Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awareness efforts. Prior to receiving FDA approval for Gardasil, Merck built up concern around the human papillomavirus through early awareness messaging. Though Merck's approach may have promoted inoculation efforts, the company seemingly crafted a product endorsement for Gardasil through its social marketing strategy and nationwide lobbying. The question is, do the ends justify the means? Crosswell and Porter use a unique combination of eye tracking data, in-depth interviews, and rhetorical analysis as they examine what happens to public trust when Big Pharma combines product marketing with awareness messaging. This book offers a platform for cross-disciplinary debate on the effects of direct-to-consumer advertising and proposes future courses of action for Big Pharma regulators and media scholars.
The dramatic story of how the backwoods frontier boys of Indiana and Wisconsin became soldiers of an "Iron Brigade," a unit so celebrated that General George McClellan called it "equal to the best troops in any army in the world.
The Last Bohemian offers the first extended, critical evaluation of all of Brian Desmond Hurst’s films, reappraising the reputation of a director who was born in 1895 in Belfast and died in Belgravia, London, in 1986. Pettitt skillfully weaves together film analyses, biography, and cultural history with the aim of bringing greater attention to Hurst’s qualities as a director and exploring his significance within Irish film and British cinema history between the 1930s and the 1960s. The director of Dangerous Moonlight (1941), Theirs Is the Glory (1946), and his best-known Scrooge (1951) made most of his films for British studios but developed an exile’s attachment to Ireland. How in the early twenty-first century has Hurst’s career been reclaimed and recognized, and by whom? Why in 2012 was Hurst’s name given to one of the new Titanic Studios in Belfast? What were his qualities as a filmmaker? To whose national cinema history, if any, does Hurst belong? Richly illustrated with film stills and other visual material from public archives, The Last Bohemian addresses these questions and in doing so makes a significant contribution to British and Irish cinema studies.
In Volume 1 of this series, attention was focused on neuropoisons of animal origin. In the present volume, attention has been shifted to poisons of plant origin. In both cases, we have attempted to identify those poisons for which there is a large measure of clinical or research interest. Our efforts in compiling the series have been aided by three groups of individuals. First, we are grateful to the investigators who contributed chapters. Their labors are the substance of this two-volume work. Second, we are pleased to acknowledge the support of Mr. Seymour Weingarten and Plenum Press in our project. And third, we have been immeasurably aided by our assistants, Mrs. Ruby Hough in New York City and Mrs. Helena Walsh in Canberra. To all these persons, we are indebted. Dr. Lance L. Simpson Dr. David R. Curtis New York City Canberra vii Contents Chapter 1 Reserpine 1 by Theodore A. Slot kin I. Introduction .......................................... .
In 1964 a small group of African American men in Jonesboro, Louisiana, defied the nonviolence policy of the mainstream civil rights movement and formed an armed self-defense organization--the Deacons for Defense and Justice--to protect movement workers fr
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
DJ Screw, a.k.a. Robert Earl Davis Jr., changed rap and hip-hop forever. In the 1990s, in a spare room of his Houston home, he developed a revolutionary mixing technique known as chopped and screwed. Spinning two copies of a record, Screw would “chop” in new rhythms, bring in local rappers to freestyle over the tracks, and slow the recording down on tape. Soon Houstonians were lining up to buy his cassettes—he could sell thousands in a single day. Fans drove around town blasting his music, a sound that came to define the city’s burgeoning and innovative rap culture. June 27 has become an unofficial city holiday, inspired by a legendary mix Screw made on that date. Lance Scott Walker has interviewed nearly everyone who knew Screw, from childhood friends to collaborators to aficionados who evangelized Screw’s tapes—millions of which made their way around the globe—as well as the New York rap moguls who honored him. Walker brings these voices together with captivating details of Screw’s craft and his world. More than the story of one man, DJ Screw is a history of the Houston scene as it came of age, full of vibrant moments and characters. But none can top Screw himself, a pioneer whose mystique has only grown in the two decades since his death.
Like we say in Louisiana, it is time to start ripping some bark off the tree. And poor Max Parker isn't going to know what hit him." With these words from Sammy Black, a ruthless political consultant, a war for power begins. An assassination attempt, a scandalous affair and the politics of personal destruction take center stage in a bitter Presidential campaign. This fight revolves around three men; one, the incumbent President; another, his political ally and heir apparent; and the third, the President's disloyal Vice President and political enemy. In a world where the only rule is that there are no rules, these three men and their allies wage a desperate fight for power, with their party's nomination, and the Presidency itself, as their ultimate prize. This fight exposes the blood sport that is American politics, where strength means survival and where weakness and scandal drip like blood in shark-infested water. From the splendid majesty of the Oval Office to the passionate frenzy of a political convention hall, this road to victory is littered with secret deals, scandal and betrayal, climaxing in one long, heart-pounding summer night in Indianapolis where only the politically fit can survive.
Canadian society has changed dramatically since 1960. This work captures the scope and range of these changes through a systematic documentation of seventy-eight social trends. The introduction summarizes and locates the major waves of change. The authors then document each trend in relation to eighteen thematic groups that include age, community, women, labour, management, stratification, social relations, the state, mobilizing institutions, social forces, ideologies, households, lifestyle, leisure, education, integration, and attitudes and values. In contrast to many recent works and journalistic reports, Recent Social Trends in Canada concentrates on the trajectory of change rather than on current events. It provides a longitudinal context in which unfolding events can be interpreted in a broader historical and international context. Comparable volumes in the McGill-Queen's Comparative Charting of Social Change series describe similar tendencies in the United States, Quebec, France, Germany, Italy, Greece, Russia, and Bulgaria, making it possible to situate the Canadian experience in a global context.
A sobering look at the intimate relationship between political power and the news media, When the Press Fails argues the dependence of reporters on official sources disastrously thwarts coverage of dissenting voices from outside the Beltway. The result is both an indictment of official spin and an urgent call to action that questions why the mainstream press failed to challenge the Bush administration’s arguments for an invasion of Iraq or to illuminate administration policies underlying the Abu Ghraib controversy. Drawing on revealing interviews with Washington insiders and analysis of content from major news outlets, the authors illustrate the media’s unilateral surrender to White House spin whenever oppositional voices elsewhere in government fall silent. Contrasting these grave failures with the refreshingly critical reporting on Hurricane Katrina—a rare event that caught officials off guard, enabling journalists to enter a no-spin zone—When the Press Fails concludes by proposing new practices to reduce reporters’ dependence on power. “The hand-in-glove relationship of the U.S. media with the White House is mercilessly exposed in this determined and disheartening study that repeatedly reveals how the press has toed the official line at those moments when its independence was most needed.”—George Pendle, Financial Times “Bennett, Lawrence, and Livingston are indisputably right about the news media’s dereliction in covering the administration’s campaign to take the nation to war against Iraq.”—Don Wycliff, Chicago Tribune “[This] analysis of the weaknesses of Washington journalism deserves close attention.”—Russell Baker, New York Review of Books
50th anniversary edition of the story of the team that caused the last, great FA Cup upset... 'Times have changed but this book is an engrossing reminder for all fans' INDEPENDENT ON SUNDAY 'An essential piece of British football history for fans of any club. Brilliantly researched and written with an undisguised passion' Guy Mowbray, BBC's Match of the Day Today, it seems inconceivable that a team from the lower reaches of the Championship could beat the likes of Chelsea or Manchester United in the FA Cup Final. Yet, on 5 May 1973 that is exactly what happened. Six months earlier, Bob Stokoe took on an ailing Sunderland team, struggling at the bottom of the second division. But the long road to Wembley sees them beating Arsenal and Manchester City to reach the final, where they face Don Revie's mighty Leeds United in a game few expect them to win. Yet what lies ninety minutes ahead is the greatest FA Cup Final shock of all time. Sunderland's victory was, arguably, the last fairytale of recent footballing times. In STOKOE, SUNDERLAND AND '73, Lance Hardy talked with all the Sunderland players who turned out at Wembley that day and to the family of Bob Stokoe, to produce the definitive account of an unforgettable game.
This authoritative reference equips you with the essential knowledge to provide comprehensive and effective care to children in an emergency setting. From age-specific diagnoses and chief complaints through developmental considerations and psychosocial issues, this text guides you through the full range of medical and surgical conditions commonly encountered when treating pediatric emergencies. The use of full color throughout, diagnostic algorithms, text boxes, charts, clinical pearls and pitfalls, and other visual features ensure the book will make crucial clinical information easy to find and apply. Tap into expert guidance on all aspects of pediatric emergency medicine, from the physical exam and usual and unusual presentations through to disposition criteria and transfer issues. Access step-by-step guidance on administering critical life support interventions and providing effective diagnostic and therapeutic ambulatory care. Quickly review specific treatment protocols for various emergency settings, including general emergency departments, community hospitals, tertiary care centers, EMS and transport, and triage. Find information fast with or without a known diagnosis, with content organized both by chief complaints and by specific diagnoses. Better understand how problems present differently in infants, children, and adolescents with age-specific diagnoses. Identify and manage the psychosocial issues surrounding pediatric patients, including major depression and suicidality, sexual and physical abuse, child neglect, and violence. Easily absorb key information with the aid of text boxes, algorithms, clinical pearls, and pitfalls. Retrieve information easily with a consistent templated format.
Ensure your students link theory with practice with this updated version of the authoritative and accessible series from Jennie Lindon Linking Theory and Practice has helped thousands of students make the right connections between their lectures and the real settings that they go on to work in. This latest edition of Leadership in Early Years provides a useful overview of the subject in straightforward language that allows novices to access the more complicated concepts. Jennie Lindon's trademark approach provides a trusted and authoritative voice for a wide range of courses, including undergraduate and foundation degrees in Early Years and Early Childhood, PGCEs and BEd programmes. · Provides detailed references for further reading with descriptions of 'key texts' for each chapter · 'Pause for reflection' feature provides numerous opportunities to think about the impact of their own role. - Examines how the latest thinking and research should inform the role of an early years leader
Analysing historical and contemporary examples, this book offers a thematically-informed synthesis of influential research on Irish audio-visual culture.
In contrast to the classical detective story, the spy novel tends to be considered a suspect, somewhat subversive genre. While previous studies have focused on its historical, thematic, and ideological dimensions, this critical work examines British espionage fiction's unique narrative form, which is typically elliptical, oblique, and recursive. Featured works include eighteen novels by Eric Ambler, Graham Greene, Len Deighton, John le Carre, Stella Rimington, and Charles Cumming, most of which exemplify the existential or serious spy thriller. Half of these texts pertain to the Cold War era and the other half to its aftermath in the so-called "Age of Terrorism.
Reprint of the original, first published in 1859. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
This is an analysis of the first 10 post—Cold War novels of one of the most significant ethicists in contemporary fiction. This book challenges distinctions between “popular” and “serious” literature by recognizing le Carré as one of the most significant ethicists in contemporary fiction, contributing to an overdue reassessment of his literary stature. Le Carré’s ten post–Cold War novels constitute a distinctive subset of his espionage fiction in their response to the momentous changes in geopolitics that began in the 1990s. Through a close reading of these novels, Snyder traces how—amid the “War on Terror” and transnationalism—le Carré weighs what is at stake in this conflict of deeply invested ideologies.
A Physiological Approach to Clinical Neurology deals with the mechanism of various neurological symptoms and signs in terms of disordered physiology. Topics covered by this book include pain and other sensations; weakness; the tendon jerk and the stretch reflex; and disordered control of motor neurons. The disorders of basal ganglia and cerebellum are also considered, along with consciousness and unconsciousness; the mechanism of epilepsy; and the relationship between brain and mind. This book is comprised of 11 chapters and begins by introducing the reader to the clinical analysis of sensory and motor disorders. The discussion then turns to the perception of pain and other kinds of sensation; the clinical approach to the problem of weakness; and the clinical significance of the tendon jerk. In the chapters that follow, appraisal of a neurophysiological thought is applied to common neurological disorders such as Parkinson's disease, hemiballismus, epilepsy, and developmental anomalies like platybasia. The last chapter explores the phenomena of mind and its connection to the brain as well as its influence on the body, paying particular attention to perception, memory, and emotion. This monograph is intended for those who are proceeding into the clinical years of a medical course, to those who are studying for senior qualifications in internal medicine or neurology, and to those who are merely curious about the cause of neurological phenomena that they observe daily in their patients.
ETYMA II is an undergraduate or advanced high school textbook for English vocabulary-building. It is divided into three parts, beginning with a brief history of foreign words in English, including information on families of languages, the Indo-European relations of English, and the development of the language. This is followed by two large sections on the Latin and Greek element in English. In every section, numerous exercises help students work closely with the material. Each of the practical word-building chapters ends with a summary “what you should know” as well as adequate reviews. Complete reviews of material are included between every few chapters. Games, projects, vocabulary notes on history in words, words in contexts, odd and interesting words are included in every lesson to keep students’ interest alive, especially in the more arid chapters on the nuts and bolts of vocabulary building.
Book One and name sake of the sweeping #1 bestselling Threads West, An American Saga epic saga—winner of thirty-seven National Literary Awards in numerous categories including Historical Fiction, Multi-Cultural, Romance and Western. This novel and the ensuing books of this monumental multi-era epic saga are compared by reviewers and authors to Lonesome Dove, Centennial, and the Sacketts of Louis L'Amour. Called by some reviewers, ''The Gone With The Wind of the West.'' Applauded by others as ''rings true and poignant, as authentic and moving as Dances with Wolves” and “the Sacketts on steroids,” the tale bursts with the adventure, romance and promise of historical America, the American spirit and the West. You will recognize the characters who live in these pages. They are the ancestors of your friends, your neighbors, your co-workers, and your family. They are you. They are us. We are all Americans. This is not only their story. It is our story. The epic saga of Threads West begins in May 1854 with the first of five, richly textured, complex generations of unforgettable, multicultural characters ensconced in their individual lives and dreams in the Rockies, England, Ireland, Norway, Denmark, Prussia, Mexico, the Great Plains, St. Louis and New York. They share neither country nor culture in common—indeed none of them know the others exist—but the separate lives of these driven men and independent women from Europe and North America will be drawn to a common destiny that beckons seductively from the wild and remote flanks of the American West. Five thousand miles across the Atlantic from the villages and cities of Europe, and one thousand miles to the west of St. Louis, lies the lawless, untamed spine of the continent, the Rocky Mountains. Their energy draws this vanguard of generations into the dangerous currents of the far-distant frontier. Swept by the mysterious rivers of fate, the power of the land and America’s promise, their journeys are turbulent quests intertwined with courage and cowardice, romance and adversity, passions and pathos, despair and triumph. Their destinies and those of their offspring will be dramatically altered by events and history they cannot foresee and others of uncommon cultures and differing origins they cannot imagine. The personal conflicts inherent to these brave, passion-filled characters are exacerbated by a nation in transition, the budding enmity between North and South, broken treaties with Native Americans and lives and generations woven on the loom of history, propelled by fate and freedom to form the tapestry that becomes the whole cloth of the nation. The touchstones of the past are the guideposts to the future. This, the first novel of this epic saga--the tale of America, set in the West—is the stirring story of many life threads of divergent cultures, and competing ambitions that entwine to become what the world knows as, Americans. In the following books of the saga, the heroic but conflicted men and women of Threads West continue their dangerous journeys, their layered personalities forged on the anvil of the land, their paths intersecting with the trails of others, melding the American mosaic, setting in motion the weave of the American fabric, and generational liaisons impossible to envision. Momentous change will continue, igniting further greed and compassion, courage and treachery, rugged independence, torrid passions and fierce loyalties. The decades of the Maps of Fate era (1854-1875) novels of Threads West, An American Saga epic saga are the crucible of the souls of generations, the building of the heart of the nation, and the destiny of a people at a magical moment in the American history. You will enjoy our story—because it is your story.
The United States Military Academy at West Point is one of America’s oldest and most revered institutions. Founded in 1802, its first and only mission is to prepare young men—and, since 1976, young women—to be leaders of character for service as commissioned officers in the United States Army. West Point’s success in accomplishing that mission has secured its reputation as the foremost leadership-development institution in the world. An Academy promotional poster says it this way: “At West Point, much of the history we teach was made by people we taught.” Carved from Granite is the story of how West Point goes about producing military leaders of character. An opening chapter on the Academy’s nineteenth-century history provides context for the topic of each subsequent chapter. As scholar and Academy graduate Lance Betros shows, West Point’s early history is interesting and colorful, but its history since then is far more relevant to the issues—and problems—that face the Academy today. Drawing from oral histories, archival sources, and his own experiences as a cadet and, later, a faculty member, Betros describes and assesses how well West Point has accomplished its mission. And, while West Point is an impressive institution in many ways, Betros does not hesitate to expose problems and challenge long-held assumptions. In a concluding chapter that is both subjective and interpretive, the author offers his prescriptions for improving the institution, focusing particularly on the areas of governance, admissions, and intercollegiate athletics. Photographs, tables, charts, and other graphics aid the clarity of the discussion and lend visual and historical interest. Carved from Granite: West Point since 1902 is the most authoritative history of the modern United States Military Academy written to date. There will be lively debate over some of the observations made in this book, but if they are followed, the author asserts that the Academy will emerge stronger and better able to accomplish its vital mission in the new century and beyond.
A veteran art critic helps us make sense of modern and contemporary art The landscape of contemporary art has changed dramatically during the last hundred years: from Malevich's 1915 painting of a single black square and Duchamp's 1917 signed porcelain urinal to Jackson Pollock's midcentury "drip" paintings; Chris Burden's "Shoot" (1971), in which the artist was voluntarily shot in the arm with a rifle; Urs Fischer's "You" (2007), a giant hole dug in the floor of a New York gallery; and the conceptual and performance art of today's Ai Weiwei and Marina Abramovic. The shifts have left the art-viewing public (understandably) perplexed. In The Art of Looking, renowned art critic Lance Esplund demonstrates that works of modern and contemporary art are not as indecipherable as they might seem. With patience, insight, and wit, Esplund guides us through the last century of art and empowers us to approach and appreciate it with new eyes. Eager to democratize genres that can feel inaccessible, Esplund encourages viewers to trust their own taste, guts, and common sense. The Art of Looking will open the eyes of viewers who think that recent art is obtuse, nonsensical, and irrelevant, as well as the eyes of those who believe that the art of the past has nothing to say to our present.
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