A compelling financial narrative on flexible strategies investors can use to protect their assets Which is the best strategy for protecting your investments? Value investing? Indexing? Hedging? Growth investing? Asset allocation? It all depends upon the market because, although Wall Street has tried time and time again to devise a single system to tame the beast, the only thing that's constant about the market is that it's always changing and no one system will work perfectly to protect your assets each and every time. Taming the Beast: Wall Street's Imperfect Answers to Making Money presents the various strategies, and shows you how the best strategy is to be both flexible and nimble. Details the origins and evolutions of Wall Street's most popular trading strategies Describes who originated the strategy, and those who contributed to it Analyzes each strategy's strengths and weaknesses As Benjamin Graham noted in the 1930s, investors would be well advised to avoid getting mired in one set of beliefs. Times change, and so do markets. The key is to be flexible. Taming the Beast shows you how.
New York City, 1973 and the city is falling apart under the weight of crime and degradation. Al loves Trudy but doesn't understand her or how to be a man in this world. He hopes that angry Mike, a courageous and selfless father to a mentally crippled son, can enlighten and inspire him. But Mike, who spends his nights manning a spotlight outside Broadway theaters, has a dark side. He can keep those beams licking the dark heavens and he can fix any broken appliance you hand him, but he can't fix his broken son and it is killing him. The two men forge a friendship and try to work out their frustrations, paranoia, and rage as they grope for some standing in a city buried in uncollected garbage and uncontrolled vermin. Meanwhile, Mike's wife, Arlene, a classically trained actress, becomes a New York City folk hero portraying a distraught housewife in a television commercial trying to battle an onslaught of cockroaches. With passion, authenticity, and insight," along with wild humor and relentless humanity, Light Man digs into the psyche of a city on the edge and two men whose lopsided versions of heroism take them to the brink of catastrophe and their own contorted versions of redemption.
Through conversations held with fifteen of the most accomplished contemporary cinematographers, the authors explore the working world of the person who controls the visual look and style of a film. This reissue includes a new foreword by cinematographer John Bailey and a new preface by the authors, which bring this classic guide to cinematography, in print for more than twenty-five years, into the twenty-first century.
Larry Mason Johnson Larry Mason Johnson I thought it was possible to paint a picture of what it might be like living (inside) strawberry fields forever. So I tried my very best, considering the circumstances. I also included a touch of “The Twilight Zone.” It’s for you to decide: did this really happen? Or is it a good story? 460 460
New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization, and personalization. They introduce Arcature’s proven Collaborative Three Box Model, guiding you step-by-step through creating brand vision, defining brand framework, bringing your brand to life, and then measuring your performance. They offer specific, high-value recommendations regarding cultural change, organizational responsibilities, structure, metrics, and much more. You’ll find proven solutions to tough real-world global branding challenges, including managing tensions between global and local, central and regional, and brand leadership vs. brand management. For wide audiences of C-suite and other current and prospective business leaders; HR officers, marketing executives and agency professionals, top executives, business leaders, prospective business leaders, and MBA/executive MBA students.
Beginning with the Age of We in the 1950s and moving to the Age of Me to todaythe Age of Ithis book examines how polarization and anger has changed how companies must manage their brands. Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal changes and global, local, and personal forces through the lens of marketers. They explain how to: leverage paradox promises into brand-focused strategies and actions that create a pathway to profitability; create extraordinary brand experiences for individuals and communities; and build strong brands in a world of contradictory needs and benefits. In todays world, people want their individuality to be recognized, but they also want to belong to a group that shares their distinctiveness. People want to be independent and interconnected, which is the underlying paradox affecting how we make decisions today. Navigate how to satisfy conflicting needs, and look beyond single-minded solutions with the insights and guidance in The Paradox Planet.
A child discovers a deity in Godzilla. After being involved in a horrific family tragedy, a teenage girl avoids suicide by taking long walks with her little brother. A young Marine goes to war with his identity. A teacher with bouts of depression suspects cheating from a talented adolescent whose hormones cripple his ability to prove his innocence. A sixteen year old goes on an acid trip and unknowingly sets a farmers field on fire that threatens a neighbor s home on the other side. Like a student taking a pop quiz on a subject he never received a handout for, these characters and others in the six stories that make up this book, find themselves faking the answers to a life they came unprepared for.
This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats. Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win! How many times have you heard: “We all need to be on the same page”? That’s the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that “one page” of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that.
Through conversations held with fifteen of the most accomplished contemporary cinematographers, the authors explore the working world of the person who controls the visual look and style of a film. This reissue includes a new foreword by cinematographer John Bailey and a new preface by the authors, which bring this classic guide to cinematography, in print for more than twenty-five years, into the twenty-first century.
In the tradition of The Swerve and Galileo's Daughter, Piero's Light reveals how art, religion and science came together at the dawn of the modern world in the paintings of one remarkable artist. An innovative painter in the early generation of Renaissance artists, Piero dell Francesca was also an expert on religious topics and a mathematician who wanted to use perspective and geometry to make painting a “true science.” Although only sixteen of Piero’s works survive, few art historians doubt his importance in the Renaissance. A 1992 conference of international experts meeting at the National Gallery of Art deemed Piero, “One of the most highly regarded painters of the early Renaissance, and one of the most respected artists of all time.” In recent years, the quest for Piero has continued among intrepid scholars, and Piero's Light uncovers the life of this remarkable artistic revolutionary and enduring legacy of the Italian Renaissance.
A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon
3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them! In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invaluable lessons of one of history’s most successful brand revitalizations: the reinvigoration of McDonald’s®. Drawing on that experience, the authors introduce a systematic blueprint for resurrecting any brand, and driving it to unprecedented success. Learn how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on profound knowledge of your customers... leverage innovation to reinvent your total brand experience… create a “plan to win,” and execute on it. The Truth About Creating Brands People Love reveals 51 bite-size, easy-to-use techniques for building great brands, and keeping them great. Learn powerful truths about positioning brands and developing brand meaning; using brands to drive corporate profits; managing advertising, pricing, and segmentation, and much more. Finally, What’s Your Story?: Storytelling to Move Markets, Audiences, People and Brands shows how to leverage the universal human activity of storytelling: your most powerful, most underutilized tool for competitive advantage. Legendary business thinkers Ryan Mathews and Watts Wacker help you take control of the stories your business tells, make them believable and unforgettable, make them move your customers to act! From world-renowned leaders and experts, including Larry Light, Joan Kiddon, Brian D. Till, Donna D. Heckler, Ryan Mathews, and Watts Wacker
This book presents the Buddhist approach to facing the inevitable facts of growing older, getting sick, and dying. These tough realities are not given much attention by many people until midlife, when they become harder to avoid. Using a Buddhist text known as the Five Subjects for Frequent Recollection, Larry Rosenberg shows how intimacy with the realities of aging can actually be used as a means to liberation. When we become intimate with these inevitable aspects of life, he writes, we also become intimate with ourselves, with others, with the world—indeed with all things.
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organization around common goals and brand promises... restore brand relevance based on an ever-more-profound knowledge of your customers... reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes... how to reenergize them... why hard-to-change bad habits can lead brands back into trouble again... and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it!
“Since the dawn of time man has searched the vast heavens for answers.” When we see the violence, the pain, around us, we wonder if there is more to this existence. First with our eyes, then with a telescope, and now with technology capable of going into space itself, we have tried to ascertain whether we are alone in this vast universe—if this is all that there is for us. The enemy wants us to believe that, but if we do, we are so very wrong. Our wonderful God and Savior wants us to someday be with Him in the heavens above. However, He doesn’t want us to have to wait until then to experience His kingdom in our hearts. He has given us the tools to sort through the onslaught of media lies around us to find the kernel of hope and truth that He desires for us to have—right now, TODAY. This book can help you do that. You will read about the great controversy between good and evil, and how that battle has played out in the author’s life. You will learn about the history of Christianity and the hope found in Jesus. And you will discover how it’s possible for each of us to live a prosperous, joy-filled life, here, NOW, on earth. We don’t have to wait until heaven to experience it. Just reach out and grasp it—take hold of it and don’t let go.
This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.
This book, these poems, were written during four confusing and painful years that began with the end of a 30-year marriage then sudden loss of a 17-year career due to a mental breakdown and the result of destructive addictions. It depicts a search for meaning in the interaction of self, life, and divinity. Just Poems is a journal of mental illness, depression, self-harm (cutting), alcoholism, suicide, and abusive relationship, and spiritual crisis. It is not all darkness though. Two sections of the book contain various random poems of a more lighthearted nature. These are not my poems. They belong to you, the reader. How you respond to a poem, what it means for you, is your experience that is different than my experience writing it. Also, they do not exist unto themselves. Each one is like a tree unaware that it is. When a poem is ready for birth, it talks to me, and I write it. It is just a poem, like a tree is just a tree. There are no good or bad treesjust trees, just poems.
The production of environmentally friendly, sustainable, chemical-free food continues to challenge the food industry, spurring on investigations into alternative food processing techniques that are more sophisticated and diverse than current practices. Exploring one of these emerging solutions, Ultraviolet Light in Food Technology: Principles and Applications incorporates the fundamentals of continuous and pulsed UV light generation and propagation; current food regulations; recommendations for optimal UV reactor design, selection, and validation; information on both commercially available and under-development UV sources; and the outlook for future food applications. After reviewing essential terms, definitions, and current applications, the book emphasizes the need to properly assess the physical and chemical properties in foods that influence the effectiveness of UV treatment and impact inactivation kinetics. It also addresses the effects of UV processing on food quality, before considering the engineering aspects of UV light treatment, such as transport phenomena, process calculations, and continuous-flow reactor geometries. The book then describes the principles of validating UV reactors as well as the principles and applications of UV pulsed light, including microbial inactivation in water, meat, fruits, vegetables, and packaging materials. For anyone working in food research, development, and operations, this resource provides broad, accessible information on the science and applications of UV light technology. It shows how UV light irradiation can be used as a physical preservation method in food processing.
During my last year of high school and the following year in Las Vegas, I discovered the counter culture there, which was made up of all the musicians, dancers, actors and stage people who worked in the major hotels. Almost any weekend one to witness spendid performaces of string quartets in the library, great theater in the community theatre, or great jazz performances like the free concerts at in my high schools Little Theater.I also hiked many miles around the mountains to the west of the city. This is the time when I began writing poetry, mainly for personal therapy and enjoyment. Later, friends and my daughter began encouraging me publish a collection. Many of my poems are about humanity’s place in the natural world, how we function in it, and perceive it. Other poems are about human interactions, in love, and war and difficult social situations. I have spent nearly as much time on the water as in the classroom, so many of these use the sea as a back drop and metaphore. How we perceive the universe is a question I am continually asking.
Quality photographs of evidence can communicate details about crime scenes that otherwise may go unnoticed, making skilled forensic photographers invaluable assets to modern police departments. For those seeking a current and concise guide to the skills necessary in forensic photography, Police Photography, Seventh Edition, provides both introductory and more advanced information about the techniques of police documentation. Completely updated to include information about the latest equipment and techniques recommended for high-quality digital forensic photography, this new edition thoroughly describes the techniques necessary for documenting a range of crime scenes and types of evidence, including homicides, arson, and vehicle incidents. With additional coverage of topics beyond crime scenes, such as surveillance and identification photography, Police Photography, Seventh Edition is an important resource for students and professionals alike. Completely updated to reflect the rise of digital police photography Four-color photographs and illustrations added throughout to illustrate concepts Defines the steps for producing high-quality photographs of a range of crime scenes and types of evidence Explores specialized topics, including ultraviolet imaging, laser enhanced evidence, and surveillance photography Access to instructor ancillaries, including Test Banks, Instructor's Guides, and PowerPoint Lecture Slides for every chapter
Each of us needs hope in our lives. I believe that we need hope as much as we need water and air. Without hope, how would we make it through our lives? Because of my physical condition, I always have hope in a better day tomorrow. I have learned to look for hope in all that I do. I have tried to take hope and bring it into my writings. I always build my short letters based upon Scripture. With this firm foundation, I know that my messages are based in truth. I use the ESV (English Standard Version) Bible for my Scripture passages. It is one of the leading "technically" accurate Bible translations available today. It is my firm desire that you too will emerge from this book with just a dash more of hope. God bless, and remember Jesus always! Vist Larry's website at https://www.larrybricker.com/
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