Kostas Alexandris's Books

Sport Consumer Behaviour

Marketing Strategies

By: Kostas Alexandris,Heath McDonald,Daniel C. Funk

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Sport Consumer Behaviour

Marketing Strategies

By: Kostas Alexandris,Heath McDonald,Daniel C. Funk

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.

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Page Count

378

Publisher

Routledge

Published Date

ISBN 10

1317431510

ISBN 13

9781317431510

Consumer Behaviour in Sport and Events

By: Daniel Funk,Kostas Alexandris,Heath McDonald

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Consumer Behaviour in Sport and Events

By: Daniel Funk,Kostas Alexandris,Heath McDonald

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.

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Page Count

252

Publisher

Routledge

Published Date

ISBN 10

113644162X

ISBN 13

9781136441622

Sport Consumer Behaviour

Marketing Strategies

By: Daniel C Funk,Kostas Alexandris,Heath McDonald

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Sport Consumer Behaviour

Marketing Strategies

By: Daniel C Funk,Kostas Alexandris,Heath McDonald

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.

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Page Count

353

Publisher

Taylor & Francis

Published Date

ISBN 10

1000620387

ISBN 13

9781000620382

Running Events

Policies, Marketing and Impacts

By: Vassil Girginov,Kostas Alexandris,Jeroen Scheerder

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Running Events

Policies, Marketing and Impacts

By: Vassil Girginov,Kostas Alexandris,Jeroen Scheerder

This is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impacts. Drawing on original empirical research, the book presents a series of illustrative case studies, with each chapter containing take-home messages for sport and events managers looking to improve their professional practice. Developing a new theoretical perspective on running events, the book presents data from around the world, including five European countries, the US and China. It covers different types of events, from big city marathons to community park runs, and new types of events such as path and trail runs, night runs, ultra runs, extreme runs and obstacle runs, presenting a typology of running events that will help shape the future analysis of this rapidly growing sector. The book also examines the market for running events, runners’ socio-demographic profiles, the main management and marketing approaches and techniques used by organisers, and the socio-economic impacts of running events, such as the effect on people’s attitudes and behaviours, organisational planning, city promotion and social interactions. Running events are central to sport at all levels, from grassroots to professional, so this book is essential reading for any student, researcher or practitioner working in sport management, sport development, sport policy, the sociology of sport or event studies.

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Page Count

139

Publisher

Taylor & Francis

Published Date

ISBN 10

1000852709

ISBN 13

9781000852707

Sport Consumer Behaviour

Marketing Strategies

By: Kostas Alexandris,Heath McDonald,Daniel C. Funk

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Sport Consumer Behaviour

Marketing Strategies

By: Kostas Alexandris,Heath McDonald,Daniel C. Funk

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

378

Publisher

Routledge

Published Date

ISBN 10

1317431510

ISBN 13

9781317431510

Running Events

Policies, Marketing and Impacts

By: Vassil Girginov,Kostas Alexandris,Jeroen Scheerder

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Running Events

Policies, Marketing and Impacts

By: Vassil Girginov,Kostas Alexandris,Jeroen Scheerder

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N/A

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Solve jigsaw puzzle

Age

Page Count

139

Publisher

Taylor & Francis

Published Date

ISBN 10

1000852709

ISBN 13

9781000852707

Book's by Kostas Alexandris

Sport Consumer Behaviour

Sport Consumer Behaviour

Consumer Behaviour in Sport and Events

Consumer Behaviour in Sport and Events

Sport Consumer Behaviour

Sport Consumer Behaviour

Running Events

Running Events

Sport Consumer Behaviour

Sport Consumer Behaviour

Running Events

Running Events

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