Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
In this paper the authors study mesoscopic fluctuations for Dyson's Brownian motion with β=2 . Dyson showed that the Gaussian Unitary Ensemble (GUE) is the invariant measure for this stochastic evolution and conjectured that, when starting from a generic configuration of initial points, the time that is needed for the GUE statistics to become dominant depends on the scale we look at: The microscopic correlations arrive at the equilibrium regime sooner than the macrosopic correlations. The authors investigate the transition on the intermediate, i.e. mesoscopic, scales. The time scales that they consider are such that the system is already in microscopic equilibrium (sine-universality for the local correlations), but have not yet reached equilibrium at the macrosopic scale. The authors describe the transition to equilibrium on all mesoscopic scales by means of Central Limit Theorems for linear statistics with sufficiently smooth test functions. They consider two situations: deterministic initial points and randomly chosen initial points. In the random situation, they obtain a transition from the classical Central Limit Theorem for independent random variables to the one for the GUE.
A never-before-seen collection of deeply personal love letters from Kurt Vonnegut to his first wife, Jane, compiled and edited by their daughter “A glimpse into the mind of a writer finding his voice.”—The Washington Post “If ever I do write anything of length—good or bad—it will be written with you in mind.” Kurt Vonnegut’s eldest daughter, Edith, was cleaning out her mother’s attic when she stumbled upon a dusty, aged box. Inside, she discovered an unexpected treasure: more than two hundred love letters written by Kurt to Jane, spanning the early years of their relationship. The letters begin in 1941, after the former schoolmates reunited at age nineteen, sparked a passionate summer romance, and promised to keep in touch when they headed off to their respective colleges. And they did, through Jane’s conscientious studying and Kurt’s struggle to pass chemistry. The letters continue after Kurt dropped out and enlisted in the army in 1943, while Jane in turn graduated and worked for the Office of Strategic Services in Washington, D.C. They also detail Kurt’s deployment to Europe in 1944, where he was taken prisoner of war and declared missing in action, and his eventual safe return home and the couple’s marriage in 1945. Full of the humor and wit that we have come to associate with Kurt Vonnegut, the letters also reveal little-known private corners of his mind. Passionate and tender, they form an illuminating portrait of a young soldier’s life in World War II as he attempts to come to grips with love and mortality. And they bring to light the origins of Vonnegut the writer, when Jane was the only person who believed in and supported him supported him, the young couple having no idea how celebrated he would become. A beautiful full-color collection of handwritten letters, notes, sketches, and comics, interspersed with Edith’s insights and family memories, Love, Kurt is an intimate record of a young man growing into himself, a fascinating account of a writer finding his voice, and a moving testament to the life-altering experience of falling in love.
One of the great American iconoclasts holds forth on politics, war, books and writers, and his personal life in a series of conversations—including his last published interview. During his long career Kurt Vonnegut won international praise for his novels, plays, and essays. In this new anthology of conversations with Vonnegut—which collects interviews from throughout his career—we learn much about what drove Vonnegut to write and how he viewed his work at the end. From Kurt Vonnegut's Last Interview Is there another book in you, by chance? No. Look, I’m 84 years old. Writers of fiction have usually done their best work by the time they’re 45. Chess masters are through when they’re 35, and so are baseball players. There are plenty of other people writing. Let them do it. So what’s the old man’s game, then? My country is in ruins. So I’m a fish in a poisoned fishbowl. I’m mostly just heartsick about this. There should have been hope. This should have been a great country. But we are despised all over the world now. I was hoping to build a country and add to its literature. That’s why I served in World War II, and that’s why I wrote books. When someone reads one of your books, what would you like them to take from the experience? Well, I’d like the guy—or the girl, of course—to put the book down and think, “This is the greatest man who ever lived.”
The New York Times bestseller from the author of Slaughterhouse-Five—a “gripping” posthumous collection of Kurt Vonnegut’s previously unpublished work on the subject of war and peace. A fitting tribute to a literary legend and a profoundly humane humorist, Armageddon in Retrospect is a collection of twelve previously unpublished writings. Imbued with Vonnegut's trademark rueful humor and outraged moral sense, the pieces range from a letter written by Vonnegut to his family in 1945, informing them that he'd been taken prisoner by the Germans, to his last speech, delivered after his death by his son Mark, who provides a warmly personal introduction to the collection. Taken together, these pieces provide fresh insight into Vonnegut's enduring literary genius and reinforce his ongoing moral relevance in today’s world. Includes an Introduction by Mark Vonnegut
Look at the Birdie is a collection of fourteen previously unpublished short stories from one of the most original writers in all of American fiction. In this series of perfectly rendered vignettes, written just as he was starting to find his comic voice, Kurt Vonnegut paints a warm, wise, and often funny portrait of life in post–World War II America—a world where squabbling couples, high school geniuses, misfit office workers, and small-town lotharios struggle to adapt to changing technology, moral ambiguity, and unprecedented affluence. A linoleum salesman's plans for a quiet anniversary celebration with his wife get put on hold when he makes an unusual discovery: that knife he picked up on the way home isn't quite what it appears to be—and neither is his marriage. The Nice Little People and the thirteen other never-before-published pieces that comprise Look at the Birdie serve as an unexpected gift for devoted readers who thought that Kurt Vonnegut's unique voice had been stilled forever—and provide a terrific introduction to his short fiction for anyone who has yet to experience his genius.
A posthumous double volume of the influential author's first and last written works, published to coincide with the 90th anniversary of his birth, includes the bitter satire "Basic training" and the unfinished final novel "If God were alive today".
“[Kurt Vonnegut] is either the funniest serious writer around or the most serious funny writer.”—Los Angeles Times Book Review In this self-portrait by an American genius, Kurt Vonnegut writes with beguiling wit and poignant wisdom about his favorite comedians, country music, a dead friend, a dead marriage, and various cockamamie aspects of his all-too-human journey through life. This is a work that resonates with Vonnegut’s singular voice: the magic sound of a born storyteller mesmerizing us with truth. “Vonnegut is at the top of his form, and it is wonderful.”—Newsday
The subject of this play—as we are told at the outset—is love, pure and complicated. Set on the stage of The North Crawford Mask & Wig Club ("the finest community theatre in central Connecticut!"), three early comic masterpieces by Kurt Vonnegut (Long Walk to Forever, Who am I This Time? and Go Back to Your Precious Wife and Son) are sewn together into a seamless evening of hilarity and humanity. With a single set, wonderful roles for seven versatile actors, and Vonnegut's singular wit and insight into human foibles, this is a smart, delightful comedy for the whole family.
This collection of Vonnegut's letters is the autobiography he never wrote - from the letter he posted home upon being freed from a German POW camp, to notes of advice to his children: 'Don't let anybody tell you that smoking and boozing are bad for you. Here I am fifty-five years old, and I never felt better in my life'. Peppered with insights, one-liners and missives to the likes of Norman Mailer, Gunter Grass and Bernard Malamud, Vonnegut is funny, wise and modest. As he himself said: 'I am an American fad-of a slightly higher order than the hula hoop'. Like Vonnegut's books, his letters make you think, they make you outraged and they make you laugh. Written over a sixty-year period, and never published before, these letters are alive with the unique point of view that made Vonnegut one of the most original writers in American fiction.
Those who know Kurt Vonnegut as one of America's most beloved and influential writers will be surprised and delighted to discover that he was also a gifted graphic artist. This book brings together the finest examples of his funny, strange, and moving drawings in an inexpensive, beautifully produced gift volume for every Vonnegut fan. Kurt Vonnegut's daughter Nanette introduces this volume of his never before published drawings with an intimate remembrance of her father. Vonnegut always drew, and many of his novels contain sketches. Breakfast of Champions (1973) included many felt-tip pen drawings, and he had a show in 1983 of his drawings at New York's Margo Feiden Gallery, but really got going in the early 1990s when he became acquainted with the screenprinter Joe Petro III, who became his partner in making his colorful drawings available as silkscreens. With a touch of cubism, mixed with a Paul Klee gift for caricature, a Calder-like ability to balance color and line, and more than a touch of sixties psychedelic sensibility, Vonnegut's aesthetic is as idiosyncratic and defiant of tradition as his books. While writing came to be more onerous in his later years, making art became his joyful primary activity, and he made drawings up until his death in 2007. This volume, and a planned touring exhibition of the drawings, will introduce Vonnegut's legion of fans to an entirely new side of his irrepressible creative personality.
Twelve previously unpublished writings on war and peace include such pieces as an essay on the destruction of Dresden, a story about the first-meal fantasies of three soldiers, and a meditation on the impossibility of shielding children from the temptations of violence.
Gleaned from short essays and speeches composed over the last five years and plentifully illustrated with artwork by the author throughout, "Only Kidding" delivers Vonnegut both speaking out with indignation and writing tenderly to his fellow Americans.
A New York Times Notable Book from the acclaimed author of Slaughterhouse-Five, Breakfast of Champions, and Cat's Cradle. At 2:27pm on February 13th of the year 2001, the Universe suffered a crisis in self-confidence. Should it go on expanding indefinitely? What was the point? There's been a timequake. And everyone—even you—must live the decade between February 17, 1991 and February 17, 2001 over again. The trick is that we all have to do exactly the same things as we did the first time—minute by minute, hour by hour, year by year, betting on the wrong horse again, marrying the wrong person again. Why? You'll have to ask the old science fiction writer, Kilgore Trout. This was all his idea.
Through the progress of science, human lifespans have been extended indefinitely, leading the government to enact strict rules to keep the earth’s population under control. So when Edward K. Wehling, Jr. finds out that he and his wife are expecting triplets, he has to find a way to meet the nearly impossible birth requirements for each of his three unborn children. “2 B R 0 2 B,” pronounced “to be or not to be,” is an intentional reference to the famous line in William Shakespeare’s Hamlet. The short story was originally published in the Worlds of IF Science Fiction magazine and is referenced by author Kurt Vonnegut in his later novel, God Bless You, Mr. Rosewater. HarperPerennial Classics brings great works of literature to life in digital format, upholding the highest standards in ebook production and celebrating reading in all its forms. Look for more titles in the HarperPerennial Classics collection to build your digital library.
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