focuses on molecular and cellular studies that show how individual neurons and their synapses behave in a history-dependent manner. This research concerns both brief changes in synaptic plasticity as well as more lasting changes in connectivity, which depend on altered gene expression and morphological growth and change. Altogether, the chapters provide a rich summary of the breadth and excitement of contemporary research on the biology of memory.

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438

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0195069218

ISBN 13

9780195069211

Book's by Larry Schwab

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