Kjell Gronhaug's Books

Research Methods in Business Studies

By: Pervez Ghauri,Kjell Grønhaug,Roger Strange

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Research Methods in Business Studies

By: Pervez Ghauri,Kjell Grønhaug,Roger Strange

Providing clear, practical explanations of research methods in business studies, this guide is indispensable for students writing reports.

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Page Count

349

Publisher

Cambridge University Press

Published Date

ISBN 10

1108486746

ISBN 13

9781108486743

Research Methods in Business Studies

By: Pervez Ghauri,Kjell Grønhaug,Roger Strange

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Research Methods in Business Studies

By: Pervez Ghauri,Kjell Grønhaug,Roger Strange

Providing clear, practical explanations of research methods in business studies, this guide is indispensable for students writing reports.

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Page Count

349

Publisher

Cambridge University Press

Published Date

ISBN 10

1108486746

ISBN 13

9781108486743

Qualitative Marketing Research

By: David Carson,Audrey Gilmore,Chad Perry,Kjell Gronhaug

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Qualitative Marketing Research

By: David Carson,Audrey Gilmore,Chad Perry,Kjell Gronhaug

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

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Page Count

255

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SAGE

Published Date

ISBN 10

1446234983

ISBN 13

9781446234983

Qualitative Marketing Research

By: David Carson,Audrey Gilmore,Chad Perry,Kjell Gronhaug

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Qualitative Marketing Research

By: David Carson,Audrey Gilmore,Chad Perry,Kjell Gronhaug

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254

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Published Date

ISBN 10

1446205355

ISBN 13

9781446205358

Research Methods in Business Studies

A Practical Guide

By: Pervez N. Ghauri,Kjell Grønhaug

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Research Methods in Business Studies

A Practical Guide

By: Pervez N. Ghauri,Kjell Grønhaug

Research Methods in Business Studies A Practical Guide Third edition Pervez Ghauri and Kjell Gronhaug This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. Key Features: Provides guidelines to formulate a research problem, preparing students to fully understand the questions and objectives before undertaking research. Explains the importance of methods and models to equip students with a systematic approach in thinking, executing and writing. Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis so that students can choose the most appropriate research method for a given situation. Offers clear guidelines about structuring clear, concise and relevant reports. Contains detailed discussion of research theories and their practical application in business. This edition has extended coverage of international and cross-cultural research, more examples from real dissertations and research projects from diverse areas of business such as HRM and accounting, and a new chapter on qualitative research and the software used to analyse data. A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Dr. Pervez Ghauri is Professor of International Business at Manchester Business School, The University of Manchester, UK. Dr Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

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Page Count

286

Publisher

Pearson Education

Published Date

ISBN 10

0273681567

ISBN 13

9780273681564

Book's by Kjell Gronhaug

Research Methods in Business Studies

Research Methods in Business Studies

Research Methods in Business Studies

Research Methods in Business Studies

Qualitative Marketing Research

Qualitative Marketing Research

Qualitative Marketing Research

Qualitative Marketing Research

Research Methods in Business Studies

Research Methods in Business Studies

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