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Qualitative Research Methods for Business Students

A Global Approach

By: Kingsley O. Omeihe,Christian Harrison

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Qualitative Research Methods for Business Students

A Global Approach

By: Kingsley O. Omeihe,Christian Harrison

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include: Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.

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Page Count

292

Publisher

SAGE Publications Limited

Published Date

ISBN 10

1529679451

ISBN 13

9781529679458

Qualitative Research Methods for Business Students

A Global Approach

By: Kingsley O. Omeihe,Christian Harrison

Write a review Read reviews Take a Quiz Solve Book Puzzle

Qualitative Research Methods for Business Students

A Global Approach

By: Kingsley O. Omeihe,Christian Harrison

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include: Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

292

Publisher

SAGE Publications Limited

Published Date

ISBN 10

1529679451

ISBN 13

9781529679458