Kim Fridkin's Books

Taking Aim at Attack Advertising

Understanding the Impact of Negative Campaigning in U.S. Senate Races

By: Kim Fridkin,Patrick Kenney

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Taking Aim at Attack Advertising

Understanding the Impact of Negative Campaigning in U.S. Senate Races

By: Kim Fridkin,Patrick Kenney

Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.

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Page Count

235

Publisher

Oxford University Press

Published Date

ISBN 10

0190947594

ISBN 13

9780190947590

The Political Consequences of Being a Woman

How Stereotypes Influence the Conduct and Consequences of Political Campaigns

By: Kim Fridkin

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The Political Consequences of Being a Woman

How Stereotypes Influence the Conduct and Consequences of Political Campaigns

By: Kim Fridkin

The Political Consequences of Being a Woman explores how women's perceived liabilities and capabilities make or, more often, break their campaigns.

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Page Count

212

Publisher

Columbia University Press

Published Date

ISBN 10

0231103034

ISBN 13

9780231103039

The Changing Face of Representation

The Gender of U.S. Senators and Constituent Communications

By: Kim Fridkin,Patrick Kenney

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The Changing Face of Representation

The Gender of U.S. Senators and Constituent Communications

By: Kim Fridkin,Patrick Kenney

As the number of women in the U.S. Senate grows, so does the number of citizens represented by women senators. At the same time, gender remains a key factor in senators’ communications to constituents as well as in news media portrayals of senators. Focusing on 32 male and female senators during the 2006 congressional election year, Kim L. Fridkin and Patrick J. Kenney examine in detail senators’ official websites, several thousand press releases and local news stories, and surveys of 18,000 citizens to discern constituents’ attitudes about their senators. The authors conclude that gender role expectations and stereotypes do indeed constrain representational and campaign messages and influence news coverage of both candidates and elected senators. Further, while citizens appear to be less influenced by entrenched stereotypes, they pay more attention to female senators’ messages and become more knowledgeable about them, in comparison to male senators.

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Page Count

255

Publisher

University of Michigan Press

Published Date

ISBN 10

0472120085

ISBN 13

9780472120086

Choices in a Chaotic Campaign

Understanding Citizens' Decisions in the 2020 Election

By: Kim L. Fridkin,Patrick J. Kenney

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Choices in a Chaotic Campaign

Understanding Citizens' Decisions in the 2020 Election

By: Kim L. Fridkin,Patrick J. Kenney

In Choices in a Chaotic Campaign, Kim Fridkin and Patrick Kenney explore the dynamic nature of citizens' beliefs and behaviors in response to the historic 2020 presidential campaign. In today's political environment where citizens can effortlessly gather information, it is important to move beyond standard political characteristics and consider the impact of pre-existing psychological predispositions. Fridkin and Kenney argue these predispositions influence assessments of campaign events and issues, and ultimately alter citizens' voting decisions. The book relies on data from an original three-wave panel study of over 4,000 people interviewed in September, October, and immediately after Election Day in November 2020. The timing of the surveys provides the analytical leverage to explore how views of the campaign alter citizens' impressions of the candidates. The book demonstrates that expanding the relevant citizen characteristics to include psychological predispositions increases our ability to understand how campaigns influence voters' decisions at the ballot box.

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Page Count

279

Publisher

Cambridge University Press

Published Date

ISBN 10

1009445901

ISBN 13

9781009445900

The Spectacle of U.S. Senate Campaigns

By: Kim Fridkin Kahn,Kim Fridkin,Patrick J. Kenney

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The Spectacle of U.S. Senate Campaigns

By: Kim Fridkin Kahn,Kim Fridkin,Patrick J. Kenney

This book offers a bold, comprehensive look at how campaigns actually work, from the framing of issues to media coverage to voters' decisions. In so doing, it challenges the common wisdom that campaigns are a noisy, symbolic aspect of electoral politics, in which the outcomes are determined mainly by economic variables or presidential popularity. Campaigns, the authors argue, do matter in the political process. Examining contested U.S. Senate races between 1988 and 1992, Kim Kahn and Patrick Kenney explore the details of the candidates' strategies and messages, the content, tone, and bias of the media coverage, and the attitudes and behaviors of potential voters. Kahn and Kenney discover that when the competition between candidates is strong, political issues become clearly defined, and the voting population responds. Through a mix of survey data, content analysis, and interviews, the authors demonstrate how competition influences serious political debates in elections. Candidates take stands and compare themselves to their opponents. The news media offer more coverage of the races, presenting evaluations of the candidates' positions, critiques of their political careers, and analyses of their campaign ads. In response, the voters pay closer attention to the rhetoric of the candidates as they learn more about central campaign themes, often adjusting their own voting criteria. The book concentrates on Senate races because of the variance in campaign strategy and spending, media coverage, and voter reactions, but many of the findings apply to elections at all levels.

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