Larry Michael Lounsbury was born in Fulton, New York, in 1959, of English and Italian heritage. While growing up, he took an intense interest in writing, history, and religion. Joining the US Navy allowed him to actually see the world. He saw firsthand how families dealt with loveas challenges. It was while he was in the highlands of Scotland that he met Caroline, That Special Woman, a woman who gave him five wonderful children. Her hometown of Campbeltown, Scotland, is a mystical place with vibrant people.
A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon
This work directs attention to the various structural devices by which Shakespeare creates and sustains anticipation in his audience whil simultaneously provoking them to participate in the tragic protagonist's anguish.
A re-editing of F.N. Robinson's second edition of The works of Geoffrey Chaucer published in 1957 by the team of experts at the Riverside Institute who have greatly expanded the introductory material, explanatory notes, textual notes, bibliography and glossary. The result of many years' study. The Riverside Chaucer is the most authentic and exciting edition available of Chaucer's complete works.
Instructional Patterns: Strategies for Maximizing Student Learning examines instruction from the learners' point of view by showing how instructional patterns can be used to maximize the potential for students to learn. This book explores the interactive patterns that exist in today's classroom and demonstrates how teachers can facilitate the interactivity of these patterns to match their goals for student learning. These interactive patterns are reinforced through the incorporation of medical, cognitive, and behavioral neuroscience research.
For over a century, Americans have translated their cultural anxieties and hopes into dramatic demands for educational reform. Although policy talk has sounded a millennial tone, the actual reforms have been gradual and incremental. Tinkering toward Utopia documents the dynamic tension between Americans' faith in education as a panacea and the moderate pace of change in educational practices. In this book, David Tyack and Larry Cuban explore some basic questions about the nature of educational reform. Why have Americans come to believe that schooling has regressed? Have educational reforms occurred in cycles, and if so, why? Why has it been so difficult to change the basic institutional patterns of schooling? What actually happened when reformers tried to reinvent schooling? Tyack and Cuban argue that the ahistorical nature of most current reform proposals magnifies defects and understates the difficulty of changing the system. Policy talk has alternated between lamentation and overconfidence. The authors suggest that reformers today need to focus on ways to help teachers improve instruction from the inside out instead of decreeing change by remote control, and that reformers must also keep in mind the democratic purposes that guide public education.
Larry Gragg challenges the prevailing view of the seventeenth-century English planters of Barbados as architects of a social disaster. Most historians have described them as profligate and immoral, as grasping capitalists who exploited their servants and slaves in a quest for quick riches inthe cultivation of sugar. Yet, they were more than rapacious entrepreneurs. Like English emigrants to other regions in the empire, sugar planters transplanted many familiar governmental and legal institutions, eagerly started families, abided traditional views about the social order, and resistedcompromises in their diet, apparel, and housing, despite their tropical setting. Seldom becoming absentee planters, these Englishmen developed an extraordinary attraction to Barbados, where they saw themselves, as one group of planters explained in a petition, as 'being Englishmentransplanted'.
Directed at future sports executives and sports managers, the book contains numerous case studies that allow students to apply the ethical decision-making process to a sports-related ethical dispute. Unlike other texts that spend too much time discussing ethical theories, Sports Ethics for Sports Management Professionals addresses the important issues sports professionals may actually encounter during their career --Book Jacket.
The terminology used in linguistics can be confusing for those encountering the subject for the first time. This dictionary provides accessible and authoritative explanations of the terms and concepts currently in use in all the major areas of language and linguistics, (pronunciation, word structure, sentence structure, meaning) as well as in the study of the social, anthropological, psychological and neurological aspects of language. Entries are clear and unambiguous, and helpful examples are used to clarify where appropriate. Particular attention is given to the terminology of traditional grammar. There are entries for the names of major language families, and there are also brief biographical entries for the major figures in the field, past and present. An extensive cross-referencing system makes the book easy to use: an invaluable annotated bibliography of texts on linguistics makes it an ideal guide for everyone beginning the study of language and linguistics.
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