TOPICS IN THE BOOK Effect of Experiential Marketing in Building Brand Equity: A Case of Selected Unilever Tanzania Brands Effects of Supplier Development Practices on Performance of Pharmaceutical Suppliers for Hospitals in Nairobi City County Procurement Process Approvals and their Contribution to High Quality Market Driven Products: A Case of the United Nations Organization Stabilization Mission in the Democratic Republic of Congo (Monusco) Entebbe Support Base Effect of Information Flow Systems’ Automation on Performance of Financial Market Intermediaries on Kenya Supplier Integration Practices and Production Capacity in Restaurant Enterprises, Kisumu City Kenya