Koh Buck Song's Books

Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19

By: Koh Buck Song

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Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19

By: Koh Buck Song

How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan

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Page Count

229

Publisher

Marshall Cavendish International Asia Pte Ltd

Published Date

ISBN 10

9814928496

ISBN 13

9789814928496

Brand Singapore

How nation branding built Asia’s leading global city

By: Koh Buck Song

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Brand Singapore

How nation branding built Asia’s leading global city

By: Koh Buck Song

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.

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Page Count

218

Publisher

Marshall Cavendish International Asia Pte Ltd

Published Date

ISBN 10

9814398705

ISBN 13

9789814398701

“One United People”: Essays from the People Sector on Singapore’s Journey of Racial Harmony

By: Koh Buck Song

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“One United People”: Essays from the People Sector on Singapore’s Journey of Racial Harmony

By: Koh Buck Song

We, the citizens of Singapore, pledge ourselves as one united people, regardless of race, language or religion… Multiculturalism is arguably the X-factor of Singapore’s admired country brand. But while the island republic’s openness to the world is undoubted, its ethnic cohesiveness at home came under scrutiny amidst the stresses of pandemic times. In 2021, the government announced moves to establish new legislation for a Maintenance of Racial Harmony Act. This thought-provoking collection of 23 essays – by writers including Nazry Bahrawi, Viswa Sadasivan, Kenneth Paul Tan, Poh Yong Han and Margaret Thomas – reflects on Singapore’s progress, since independence in 1965, to integrate its component communities into one society and nation. Insights are drawn from diverse perspectives – Malay, Indian, Eurasian, Peranakan, Chinese and others. Lessons from the past are analysed, and the evolving challenges of the present candidly assessed. “One United People” – a quotation from Singapore’s National Pledge – is a timely reminder that racial harmony is never a reachable destination, but an ongoing journey, an aspiration that every citizen and resident can contribute to every day.

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Page Count

192

Publisher

Marshall Cavendish International Asia Pte Ltd

Published Date

ISBN 10

9815009974

ISBN 13

9789815009972

Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World

By: Koh Buck Song

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Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World

By: Koh Buck Song

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140

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Marshall Cavendish International Asia Pte Ltd

Published Date

ISBN 10

9814779431

ISBN 13

9789814779432

the world anew

Poetry and haiga inspired by art in pandemic times

By: Koh Buck Song

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the world anew

Poetry and haiga inspired by art in pandemic times

By: Koh Buck Song

Singapore poet and writer Koh Buck Song casts his ever-curious eye over the Gallery’s artworks, events and spaces against the backdrop of the Covid-19 pandemic, drawing on the haiga (a 16th-century Japanese art form combining haiku verse with ink and watercolour sketches) for many of his poems. Both humorous and poignant, the resulting collection captures with energy and optimism snapshots of life during this watershed event. This is the third book by a poet-in-residence at the Gallery, in its Words on Art series dedicated to examining intersections between the visual and literary arts.

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National Gallery Singapore

Published Date

ISBN 10

9811862451

ISBN 13

9789811862458

Women and the Politics of Representation in Southeast Asia

Engendering discourse in Singapore and Malaysia

By: Adeline Koh,Yu-Mei Balasingamchow

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Women and the Politics of Representation in Southeast Asia

Engendering discourse in Singapore and Malaysia

By: Adeline Koh,Yu-Mei Balasingamchow

Singapore and Malaysia are rapidly modernising, globalising Asian states which, although being distinct nations since 1965, share common elements in the on-going struggle over the meaning of gender and sexuality in their societies. This is the first book to discuss a range of discourses around gender in these two countries. Women and the Politics of Representation in Southeast Asia: Engendering Discourse in Singapore and Malaysia seeks to give an overview of how gender and representation come together in various configurations in the history and contemporary culture of both nations. It examines the discursive construction of gender, sexuality and representation in a variety of areas, including the politics of everyday life, education, popular culture, literature, film, theatre and photography. Chapters examine a range of tropes such as the Orientalist "Sarong Party Girl," the iconic "Singapore Girl" of Singapore Airlines, and the figure of pious Muslim femininity celebrated by Malaysian NGO IMAN, all of which play important roles in delineating limitations for gender roles. The collection also draws attention to resistance to these gender boundaries in theatre, film, blogs and social media, and pedagogy. Bringing together research from a variety of humanistic and social science fields, such as film, material culture, semiotics, literature and pedagogy, the book is a comprehensive feminist survey that will be of use for students and scholars of Women’s Studies and Asian Studies, as well as on courses on gender, media and popular culture in Asia.

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209

Publisher

Routledge

Published Date

ISBN 10

1317662911

ISBN 13

9781317662914

“One United People”: Essays from the People Sector on Singapore’s Journey of Racial Harmony

By: Koh Buck Song

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“One United People”: Essays from the People Sector on Singapore’s Journey of Racial Harmony

By: Koh Buck Song

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Page Count

192

Publisher

Marshall Cavendish International Asia Pte Ltd

Published Date

ISBN 10

9815009974

ISBN 13

9789815009972

Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World

By: Koh Buck Song

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Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World

By: Koh Buck Song

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Page Count

140

Publisher

Marshall Cavendish International Asia Pte Ltd

Published Date

ISBN 10

9814779431

ISBN 13

9789814779432

Book's by Koh Buck Song

Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19

Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19

Brand Singapore

Brand Singapore

“One United People”: Essays from the People Sector on Singapore’s Journey of Racial Harmony

“One United People”: Essays from the People Sector on Singapore’s Journey of Racial Harmony

Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World

Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World

the world anew

the world anew

Women and the Politics of Representation in Southeast Asia

Women and the Politics of Representation in Southeast Asia

“One United People”: Essays from the People Sector on Singapore’s Journey of Racial Harmony

“One United People”: Essays from the People Sector on Singapore’s Journey of Racial Harmony

Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World

Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World

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