Part of the in-depth and practical Pattern Recognition series, Practical Pulmonary Pathology, 3rd Edition, helps you accurately identify and interpret neoplastic and non-neoplastic diseases of the lungs by using a pattern-based approach. Leading diagnosticians in pulmonary pathology guide you from a histological pattern, through the appropriate work-up, around the pitfalls, and to the best diagnosis. Superb, full-color illustrations capture key pathological patterns for a full range of common and rare conditions, and a "visual index" at the beginning of the book directs you to the exact location of in-depth diagnostic guidance. A user-friendly design color-codes patterns to specific entities, and key points are summarized in tables, charts, and graphs so you can quickly and easily find what you are looking for. Sweeping content updates keep you at the forefront of recent findings regarding pulmonary hypertension, pediatric lung disease, and all major neoplastic and non-neoplastic diseases of the lung. An online virtual microscope provides access to more than 150 digital slides. A new chapter on Pulmonary Function Testing for Pathologists brings you up to date with relevant aspects of these key tests. Improved pattern call-outs are now linked directly within the chapter, reinforcing the patterns for more efficient and complete understanding. Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.
This publication has been prepared for use in conjunction with the mid-winter program of the Fidelity & Surety Law Committee of the Tort Insurance Practice Section of the American Bar Association, held in San Francisco, California on January 30, 1998"--P. iii.
Law for Society: Nature, Functions, and Limits offers an illuminating conceptual framework that looks at five basic legal instruments with which the law addresses the problems and goals of society. For any Introduction to Law course or as secondary reading in political science, criminal justice, or general studies, Law for Society breaks down the very concept of “law” to answer the questions: What is law? How does law work? What can law do and not do? The book addresses the nature of law, its problem-solving functions, and the limits on what law can accomplish.
Teachers are bombarded with trends and competing ideas. This book provides a framework to help you find the right balance between new and old instructional practices, so you can design learning environments that truly enhance learning. The author shares key research-based principles to engage and extend learning, and he debunks common myths. He then shows how to use a classical method and how to engage with new ideas and evidence to create a highly effective learning environment. Each chapter offers reflection and application questions you can use independently or in book studies to get the most out of your reading. Written for teachers of any grade level, the book contains applications and examples across content areas so you can see how to implement the ideas in your own classroom or school.
The barrage of emails, voicemail, web pages to scan, books to read, and magazines and newsletters to digest leave people increasingly feeling overwhelmed and out of control in dealing with information overload as society spins even faster. This book offers a brief, seven-chapter practical guide to the "capture" approach. It teaches the skills of point, focus, and shoot to help the reader become more productive and overcome mental fatigue. This is not a gimmick for "neat desk" people or an expensive system requiring purchase of multiple resources or practice of rigid exercises. This practical, quick-read book shows how people of any temperament can keep from drowning in the sea of information. Features include interviews and insights from national leaders plus charts, cartoons, worksheets, and creative exercises. The book is not about how to speed up but how to gain time and focus and purpose and the mental space to be creative. You don't have to finish the book but can read it selectively at different times depending on your current needs. Feel free to skim-read, tear out pages, email small sections to a friend, or read from back to front. The goal is that you come away with ideas and help. The four sections are: 1. Finding the information you need: and getting results from it.2. Clearing information clutter: less is more.3. Creating space to think: finding oasis amid overload.4. Discovering bonus stuff: it doesn't cost you anything extra. This clear, practical guide will help you to: -Sort and organize information in less time -Make space to be creative -Find just the information you need when you need it -Move from frantic to purposeful -Keep growing over a lifetime.
The American Irish: A History, is the first concise, general history of its subject in a generation. It provides a long-overdue synthesis of Irish-American history from the beginnings of emigration in the early eighteenth century to the present day. While most previous accounts of the subject have concentrated on the nineteenth century, and especially the period from the famine (1840s) to Irish independence (1920s), The American Irish: A History incorporates the Ulster Protestant emigration of the eighteenth century and is the first book to include extensive coverage of the twentieth century. Drawing on the most innovative scholarship from both sides of the Atlantic in the last generation, the book offers an extended analysis of the conditions in Ireland that led to mass migration and examines the Irish immigrant experience in the United States in terms of arrival and settlement, social mobility and assimilation, labor, race, gender, politics, and nationalism. It is ideal for courses on Irish history, Irish-American history, and the history of American immigration more generally.
A&P may be complicated, but learning it doesn't have to be! Anatomy & Physiology, 11th Edition uses a clear, easy-to-read approach to tell the story of the human body's structure and function. Color-coded illustrations, case studies, and Clear View of the Human Body transparencies help you see the "Big Picture" of A&P. To jump-start learning, each unit begins by reviewing what you have already learned and previewing what you are about to learn. Short chapters simplify concepts with bite-size chunks of information. - Conversational, storytelling writing style breaks down information into brief chapters and chunks of information, making it easier to understand concepts. - 1,400 full-color photographs and drawings bring difficult A&P concepts to life and illustrate the most current scientific knowledge. - UNIQUE! Clear View of the Human Body transparencies allow you to peel back the layers of the body, with a 22-page, full-color insert showing the male and female human body along several planes. - The Big Picture and Cycle of Life sections in each chapter help you comprehend the interrelation of body systems and how the structure and function of these change in relation to age and development. - Interesting sidebars include boxed features such as Language of Science and Language of Medicine, Mechanisms of Disease, Health Matters, Diagnostic Study, FYI, Sport and Fitness, and Career Choices. - Learning features include outlines, key terms, and study hints at the start of each chapter. - Chapter summaries, review questions, and critical thinking questions help you consolidate learning after reading each chapter. - Quick Check questions in each chapter reinforce learning by prompting you to review what you have just read. - UNIQUE! Comprehensive glossary includes more terms than in similar textbooks, each with an easy pronunciation guide and simplified translation of word parts — essential features for learning to use scientific and medical terminology! - NEW! Updated content reflects more accurately the diverse spectrum of humanity. - NEW! Updated chapters include Homeostasis, Central Nervous System, Lymphatic System, Endocrine Regulation, Endocrine Glands, and Blood Vessels. - NEW! Additional and updated Connect It! articles on the Evolve website, called out in the text, help to illustrate, clarify, and apply concepts. - NEW! Seven guided 3-D learning modules are included for Anatomy & Physiology.
Extensively revised and updated, this new edition of a classic text presents a unified approach to crystallography and to the defects found within crystals. The book combines the classical and exact description of symmetry of a perfect crystal with the possible geometries of the major defects-dislocations, stacking faults, point defects, twins, interfaces and the effects of martensitic transformations. A number of important concepts and exciting new topics have been introduced in this second edition, including piezoelectricity, liquid crystals, nanocrystalline concepts, incommensurate materials and the structure of foamed and amorphous solids. The coverage of quasicrystalline materials has been extended, and the data tables, appendices and references have been fully updated. Reinforcing its unrivalled position as the core text for teaching crystallography and crystal defects, each chapter includes problem sets with brief numerical solutions at the end of the book. Detailed worked solutions, supplementary lecture material and computer programs for crystallographic calculations are provided online (http://booksupport.wiley.com).
The war in Afghanistan is now the longest and, arguably, worst reported conflict in Australian history. In Don’t Mention the War, Kevin Foster explores why this is so and considers who engineered and who has benefitted from its impoverished coverage. He examines how and why the Australian Defence Force restricted the media’s access to and freedom of movement among its troops in Afghanistan and what we can learn about their motives and methods from the more liberal media policies of the Dutch and Canadian militaries. He analyses how the ADF ensured positive coverage of its endeavours by bringing many aspects of the reporting of the war in-house and why some among the fourth estate were only too happy to hand over responsibility for newsgathering to the military. The book also investigates how political responses to the conflict, and the discourse that framed them, served to conceal the facts and neuter public debate about the war. After more than a decade of evasion and obstruction, half-truths and hype, Don’t Mention the War reveals how politicians, the military and the media failed the public over the Afghan conflict. Here is the real story behind the Australian story of the war.
Ask any Appalachian the question, “When is Appalachia most beautiful?” Every Appalachian will answer, “During autumn, when the leaves of Appalachia’s trees are dying.” Appalachians believe the beauty of their landscape is almost heaven. With the honor of officiating nearly 1000 funerals, Pastor Kevin Cain offers life in the midst of death. In As She Is Dying, Kevin Cain writes, “I have given my life to bring hope to a people who have little reason to hope. Maybe Appalachians have allowed our hills’ majesty and grandeur to blind us from coal dust and addiction. Yet, I do see hope. I see hope in what is dying. I see hope in what is dead. I see hope in what remains. Yes, death has the keen ability to either clear up, cover up or stir up. Still, sometimes we must descend in order to turn into the clouds. As She Is Dying is a book about death that offers stories of life. In these pages, you will find a little bit of wisdom, some stories of hope, and the eulogizing words of my mouth and the meditations of my heart which I trust have been acceptable in the sight of my strength and my Redeemer. Somehow and somewhere in death, hope must be discovered. Maybe, through the literal metaphor of Appalachians’ deaths, you can see life. Some were reconciled long before their deaths. Some were reconciled just prior to their deaths. And, others were reconciled in the midst of death. There is hope for all…hope’s breath, even in death.”
The Sacramento Southern Railroad was born into a famous railroad family and a busy railroad town in July 1903. The mighty Southern Pacific, which controlled the new line from the outset, built south from Sacramento along the eastern bank of the Sacramento River into the delta's rich farmland area. At its zenith, the line was about 31 miles long, serving the communities of Freeport, Hood, Locke, Walnut Grove, and Isleton. Trains on what became known as the Walnut Grove Branch hauled pears, sugar beets, asparagus and other products from the agricultural region's packing sheds and canneries. Competition from trucking and damage from flooding took a severe toll on the railroad, and the Southern Pacific largely abandoned it by 1978, but a portion lives on as a labor of love.
From the lingering but long-lasting effects of the COVID pandemic to the growing diffusion of partisan polarization through the various levels of government, the Ninth Edition of Governing States and Localities introduces students to the most recent challenges, developments, and political changes impacting state and local politics. Employing a comparative approach, bestselling authors Kevin B. Smith and Alan Greenblatt illustrate the similarities and differences in the way state and local governments operate to show students the real-world application of policy and politics. This edition keeps students engaged with a crisp journalistic style while providing a comprehensive introduction to state and local governments that is easily accessible to undergraduates in a variety of majors. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
This volume describes recent research in the field of metalloproteinases (a family of enzymes that can catalyze tissue degradation), in particular their participation in autoimmune diseases such as rheumatoid arthritis, reviewing the latest developments in metalloproteinase inhibitor design and the current status of clinical candidates. This volume is intended not only for those active in research into metalloproteinases but also for those with an interest in inflammatory diseases. Thus it addresses both academic and industrial researchers.
“A fascinating and wide-ranging history of health, hygiene, and the sea. This is a great narrative of an important but often hidden aspect of seafaring.” —Ausmarine When European sailors began to explore the rest of the world, the problem of keeping healthy on such long voyages became acute. Malnourishment and crowded conditions bred disease, but they also carried epidemics that decimated the indigenous populations they encountered and brought back new diseases like syphilis. As navies developed, the well-being of crews became a dominant factor in the success of naval operations, so it is no surprise that the Royal Navy led the way in shipboard medical provision, and sponsored many of the advances in diet and hygiene which by the Napoleonic Wars gave its fleets a significant advantage over all its enemies. These improvements trickled down to the merchant service, but the book also looks at two particularly harsh maritime environments, the slave trade and emigrant ships, both of which required special medical arrangements. Eventually, the struggle to improve the fitness of seamen became a national concern, manifest in a series of far-reaching and sometimes bizarre public health measures, generally directed against the effects of drunkenness and the pox. In this way, as in many others, an attempt to address the specific needs of the seafarer developed wider implications for society as a whole. It also produced scientific breakthroughs that were a universal benefit, so far from being a narrow study of medicine at sea, this book provides a fascinating picture of social improvement. “The topics are intriguing, the research is thorough, and the book is a captivating read.” —Nautical Research Journal
Marriage, Performance, and Politics at the Jacobean Court constitutes the first full-length study of Jacobean nuptial performance, a hitherto unexplored branch of early modern theater consisting of masques and entertainments performed for high-profile weddings. Scripted by such writers as Ben Jonson, Thomas Campion, George Chapman, and Francis Beaumont, these entertainments were mounted for some of the most significant political events of James's English reign. Here Kevin Curran analyzes all six of the elite weddings celebrated at the Jacobean court, reading the masques and entertainments that headlined these events alongside contemporaneously produced panegyrics, festival books, sermons, parliamentary speeches, and other sources. The study shows how, collectively, wedding entertainments turned the idea of union into a politically versatile category of national representation and offered new ways of imagining a specifically Jacobean form of national identity by doing so.
Celtic: A Biography in Nine Lives, takes its structure from nine key individuals associated with the club since its inception, and touches on aspects of that person's life to explore key themes in the club's history. From John Glass, their tenacious first President and Willie Maley, who played in Celtic's first match against Rangers in 1888, to the legendary Jock Stein, who led the club to European glory in 1967 and Martin O'Neill, the most popular and successful manager since Stein, Kevin McCarra explores the history and recounts the flavour of this most unique football instituton
The COVID-19 virus was responsible for the deaths of over thirty-five thousand Canadians in its first two years alone. Described as the biggest public health crisis of the century, it was an uncertain threat, which emerged within complex psychological, social, legal, administrative, and economic contexts. Seized by Uncertainty explains how Canadian governments responded to that threat. Despite early warning signs, governments failed to appreciate the trade-offs required to respond to the pandemic. Their approach, at times intolerant of debate and ignorant of diversity, served the interests of some over others. Their response prioritized stability and containment, enabling four in ten people to work from home, disproportionately benefiting an educated middle class who profited further from soaring stock markets and housing prices. Mental health issues spiked, racialized people were much more likely to test positive for the virus, those in low-income sectors experienced unstable employment and lacked workplace safety protections, the lives of low-risk youth were in constant suspension, and residents of some care homes were virtually abandoned. Seized by Uncertainty studies the pandemic response through the contexts in which it emerged, exposing uncomfortable truths about a fragmented society and governance problems that predated the threat.
Clinical Problem Solving in Periodontics and Implantology - a new title in the successful Churchill Livingstone's Clinical Problem Solving in Dentistry series - provides a highly visual step-by-step guide to the practical management of a wide variety of clinical problems commonly seen in practice. Containing over 400 high-quality photographs, many in full colour, the book is written in an easy-to read 'how to' style and contains a large number of real life clinical cases carefully presented to maximise learning outcomes for the reader. Covering the core aspects of practice, Clinical Problem Solving in Periodontics and Implantology will be of value to all undergraduate dental students and those embarking on post-graduate training in periodontology and implantology. - More than 400 colour illustrations present clinical, diagnostic and practical information in an easy-to-follow manner - Contains 'practical tips', 'how to' boxes and other useful aide-mémoires - Practical approach to the subject makes learning especially easy - Designed to help the reader organise their knowledge into a clinically useful format - Explores treatment alternatives and evaluates their advantages and disadvantages - Practical approach to the subject makes learning especially easy
The Development of Children and Adolescents, by Penny Hauser-Cram, J. Kevin Nugent, Kathleen Thies, and John F. Travers, provides an integrated view of child development. Presenting the most pertinent research for each developmental stage and linking this to practical applications in the areas of Parenting, Policy, and Practice, this balanced approach emphasizes the relationship between research and theory and applications. The rich media program, including WileyPLUS with Real Development promotes active learning and allows for increased understanding and comprehension of the course content. Real Development, authored by Nicole Barnes, Ph.D., Montclair State University and Christine Hatchard, Psy.D., Monmouth University, uses authentic video showcasing real families, along with activities and assessments that put students in the place of a professional, to gain an understanding of key concepts. Through the combination of text and media, students are engaged in meaningful learning that deepens and enriches their understanding of developmental concepts. WileyPLUS sold separately from text.
One of the most influential works in the debate over the concept and definitions of liturgical theology, Context and Text by Monsignor Kevin W. Irwin is now available in a completely rewritten, new edition. In light of the historical, theological, and pastoral mandates of the Constitution on the Sacred Liturgy, Context and Text is both a proposal for and an example of an investigation of the Church's liturgical praxis from a liturgical-theological perspective. This second edition, which includes an expanded introduction, covers: · new liturgical and ecclesial contexts resulting from newly promulgated liturgies · further research in methodfor liturgical studies · consideration for changes in the cultural contexts in which people celebrate the liturgy. Besides brand-new chapters on time and sacramentality, and additions to the chapter on the arts, this edition also considers the “ongoing ‘texts and contexts’ of the liturgy as always a new event in the life and ongoing discussion of liturgical theology within Christianity.
The new edition of Playbuilding as Arts-Based Research details how playbuilding (creating an original performative work with a group) as a methodology has developed in qualitative research over the last 15 years. The second edition substantially updates the award-winning first edition by making connections to current research theories, providing complete scripts with URL links to videos, and including a new section with interviews with colleagues. Chapter 1 provides an in-depth discussion of the epistemological, ontological, axiological, aesthetic, and pedagogic stances that playbuilding takes, applying them to research in general. The value of a playful, trusting atmosphere; choices of style, casting, set, and location in representing the data; and pedagogical theories that guide participatory theatre are highlighted. Chapter 2 discusses how Mirror Theatre generates data, structures dramatic scenes, and conducts live and virtual participatory workshops. Chapter 3 is a thematized account of interviews with 23 colleagues who employ variations of playbuilding that show how playbuilding can be applied in a wide range of contemporary contexts and disciplines. Chapters 4 through 9 describe six projects that address topics of drinking choices and mental health issues on campus, person-centred care, homelessness, the transition to university, and co-op placements. They include both a theme and a style analyses and workshop ideas. Chapter 10, new to this edition, concludes with quantitative and qualitative data from audiences attesting to the efficacy of this approach. This is a fascinating resource for qualitative researchers, applied theatre practitioners, drama teachers, and those interested in social justice, who will appreciate how the book adeptly blends theory and practice, providing exemplars for their own projects.
Kevin Gaffney of St. Charles, is pleased to announce his book entitled, While They Were Young-A History of St. Charles and Her Service Personnel 1940-1945. After more than two years of research and writing, Kevin is pleased with the final product that includes 2 DVDs of additional photos. The book includes a history of St. Charles from 1940 including contributions of the citizenry prior and during WWII, the personal accounts of many soldiers and service personnel, letters from the front, and information pertaining to those wounded in action and those who paid the ultimate sacrifice. The book will be available for sale at the St. Charles Heritage Center (630-584-6967) starting January 23, 2010 with a portion of the sales being donated to the Center by the author. The author will be conducting book signings and donating a copy of the book and DVD to the St. Charles Heritage Center, St. Charles Library and to at least two families of veterans. The price of the book is as follows: hardcover $32.95, soft cover $22.95, e-book $6.00. The DVDs are $10.00 per DVD. Kevin currently works as an adjunct professor of criminology at Judson University and for the Office of Regional Counsel, U.S. Department of Veterans Affairs. His government experience also included work for the U.S. Department of Justice, Criminal Unit in Chicago and the CFTC, Enforcement Division, in Washington, DC. He has taught U.S. History at two Christian high schools. He received his BA in political science from Stetson University and his MPA in public administration from the Illinois Institute of Technology in Chicago. Kevin also has recorded professionally two CDs of trumpet music. Sony Music has included his version of the Star Spangled Banner in its recording selection, "Bonds Listen to This". Kevin serves on the St. Charles Heritage Board of Directors as Vice-President and also with the St. Charles Park Foundation. He has a passion to tell the stories of service personnel from not only WWII, but of other wars as they relate to St. Charles. Kevin currently resides with his family in St. Charles, Illinois, where he was born. His next book, to be published in the near distant future, will tell the story of St. Charles and her service personnel during WWI. He is also compiling additional material of WWII letters that will compliment the current title in another book also to be available next year. Requests for book signings and presentations pertaining to the book may be made by calling Kevin at 630-584-4797.
The pages of history recall scarcely any parallel episode at once so romantic in character and so extensive in scale." -- Winston S. Churchill In 1917, two empires that had dominated much of Europe and Asia teetered on the edge of the abyss, exhausted by the ruinous cost in blood and treasure of the First World War. As Imperial Russia and Habsburg-ruled Austria-Hungary began to succumb, a small group of Czech and Slovak combat veterans stranded in Siberia saw an opportunity to realize their long-held dream of independence. While their plan was audacious and complex, and involved moving their 50,000-strong army by land and sea across three-quarters of the earth's expanse, their commitment to fight for the Allies on the Western Front riveted the attention of Allied London, Paris, and Washington. On their journey across Siberia, a brawl erupted at a remote Trans-Siberian rail station that sparked a wholesale rebellion. The marauding Czecho-Slovak Legion seized control of the Trans-Siberian Railroad, and with it Siberia. In the end, this small band of POWs and deserters, whose strength was seen by Leon Trotsky as the chief threat to Soviet rule, helped destroy the Austro-Hungarian Empire and found Czecho-Slovakia. British prime minister David Lloyd George called their adventure "one of the greatest epics of history," and former US president Teddy Roosevelt declared that their accomplishments were "unparalleled, so far as I know, in ancient or modern warfare.
Now you can keep construction design exposure to a minimum! Prepared for design and construction professionals and their attorneys, this comprehensive, up-to-date resource is written by eminent authorities in the field. It details all relevant topics
Surveys the changing landscape of American higher education, from academic freedom to virtual universities, from campus crime to Pell Grants, from the Student Privacy Act to student diversity. In the years following World War II, college and university enrollment doubled, students revolted, faculty unionized, and community colleges evolved. Tuition and technology soared, as did the number of first-generation, minority, and women students. These changes radically transformed the American system of postsecondary education. Today, that system is in trouble. Its aging professoriate prepares for retirement, but low academic salaries can no longer attract the best minds to replace them. A flood of corporate dollars funds commercial research, but money for basic research—the seedbed of American scientific preeminence—has dried up. Colleges and universities also face heated competition with for-profit education providers for students, faculty, and external financial support, along with the costs of providing remedial education to growing numbers of students who are unprepared for postsecondary education. Higher Education in the United States provides a comprehensive analysis of these issues and others that scholars and practitioners of higher education study, discuss, and grapple with on a daily basis.
Minerals and rocks form the foundation of geologic studies. This new textbook has been written to address the needs of students at the increasing number of universities that have compressed separate mineralogy and petrology courses into a one- or two-semester Earth materials course. Key features of this book include: equal coverage of mineralogy, sedimentary petrology, igneous petrology and metamorphic petrology; copious field examples and regional relationships with graphics that illustrate the concepts discussed; numerous case studies to show the uses of earth materials as resources and their fundamental role in our lives and the global economy, and their relation to natural and human-induced hazards; the integration of earth materials into a cohesive process-based earth systems framework; two color thoughout with 48 pages of four color. Readership: students taking an earth materials, or combined mineralogy and petrology course in an earth science degree program. It will also be useful for environmental scientists, engineering geologists, and physical geographers who need to learn about minerals, rocks, soil and water in a comprehensive framework. A companion website for this book is available at: www.wiley.com/go/hefferan/earthmaterials.
The Saint Louis Blues. It's more than just a slogan or a song. It's a statement of fact. St. Louis has a long and proud connection to the world of the blues. Devil at the Confluence is a story of our country's music that has never before been told. Out of ragtime, out of jazz, out of big band music and beyond, American music came into its own at the confluence of the Big Muddy and the Mississippi rivers and out of the talents and experiences of the musicians who lived there. Filled with biographies and original illustrations, Devil at the Confluence chronicles talents as varied as St Louis Bessie, the legendary Peetie Wheatstraw and Henry Townsend to study this regions' contribution to popular American music. Artist Kevin Belford has combined years of scholarly research and discovery with his well-renowned artwork to present a book that will be equally at home as a lovely coffee table book or in a serious music library. Included with the book is a special compact disc of recordings by St Louis legends produced by Bob Koester, a foremost authority in the field and the founder of Delmark Records. Artists surveyed on the cd include such early bluesmasters as Barrelhouse Buck, Speckled Red, Roosevelt Sykes, St Louis Jimmy, Big Joe Williams, Mary Johnson and many more.
Kevin Parr knows how to fish, how to read a river and how to write. A book that flows like a river' Chris Yates, author of Out of the Blue Rivers Run is a love letter to Britain’s rivers and waterways by well-known angler and naturalist Kevin Parr. On a journey around his favourite watery hideaways – such as the River Stour in Dorset, the Exe in Devon, the Avon in the Midlands and Parrs Pool in Shropshire – the author shares the thoughts and insights that bubble up while sitting peacefully by the riverside, watching the world go by and waiting for the fish to bite. Each river that he visits has played a central part in his own development as both an angler and a person, and reflects the ways in which landscape, wildlife and plants mirror the themes that flow through all our lives. Rivers Run is a delightful yet profound philosophical and poetic examination of water, of the fish that live within it, the nature that surrounds it and how human life is intrinsically linked to its flow.
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously. In this informative and enlightening book, Clancy and Krieg confront these "over-and-over-again" marketers, who don't have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance. Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs. Readers will discover in this iconoclastic treasure chest hundreds of penetrating insights that have enabled the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, the ultimate practical guide for any company of any size.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.