Title

Login

Join

Book's by Larry M. Forness

Covers

List

Don't Get Duped

A Consumer's Guide to Health and Fitness

By: Larry M. Forness

Write a review Read reviews Take a Quiz Solve Book Puzzle

Don't Get Duped

A Consumer's Guide to Health and Fitness

By: Larry M. Forness

In the health and fitness industry truth is a scarce commodity, charges Dr. Larry M. Forness. American consumers, exposed to a daily barrage of hype and misinformation about all the products and services that claim to make them healthier and more attractive, annually spend forty billion dollars needlessly on a cornucopia of vitamins, minerals, herbal supplements, ergogenic aids, fitness equipment, and alternative healthcare treatments. In this "survival manual," Forness's goal is to teach consumers the critical tools to make them more knowledgeable about these questionable items. The topics covered include the real meaning of ôscientifically proven," methods for quantitatively analyzing such claims as "more energy" and "improved strength," alternative healthcare treatments vs. hard science, fad diets, aging remedies, abuse of the labels "certified" and "licensed," plus an extremely useful glossary explaining commonly used marketing terms. To reinforce his message, Forness has originated the "Bozo du Jour Award," bestowed on various individuals, groups, or companies that have created or participated in misleading advertising, or have done something that could harm consumers. Before you begin yet another weight loss or fitness program or buy the next healthcare product, you owe it to yourself to read what Dr. Forness has to say.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

358

Publisher

Prometheus Books

Published Date

ISBN 10

1615925996

ISBN 13

9781615925995

Don't Get Duped

A Consumer's Guide to Health and Fitness

By: Larry M. Forness

Write a review Read reviews Take a Quiz Solve Book Puzzle

Don't Get Duped

A Consumer's Guide to Health and Fitness

By: Larry M. Forness

In the health and fitness industry truth is a scarce commodity, charges Dr. Larry M. Forness. American consumers, exposed to a daily barrage of hype and misinformation about all the products and services that claim to make them healthier and more attractive, annually spend forty billion dollars needlessly on a cornucopia of vitamins, minerals, herbal supplements, ergogenic aids, fitness equipment, and alternative healthcare treatments. In this "survival manual," Forness's goal is to teach consumers the critical tools to make them more knowledgeable about these questionable items. The topics covered include the real meaning of ôscientifically proven," methods for quantitatively analyzing such claims as "more energy" and "improved strength," alternative healthcare treatments vs. hard science, fad diets, aging remedies, abuse of the labels "certified" and "licensed," plus an extremely useful glossary explaining commonly used marketing terms. To reinforce his message, Forness has originated the "Bozo du Jour Award," bestowed on various individuals, groups, or companies that have created or participated in misleading advertising, or have done something that could harm consumers. Before you begin yet another weight loss or fitness program or buy the next healthcare product, you owe it to yourself to read what Dr. Forness has to say.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

358

Publisher

Prometheus Books

Published Date

ISBN 10

1615925996

ISBN 13

9781615925995