Larry Nielsen's Books

Advertising Media Planning

A Brand Management Approach

By: Larry D. Kelly,Donald W. Jugenheimer,Kim Bartel Sheehan

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Advertising Media Planning

A Brand Management Approach

By: Larry D. Kelly,Donald W. Jugenheimer,Kim Bartel Sheehan

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

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Page Count

300

Publisher

Routledge

Published Date

ISBN 10

1317477626

ISBN 13

9781317477624

Advertising and Public Relations Research

By: Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley

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Advertising and Public Relations Research

By: Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

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Page Count

376

Publisher

Routledge

Published Date

ISBN 10

1317507371

ISBN 13

9781317507376

Native Americans and the Criminal Justice System

Theoretical and Policy Directions

By: Jeffrey Ian Ross,Larry Gould

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Native Americans and the Criminal Justice System

Theoretical and Policy Directions

By: Jeffrey Ian Ross,Larry Gould

This collection presents significant summaries of past criminal behavior, and significant new cultural and political contextualizations that provide greater understanding of the complex effects of crime, sovereignty, culture, and colonization on crime and criminalization on Indian reservations.' Duane Champagne, UCLA (From the Foreword) Native Americans and the Criminal Justice System offers a comprehensive approach to explaining the causes, effects, and solutions for the presence and plight of Native Americans in the criminal justice system. Articles from scholars and experts in Native American issues examine the ways in which society's response to Native Americans is often socially constructed. The contributors work to dispel the myths surrounding the crimes committed by Native Americans and assertions about the role of criminal justice agencies that interact with Native Americans. In doing so, the contributors emphasize the historical, social, and cultural roots of Anglo European conflicts with Native peoples and how they are manifested in the criminal justice system. Selected chapters also consider the global and cross-national ramifications of Native Americans and crime. This book systematically analyzes the broad nature of the subject area, including unique and emerging problems, theoretical issues, and policy implications.

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Page Count

290

Publisher

Routledge

Published Date

ISBN 10

1317255666

ISBN 13

9781317255666

The Media in the Movies

A Catalog of American Journalism Films, 1900-1996

By: Larry Langman

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The Media in the Movies

A Catalog of American Journalism Films, 1900-1996

By: Larry Langman

Cynical news hounds, grumbling editors, snooping television newscasters, inquisitive foreign correspondents, probing newsreel cameramen, and a host of others--all can be found in this reference work to Hollywood's version of journalism: from the early one-reelers to modern fare, over a thousand silent and sound films can be found. Each entry includes title, date of release, distributor, director, screenwriter, and major cast members. These credits are followed by a brief plot summary and analysis, cross-references and other information. The book is arranged alphabetically, and includes a preface, introduction, bibliography, a list of abbreviations, appendices, and an index of names. The detailed introduction covers an historical survey of the topic, with numerous film examples. The work also includes a selection of stills from various films.

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Page Count

343

Publisher

McFarland

Published Date

ISBN 10

147660925X

ISBN 13

9781476609256

John McTiernan

The Rise and Fall of an Action Movie Icon

By: Larry Taylor

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John McTiernan

The Rise and Fall of an Action Movie Icon

By: Larry Taylor

John McTiernan is one of the most influential action filmmakers of his generation. Educated at the American Film Institute and influenced by European cinematic style, he made his name with a trio of groundbreaking action films--Predator, Die Hard and The Hunt for Red October. His later output was a mixture of successes and failures, including Last Action Hero, one of the most colossal misfires in Hollywood history. His career and personal life unravelled when he was indicted and briefly imprisoned for involvement in a wiretapping scandal. Drawing on extensive research, the author covers McTiernan's tumultuous life and career, from his early triumphs through his extensive legal battles and his multiple attempts at a comeback.

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223

Publisher

McFarland

Published Date

ISBN 10

1476632332

ISBN 13

9781476632339

The Enemy Within

By: Larry Bond

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The Enemy Within

By: Larry Bond

America's largest cities are in flames. Its majestic landmarks are in ruins. Oceans and boundaries offer no protection. It is the first sophisticated, intelligently planned, and utterly ruthless terrorist campaign waged on U.S. soil. As national leaders, armies, and artificial intelligence strive to win the unconventional war, two men--once friends, now adversaries to the death--race to a decisive confrontation.

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362

Publisher

Vision

Published Date

ISBN 10

0446571113

ISBN 13

9780446571111

Advertising Media Workbook and Sourcebook

By: Larry Kelley,Kim Sheehan,Donald W. Jugenheimer

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Advertising Media Workbook and Sourcebook

By: Larry Kelley,Kim Sheehan,Donald W. Jugenheimer

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

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Page Count

381

Publisher

Routledge

Published Date

ISBN 10

1317499409

ISBN 13

9781317499404

Everywhere

Comprehensive Digital Business Strategy for the Social Media Era

By: Larry Weber

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Everywhere

Comprehensive Digital Business Strategy for the Social Media Era

By: Larry Weber

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

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253

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118016297

ISBN 13

9781118016299

The ABC's of Strategic Communication

Thousands of Terms, Tips and Techniques

By: M. Larry Litwin

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The ABC's of Strategic Communication

Thousands of Terms, Tips and Techniques

By: M. Larry Litwin

This Book portrays God's calling of an Afro-American lad from the segregated Southern USA, in 1957, and elevated him and his wife, Dorothy, to become two of the most outstanding Black Pioneer Missionaries in World Missions, today! They have evangelized and planted churches in over 95 countries, and even more extensively, in the 23 countries where Christians in Action Missions has ministries. You will experience glimpes of fifty years of the Taylor's life and ministry, beginning with Elgin's call to missions in 1957, while in the USMarines. It Moves to their service as the First Black Missionaries to Japan, 1959-64; Elgin Pastored, studied Japanese, and attended The University of Maryland, earned his BA degree, and later earned his MTh in California. Dorothy, a high school teacher, taught at Okinawa Christian School and ran the youth ministry. They transferred to Nigeria, Africa, but due to a civil war, were evacuated to London, England, where they founded a Bible College, an Evangelical Church, and directed CinA's Europe, Africa, and India Ministries for 15 years. Returning to America,1980, they worked at the US Center for World Missions, Pasadena, CA with Dr Ralph Winters. In 1982, Elgin was elected CEO of CinA Missions International, (the only known Afro-American Director of a multi-ethnic, international, cross curtural ministry during this time). The book closes, with the spotlight on their present involvement in Ghana, West Africa, where they lead medical/outreach teams, build churches and schools, bore fresh water wells, and hold leadership seminars.They were appointed Chief and Queen Mother in the Broang Ahafo Region by the King, Ohmahene Okatakayie Kodom IV, in 2001. Today, they are blessed with much remaining fruit, in both the low places of the streets, to the palaces of Kings, to God be the Glory!

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718

Publisher

AuthorHouse

Published Date

ISBN 10

1434359832

ISBN 13

9781434359834

Generations, Inc.

From Boomers to Linksters--Managing the Friction Between Generations at Work

By: Meagan Johnson,Larry Johnson

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Generations, Inc.

From Boomers to Linksters--Managing the Friction Between Generations at Work

By: Meagan Johnson,Larry Johnson

Now that five different generations are on the job simultaneously--from Traditionals to Generation Y to Millennials--it's important for companies to understand how their people can not only coexist and cooperate, but thrive together as a team. Written by Meagan and Larry Johnson, a father-daughter team of two generational experts, Generations, Inc. offers the perspectives of people of different eras to elicit practical insights on wrestling with generational issues in the workplace. This book provides Baby Boomers and Linksters alike with practical techniques for: addressing conflicts, forging alliances with coworkers from other generations, getting people with different values and idiosyncratic styles to work together, and running productive meetings where all participants find value in each other’s ideas. The generation we were born in influences our expectations, actions, and mind-sets. Generations, Inc. includes realistic strategies for relating to your team members’ different views of loyalty, work ethic, and the definition of a job well done--and tips to make those perspectives work together to strengthen your workforce and grow your business.

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274

Publisher

AMACOM

Published Date

ISBN 10

0814415768

ISBN 13

9780814415764

IDisorder: Understanding Our Obsession with Technology and Overcoming Its Hold on Us

By: Larry D. Rosen

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IDisorder: Understanding Our Obsession with Technology and Overcoming Its Hold on Us

By: Larry D. Rosen

A technology and psychology expert looks at the stress and illness that results from a smartphone, iPad, and iTouch driving users to distraction and offers solutions.

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257

Publisher

Macmillan

Published Date

ISBN 10

1137278315

ISBN 13

9781137278319

Tony Scott

A Filmmaker on Fire

By: Larry Taylor

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Tony Scott

A Filmmaker on Fire

By: Larry Taylor

Tony Scott got his start as a film director when he joined his brother at the lucrative commercial directing company Ridley Scott Associates. After directing Top Gun--his second film, which changed not only the trajectory of his own life but of the entire action-movie industry--Scott's career would be a roller coaster of blockbuster hits, personal films and confounding failures. With extensive research and original interviews with actors, cinematographers and writers, this book documents Tony Scott's larger-than-life persona from his early days to his untimely death, which left a hole in genre filmmaking yet to be filled.

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214

Publisher

McFarland

Published Date

ISBN 10

147667566X

ISBN 13

9781476675664

PHP Advanced for the World Wide Web

By: Larry Edward Ullman

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PHP Advanced for the World Wide Web

By: Larry Edward Ullman

An intermediate-to-advanced users guide to PHP, the Web scripting language in use on over six million Web sites. An excellent companion book to the "PHP Visual QuickStart Guide." The book focuses specifically on real-life PHP projects, as determined by frequent PHP questions asked in newsgroups, e-mails, chat rooms, and Web sites.

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522

Publisher

Peachpit Press

Published Date

ISBN 10

0201775972

ISBN 13

9780201775976

Advertising Media

Workbook and Sourcebook

By: Larry D. Kelley,Donald W. Jugenheimer

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Advertising Media

Workbook and Sourcebook

By: Larry D. Kelley,Donald W. Jugenheimer

The new edition of this practical tool combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of actual source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning.Each unit is compact and easy-to-understand, and the units progress in a logical way from basic math through the advertising media process to more complex interrelationships of sources and problems. Numerous hands-on exercises are included in each unit, and for course use instructors can download solutions from the M.E. Sharpe website. The book also includes a media math primer, standard media formulae, media planning checklists, and a glossary of media terms.For this new edition the authors have more closely coordinated the content with that of their accompanying textbook, "Advertising Media Planning: A Brand Management Approach, Second Edition." It includes completely new units on Media Websites, Estimating, Emotional vs. Rational Appeals, Media Buying, Calendars and Flow Charts, and Test Cities and Standards, as well as all-new Media Planning Worksheets and Media Planning Outlines.

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306

Publisher

M.E. Sharpe

Published Date

ISBN 10

0765628759

ISBN 13

9780765628756

Rewired

Understanding the iGeneration and the Way They Learn

By: Larry D. Rosen, Ph.D.

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Rewired

Understanding the iGeneration and the Way They Learn

By: Larry D. Rosen, Ph.D.

Look around at today's youth and you can see how technology has changed their lives. They lie on their beds and study while listening to mp3 players, texting and chatting online with friends, and reading and posting Facebook messages. How does the new, charged-up, multitasking generation respond to traditional textbooks and lectures? Are we effectively reaching today's technologically advanced youth? Rewired is the first book to help educators and parents teach to this new generation's radically different learning styles and needs. This book will also help parents learn what to expect from their "techie" children concerning school, homework, and even socialization. In short, it is a book that exposes the impact of generational differences on learning while providing strategies for engaging students at school and at home.

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198

Publisher

St. Martin's Press

Published Date

ISBN 10

0230106080

ISBN 13

9780230106086

Physiology of Sport and Exercise

By: W. Larry Kenney,Jack H. Wilmore,David L. Costill

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Physiology of Sport and Exercise

By: W. Larry Kenney,Jack H. Wilmore,David L. Costill

Please note: This text was replaced with a seventh edition. This version is available only for courses using the sixth edition and will be discontinued at the end of the semester. Physiology of Sport and Exercise, Sixth Edition With Web Study Guide, frames research findings in physiology in a reader-friendly format, making this textbook a favorite of instructors and students alike. This resource offers a simple way for students to develop an understanding of the body’s abilities to perform various types and intensities of exercise and sport, to adapt to stressful situations, and to improve its physiological capacities. Written by a team of distinguished researchers, all past presidents of the American College of Sports Medicine, this updated sixth edition has been enhanced with new elements to facilitate learning comprehension. The redesigned photos, illustrations, and medical artwork of the fifth edition that clarified difficult concepts and illustrated how the body performs are now complemented by new digital components. Seven animations have been added, bringing the total to 25 and providing a dynamic way to experience course material. The 60 audio clips provide explanations of complex physiological processes to aid students’ understanding of important illustrations in the text, and approximately 20 video clips from leaders in the field discuss recent developments and real-world applications to help students connect theoretical and practical concepts. Corresponding icons throughout the text notify students when digital elements are available to complement the materials. In addition to the improved digital components, Physiology of Sport and Exercise, Sixth Edition, features new and updated content based on the latest research in the field: • Updated information on high-intensity interval training (HIIT), interactions between resistance training and diet, and the relationship between protein intake and muscle synthesis • A reorganized chapter on ergogenic aids and a clearer organization of prohibited versus legal substances • Extensively revised chapters on physical activity and disease, including updated treatment guidelines and understandings of metabolism and disease processes • New information on the health effects of prolonged sitting as well as osteoporosis, bone health, and effects of exercise during menopause • A series of 76 Research Perspectives emphasizing new and emerging findings in the field Ease of reading has been the cornerstone of this popular text. The sixth edition of Physiology of Sport and Exercise continues to offer comprehensive coverage of the complex relationship between human physiology and exercise while maintaining an engaging and student-friendly tone. Unique learning features allow students to build their knowledge as they discover the depth and breadth of this fascinating field of study. The book’s accessible layout, including chapter-opening outlines and review boxes throughout each chapter, will help students focus on the major concepts addressed. Study questions and a list of key terms at the end of the chapter increase students’ opportunities for recall and self-testing. A comprehensive glossary and lists of common abbreviations and conversions provide easy reference for students as they complete labs and assignments. To expand the material and provide an enriched learning experience, both students and instructors can take advantage of the web-based ancillaries that accompany the text. In addition to new animations, videos, and audio clips, the web study guide includes comprehension quizzes to provide immediate feedback to students on their knowledge retention as well as end-of-unit mastery checks that students can use for evaluating their progress. Instructors are provided with access to an instructor guide, test package, ready-to-use chapter quizzes, and a presentation package plus image bank. The presentation package includes PowerPoint slides with key points and content, which can be modified to suit a variety of class structures. An image bank features all of the graphics, artwork, and content photos from the text for easy insertion into tests, quizzes, handouts, and other course materials. Digital extras—composed of the animations, videos, and audio clips that students find in the web study guide—bolster comprehension of challenging concepts. Physiology of Sport and Exercise has been a cornerstone textbook of the engaging field of exercise physiology. Through dynamic and interactive learning activities, easy-to-follow layouts, and research-oriented content, students and instructors will find this an invaluable resource for their continued education.

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Page Count

648

Publisher

Human Kinetics

Published Date

ISBN 10

1492585181

ISBN 13

9781492585183

The Kennedy Half-Century

The Presidency, Assassination, and Lasting Legacy of John F. Kennedy

By: Larry J. Sabato

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The Kennedy Half-Century

The Presidency, Assassination, and Lasting Legacy of John F. Kennedy

By: Larry J. Sabato

An original and illuminating narrative revealing John F. Kennedy's lasting influence on America, by the acclaimed political analyst Larry J. Sabato.

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Page Count

641

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1620402823

ISBN 13

9781620402825

America at Night

The True Story of Two Rogue CIA Operatives, Homeland Security Failures, DirtyMon ey, and a Plot to Steal the 2004 U.S. Presidential Election--by the FormerIntel

By: Larry J. Kolb

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America at Night

The True Story of Two Rogue CIA Operatives, Homeland Security Failures, DirtyMon ey, and a Plot to Steal the 2004 U.S. Presidential Election--by the FormerIntel

By: Larry J. Kolb

From the author of Overworld, America at Night reads like a thriller, but is "the kind of story about which fiction writers can only dream." (The New York Times) When the Department of Homeland Security suspects that two former CIA operatives are at the center of plot involving money laundering and the funding of Al Qaeda—and when their supposedly comprehensive database turns up little to no information on either man—it takes former covert operative Larry Kolb to crack the case and foil the plan. But when Kolb begins to connect the dots, he realizes something even more sinister is afoot, and that he's on to the biggest possible con with the highest political stakes. Kolb shows us how one well-informed individual did what all of our security agencies could not: trail two brilliant covert political operatives through a labyrinth of disguised identities and dark crimes to expose corruption at the highest levels.

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Page Count

324

Publisher

Penguin

Published Date

ISBN 10

1594482861

ISBN 13

9781594482861

Day of Wrath

By: Larry Bond

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Day of Wrath

By: Larry Bond

Prince Ibrahim al Saud is amember of the Saudi royal family and a brilliant international businessman with a personal fortune worth billions of dollars. He is also the world's most dangerous terrorist, having purchased nuclear weapons from Russia's corrupt military. Only two people stand in his way: U.S. Army Colonel Peter Thorn and FBI Special Agent Helen Gray. Following a trail that leads from the former Soviet Union, across Europe, and finally to America, the two find themselves hunted by the very people they're trying to protect...and time is running out.

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Page Count

412

Publisher

Hachette+ORM

Published Date

ISBN 10

0446548685

ISBN 13

9780446548687

The Albuquerque Affliction

By: Larry L. Byars

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The Albuquerque Affliction

By: Larry L. Byars

Rick Morales was born in the right place at the wrong time. His rigid moral code and yen for simplicity are better suited for the old west of one hundred and fifty years ago than the high-tech, politically correct world he inhabits. He has built a successful business by providing security services to the Government agencies and contractors along the Rio Grande corridor, but he still feels more comfortable on horseback in the New Mexico wilderness. His inner conflict is played out in the contrasting venues of the vast, uninhabited southwestern landscape and the bustling cities of Albuquerque and Santa Fe.

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214

Publisher

Deo Volente Publishing

Published Date

ISBN 10

0975344625

ISBN 13

9780975344620

Sports Marketing

A Practical Approach

By: Larry DeGaris

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Sports Marketing

A Practical Approach

By: Larry DeGaris

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.

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352

Publisher

Routledge

Published Date

ISBN 10

1136223452

ISBN 13

9781136223457

Approaching Democracy

American Government in Times of Challenge

By: Larry Berman,Bruce Allen Murphy,Nadia E Brown,Sarah Allen Gershon

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Approaching Democracy

American Government in Times of Challenge

By: Larry Berman,Bruce Allen Murphy,Nadia E Brown,Sarah Allen Gershon

From unsubstantiated 2020 election fraud claims and the storming of the US Capitol to the rampage of COVID-19 and racial injustice, this book covers the foundations, institutions, and processes of "the great American experiment" with a clear and resonant theme: Democracy cannot be taken for granted, whether at home or internationally, and eternal vigilance (along with civic intelligence) is required to protect it. Approaching Democracy provides students with a framework to analyze the structure, process, and action of US government, institutions, and social movements. It also invites comparison with other countries. This globalizing perspective gives students an understanding of issues of governance and challenges to democracy here and elsewhere. At a moment of growing domestic terrorism, political hyper-partisanship, populism, identity politics, and governmental dysfunction, there is no better time to bring Approaching Democracy--a textbook based on Vaclav Havel’s powerful metaphor of democracy as an ideal and the American experiment as the closest approach to it--to a new generation of political science undergraduate students. NEW TO THE NINTH EDITION Two new authors, Nadia E. Brown and Sarah Allen Gershon, who bring refreshing intellectual and diverse perspectives to the text. Includes the tumultuous political context surrounding the Trump presidency, the 2020 elections, the 116th Congress, the Supreme Court, the COVID-19 crisis, and the fight for social and racial justice. Figures and tables reflect the latest available data and surveys. Two new features--Diversity and Democracy, highlighting the experiences of America’s diverse social groups and the role of identity politics—and Discussion Questions at the end of each chapter, assessing critical thinking skills. Critical contemporary events are explored throughout the book, including the attempted coup following the 2020 elections, the Trump administration’s handling of the COVID-19 pandemic, Black Lives Matter, protests in American cities that come to the epicenter of America’s approach to democracy, the changes in the Supreme Court and the federal court system, the growth of LGBTQ+ legal rights, and the alteration in American Federalism. New and updated data on public attitudes toward police brutality, DACA, voter suppression, healthcare, and the global climate movement are also covered.

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976

Publisher

Routledge

Published Date

ISBN 10

100034522X

ISBN 13

9781000345223

Turning Points In Television

By: Larry Brody

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Turning Points In Television

By: Larry Brody

Television: the medium we love, the medium we love to hate and the medium that changed the world. Larry Brody offers a unique look at this cultural phenomena - how it evolved as a business, as a form of entertainment, how it affected us and the technological advances that have developed. Brody offers a history of the industry and his own perceptions and experiences of television. In the hands of Larry Brody this new addition to the Turning Points series is as entertaining and satisfying as a night of really good TV.

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276

Publisher

Citadel Press

Published Date

ISBN 10

0806526432

ISBN 13

9780806526430

The Public Relations Practitioner's Playbook for (all) Strategic Communicators

A Synergized* Approach to Effective Two-Way Communication (*The whole is greater than the sum of its parts.)

By: M. Larry Litwin, APR, Fellow PRSA

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The Public Relations Practitioner's Playbook for (all) Strategic Communicators

A Synergized* Approach to Effective Two-Way Communication (*The whole is greater than the sum of its parts.)

By: M. Larry Litwin, APR, Fellow PRSA

Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a “how-to-do-it book, light on theory and without footnotes” that offered hundreds of tips and “ideas.” Its title evolved into School Communication Ideas that Work. Like that successful and widely used book, published in 1972, The Public Relations Practitioner's Playbook for (all) Strategic Communicators is how-to and hands-on. Edition three was considered for the 2009 Pulitzer Prize. The theory it contains is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over 626 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations, publicity and other strategic communication disciplines. It won't do the work for the would-be publicity or PR practitioner or counselor, but it will make his or her job much easier. Devotees of the Public Relations Practitioner's Playbook may have noticed, its title now includes for (all) Strategic Communicators. That's because the public relations profession has evolved into the more encompassing strategic communication, which includes not only public relations but public affairs, advertising, marketing, social media, graphic and web design and other areas of digital media convergence, strategic planning and campaigns. “Strategic communication occurs in corporate, non-profit, governmental and agency settings,” according to Elon (N.C.) University's website. “Organizations strategically communicate to audiences through publications and videos, crisis management through the news media, special events planning, building brand identity and product value, and communicating with stockholders (and stakeholders), clients or donors.

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622

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Author House

Published Date

ISBN 10

1491804521

ISBN 13

9781491804520

Political Questions

Political Philosophy from Plato to Rawls, Third Edition

By: Larry Arnhart

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Political Questions

Political Philosophy from Plato to Rawls, Third Edition

By: Larry Arnhart

Like previous editions, the Third Edition of Arnharts engaging treatment of political thought is organized around a series of enduring and provocative political questions. It features the work of thirteen philosophers ranging in scope from antiquity to the present: Plato, Aristotle, Augustine, Aquinas, Machiavelli, Descartes, Hobbes, Locke, Rousseau, Hegel, Marx, Nietzsche (new to this edition), and Rawls. The questions presented are designed to illuminate issues in American politics while encouraging students to examine the nature and substance of their own political beliefs. Ideas from the natural and social sciences are introduced and applied to classic philosophical texts. Adopted as a course text at over 300 colleges and universities, Political Questions has become one of the leading textbooks in political philosophy.

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377

Publisher

Waveland Press

Published Date

ISBN 10

1478607807

ISBN 13

9781478607809

Nature's Allies

Eight Conservationists Who Changed Our World

By: Larry Nielsen

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Nature's Allies

Eight Conservationists Who Changed Our World

By: Larry Nielsen

It's easy to feel powerless in the face of big environmental challenges--but we need inspiration now more than ever. In Nature's Allies, Larry Nielsen presents the inspiring stories of eight conservation pioneers who show that through passion and perseverance we can each make a difference, even in the face of political opposition. Nielsen's vivid biographies of John Muir, Ding Darling, Aldo Leopold, Rachel Carson, Chico Mendes, Billy Frank Jr., Wangari Maathai, and Gro Harlem Brundtland are meant to rally a new generation of conservationists to follow in their footsteps and inspire students, conservationists, and nature lovers to speak up for nature and prove that individuals can affect positive change in the world.

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273

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Island Press

Published Date

ISBN 10

1610917952

ISBN 13

9781610917957

User Interface Design

Bridging the Gap from User Requirements to Design

By: Larry E. Wood

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User Interface Design

Bridging the Gap from User Requirements to Design

By: Larry E. Wood

Although numerous sources document aspects of user-centered design, there are few references that consider how a designer transforms the information gathered about users and their work into an effective user interface design. This book explains just how designers bridge that gap. A group of leading experts in GUI design describe their methods in the context of specific design projects, and while the projects, processes, and methods vary considerably, the common theme is building a bridge between user requirements and user interface design.

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328

Publisher

CRC Press

Published Date

ISBN 10

0849331250

ISBN 13

9780849331251

Endocrinology Adult and Pediatric: The Thyroid Gland

By: Leslie J. De Groot,J. Larry Jameson

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Endocrinology Adult and Pediatric: The Thyroid Gland

By: Leslie J. De Groot,J. Larry Jameson

Access all of the latest advances in thyroid disorder management on your favorite eReader with Endocrinology: Adult and Pediatric: The Thyroid Gland! Brought to you by the same leading endocrinologists responsible for the highly acclaimed two-volume Endocrinology clinical reference, this new thyroid disorder eBook enables you to give your patients the benefit of today's best know-how. - Stay abreast of the newest knowledge and advances in thyroid disease, including the use of thyroglobulin assays and ultrasound vs. isotope scanning in thyroid cancer; the latest understanding of Graves' eye disease; the use of I-131 in management of multinodular goiter; T4 transport defects causing thyroid hormone resistance; best practices in management of thyroid disease during pregnancy; and much more. - Benefit from authoritative guidance on thyroid testing. - Make the best clinical decisions with an enhanced emphasis on evidence-based practice in conjunction with expert opinion. - Count on all the authority that has made Endocrinology, 6th Edition, edited by Drs. Jameson and DeGroot, the go-to clinical reference for endocrinologists worldwide. - Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle®, nook®, and other popular devices.

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488

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

032322153X

ISBN 13

9780323221535

Sport Promotion and Sales Management

By: Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy

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Sport Promotion and Sales Management

By: Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy

This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

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356

Publisher

Human Kinetics

Published Date

ISBN 10

073606477X

ISBN 13

9780736064774

Education in the Moral Domain

By: Larry P. Nucci

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Education in the Moral Domain

By: Larry P. Nucci

Illustrates how domain theory may be used as a basis for social and moral education.

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268

Publisher

Cambridge University Press

Published Date

ISBN 10

0521655498

ISBN 13

9780521655491

For The Love of Music

Invitations to Listening

By: Michael Steinberg,Larry Rothe

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For The Love of Music

Invitations to Listening

By: Michael Steinberg,Larry Rothe

The power of music, the way it works on the mind and heart, remains an enticing mystery. Now two noted writers on classical music, Michael Steinberg and Larry Rothe, explore the allure of this melodious art--not in the clinical terms of social scientists--but through stories drawn from their own experience. In For the Love of Music, Steinberg and Rothe draw on a lifetime of listening to, living with, and writing about music, sharing the delights and revelatory encounters they have had with Mozart, Brahms, Stravinsky, and a host of other great (and almost-great) composers. At once highly personal and immediately accessible, their writings shed light on those who make music and those who listen to it--drawing readers into the beautiful and dangerous terrain that has meant so much to the authors. In recounting how they themselves came to love music, Steinberg and Rothe offer keys for listening. You will meet the man who created the sound of Hollywood's Golden Age and you will learn how composers have addressed issues as contemporary as AIDS and the terrorist attacks of September 11.

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266

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Oxford University Press

Published Date

ISBN 10

019983976X

ISBN 13

9780199839766

Monetizing Entertainment

An Insider's Handbook for Careers in the Entertainment & Music Industry

By: Larry Wacholtz

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Monetizing Entertainment

An Insider's Handbook for Careers in the Entertainment & Music Industry

By: Larry Wacholtz

Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry offers a thorough, guided exploration of the current state of the industry, with an emphasis on trends in copyright, digital streaming, and practical advice for developing a career as an artist, technician, or industry executive. This book investigates a variety of topics within the entertainment and music industry, ranging from traditional and emerging business models to intellectual property rights to the creative destruction happening currently. The book strategically outlines the existing gaps that make being successful as an artist a dynamic interaction between creativity and business. This book includes the following: An overview of the creative destruction process that has destroyed some of the old business models and created a number of career options. A look at innovative, entrepreneurial career options. A step-by-step examination for both creative and business professionals of the administrative and financial structures of the industry. Detailed analysis of trends and topics shaping the current entertainment and music industry drawn from insiders' perspectives and other contemporary resources. An accompanying website (www.routledge.com/cw/wacholtz), hosting case studies, videos, data, infographics, and blog posts on business models, is the perfect companion to this authoritative resource.

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587

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CRC Press

Published Date

ISBN 10

131749945X

ISBN 13

9781317499459

Marketing to the Social Web

How Digital Customer Communities Build Your Business

By: Larry Weber

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Marketing to the Social Web

How Digital Customer Communities Build Your Business

By: Larry Weber

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

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