Kurt Matzler's Books

Enduring Success

What Top Companies Do Differently

By: Kurt Matzler,Franz Bailom,D. tschemernjak

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Enduring Success

What Top Companies Do Differently

By: Kurt Matzler,Franz Bailom,D. tschemernjak

This book looks at the pillars of success of high-performing companies, and how they perform in areas such as innovativeness, market orientation, core competencies and leadership and entrepreneurship culture. Many examples from a wide variety of industries and interviews with top managers give insights into the secrets of success of top performers.

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Page Count

207

Publisher

Springer

Published Date

ISBN 10

0230287042

ISBN 13

9780230287044

Open Strategy

Mastering Disruption from Outside the C-Suite

By: Christian Stadler,Julia Hautz,Kurt Matzler,Stephan Friedrich von den Eichen

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Open Strategy

Mastering Disruption from Outside the C-Suite

By: Christian Stadler,Julia Hautz,Kurt Matzler,Stephan Friedrich von den Eichen

How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.

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Page Count

295

Publisher

MIT Press

Published Date

ISBN 10

0262546221

ISBN 13

9780262546225

The Future of Knowledge Management

By: Birgit Renzl,Kurt Matzler,Hans Hinterhuber

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The Future of Knowledge Management

By: Birgit Renzl,Kurt Matzler,Hans Hinterhuber

In this book leading scholars debate current issues and shed light on future prospects in the field of Knowledge Management. It presents new perspectives on knowledge and learning, including modes of knowing in practice, transactive knowledge systems, organizational narrations, and challenges conventional wisdom. It deals with emerging issues in knowledge and innovation embracing models of distributed innovation and forms of co-operation. It also includes problems in managing knowledge, leadership issues and how to measure knowledge.

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Page Count

286

Publisher

Springer

Published Date

ISBN 10

0230371892

ISBN 13

9780230371897

Strategy in Turbulent Times

How to Design a Strategy That Is Robust and Future-Proof

By: Kurt Verweire

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Strategy in Turbulent Times

How to Design a Strategy That Is Robust and Future-Proof

By: Kurt Verweire

Companies face increasingly turbulent times. Economic and political uncertainty, sustainability developments, and competitors with new business models are just some issues that stretch companies' resilience and adaptability. Strategy in Turbulent Times presents a way of analyzing and fighting turbulent environments. Using four animal metaphors, the Camel, Salmon, Chameleon and Octopus, it shows you how to develop new strategies and how to implement them. It is up to you to discover which animal represents the appropriate turbulence strategy for your organization. 'Strategy in Turbulent Times' is a wonderful and practical book, full of inspiring examples that examines how organizations can respond to turbulence. This excellent book is full of fresh ideas and practical advice. It deserves to be widely read and be on the shelf of every senior executive crafting their organisation's strategy. - Costas Markides | Professor of Strategy and Entrepreneurship | Holder of the Robert Bauman Chair in Strategic Leadership | London Business School Strategy in Turbulent Times provides a state of the art playbook for the tactics you can use to make sense of and respond to the forces of disruption in your industry. - Julian Birkinshaw | Vice Dean & Professor of Strategy | London Business School Kurt Verweire successfully explains how to understand and tackle a turbulent environment in this highly relevant book. - Marion Debruyne | Dean Vlerick Business School Kurt Verweire offers us practical insights. This is useful material for any manager seeking opportunities in what I like to call The Never Normal. - Peter Hinssen | Author | Keynote-speaker and Serial Entrepreneur Strategy and turbulence... two words that capture the essence of many companies' current transformation efforts. Much akin to a cyclist navigating a mountainous terrain, success lies in balancing the focus on the summit while acknowledging the significance of each pedal's stroke. Profits aren't assured, yet a steadfast strategy and unwavering execution significantly tip the scales toward success. - Erik Luts | Chief Innovation Officer KBC Group

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Page Count

393

Publisher

Lannoo Meulenhoff - Belgium

Published Date

ISBN 10

9401490406

ISBN 13

9789401490405

Innovation and Product Management

A Holistic and Practical Approach to Uncertainty Reduction

By: Kurt Gaubinger,Michael Rabl,Scott Swan,Thomas Werani

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Innovation and Product Management

A Holistic and Practical Approach to Uncertainty Reduction

By: Kurt Gaubinger,Michael Rabl,Scott Swan,Thomas Werani

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

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Page Count

333

Publisher

Springer

Published Date

ISBN 10

3642543766

ISBN 13

9783642543760

Open Strategy

Mastering Disruption from Outside the C-Suite

By: Christian Stadler,Julia Hautz,Kurt Matzler,Stephan Friedrich von den Eichen

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Open Strategy

Mastering Disruption from Outside the C-Suite

By: Christian Stadler,Julia Hautz,Kurt Matzler,Stephan Friedrich von den Eichen

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Page Count

295

Publisher

MIT Press

Published Date

ISBN 10

0262546221

ISBN 13

9780262546225

The Future of Knowledge Management

By: Birgit Renzl,Kurt Matzler,Hans Hinterhuber

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The Future of Knowledge Management

By: Birgit Renzl,Kurt Matzler,Hans Hinterhuber

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Page Count

273

Publisher

Palgrave Macmillan

Published Date

ISBN 10

1349524433

ISBN 13

9781349524433

Enduring Success

What Top Companies Do Differently

By: Kurt Matzler,Franz Bailom,D. tschemernjak

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Enduring Success

What Top Companies Do Differently

By: Kurt Matzler,Franz Bailom,D. tschemernjak

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Page Count

207

Publisher

Springer

Published Date

ISBN 10

0230287042

ISBN 13

9780230287044

Strategic Marketing: Pearson New International Edition PDF eBook

By: Todd Mooradian,Kurt Matzler,Larry Ring

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Strategic Marketing: Pearson New International Edition PDF eBook

By: Todd Mooradian,Kurt Matzler,Larry Ring

For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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Page Count

435

Publisher

Pearson Higher Ed

Published Date

ISBN 10

1292033843

ISBN 13

9781292033846

Book's by Kurt Matzler

Enduring Success

Enduring Success

Open Strategy

Open Strategy

The Future of Knowledge Management

The Future of Knowledge Management

Strategy in Turbulent Times

Strategy in Turbulent Times

Innovation and Product Management

Innovation and Product Management

Open Strategy

Open Strategy

The Future of Knowledge Management

The Future of Knowledge Management

Enduring Success

Enduring Success

Strategic Marketing: Pearson New International Edition PDF eBook

Strategic Marketing: Pearson New International Edition PDF eBook

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