Kevin Allocca's Books

Videocracy

How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching

By: Kevin Allocca

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Videocracy

How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching

By: Kevin Allocca

From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips.

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Page Count

353

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1632866749

ISBN 13

9781632866745

Videocracy

How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching

By: Kevin Allocca

Write a review Read reviews Take a Quiz Solve Book Puzzle

Videocracy

How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching

By: Kevin Allocca

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Solve jigsaw puzzle

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Page Count

353

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1632866765

ISBN 13

9781632866769

Split-Second Persuasion

The Ancient Art and New Science of Changing Minds

By: Kevin Dutton

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Split-Second Persuasion

The Ancient Art and New Science of Changing Minds

By: Kevin Dutton

An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist

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Page Count

309

Publisher

HMH

Published Date

ISBN 10

0547545231

ISBN 13

9780547545233

Megan Stack's Every Man in This Village Is a Liar

By: Kevin Foster

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Megan Stack's Every Man in This Village Is a Liar

By: Kevin Foster

Insight Text Guides are written by highly qualified specialists in the relevant area of literature or film. All writers are experienced teachers at secondary or tertiary level, and present clear, comprehensive and accessible analyses for students. This guide to Megan Stacka s account of conflict in Afghanistan and the Middle East covers the texta s context and background, genre, narrative structure and style, characters and themes.

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ISBN 10

1922243299

ISBN 13

9781922243294

Book's by Kevin Allocca

Videocracy

Videocracy

Videocracy

Videocracy

Split-Second Persuasion

Split-Second Persuasion

Megan Stack's Every Man in This Village Is a Liar

Megan Stack's Every Man in This Village Is a Liar

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