ABOUT THE BOOK After being leaked to the press by a former employee, Ray Dalio’s Principles appeared on his company, Bridgewater Associates’, website as a presentation of his management philosophy. It is required reading for all employees at Bridgewater. By his own admission, it is a dynamic document, subject to change as the tenets within are applied, discussed, and debated by Bridgewater employees. Dalio explains that “the types of disagreements and mistakes that are typically discouraged elsewhere are expected at Bridgewater because they are the fuel for the learning that helps us maximize the utilization of our potential.” Desiring an atmosphere of “radical openness” Dalio places a high value on independent thinking while recognizing that such thinking often generates disagreement and leads to mistakes. MEET THE AUTHOR Larry Holzwarth is a freelance writer and submarine veteran. A former US Navy systems analyst, he has been a corporate writer on diverse subjects, a professional trainer, recruiter and lecturer. A lifelong student of history, he enjoys reading, camping, hiking and Reds baseball. After traveling extensively he returned to his native midwest where he resides near Cincinnati. EXCERPT FROM THE BOOK With three hundred dollars, Dalio purchased shares of Northeastern airlines, the value of which tripled after a takeover shortly thereafter. By the time he entered college, Ray already had a portfolio worth several thousand dollars. Dalio writes of his belief that the most valuable principles are those learned from experience, rather than those that are simply taught and accepted. Describing his own rise from a middle class background to his universally recognized prominence in financial circles, he presents his philosophy, his belief system, his reliance on meditation, and his personal system of values.
ABOUT THE BOOK Serialized in the New Yorker prior to publication in book form, "In Cold Blood" presents investigative journalism in the form of a novel, effectively combining literature and reporting. The New York Review of Books called it “The best documentary of an American crime ever written...” Other critics have not been so kind, citing fictionalized conversations, invented scenes, and fabricated events. Capote’s narrative contains no footnotes, nor does he cite specific sources for any of the conversations in the book. By the time "In Cold Blood" appeared the end of the story was known. Both murderers had been tried, convicted and executed by hanging. The book’s tremendous success stemmed from Capote’s graphic depiction of the crime as well as his incisive and often empathetic descriptions of the killers. MEET THE AUTHOR Larry Holzwarth is a freelance writer and submarine veteran. A former US Navy systems analyst, he has been a corporate writer on diverse subjects, a professional trainer, recruiter and lecturer. A lifelong student of history, he enjoys reading, camping, hiking and Reds baseball. After traveling extensively he returned to his native midwest where he resides near Cincinnati. EXCERPT FROM THE BOOK Capote paints an image of a bucolic community, basking in the crisp sunshine of a November day as well as in small town American innocence. A prosperous and well respected farmer, admired in his community for his character as well as his family, Herb Clutter is the quintessential American father. Though his wife has been ill, with what would now be called depression, the community rallies around the family with support. Compared to this picture of small town happiness is the sordid world of small time criminals Perry Smith and Richard Hickock. They arrive in Holcomb, Kansas, armed with a bowie knife, a shotgun, and the erroneous information that the Clutter home housed a safe filled with a large amount of cash. They creep in and out of town in one night. In the morning the Clutter’s are found dead, murdered by shotguns blasts delivered with the muzzle inches from each victim’s head. They are discovered by a friend of 16-year-old Nancy Clutter, coming to join her friend for church that Sunday morning. Despite few clues, no hint of a motive, and conflicting theories amongst investigators, Alvin Dewey, lead investigator for the Kansas Bureau of Investigation and personal friend of Herb Clutter, vows to solve the crime. When he does, it is through a combination of luck and the killers’ willingness to blame each other for the crimes. He obtains, through conflicting confessions, enough information to build a case against the pair leading to their trial, conviction, and eventual execution. Buy a copy to continue reading!
ABOUT THE BOOK Written by a teenage girl, who chose a teenage boy to narrate the story, The Outsiders describes the rivalry between two groups, divided by their social and economic circumstances. The book was instantly successful and remains so today, despite being challenged repeatedly for its depictions of violence, teenage drinking and smoking and juvenile crime. Set in Tulsa, Oklahoma in the mid-nineteen sixties, The Outsiders borrows liberally from cultural icons of its day. There are references to The Beatles and Elvis Presley. Scenes from the book are similar to West Side Story, where the Jets and the Sharks can be compared to The Outsiders Socs and Greasers. There are lines drawn from contemporary films; sixteen going on seventeen for example, used to describe a character, was the title of a song in the 1965 film, The Sound of Music. Although rather tame by the standards of today, (hard drugs and automatic weapons are conspicuously absent) the book continues to generate controversy for its descriptions of dysfunctional parents and broken homes. The book was written about teenagers from the perspective of a teenager and was immediately controversial as parents objected to its portrayals of teens coming from dysfunctional homes. Few parents appear in the book and when they do it is generally in an unflattering light. Numerous challenges to The Outsiders have resulted in its being banned from school curricula and libraries. Despite its controversy, The Outsiders was awarded The New York Herald Tribune Best Teenage Books Award in 1967, the year of its release. It has won numerous awards since and continues to sell nearly 500,000 copies a year, forty-five years after publication. It has been produced as a stage play, a major motion picture and a short-lived television series. It continues to be part of the curriculum for both middle school and high school in the United States. EXCERPT FROM THE BOOK p>The Outsiders tells the story of two weeks through the eyes of its narrator, fourteen year old Ponyboy Curtis, recently orphaned and living with his two older brothers in a less than desirable area of town. The brothers and their friends are greasers, so-called because of their lower income circumstances, to distinguish them from the better off Socs (pronounced soashes, short for Socials) More of an economic grouping than an organized gang, the greasers band together for protection from the Socs and for company. Several of Ponyboy’s friends are accomplished delinquents. Petty theft, shoplifting, drinking and smoking cigarettes are amongst their preferred pastimes. The greasers are proud of their scruffy appearance, although Ponyboy expresses some regrets that “nice” girls look down on them at least in part because of the way they looked. When Ponyboy and his friend Johnny meet some Soc girls at the drive-in they are surprised to find they have so much in common. Walking the girls’ home that night leads to an encounter with the girls Socs boyfriends, which in turn leads to the Socs, accompanied by several friends, attacking Ponyboy and Johnny in a park, with Ponyboy being held head down in a fountain. Johnny, who has been jumped and severely beaten by Socs in a previous encounter, defends himself with a knife, resulting in the death of one of the attackers. Following the advice of the one member of their group who is a true criminal, Dallas, the two boys jump a train out of town and hide out in an abandoned church. While waiting for Dallas to join them Johnny decides to turn himself in. When Dallas arrives, they drive into town for food, returning to the church to collect the few things they had brought with them. They find the church on fire, and several small children, who were attending a picnic, trapped inside. Ponyboy and Johnny enter the church, rescuing the children but becoming injured in the process.
ABOUT THE BOOK When it was released in the fall of 2009, The Boston Globe called Inbound Marketing: Getting Found Using Google, Social Media and Blogs, “...quite simply the best collection of practical, tactical advice I’ve seen to explain this important shift in marketing.” Which raises the question, “Which shift is that?” According to Brian Halligan, one of the book's two authors, “People just don't listen to ads or read spam emails, and we don't pick up the phone if we don't know who it is. That kind of marketing is broken; The alternative is to have customers find the seller, rather than the seller, or marketer, interrupt potential customers with marketing materials and unsolicited calls. Inbound Marketing is all about how to do just that. Authored by the co-founders of Hubspot, which sells software to accomplish the processes described within, Inbound Marketing reveals the practical steps to be taken to develop a new kind of marketing strategy, using blogs, Facebook pages, Tweets and interactive Web sites to help potential customers field a marketing venture, rather than resorting to the traditional methods of high cost multi-media advertising, direct mail, email, or cold calling by a sales force. EXCERPT FROM THE BOOK Defining your approach is an essential step in developing your inbound marketing strategy. The Grateful Dead are used as an example of developing first a niche market and then an inbound marketing strategy to build their brand. For those unfamiliar, the Dead made records that sold poorly, yet attracted a singularly faithful audience. Brian Halligan is a self proclaimed Grateful Dead fan. He uses them as an example of using inbound marketing, allowing their fans to come to them and eventually becoming “one of the highest grossing bands of all time.” The use of the Grateful Dead as an example of a successful inbound marketing strategy is somewhat fallacious, the sort of anecdote expected in a seminar to inject a lighthearted moment. It is akin to Yogi Berra’s comment about making the right mistake. The Grateful Dead simply made records that did not sell particularly well outside of their own genre, though their fans were devoted followers. As an example of what can happen when devoted fans spread the word amongst themselves, leading to increased followers their example can be instructive, but the implication that they developed and implemented an effective inbound marketing strategy is misleading. They did not give records away. They charged competitive prices for their performances. They often performed at large music festivals. They followed the traditional methods of the day. They achieved success, though not as one of the highest grossing acts of all time, due to longevity and continuous work. There is a significant difference between a successful strategy and a fortuitous result. One does not necessarily follow the other. Part Two Get Found By Prospects Chapter Four. Get Found By Prospects In addition to a remarkable value proposition one must create remarkable content about one’s products and services. Remarkable content attracts to your web site, which in turn attracts the notice of search engines, indicating your site is worthy of increased attention via keywords. Remarkable content also moves quickly across the social media sites. A remarkable blog will spread quickly across the social media relevant to your product or service and draw more attention, more site visits and potentially more customers. It is therefore obvious that there is a need to create remarkable content on a continuing basis... Buy the book to continue reading! Follow @hyperink on Twitter! Visit us at www.facebook.com/hyperink! Go to www.hyperink.com to join our newsletter and get awesome freebies!
Larry Morrow is one of Cleveland's most popular celebrities. In this book he tells stories from a lifetime in radio--how he got into broadcasting, early days in Detroit, the exciting times at Cleveland's AM powerhouse WIXY 1260 in the 1960s and '70s, and his long on-air runs at WERE AM and WQAL FM. He tells about many interesting celebrities he interviewed and unusual promotions he was involved in. Morrow was named "Mr. Cleveland" by mayor George Voinovich for his decades of tireless effort promoting his adopted city, and he has been selected as master of ceremonies for most major Cleveland events in the past three decades, including Cleveland's bicentennial celebration. He is in great demand as a public speaker and a communications teacher.
ABOUT THE BOOK When it was released in the fall of 2009, The Boston Globe called Inbound Marketing: Getting Found Using Google, Social Media and Blogs, “...quite simply the best collection of practical, tactical advice I’ve seen to explain this important shift in marketing.” Which raises the question, “Which shift is that?” According to Brian Halligan, one of the book's two authors, “People just don't listen to ads or read spam emails, and we don't pick up the phone if we don't know who it is. That kind of marketing is broken; The alternative is to have customers find the seller, rather than the seller, or marketer, interrupt potential customers with marketing materials and unsolicited calls. Inbound Marketing is all about how to do just that. Authored by the co-founders of Hubspot, which sells software to accomplish the processes described within, Inbound Marketing reveals the practical steps to be taken to develop a new kind of marketing strategy, using blogs, Facebook pages, Tweets and interactive Web sites to help potential customers field a marketing venture, rather than resorting to the traditional methods of high cost multi-media advertising, direct mail, email, or cold calling by a sales force. EXCERPT FROM THE BOOK Defining your approach is an essential step in developing your inbound marketing strategy. The Grateful Dead are used as an example of developing first a niche market and then an inbound marketing strategy to build their brand. For those unfamiliar, the Dead made records that sold poorly, yet attracted a singularly faithful audience. Brian Halligan is a self proclaimed Grateful Dead fan. He uses them as an example of using inbound marketing, allowing their fans to come to them and eventually becoming “one of the highest grossing bands of all time.” The use of the Grateful Dead as an example of a successful inbound marketing strategy is somewhat fallacious, the sort of anecdote expected in a seminar to inject a lighthearted moment. It is akin to Yogi Berra’s comment about making the right mistake. The Grateful Dead simply made records that did not sell particularly well outside of their own genre, though their fans were devoted followers. As an example of what can happen when devoted fans spread the word amongst themselves, leading to increased followers their example can be instructive, but the implication that they developed and implemented an effective inbound marketing strategy is misleading. They did not give records away. They charged competitive prices for their performances. They often performed at large music festivals. They followed the traditional methods of the day. They achieved success, though not as one of the highest grossing acts of all time, due to longevity and continuous work. There is a significant difference between a successful strategy and a fortuitous result. One does not necessarily follow the other. Part Two Get Found By Prospects Chapter Four. Get Found By Prospects In addition to a remarkable value proposition one must create remarkable content about one’s products and services. Remarkable content attracts to your web site, which in turn attracts the notice of search engines, indicating your site is worthy of increased attention via keywords. Remarkable content also moves quickly across the social media sites. A remarkable blog will spread quickly across the social media relevant to your product or service and draw more attention, more site visits and potentially more customers. It is therefore obvious that there is a need to create remarkable content on a continuing basis... Buy the book to continue reading! Follow @hyperink on Twitter! Visit us at www.facebook.com/hyperink! Go to www.hyperink.com to join our newsletter and get awesome freebies!
ABOUT THE BOOK Written by a teenage girl, who chose a teenage boy to narrate the story, The Outsiders describes the rivalry between two groups, divided by their social and economic circumstances. The book was instantly successful and remains so today, despite being challenged repeatedly for its depictions of violence, teenage drinking and smoking and juvenile crime. Set in Tulsa, Oklahoma in the mid-nineteen sixties, The Outsiders borrows liberally from cultural icons of its day. There are references to The Beatles and Elvis Presley. Scenes from the book are similar to West Side Story, where the Jets and the Sharks can be compared to The Outsiders Socs and Greasers. There are lines drawn from contemporary films; sixteen going on seventeen for example, used to describe a character, was the title of a song in the 1965 film, The Sound of Music. Although rather tame by the standards of today, (hard drugs and automatic weapons are conspicuously absent) the book continues to generate controversy for its descriptions of dysfunctional parents and broken homes. The book was written about teenagers from the perspective of a teenager and was immediately controversial as parents objected to its portrayals of teens coming from dysfunctional homes. Few parents appear in the book and when they do it is generally in an unflattering light. Numerous challenges to The Outsiders have resulted in its being banned from school curricula and libraries. Despite its controversy, The Outsiders was awarded The New York Herald Tribune Best Teenage Books Award in 1967, the year of its release. It has won numerous awards since and continues to sell nearly 500,000 copies a year, forty-five years after publication. It has been produced as a stage play, a major motion picture and a short-lived television series. It continues to be part of the curriculum for both middle school and high school in the United States. EXCERPT FROM THE BOOK p>The Outsiders tells the story of two weeks through the eyes of its narrator, fourteen year old Ponyboy Curtis, recently orphaned and living with his two older brothers in a less than desirable area of town. The brothers and their friends are greasers, so-called because of their lower income circumstances, to distinguish them from the better off Socs (pronounced soashes, short for Socials) More of an economic grouping than an organized gang, the greasers band together for protection from the Socs and for company. Several of Ponyboy’s friends are accomplished delinquents. Petty theft, shoplifting, drinking and smoking cigarettes are amongst their preferred pastimes. The greasers are proud of their scruffy appearance, although Ponyboy expresses some regrets that “nice” girls look down on them at least in part because of the way they looked. When Ponyboy and his friend Johnny meet some Soc girls at the drive-in they are surprised to find they have so much in common. Walking the girls’ home that night leads to an encounter with the girls Socs boyfriends, which in turn leads to the Socs, accompanied by several friends, attacking Ponyboy and Johnny in a park, with Ponyboy being held head down in a fountain. Johnny, who has been jumped and severely beaten by Socs in a previous encounter, defends himself with a knife, resulting in the death of one of the attackers. Following the advice of the one member of their group who is a true criminal, Dallas, the two boys jump a train out of town and hide out in an abandoned church. While waiting for Dallas to join them Johnny decides to turn himself in. When Dallas arrives, they drive into town for food, returning to the church to collect the few things they had brought with them. They find the church on fire, and several small children, who were attending a picnic, trapped inside. Ponyboy and Johnny enter the church, rescuing the children but becoming injured in the process.
ABOUT THE BOOK Serialized in the New Yorker prior to publication in book form, "In Cold Blood" presents investigative journalism in the form of a novel, effectively combining literature and reporting. The New York Review of Books called it “The best documentary of an American crime ever written...” Other critics have not been so kind, citing fictionalized conversations, invented scenes, and fabricated events. Capote’s narrative contains no footnotes, nor does he cite specific sources for any of the conversations in the book. By the time "In Cold Blood" appeared the end of the story was known. Both murderers had been tried, convicted and executed by hanging. The book’s tremendous success stemmed from Capote’s graphic depiction of the crime as well as his incisive and often empathetic descriptions of the killers. MEET THE AUTHOR Larry Holzwarth is a freelance writer and submarine veteran. A former US Navy systems analyst, he has been a corporate writer on diverse subjects, a professional trainer, recruiter and lecturer. A lifelong student of history, he enjoys reading, camping, hiking and Reds baseball. After traveling extensively he returned to his native midwest where he resides near Cincinnati. EXCERPT FROM THE BOOK Capote paints an image of a bucolic community, basking in the crisp sunshine of a November day as well as in small town American innocence. A prosperous and well respected farmer, admired in his community for his character as well as his family, Herb Clutter is the quintessential American father. Though his wife has been ill, with what would now be called depression, the community rallies around the family with support. Compared to this picture of small town happiness is the sordid world of small time criminals Perry Smith and Richard Hickock. They arrive in Holcomb, Kansas, armed with a bowie knife, a shotgun, and the erroneous information that the Clutter home housed a safe filled with a large amount of cash. They creep in and out of town in one night. In the morning the Clutter’s are found dead, murdered by shotguns blasts delivered with the muzzle inches from each victim’s head. They are discovered by a friend of 16-year-old Nancy Clutter, coming to join her friend for church that Sunday morning. Despite few clues, no hint of a motive, and conflicting theories amongst investigators, Alvin Dewey, lead investigator for the Kansas Bureau of Investigation and personal friend of Herb Clutter, vows to solve the crime. When he does, it is through a combination of luck and the killers’ willingness to blame each other for the crimes. He obtains, through conflicting confessions, enough information to build a case against the pair leading to their trial, conviction, and eventual execution. Buy a copy to continue reading!
ABOUT THE BOOK After being leaked to the press by a former employee, Ray Dalio’s Principles appeared on his company, Bridgewater Associates’, website as a presentation of his management philosophy. It is required reading for all employees at Bridgewater. By his own admission, it is a dynamic document, subject to change as the tenets within are applied, discussed, and debated by Bridgewater employees. Dalio explains that “the types of disagreements and mistakes that are typically discouraged elsewhere are expected at Bridgewater because they are the fuel for the learning that helps us maximize the utilization of our potential.” Desiring an atmosphere of “radical openness” Dalio places a high value on independent thinking while recognizing that such thinking often generates disagreement and leads to mistakes. MEET THE AUTHOR Larry Holzwarth is a freelance writer and submarine veteran. A former US Navy systems analyst, he has been a corporate writer on diverse subjects, a professional trainer, recruiter and lecturer. A lifelong student of history, he enjoys reading, camping, hiking and Reds baseball. After traveling extensively he returned to his native midwest where he resides near Cincinnati. EXCERPT FROM THE BOOK With three hundred dollars, Dalio purchased shares of Northeastern airlines, the value of which tripled after a takeover shortly thereafter. By the time he entered college, Ray already had a portfolio worth several thousand dollars. Dalio writes of his belief that the most valuable principles are those learned from experience, rather than those that are simply taught and accepted. Describing his own rise from a middle class background to his universally recognized prominence in financial circles, he presents his philosophy, his belief system, his reliance on meditation, and his personal system of values.
The Life Story Of Author Larry Earl Toombs is based on how he lived his life, and how he influenced the homeless people, the abused and battered women of the world today and the life Author Larry Earl Toombs has lived
The Inferno is the first third of Dante Alighieri's epic poem The Divine Comedy, originally written in the Tuscan dialect of Italian. It was written in the early years of the 14th century. In a time when all serious literary works invariably were written in Latin, Dante deliberately chose his native language to present his epic, hence the word comedy describing a subject that is far from light entertainment. The poem was published in Italy a full century before Gutenberg's press revolutionized the printing and publishing industry. Although there are no known copies in Dante's hand that have survived to the present day, there are several hundred in manuscript form, some dating back to a few years after Dante's death. The first known copy to appear in print dates from 1472, over one hundred and fifty after Dante first published the work.
From Death to Disney. Larry Watkin won the National Book Award in 1937 for his novel ON BORROWED TIME, about Death imprisoned in an apple tree. From there, after an adventurous stint in the US Navy, he joined the Disney studio, working alongside Walt Disney himself on live-action classics.
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