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Museum Communication and Social Media

The Connected Museum

By: Kirsten Drotner,Kim Christian Schrøder

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Museum Communication and Social Media

The Connected Museum

By: Kirsten Drotner,Kim Christian Schrøder

Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.

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Page Count

226

Publisher

Routledge

Published Date

ISBN 10

1135053421

ISBN 13

9781135053420

Museum Communication and Social Media

The Connected Museum

By: Kirsten Drotner,Kim Christian Schrøder

Write a review Read reviews Take a Quiz Solve Book Puzzle

Museum Communication and Social Media

The Connected Museum

By: Kirsten Drotner,Kim Christian Schrøder

Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.

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Page Count

218

Publisher

Routledge

Published Date

ISBN 10

1135053413

ISBN 13

9781135053413