Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.
Provincial governance under the Roman republic has long been notorious for its corrupt officials and greedy tax-farmers, though this is far from being the whole story. This book challenges the traditional picture, contending that leading late republican citizens were more concerned about the problems of their empire than is generally recognized, and took effective steps to address them. Attempts to improve provincial governance over the period 70-50 BC are examined in depth, with a particular focus on the contributions of Gnaeus Pompeius Magnus (Pompey) and the younger Marcus Porcius Cato. These efforts ranged well beyond the sanctions of the extortion law, encompassing show trials and model governors, and drawing on principles of moral philosophy. In 52-50 BC they culminated in a coordinated reform programme which combined far-sighted administrative change with a concerted attempt to transform the ethos of provincial governance: the union of what Cicero called 'Cato's policy' of ethical governance with Pompey's lex de provinciis, a law which transformed the very nature of provincial command. Though more familiar as political opponents, Pompey and Cato were united in their interest in good governance and were capable of working alongside each other to effect positive change. This book demonstrates that it was their eventual collaboration, in the late 50s BC, that produced the republic's most significant programme of provincial reform. In the process, it offers a new perspective on these two key figures as well as an enriched understanding of provincial governance in the late Roman republic.
The earliest book-length treatise in Chinese literary criticism, the Wenxin diaolong is of central importance in the Chinese tradition. The work was compiled in the sixth century, one of the most fertile and original periods in Chinese critical thinking. Its author, Liu Xie, was a Buddhist monk as well as a Confucian scholar, and so represented the main persuasions of China. The Wenxin diaolong first came to be noted in the seventeenth century, when it was studied by scholars and edited by Mei Qingsheng. When the study of literary criticism became an independent discipline early in the twentieth century, it developed into a cynosure that was widely discussed and provided with learned annotations. This volume presents a fresh translation of the Wenxin diaolong that is at once authoritative and elegant. It may well be regarded as a standard reference by students of sinology and comparative literature.
A “vivid, wide-ranging, and delightful guide” (bestselling author Tim Harford) for understanding how and why predictions go wrong, with practical tips to give you a better chance of getting them right How can you be 100 percent sure you will win a bet? Why did so many Pompeians stay put while Mount Vesuvius was erupting? Are you more likely to work in a kitchen if your last name is Baker? Ever since the dawn of human civilization, we have been trying to make predictions about what the world has in store for us. For just as long, we have been getting it wrong. In How to Expect the Unexpected, mathematician Kit Yates uncovers the surprising science that undergirds our predictions—and how we can use it to our advantage. From religious oracles to weather forecasters, and from politicians to economists, we are subjected to poor predictions all the time. Synthesizing results from math, biology, psychology, sociology, medicine, economic theory, and physics, Yates provides tools for readers to understand uncertainty and to recognize the cognitive biases that make accurate predictions so hard to come by. This book will teach you how and why predictions go wrong, help you to spot phony forecasts, and give you a better chance of getting your own predictions correct.
The process of poetry has importantly intuitive aspects and poetry embodies an ambivalence towards consciousness and towards those activities of thought in which it is constituted. It was ability to favour doubt over the productions of the rational mind that led Keats to associate poetry with his ‘negative capability’. Consciousness is – like poetry – a floating signifier, a term of wide reference, and with a range of implications in the various disciplinary contexts in which it finds currency. Poetry, consciousness and community is about poetry, consciousness and community, about their reflexive relationships in process, and about how these relationships matter to the world today and to worlds to come. This book is interested in the nature of poetic, as opposed to other, thought; it is interested in the critical application of these forms of thought to each others’ productions, and in how poetic thought might or might not be subject to its own regime. Poetry – as practice of testing the limits of language – entails a reflexive goal: that of understanding the journey in words made possible for, and by, the poem. Poetic meaning and truth are revealed between languages (likewise between genres, between texts, between subjects); it is in this inter-subjective and inter-cultural space that the limits of language (and so of conceivable worlds) are found.
Risk management and contingency planning has really come to the fore since the first edition of this book was originally published. Computer failure, fire, fraud, robbery, accident, environmental damage, new regulations - business is constantly under threat. But how do you determine which are the most important dangers for your business? What can you do to lessen the chances of their happening - and minimize the impact if they do happen? In this comprehensive volume Kit Sadgrove shows how you can identify - and control - the relevant threats and ensure that your company will survive. He begins by asking 'What is risk?', 'How do we assess it?' and 'How can it be managed?' He goes on to examine in detail the key danger areas including finance, product quality, health and safety, security and the environment. With case studies, self-assessment exercises and checklists, each chapter looks systematically at what is involved and enables you to draw up action plans that could, for example, provide a defence in law or reduce your insurance premium. The new edition reflects the changes in the global environment, the new risks that have emerged and the effect of macroeconomic factors on business profitability and success. The author has also included a set of case studies to illustrate his ideas in practice.
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