To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing, King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable – whatever your company's size, product, service, or industry.
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable - whatever your company's size, product, service, or industry.
Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual’s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community’s members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.
The crunchiest, juiciest series of restaurant guides ever, Lonely Planet Out to Eat begins with Melbourne, then travels on to Sydney and San Francisco. The series takes its food seriously, but offers a fresh approach, with independent, unstuffy opinion on hundreds of hand-picked restaurants, bars and cafes in each city.
Frommer's all-new Unofficial Guide to Bed & Breakfasts and Country Inns in the Rockies is filled to the brim with descriptions, ratings and rankings of the best bed and breakfasts that the Rockies have to offer, from luxury mansions with whirlpools in every room, to ranches where guests have the option of bunking down in a teepee. Our star rating and ranking systems make it easy to decide which B&B suits you. Each B&B is personally inspected, and each review includes priceless details on the best rooms in the house, breakfast favorites, surrounding grounds and attractions nearby.
This guide bring you to Boston's brewpubs, hidden alleys and revolutionary hangouts. Whether you catch a Sox game or roam the Freedom Trail, you'll find indispensable notes on all Beantown has to offer, from architecture and history to eclectic bookstores and clubs. 5 walking tours, including Beacon Hill and Harvard University. Coverage of campsites, colonial B&Bs and everything in between. Places to eat, from seafood shacks to ritzy restaurants - and a vote for the ultimate clam chowder. Excursions to Cap Cod, Salem, Concord, Gloucester and more. 26-page full-color map section.
Old Fort is situated near the headwaters of the mighty Catawba River, and in many ways it has also stood at the headwaters of American history--it takes its name from a fort that was the westernmost outpost of white settlement in America at the time of the American Revolution. After the Civil War, Old Fort was the base of operations for the extension of the railroad up the steep mountain grade to Ridgecrest, an accomplishment that is still considered a marvel of engineering and perseverance. A tract of wilderness in the Curtis Creek area was the first parcel of the Pisgah National Forest. The dedication of Old Fort's arrowhead monument in 1930 marked the first time that representatives of the Cherokee and Catawba tribes shared a peace pipe. More recently, one of the earliest acts of courage in the civil rights movement took place on the steps of Old Fort School. Old Fort showcases the rich heritage of this McDowell County town.
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