Kim Maya Sutton's Books

Introduction of an Employee-Led Training System at Stage Entertainment Germany: A Qualitative Study

By: Kim Maya Sutton

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Introduction of an Employee-Led Training System at Stage Entertainment Germany: A Qualitative Study

By: Kim Maya Sutton

Inhaltsangabe:Introduction: The topic of this thesis is the introduction of an employee-led training (ELT) system at Stage Entertainment Germany. Included are the process description, pros and cons, and the implementation of the resulting improvements in the new business year. The basis is a qualitative study supported by a survey in the form of interviews performed at Stage Entertainment Germany in the summer of 2009, as well as analyses of observation and material, such as the seminar program of the business years 2008/2009 and 2009/2010. The aim of the research conducted was to work out in where this newly started system could use improvements to make it a successful education tool for Stage Entertainment Germany. Since very little literature exists on the topic, this thesis intends to close that gap by describing an ELT system using Stage Entertainment Germany as a practical example. There is only one essay about ELT programs, which illuminates some of the introductory process as well as some possible outcomes, benefits and drawbacks. Training is one of the strongest drives of employees as it helps them express their desire to develop themselves. It strengthens their craving for growth and career advancement. Moreover, continuous learning is the key to remaining useful in a changing market, economy, and organizational structures. Employment security is closely tied to retraining and continuous learning; all employees have to have the skills needed to uphold the organization s competitiveness. An organization that offers training programs signals the intent to maintain the strength of its talent and it is likely that staff will be loyal to such an organization. While advanced trainings are the most common HR measure used in Germany, particularly when changes or introductions are necessary, organizations use other measures such as layoffs or new hiring much less. Several training methods exist for the training of employees. For the purpose of this research, the focus will remain on ELT. Most commonly found are ELT seminars from the areas of information technology, finance, leadership development and performance management ; though, nearly all seminars, which could be taught in-house, are qualified for ELT. Seminars that may not be suitable are regulatory seminars and those with a delicate content such as discrimination or sexual harassment at the workplace. Other seminars might also not be suitable for ELT, depending on the industry or [...]

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diplom.de

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ISBN 10

3836645742

ISBN 13

9783836645744

How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry

By: Kim Maya Sutton

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How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry

By: Kim Maya Sutton

This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transition would be a good way to strengthen brands in publishing, and attract loyal individual consumers. Publishers are already making varying use of the internet and social media in 2011. This research first analyzes existing literature on marketing and e-marketing, particularly in the publishing industry. It then focuses on seven publishers? online presences, and their interaction with individual consumers on the internet and social media, based on the author?s education in computer sciences, management, and publishing. The case study research is exploratory, phenomenological, and framed within an interpretive research paradigm. The findings are recorded in a structured dissertation, with screenshots of the relevant publishers? websites. The seven publishers are categorized according to Bernoff?s stages in Managing Social Technology, and the research findings are linked back to literature, discussed, and best practices are identified. As there is very little literature on B2C e-marketing in the publishing industry, this dissertation sets out to offer information on publishers? efforts in B2C e-marketing: a literature review outlines marketing in the publishing industry, and case studies illustrate seven publishers? B2C e-marketing efforts, thus contributing to closing the gap in literature on publishers? B2C e-marketing. It also sets a foundation for further research on the transition of marketing in publishing, either in qualitative case studies with publishers or quantitative research that is based on consumers? perception of publishers? B2C e-marketing.

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Diplomica Verlag

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ISBN 10

3842861001

ISBN 13

9783842861008

Maya 4.5 Bible

By: Joe Spadaro,Don Kim

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Maya 4.5 Bible

By: Joe Spadaro,Don Kim

* All the information needed to create professional-quality 3D animations and visual effects in Maya, the Alias * Wavefront/Silicon Graphics software used for special effects in movies such as Lord of the Rings: The Fellowship of the Rings * Explains how to move a project from concept to completion-an ideal quick-start alternative to the fourteen volumes of official documentation * Covers everything from interface basics and modeling to animation, character setup, and effects * Concise tutorial allows the Maya user to learn by doing with the help of behind-the-scenes production examples from animated television programs * CD-ROM includes sample models, scripts, shaders, and textures

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1254

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Wiley

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0764536451

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9780764536458

Book's by Kim Maya Sutton

Introduction of an Employee-Led Training System at Stage Entertainment Germany: A Qualitative Study

Introduction of an Employee-Led Training System at Stage Entertainment Germany: A Qualitative Study

How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry

How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry

Maya 4.5 Bible

Maya 4.5 Bible

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