THE STORY: Set in the 1930s, EPIC PROPORTIONS tells the story of two brothers, Benny and Phil, who go to the Arizona desert to be extras in the huge Biblical epic Exeunt Omnes . Things move very quickly in this riotous comedy and before you k
Larry Elder and his straight talk are "controversial"*, "provocative"**, "iconoclastic"***, "refreshing". **** IS LIFE UNFAIR FOR BLACK AMERICANS? In What's Race Got to Do with It?, bestselling author Larry Elder takes on the touchiest topic in American life: Race. Some Americans think race is the biggest issue this country faces today. Elder says: What?!? What about the economy, what about war, what about the security of our borders and our citizens? IS A HUGE GROUP OF CITIZENS BEING KEPT DOWN BY "THE MAN"? Elder calls for an end to bitching, moaning and whining and the belief that somebody owes you a job, that self-esteem is given out for passing "go", that a black person in a position of authority is always a good thing, whether or not they have credentials and experience. He skewers the loudmouths—and the "mainscream" media—who point to racism as the root of all problems. Elder explains why Hillary Clinton doesn't get it, but Barack Obama does—at least most of the time. But What's Race Got to Do with It? has a positive message, too: there are leaders and role models today who want to urge everyone to share in the hard work, smart thinking and optimism that make America great and strong. *Publishers Weekly **Kirkus Reviews ***Los Angeles Times ****Publishers Weekly
Is life unfair for black Americans? Is racial equality the answer to every question of public policy? Are a huge group of citizens being kept down by "the man"? Radio host and bestselling author Larry Elder has made a career out of being a thorn-in-the-side of the conventional wisdom crowd. He deflates the pompous and points out the completely logical truths hidden behind the nutty rhetoric and out-of-control pandering of many of the politicians and so-called leaders of a variety of special interest groups. In Stupid Black Men, he takes on the mind-set that always captures the most media attention—as well as masses of public money—in this country: those who rail against racism as the root of all problems, and who end up hurting precisely those they claim to be helping. Whether they are demagogues like Al Sharpton, established politicians like Hillary Clinton, or entertainers like Danny Glover, no one escapes Elder's cogent arguments and rapier wit. His sometimes hilarious and always infuriating examples of wrong-headedness skewer not just politicians for their smugness and hypocrisy, but also actors, educators, religious leaders and the "mainscream media" for keeping the story in the headlines. But Elder has a positive message, too: though they are fewer—and generally not as loud-mouthed—there are leaders and role models today who want to sweep away race-based whining and urge everyone in America, to share in the hard work, smart thinking and optimism that make this country great.
As he crisscrosses America—driving in search of the present, the past, and himself—Larry McMurtry shares his fascination with this nation's great trails and the culture that has developed around them. Ever since he was a boy growing up in Texas only a mile from Highway 281, Larry McMurtry has felt the pull of the road. His town was thoroughly landlocked, making the highway his "river, its hidden reaches a mystery and an enticement. I began my life beside it and I want to drift down the entire length of it before I end this book." In Roads, McMurtry embarks on a cross-country trip where his route is also his destination. As he drives, McMurtry reminisces about the places he's seen, the people he's met, and the books he's read, including more than 3,000 books about travel. He explains why watching episodes of The Mary Tyler Moore Show might be the best way to find joie de vivre in Minnesota; the scenic differences between Route 35 and I-801; which vigilantes lived in Montana and which hailed from Idaho; and the histories of Lewis and Clark, Sitting Bull, and Custer that still haunt Route 2 today. As it makes its way from South Florida to North Dakota, from eastern Long Island to Oregon, Roads is travel writing at its best.
The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then looks at what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. Everything is then pulled together, providing a detailed, practical overview of the strategic planning process, what goes into it, and how it is implemented. Numerous examples and cases are included, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan. Thoroughly updated, with special attention throughout to the increasing importance of digital media in marketing communication, new to this edition are: the introduction of a general model of positioning and the important relationship between positioning and brand awareness and brand attitude strategy; a look at the role of the preconscious in message processing; a much expanded look at media and media planning concepts; an expanded and more detailed section on digital media; a section on content marketing.
Bridging the gap between basic and clinical science concepts, the Textbook of Veterinary Physiological Chemistry, Third Edition offers broad coverage of biochemical principles for students and practitioners of veterinary medicine. The only recent biochemistry book written specifically for the veterinary field, this text covers cellular-level concepts related to whole-body physiologic processes in a reader-friendly, approachable manner. Each chapter is written in a succinct and concise style that includes an overview summary section, numerous illustrations for best comprehension of the subject matter, targeted learning objectives, and end of the chapter study questions to assess understanding. With new illustrations and an instructor website with updated PowerPoint images, the Textbook of Veterinary Physiological Chemistry, Third Edition, proves useful to students and lecturers from diverse educational backgrounds. Sectional exams and case studies, new to this edition, extend the breadth and depth of learning resources. - Provides newly developed case studies that demonstrate practical application of concepts - Presents comprehensive sectional exams for self-assessment - Delivers instructor website with updated PowerPoint images and lecture slides to enhance teaching and learning - Employs a succinct communication style in support of quick comprehension
To promote effectiveness and minimize possible toxicity, the dosage of certain medications must be adjusted in persons with compromised kidney function. Failure to enjoin appropriate dosage adjustments in patients with abnormal or rapidly changing kidney function continues to lead to reports of drug toxicity involving a broad array of renally eliminated medications. This updated edition captures nearly 200 new drugs that have been approved by the FDA since the initial publication of Renal Pharmacotherapy. It also covers new evidence that has emerged regarding the need to adjust dosage of certain older medications that are eliminated by the kidneys. Additionally, it presents new data that are being continuously derived in the areas of patient-specific dose individualization for drugs of all types. Comprehensive, convenient, and evidence-based, this reference closes several identified knowledge gaps and will continue to be the leading collection of dosage recommendations for patients with compromised kidney function.
Physiology of Sport and Exercise, Sixth Edition, frames research findings in physiology in a reader-friendly format, making this textbook a favorite of instructors and students alike. This resource offers a simple way for students to develop an understanding of the body’s abilities to perform various types and intensities of exercise and sport, to adapt to stressful situations, and to improve its physiological capacities.
This new textbook on bacterial physiology is aimed at senior level students pursuing a one-semester course in the biology or microbiology curriculum. The text takes a balanced view of prokaryotic physiology, discussing both bioenergetics and bacterial metabolism in a way that establishes general principles and concepts and emphasizes throughout the information gained from model systems. The book also covers some experimental design issues, giving students an appreciation of the practical aspects and consequences of bacterial metabolism. It also stimulates students’ interests in future developments in the field by including discussions by five world-famous bacterial physiologists about future developments in the field.
Written in a succinct style with each chapter including an overview summary section, numerous illustrations for best comprehension, and end of the chapter questions to assess understanding, The Textbook of Veterinary Physiological Chemistry offers broad coverage of biochemical principles for students studying veterinary medicine. Since first year students come into programs with different scientific backgrounds, this text offers students foundational concepts in physiological chemistry and offers numerous opportunities for practice. Bridging the gap between science and clinical application of concepts, this textbook covers cellular level concepts related to the biochemical processes in the entire animal in a student-friendly, approachable manner. KEY FEATURES - Updated four color interior design - Coverage of cellular level concepts related to biochemical processes in entire animal - Written in a succint manner for quick comprehension - Relevant biochemical and physiologic concepts integrated in an up-to-date, accurate and reliable fashion - Succinct content for quick comprehension - Numerous instructional figures and tables - Helpful learning objectives and multiple choice questions at the end of each chapter
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
They went in as confident young warriors. They came out as battle-scarred veterans, POW camp survivors . . . or worse. The Army Air Corps’ 27th Bombardment Group arrived in the Philippines in November 1941 with 1,209 men; one year later, only 20 returned to the United States. The Japanese attacked the Philippines on the same morning as Pearl Harbor and invaded soon after. Allied air routes back to the Philippines were soon cut, forcing pilots to fight their air war from bases in Java, Australia, and New Guinea. The men on Bataan were eventually taken prisoner and forced into the infamous Death March. The 27th and other such units were pivotal in delaying the Japanese timetable for conquest. If not for these units, some have suggested, the Allied offensive in the Pacific might have started in Hawaii or even California instead of New Guinea and the surrounding islands. Based largely on primary materials, including a fifty-nine-page report written by the surviving unit members in September 1942, Operation PLUM (from the code name for the U.S. Army in the Philippines) gives an account of the 27th Bombardment Group and, through it, the opening months of the Pacific theater. Military historians and readers interested in World War II will appreciate the rich perspective presented in Operation PLUM
Cynical news hounds, grumbling editors, snooping television newscasters, inquisitive foreign correspondents, probing newsreel cameramen, and a host of others--all can be found in this reference work to Hollywood's version of journalism: from the early one-reelers to modern fare, over a thousand silent and sound films can be found. Each entry includes title, date of release, distributor, director, screenwriter, and major cast members. These credits are followed by a brief plot summary and analysis, cross-references and other information. The book is arranged alphabetically, and includes a preface, introduction, bibliography, a list of abbreviations, appendices, and an index of names. The detailed introduction covers an historical survey of the topic, with numerous film examples. The work also includes a selection of stills from various films.
The most effective, practical approach to the recognition and management of cardiovascular and cardiopulmonary medicine, Manual of Canine and Feline Cardiology, 5th Edition walks readers through the challenges and conditions encountered in everyday practice. This completely revised and updated edition includes vital information on diagnostic modalities and techniques, therapeutic options, surgical procedures, and pharmaceutical management of the dog and cat cardiac patient. A new chapter on genetic and biomarker testing and a new chapter on nutrition surrounding cardiovascular disease ensure practitioners are well-equipped to handle every aspect of cardiac care in small animals. The latest coverage on common cardiovascular disorders and practical treatment methods addresses topics, such as: cardiac failure, cardiac arrhythmias, conduction disturbances, cardiopulmonary arrest, and more. Easy-to-follow organization separates content into three sections that build on each other - Section 1: Diagnosis of Heart Disease; Section 2: Cardiovascular Disease; Section 3: Treatment of Cardiovascular Disease. Extensive art program contains vivid illustrations, clinical photographs, and color Doppler images. Drug formulary appendix features a list of commonly used cardiopulmonary drugs, along with formulations, indications, and dosages (for both dogs and cats). Streamlined text, bullet points, and helpful boxes help to highlight the most important clinical content. Highlighted key points spotlight key information, diagnosis considerations, clinical tips and more. NEW! Genetic and Biomarker Testing of Cardiovascular Diseases chapter covers genetic testing for mutations associated with specific cardiac diseases and testing for circulating substances indicative of heart disease or injury. NEW! Nutrition and Cardiovascular Disease chapter focuses on the significant role nutrition can play in preventing or treating cardiac disease. NEW! Significantly revised Echocardiography chapter features the latest information on indications and the role of the electrocardiogram in clinical practice. NEW! All new doppler echocardiogram images in the Feline Cardiomyopathy chapter show the primary cardiomyopathies, including: severe hypertrophic cardiomyopathy, severe hypertrophic obstructive cardiomyopathy, severe dilated cardiomyopathy, severe endomyocardial fibrosis and restrictive cardiomyopathy, severe unclassified cardiomyopathy, and severe arrhythmogenic right ventricular cardiomyopathy. NEW! Section on hybrid cardiac procedures in the Cardiac Surgery chapter include image-guided catheter-based interventions with direct transcardiac (transatrial, transventricular, transapical) surgical approaches to the heart.
Considered the definitive source in its field for over 35 years, Endocrinology: Adult and Pediatric, has been thoroughly updated to reflect today's recent advances in adult and pediatric endocrinology. Unique perspectives from a team of trusted, world-renowned experts ensure this medical reference book remains the most highly-regarded text in the field. Make the best clinical decisions with an enhanced emphasis on evidence-based practice and expert opinions on treatment strategies. Zero in on the most relevant and useful references with the aid of a more focused, concise bibliography. Locate information quickly, while still getting the complete coverage you expect. Now in full color, with special design treatment for at-a-glance pediatric content, helping to distinguish the pediatric content. Expanded coverage for key topics such as pediatric endocrinology and obesity mechanisms and treatment, in addition to today's hot topics in endocrinology, including endocrine disruptors, bariatric surgery, androgen deficiency, genetic causes of obesity, endocrine rhythms, and the use of tyrosine kinase inhibitors in thyroid cancer. New content addressing the latest advances in testosterone and estrogen replacement, as well as the new causes of calcium and phosphate disorders, new molecular causes of endocrine cancers, new genetic causes of reproductive disorders, and more. Updated clinical guidelines for diabetes, lipid disorders, obesity management, osteoporosis, and more, as well as essential treatment updates for the medical management of acromegaly, Cushing's Disease, hypercalcemia, and diabetes mellitus. New Key Points provide snapshots of what to expect in each chapter, or serve as a refresher of what you just read. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, references, and videos from the book on a variety of devices.
ENDOCRINOLOGY, edited by J. Larry Jameson, MD, PhD and Leslie J. De Groot, MD, has been considered the definitive source in its field for decades. Now this landmark reference has been exhaustively updated to bring you the latest clinical guidance on all aspects of diagnosis and treatment for the full range of endocrine and metabolism disorders, including new information on diabetes, obesity, MEN I and II, disorders of sex determination, and pituitary tumors. Entirely new chapters on Lipodystrophy Syndromes, Lipoprotein Metabolism, and Genetic Disorders of Phosphate Homeostasis keep you well informed on today’s hot topics. You’ll benefit from unique, global perspectives on adult and pediatric endocrinology prepared by an international team of renowned authorities. This reference is optimally designed to help you succeed in your demanding practice and ensure the best possible outcomes for every patient. Overcome virtually any clinical challenge with detailed, expert coverage of every area of endocrinology, authored by hundreds of leading luminaries in the field. Provide state-of-the-art care with comprehensive updates on diabetes, obesity, MEN I and II, disorders of sex determination, and pituitary tumors ... brand-new chapters on Lipodystrophy Syndromes, Lipoprotein Metabolism, and Genetic Disorders of Phosphate Homeostasis ... expanded coverage of sports performance, including testosterone, androgen research, and bone growth and deterioration ... and the newest discoveries in genetics and how they affect patient care. Make the best clinical decisions with an enhanced emphasis on evidence-based practice in conjunction with expert opinion. Rapidly consult with trusted authorities thanks to new expert-opinion treatment strategies and recommendations. Zero in on the most relevant and useful references with the aid of a more focused, concise bibliography. Locate information more quickly, while still getting the complete coverage you expect.
The recent floods that ravaged Queensland saw three-quarters of the state declared a disaster zone from the capital city on the Brisbane River to remote rural communities and caused billions of dollars worth of damage, forcing thousands to abandon their homes. This latest assault by nature reminds us all that, despite its stark beauty, the Australian landscape has a deadly edge. It is a place of flood, fire, earthquake and ferocious storms. The Australian Book of Disasters features enthralling stories of catastrophe and survival and courage in the face of enormous odds. With chapters covering the breadth of this harsh land, it includes detailed accounts of the events burnt into Australia's national memory, from the Dunbar shipwreck in 1857 to the Black Saturday bushfires of 2009, and finishing with an in-depth look at the Queensland floods of 2010-2011. From the same series as The Australian Book of True Crime and The Australian Book of Heroism.
Provides comprehensive coverage you need to understand, diagnose, and manage the ever-changing, high-risk clinical problems caused by pediatric infectious diseases.
Publisher's Note: There is a new edition of Harrison's Principles of Internal Medicine. The 21st edition contains the most timely and comprehensive updates from the world's top experts. MASTER MODERN MEDICINE! Introducing the Landmark Twentieth Edition of the Global Icon of Internal Medicine The definitive guide to internal medicine is more essential than ever with the latest in disease mechanisms, updated clinical trial results and recommended guidelines, state-of-the art radiographic images, therapeutic approaches and specific treatments, hundreds of demonstrative full-color drawings, and practical clinical decision trees and algorithms Recognized by healthcare professionals worldwide as the leading authority on applied pathophysiology and clinical medicine, Harrison’s Principles of Internal Medicine gives you the informational foundation you need to provide the best patient care possible. Essential for practice and education, the landmark 20th Edition features: Thoroughly revised content—covering the many new breakthroughs and advances in clinical medicine that have occurred since the last edition of Harrison’s. Chapters on acute and chronic hepatitis, management of diabetes, immune-based therapies in cancer, multiple sclerosis, cardiovascular disease, HIV, and many more, deliver the very latest information on disease mechanisms, diagnostic options, and the specific treatment guidance you need to provide optimal patient care. State-of-the-art coverage of disease mechanisms: Harrison’s focuses on pathophysiology with rigor, and with the goal of linking disease mechanisms to treatments. Improved understanding of how diseases develop and progress not only promotes better decision-making and higher value care, but also makes for fascinating reading and improved retention. Harrison’s summarizes important new basic science developments, such as the role of mitochondria in programmed and necrotic cell death, the immune system’s role in cancer development and treatment, the impact of telomere shortening in the aging and disease processes, and the role of the microbiome in health and disease. Understanding the role of inflammation in cardiovascular disease, the precise mechanisms of immune deficiency in HIV/AIDS, prions and misfolded proteins in neurodegenerative diseases, and obesity as a predisposition to diabetes are just a few examples of how this edition provides essential pathophysiology information for health professionals. All-new sections covering a wide range of new and emerging areas of vital interest to all healthcare professionals. New sections include: Sex and Gender-based Issues in Medicine; Obesity, Diabetes Mellitus, and Metabolic Syndrome; and Consultative Medicine—Plus, a new Part covering cutting-edge topics in research and clinical medicine includes great new chapters on the role of Epigenetics in Health and Disease, Behavioral Strategies to Improve Health, Genomics and Infectious Diseases, Emerging Neuro-Therapeutic Technologies, and Telomere Function in Health and Disease, and Network System Medicine. Important and timely new chapters—such as Promoting Good Health, LGBT Health, Systems of Healthcare, Approach to Medical Consultation, Pharmacogenomics, Antimicrobial Resistance, Worldwide Changes in Patterns of Infectious Diseases, Neuromyelitis Optica, and more—offer the very latest, definitive perspectives on must-know topics in medical education and practice. Updated clinical guidelines, expert opinions, and treatment approaches from world-renowned editors and authors contribute to the accuracy and immediacy of the text material and pres
The premier reference on obstetrics practice for nearly a century, the new Twenty-Second Edition is the ideal text for anyone who provides maternal and fetal health care. Now offering state-of-the-art diagnostic ultrasound images throughout, Williams Obstetrics maintains its strong, evidence-based approach. Rigorously referenced and clearly written, Williams' hallmarks are thoroughness, scientific basis, and practical applicability for the obstetrician at the bedside. The world-renowned management guidelines and recommendations have been thoroughly updated through analysis of the scientific literature. This is the only book providing coverage sufficient for the needs of all practicing physicians and residents in board preparation and training. New features include: • NEW STATE-OF-THE-ART ULTRASOUND IMAGES integrated throughout for easier diagnostic confirmation • COMPLETELY REVISED BASIC SCIENCE SECTIONS for greater usefulness in daily practice • NEW CHAPTERS on hot topics: prior cesarean delivery; gestational trophoblastic disease; obesity; thromboembolism; and liver disease • THOROUGHLY UPDATED CHAPTERS on evolving areas: fetal development; placental disorders; and infectious diseases • UPDATED GUIDELINES and STANDARDS of CARE reflecting the current scope of practice
This visual, task-based guide seeks to get users running with the basics of PHP. Topics covered include basic syntax, testing scripts, working with variables and creating Web applications. Sample scripts and projects are used throughout.
This edition provides students with the fundamentals of microbiology, taking full advantage of a variety of modern pedagogical techniques. The text also covers applications of microbiology to clinical, environmental, industrial and food microbiology.
This lively, richly illustrated text makes biology relevant and appealing, revealing it as a dynamic process of exploration and discovery. Portrays biologists as they really are—human beings—with motivations, misfortunes and mishaps much like everyone has. Encourages students to think critically, solve problems, apply biological principles to everyday life.
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