Kishore Chakraborti's Books

Denial, Desire, Immersion

Evolution of Indian Consumers

By: Kishore Chakraborti

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Denial, Desire, Immersion

Evolution of Indian Consumers

By: Kishore Chakraborti

We all are consumers; yet the consumer within us is an elusive person. It is difficult to pin him down with set behavioural patterns. We are rational, we are impulsive, we are money conscious and we are also brand conscious. The person who heckles the shopkeeper to give a five-rupee discount on a plastic mug enjoys food in a nearby restaurant and tips the waiter a tenner without batting an eyelid. Yet, we never bother to understand why we are like that. Denial, Desire, Immersion attempts to understand Indian consumers from an observed reality. It answers questions like whether there is anything quintessentially Indian about the Indian consumer. If yes, what are the basic traits? How far have the consumers evolved? Answers to these questions may offer vantage points for brands to connect with consumers more meaningfully. The study of history, the caste system, geographic locations, culture, changing market forces, media and globalisation are as much a part of this exploration as are observations and analysis of our popular culture. The book presents a holistic portrait of how changes take place in a complex society and influence the desire and decision-making process of consumers. Crafted in a conversational tone, Denial, Desire, Immersion weaves a vibrant texture of everyday India and its ever-busy consumers as they live life, select, ponder and agonise over the choices they make for brands and products.

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Page Count

260

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

9387146928

ISBN 13

9789387146921

The Story of Econophysics

By: Kishore Chandra Dash

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The Story of Econophysics

By: Kishore Chandra Dash

This book will appeal to the lay-reader with an interest in the history of what is today termed ‘Econophysics’, looking at various works throughout the ages that have led to the emergence of this field. It begins with a discussion of the philosophers and scientists who have contributed to this discipline, before moving on to considering the contributions of different institutions, books, journals and conferences in nurturing the subject.

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Page Count

222

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

1527538885

ISBN 13

9781527538887

Denial, Desire, Immersion

Evolution of Indian Consumers

By: Kishore Chakraborti

Write a review Read reviews Take a Quiz Solve Book Puzzle

Denial, Desire, Immersion

Evolution of Indian Consumers

By: Kishore Chakraborti

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

260

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

9387146928

ISBN 13

9789387146921

Book's by Kishore Chakraborti

Denial, Desire, Immersion

Denial, Desire, Immersion

The Story of Econophysics

The Story of Econophysics

Denial, Desire, Immersion

Denial, Desire, Immersion

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