This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
A unique anthology of textual analysis methodologies, this book offers a thorough introduction to the key approaches and the tools students need to implement them. Every chapter contains not just the theory behind each methodology, but also its advantages and disadvantages, its problems with ontology and language, and its relationship to studying social phenomenon. Through contemporary and relatable real-world worked examples, the book illustrates different contexts in which a methodology has been successfully used and allows students to see the methods in action and extrapolate the techniques into their own research. Methods included: Content analysis Argumentation analysis Qualitative analysis of ideas Narrative analysis Metaphor analysis Multimodal discourse analysis Discourse analysis Engaging and authoritative in equal measure, this guide to textual analysis is the perfect foundation for students conducting research in the social sciences.
There have been an increasing number of self-determination conflicts where sub-state groups challenge existing state authority. This book explains how self-determination can exercised beyond the decolonisation process and demonstrates that rather than a threat to international peace and stability, it has strong potential as a tool for conflict prevention and resolution.
Uniquely organized to help readers find and select the best frameworks for their needs This resource illuminates the daunting task of understanding and applying philosophies, models, theories, and taxonomies in nursing practice and research at the masters or doctoral level. Distinguished by a unique organizational structure, the text is divided into two broad areas of practice/focus; individuals and families (Part II) and communities, populations, and systems (Part III). The frameworks in each area are organized conceptually into 17 chapters, many of which are interdisciplinary, thus not commonly found in nursing theory texts. This unique organizational structure enables readers to acquire both a broad overview of frameworks useful in nursing practice and research, and to focus on frameworks relevant to specific practice areas and concepts of interest. Frameworks for Advanced Nursing Practice and Research also provides foundational knowledge to enhance the nurse’s understanding and appreciation of frameworks used in practice and research (Part 1). Application is woven throughout the text and culminates with chapters devoted to the application of frameworks for nurse educators, clinicians, leaders, and researchers. Learner-focused features of the text include application boxes highlighting published studies that have employed selected frameworks, thereby bringing theoretical content into practice. Each chapter also includes objectives, key terms, and a bulleted summary to enhance the learning experience. Key Features: Describes a broad spectrum of philosophies, models, theories, and taxonomies underpinning graduate-level nursing roles Uniquely organized by conceptual areas, thereby integrating nursing and non-nursing frameworks Facilitates easy comparison of frameworks within each conceptual area Delivers strategies for using theory and discusses integration of theory, research, and practice Includes application boxes highlighting published studies, objectives, key terms, and bulleted chapter summary.
Visitors to Cuba will notice that Afro-Cuban figures and references are everywhere: in popular music and folklore shows, paintings and dolls of Santería saints in airport shops, and even restaurants with plantation themes. In Performing Afro-Cuba, Kristina Wirtz examines how the animation of Cuba’s colonial past and African heritage through such figures and performances not only reflects but also shapes the Cuban experience of Blackness. She also investigates how this process operates at different spatial and temporal scales—from the immediate present to the imagined past, from the barrio to the socialist state. Wirtz analyzes a variety of performances and the ways they construct Cuban racial and historical imaginations. She offers a sophisticated view of performance as enacting diverse revolutionary ideals, religious notions, and racial identity politics, and she outlines how these concepts play out in the ongoing institutionalization of folklore as an official, even state-sponsored, category. Employing Bakhtin’s concept of “chronotopes”—the semiotic construction of space-time—she examines the roles of voice, temporality, embodiment, imagery, and memory in the racializing process. The result is a deftly balanced study that marries racial studies, performance studies, anthropology, and semiotics to explore the nature of race as a cultural sign, one that is always in process, always shifting.
This book analyzes the impact of Solvency II. In recent years, EU legislators have sought to introduce fundamental reforms. Whether these reforms were indeed fundamental is critically investigated with regard to a post-crisis piece of financial legislation affecting the EU’s largest institutional investors: Solvency II. Namely, the last financial and economic crisis, the worst financial catastrophe of the last decade, revealed that financial law in particular was not sufficiently mature to maintain the existence of a robust and trust-worthy financial system that could protect society from economic decline. The work also makes concrete recommendations on achieving a more sustainable future. As such, it offers a valuable resource for anyone who is interested in the financial system, the EU political economy, insurance, sustainability, and Critical Legal Studies.
What elements of American political and rhetorical culture block the imagining—and thus, the electing—of a woman as president? Examining both major-party and third-party campaigns by women, including the 2008 campaigns of Hillary Clinton and Sarah Palin, the authors of Woman President: Confronting Postfeminist Political Culture identify the factors that limit electoral possibilities for women. Pundits have been predicting women’s political ascendency for years. And yet, although the 2008 presidential campaign featured Hillary Clinton as an early frontrunner for the Democratic presidential nomination and Sarah Palin as the first female Republican vice-presidential nominee, no woman has yet held either of the top two offices. The reasons for this are complex and varied, but the authors assert that the question certainly encompasses more than the shortcomings of women candidates or the demands of the particular political moment. Instead, the authors identify a pernicious backlash against women presidential candidates—one that is expressed in both political and popular culture. In Woman President: Confronting Postfeminist Political Culture, Kristina Horn Sheeler and Karrin Vasby Anderson provide a discussion of US presidentiality as a unique rhetorical role. Within that framework, they review women’s historical and contemporary presidential bids, placing special emphasis on the 2008 campaign. They also consider how presidentiality is framed in candidate oratory, campaign journalism, film and television, digital media, and political parody.
Gavin Macleod had apocalyptic goals. With a catastrophe created, he believed the humans would turn to him for help. It was his destiny as he had found a portal, which exposed him to the game of life. Every step had fallen into place but in the shadows, someone else had ideas of grandeur. A superior being had watched over him and observed other species interact with Gavin. He also wanted to change history and had kept an eye on the ones who coaxed the Macleod Clan from the Norse King. No one could interfere with the being’s plans and when Gavin fell in love, he intervened. The being wanted a puppet so he integrated with Gavin but a woman stood in his way who had her own ideas. A goddess watched over Gavin and the alien being. She felt responsible for Gavin’s actions and would give up her life to change the present situation. Others had sacrificed their lives and their souls waited as they had to solve a puzzle to end the suffering. An ancient relic was needed to trap Gavin’s soul. The end was unexpected but life is always unpredictable when, a snake is amongst us.
Sewer systems fall into the category "out of sight, out of mind" – they seldom excite interest. But when things go wrong with the air in the sewer system, they go very wrong. Consequences can be dramatic and devastating: sewer workers killed instantly by poisonous gas when they lift a sewer lid, or entire suburban blocks levelled by explosions. This book describes the atmospheric dangers commonly found in the sewer system. It provides easily-understood explanations of the science behind the hazards, combined with real-life examples of when things went dramatically wrong.
The book provides an advanced, accessible text for childhood studies, which is suitable and challenging for those coming from practice, different parts of the world and from a range of disciplines. Key ideas within childhood studies are introduced, from agency to intersectionality to children's rights. Addressing children and young people under the age of 18, the book combines concepts from seminal texts with challenging, critical views and alternatives, to stimulate readers to develop their own analysis and apply the results to their own interests. It reveals how childhood studies draws on a rich and diverse range of perspectives from child development, educational studies, history, human rights, media studies, philosophy, public health, race and ethnicity studies, to social anthropology. The book is organised around five sections: Foundations of Childhood Studies Childhood Studies Meets Other Disciplines Childhood Studies Meets Children's Rights Studies Intersectional Perspectives on Childhood Childhood Studies in Practice Each section includes commentaries from international experts based in Australia (Amanda Third), Brazil (Irene Rizzini), the UK (Erica Burman), the USA (Sarada Balagopalan) and Zimbabwe (Tendai Charity Nhenga). The book has a range of pedagogical features including guiding questions and challenge tasks, quotes from students and other experts, and a glossary of terms. The book has a companion website with videos from authors, students and those working in practice and policy, interactive tasks and other resources.
Navigating the volatility, uncertainty, complexity, and ambiguity (VUCA) characterizing the business world in the 21st century requires a new paradigm focused on an integrated bottom line – planet, people, and profit (PPP). Global trends include resource scarcity and growing inequities in income, wealth, education, and healthcare. Stakeholders are demanding that organizations address systemic barriers to promote justice and equity within organizations and across broader social systems. Transformational change requires leadership to analyze internal and external systems through a social and environmental justice lens. Despite a growing focus on justice, equity, diversity, and inclusion, the imbalance of power remains within our institutions, organizations, and social systems. To move the needle, leaders can turn to Driving Justice, Equity, Diversity, and Inclusion, which explains developing a North Star vision and creating a strategy to redesign organizational process and systems, as well as leveraging tools for data-driven decision-making. It presents a framework to build an inclusive organization as well as a model to engage and support senior and middle management beginning the process of capacity building and systemic change. By layering in AI and other technologies to support data-driven decision-making, the book guides leaders in navigating their organization’s journey along the maturity continuum to achieve their North Star vision of becoming a just and equitable organization. The book also helps managers to: Assess ecosystems and organizational systems that justice, equity, diversity, and inclusion impact Take a deeper dive into transformational and operational components to gain insights on the deep systemic realignment of the North Star vision Identify and engage with diverse stakeholders to gain perspective and understand issues crucial for transformative change Leverage people-centered design to create a process promoting diversity of voices and to better align outcomes with shared organizational vision Use data to drive decision-making and reduce bias by removing intuition from the decision-making process Leverage the book's frameworks to drive collaborative systemic change Adapt insights highlighted in multiple interviews with DEI practitioners Benefit from lessons learned and best practices featured in the book's case studies This book features a primer, which is a quick reference guide to key terms, concepts, and definitions. It helps to define justice, equity, diversity, inclusion, and other key terms, such as unconscious bias, stereotypes, and microaggressions. It also features a toolkit, which includes checklists to help managers lead organizations to realize their own North Star vision.
Sikhs in Europe are neglected in the study of religions and migrant groups: previous studies have focused on the history, culture and religious practices of Sikhs in North America and the UK, but few have focused on Sikhs in continental Europe. This book fills this gap, presenting new data and analyses of Sikhs in eleven European countries; examining the broader European presence of Sikhs in new and old host countries. Focusing on patterns of migration, transmission of traditions, identity construction and cultural representations from the perspective of local Sikh communities, this book explores important patterns of settlement, institution building and cultural transmission among European Sikhs.
In attempting to carve out a place for themselves in local and global contexts, young Sikhs mobilize efforts to construct, choose, and emphasize different aspects of religious and cultural identification depending on their social setting and context. Young Sikhs in a Global World presents current research on young Sikhs with multicultural and transnational life-styles and considers how they interpret, shape and negotiate religious identities, traditions, and authority on an individual and collective level. With a particular focus on the experiences of second generation Sikhs as they interact with various people in different social fields and cultural contexts, the book is constructed around three parts: 'family and home', 'public display and gender', and 'reflexivity and translations'. New scholarly voices and established academics present qualitative research and ethnographic fieldwork and analyse how young Sikhs try to solve social, intellectual and psychological tensions between the family and the expectations of the majority society, between Punjabi culture and religious values.
This book analyses how people in Kalimantan, the Indonesian part of the island of Borneo, relate to their environment in different political and historical contexts. Drawing on multi-sited ethnographic studies of Dayak people, the indigenous inhabitants of Borneo, the book examines how human-environment relationships differ and collide. These "conflicting ecologies" are based on people's relation to the "environment", which encompasses the non-human realm in the widest sense, including forests, rivers, land, natural resources, animals and spirits. The author argues that relationality and power are decisive factors for the understanding and analysis of peoples’ ecologies. The book integrates different theoretical approaches, sheds light upon the environmental transformation taking place in Indonesia, as well as the social exclusion it entails, and highlights the conceptual shortcomings of universalistic concepts of human-environment relations. An exploration of evolving human-nature relations, this book will be of interest to academics studying political ecology, environmental anthropology, sustainability sciences, political sciences, development studies, human geography, human ecology, Southeast Asian studies, and Asian studies.
In this comprehensive resource for elementary school teachers, Kristina J. Doubet and Jessica A. Hockett explore how to use differentiated instruction to help students be more successful learners--regardless of background, native language, learning preference, or motivation. They explain how to Create a healthy classroom community in which students' unique qualities and needs are as important as the ones they have in common. Translate curriculum into manageable and meaningful learning goals that are fit to be differentiated. Use pre-assessment and formative assessment to uncover students' learning needs, tailor tasks accordingly, and ensure that students are "getting it." Provide interactive learning experiences that encourage students to engage with both the content and one another. Present students with avenues to take in, process, and produce knowledge that appeal to their varied interests and learning preferences. Navigate potential roadblocks to differentiation. Each chapter provides a plethora of practical tools, templates, and strategies for a variety of subject areas developed by and for real teachers. Whether you're new to differentiated instruction or looking to expand your repertoire of DI strategies, Differentiation in the Elementary Grades will show you classroom-tested ways to better engage students and help them succeed every day. Includes URL and password for free downloadable forms.
In this ethnography of Navajo (Diné) popular music culture, Kristina M. Jacobsen examines questions of Indigenous identity and performance by focusing on the surprising and vibrant Navajo country music scene. Through multiple first-person accounts, Jacobsen illuminates country music’s connections to the Indigenous politics of language and belonging, examining through the lens of music both the politics of difference and many internal distinctions Diné make among themselves and their fellow Navajo citizens. As the second largest tribe in the United States, the Navajo have often been portrayed as a singular and monolithic entity. Using her experience as a singer, lap steel player, and Navajo language learner, Jacobsen challenges this notion, showing the ways Navajos distinguish themselves from one another through musical taste, linguistic abilities, geographic location, physical appearance, degree of Navajo or Indian blood, and class affiliations. By linking cultural anthropology to ethnomusicology, linguistic anthropology, and critical Indigenous studies, Jacobsen shows how Navajo poetics and politics offer important insights into the politics of Indigeneity in Native North America, highlighting the complex ways that identities are negotiated in multiple, often contradictory, spheres.
Different cultures and languages make web-based communication among the members of international research projects often complex. Focussing on frequently neglected internal communication, this cumulative PhD thesis seeks to present methods from applied LSP research on a concrete case study – a research project from the area of Public Health. Aiming to establish a winwin situation between systematic approaches and communication optimisation, the case study is also used to verify known models. Systematic approaches can be beneficial for enhancing project communication, if they are part of a circle of theoria cum praxi. The thesis closes with appeals to linguists, project leaders and funding agencies for improving project communication as well as the involvement of applied linguistics in future.
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