Oklahoma might seem like an unexpected place for Cold War tensions to boil over, but the state played a key role in a conflict that threatened global annihilation. Altus Air Force Base served as a hub for twelve intercontinental ballistic missile launch sites; in 1964, a missile housed at the Frederick site exploded, although the nuclear warhead remained unaffected. Ordinary citizens lived under the shadow of nuclear war as well. A former OU faculty member accused of committing espionage for the Soviet Union fled the country, while a SWOSU professor dug his own fallout shelter in Weatherfordâ€"by hand. During the Cuban Missile Crisis, an emergency siren malfunction sent terrified Elk City parents scurrying to local schools to pick up their children. Landry Brewer presents a fascinating cross-section of the era, from top-level strategy to the details of daily life.
Oklahoma might seem like an unexpected place for Cold War tensions to boil over, but the state played a key role in a conflict that threatened global annihilation. Altus Air Force Base served as a hub for twelve intercontinental ballistic missile launch sites; in 1964, a missile housed at the Frederick site exploded, although the nuclear warhead remained unaffected. Ordinary citizens lived under the shadow of nuclear war as well. A former OU faculty member accused of committing espionage for the Soviet Union fled the country, while a SWOSU professor dug his own fallout shelter in Weatherfordâ€"by hand. During the Cuban Missile Crisis, an emergency siren malfunction sent terrified Elk City parents scurrying to local schools to pick up their children. Landry Brewer presents a fascinating cross-section of the era, from top-level strategy to the details of daily life.
From missile launch sites to Soviet espionage, experience the Cold War deep in the heart of Texas. In an era when miscalculation or a mistake could lead to global annihilation, Texas operated 12 Atlas F intercontinental ballistic missile launch sites near Abilene's Dyess Air Force Base. Nuclear-capable Nike Hercules surface-to-air antiaircraft missiles protected Austin and the Metroplex from a Soviet bomber attack. An American pilot stationed at Laughlin Air Force Base near Del Rio was the only fatality of the Cuban Missile Crisis. After he was accused of spying for the Soviet Union, former Ranger College professor Maurice Halperin fled the country. Amarillo's Pantex plant, where three employees died in a 1977 explosion, maintains the security and reliability of the nation's nuclear weapons arsenal. Landry Brewer explores how the Lone Star State shaped American Cold War policy.
Kansas played an outsized role in the Cold War, when civilization's survival hung in the balance. Forbes Air Force Base operated nine Atlas E intercontinental ballistic missile launch sites. Schilling Air Force Base was the hub for twelve Atlas F ICBMs. McConnell Air Force Base operated eighteen Titan II ICBMs. A Kansas State University engineering professor converted a discarded Union Pacific Railroad water tank into his family's backyard fallout shelter. A United States president from Kansas faced several nuclear war scares as the Cold War moved into the thermonuclear age. Landry Brewer tells the fascinating story of highest-level national strategy and how everyday Kansans lived with threats to their way of life.
Today's hunting debate began in the eighteenth century, when the idea of the countryside was being invented through the imaginative displacement of agricultural production in favour of country sports and landscape tourism. Between the Game Act of 1671 and its repeal in 1831, writers on walking and hunting often held opposed views, but contributed equally to the origins of modern ecology, while sharing a commitment to trespass that preserved common rights in an era of growing privatization.
From missile launch sites to Soviet espionage, experience the Cold War deep in the heart of Texas. In an era when miscalculation or a mistake could lead to global annihilation, Texas operated 12 Atlas F intercontinental ballistic missile launch sites near Abilene's Dyess Air Force Base. Nuclear-capable Nike Hercules surface-to-air antiaircraft missiles protected Austin and the Metroplex from a Soviet bomber attack. An American pilot stationed at Laughlin Air Force Base near Del Rio was the only fatality of the Cuban Missile Crisis. After he was accused of spying for the Soviet Union, former Ranger College professor Maurice Halperin fled the country. Amarillo's Pantex plant, where three employees died in a 1977 explosion, maintains the security and reliability of the nation's nuclear weapons arsenal. Landry Brewer explores how the Lone Star State shaped American Cold War policy.
As population growth levels off and production yields continue to grow, demands on agriculture are changing and the focus of agriculture is changing too."--BOOK JACKET.
This radical reinterpretation of Ottoman and Arab influences on horsemanship and breeding sheds new light on English national identity, as illustrated in such classic works as Jonathan Swift's Gulliver's Travels and George Stubbs's portrait of Whistlejacket.
To Catch a Virus To Catch a Virus Trace the evolution of diagnostic virology from yellow fever to COVID-19 Join expert storytellers John Booss, Marilyn J. August, and Marie Louise Landry in a journey through the history of viral epidemics and the detective work of those determined to identify the culprits and treat the infected. From the identification of the first virus in the late 1800s to the molecular techniques that enabled the rapid recognition of and vaccine development for the SARS-CoV-2 virus, viral diagnostic methods have progressed over the past century to become a formidable tool in human health care. This collection of gripping historical narratives covers a range of fascinating outbreaks and public health challenges, from yellow fever and smallpox to AIDS and COVID-19. This new edition chronicles the ongoing story of the COVID-19 pandemic, highlighting the people, the pathogen, and the progress in the diagnostic laboratory and clinical settings that has touched every aspect of global health. The many photographs and rich biographical sketches of key figures, diagrams of diagnostic procedures, micrographs of virus-infected cells, timelines, and a new glossary of key terms make To Catch a Virus compelling reading. This book serves as an excellent resource for courses in virology, immunology, microbiology, and public health. As the world struggles with the ongoing pandemic of SARS-CoV-2/COVID-19, To Catch a Virus is an insightful and superbly told story that chronicles the incredible metamorphosis of diagnostic virology and the technological advances that now make it possible to quickly and accurately detect and monitor the many disease-causing viruses that plague humankind. A stimulating, informative, and absorbing read that is highly recommended. —Richard L. Hodinka, PhD, Professor Emeritus, Perelman School of Medicine at the University of Pennsylvania; former Director, Clinical Virology Laboratory, Children’s Hospital of Philadelphia To Catch a Virus provides a beautifully written and compelling story of scientific discovery. It carefully traces the understanding of viral diseases from the turn of the twentieth century to the present. For general readers the authors provide timely and expert guidance to the extraordinary advances in diagnosis, surveillance, and therapeutics that constitute the silver lining in the otherwise somber years of COVID-19. For anyone wishing to understand the challenges confronting virologists and their accomplishments to date, this work is the place to start. —Frank M. Snowden, PhD, Andrew Downey Orrick Professor Emeritus of History, Yale University; former Chair, Program in History of Science and History of Medicine, Yale University
Answers common questions among the general public, policy makers, decision makers, and even addiction treatment professionals. "Does addiction treatment work? If so, how do we know? In what ways is addiction treatment effective? How can the effectiveness of treatment be measured? What factors influence treatment effectiveness?" Describes specific treatment approaches, treatment settings, and treatment components and services and provides an analysis of the effectiveness of each. Includes abstracts of representative research studies.
Male-male rivalry and female passive choice, the two principal tenets of Darwinian sexual selection, raise important ethical questions in The Descent of Man--and in the decades since--about the subjugation of women. If female choice is a key component of evolutionary success, what impact does the constraint of women's choices have on society? The elaborate courtship plots of 19th century Spanish novels, with their fixation on suitors and selectors, rivalry, and seduction, were attempts to grapple with the question of female agency in a patriarchal society. By reading Darwin through the lens of the Spanish realist novel and vice versa, Travis Landry brings new insights to our understanding of both: while Darwin's theories have often been seen as biologically deterministic, Landry asserts that Darwin's theory of sexual selection was characterized by an open ended dynamic whose oxymoronic emphasis on "passive" female choice carries the potential for revolutionary change in the status of women.
In this challenging 1990 study, Donna Landry shows how an understanding of the remarkable but neglected careers of laboring-class women poets in the eighteenth century provokes a reassessment of our ideas concerning the literature of the period. Poets such as the washerwoman Mary Collier, the milkwoman Ann Yearsley, the domestic servants Mary Leapor and Elizabeth Hands, the dairywoman Janet Little, and the slave Phyllis Wheatley can be seen adapting the conventions of polite verse for the purposes of social criticism. Some of their strategies relate to earlier texts, revealing ideological blind spots in the tropes of male poets. Elsewhere, they made interesting innovations in poetic form. Mary Leapor's 'Crumble Hall', for instance, by attending to sexual politics, extends the critique of aristocratic privilege in the country-house poem beyond that of Pope and Crabbe. In Ann Yearsley's verse, landscape description, historical narrative, and philosophical meditation are infused with political comment. Historically important, technically impressive and often aesthetically innovative, the poetic achievements of these plebeian women writers constitute an exciting literary discovery.
This generously illustrated book, the fourth edition of the highly acclaimed Diagnostic Virology, is a handbook for the recognition and characterization of virus-induced cellular changes seen by light microscopy, as well as virus morphology seen by electron microscopy. The authors cover all aspects of the subject, from specimen collection and laboratory safety to virus isolation and identification and cell culture. This edition includes a new chapter on the human retroviruses, especially relevant since the onset of the AIDS epidemic, and expands the chapters on the arboviruses and hepatitis viruses.
Although past research on the African American community has focused primarily on issues of discrimination, segregation, and other forms of deprivation, there has always been some recognition of class diversity within the black population. The New Black Middle Class in the Twenty-First Century is a significant contribution to the continuing study of black middle class life. Sociologist Bart Landry examines the changes that have occurred since the publication of his now-classic The New Black Middle Class in the late 1980s, and conducts a comprehensive examination of black middle class American life in the early decades of the twenty-first century. Landry investigates the educational and occupational attainment, income and wealth, methods of child-rearing, community-building priorities, and residential settlement patterns of this growing yet still-understudied segment of the U.S. population.
Kansas played an outsized role in the Cold War, when civilization's survival hung in the balance. Forbes Air Force Base operated nine Atlas E intercontinental ballistic missile launch sites. Schilling Air Force Base was the hub for twelve Atlas F ICBMs. McConnell Air Force Base operated eighteen Titan II ICBMs. A Kansas State University engineering professor converted a discarded Union Pacific Railroad water tank into his family's backyard fallout shelter. A United States president from Kansas faced several nuclear war scares as the Cold War moved into the thermonuclear age. Landry Brewer tells the fascinating story of highest-level national strategy and how everyday Kansans lived with threats to their way of life.
Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical. The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to: Understand, classify, and choose Analytics Put the analytics to work with the right decision-support Systems & Tools Establish Processes that integrate the analytics and tools into operations Use Organizational Alignment to assure company-wide acceptance and execution of the system To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company. By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.
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