Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.
The mass media in different countries reflects dominant concerns of contemporary societies. Ideas of `environmentalism' are often broad and imprecise, holding neither meaning nor currency. Environmentalism and Mass Media sheds new light on the diverse ideas of `environmentalism', the way environmental ideas circulate, and public reaction to environmental concerns conveyed by the media. Drawing on unique interviews with journalists, media pictures, and public opinion surveys in both UK and India, the authors outline the differing cultural, religious and political contexts against which `world views' form present a fascinating picture between North and South. Mass media and communication technology is in danger of locking Northern countries into a ghetto of environmental self-deception, thereby perpetuating poverty in the South. The South's goal remains the attainment of development; the North sees `environmental' problems occuring `elsewhere' - in Eastern Europe and developing countries. Whether or not `environmentalism' becomes a universal cause depends on how and to what extent such sharply contrasting world views can converge.
The mass media in different countries reflects dominant concerns of contemporary societies. Ideas of `environmentalism' are often broad and imprecise, holding neither meaning nor currency. Environmentalism and Mass Media sheds new light on the diverse ideas of `environmentalism', the way environmental ideas circulate, and public reaction to environmental concerns conveyed by the media. Drawing on unique interviews with journalists, media pictures, and public opinion surveys in both UK and India, the authors outline the differing cultural, religious and political contexts against which `world views' form present a fascinating picture between North and South. Mass media and communication technology is in danger of locking Northern countries into a ghetto of environmental self-deception, thereby perpetuating poverty in the South. The South's goal remains the attainment of development; the North sees `environmental' problems occuring `elsewhere' - in Eastern Europe and developing countries. Whether or not `environmentalism' becomes a universal cause depends on how and to what extent such sharply contrasting world views can converge.
Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.
This book explores the often contentious relationship between health, concepts of race and ethnicity, and the impact on South Asian groups. Using medical sociological and anthropological perspectives, it excavates racialised constructions of diabetes ‘risk’ within discourses, and highlights the contrasting counter narratives in people’s accounts of their everyday lives. By identifying a number of components to the discursive, racialised construction of ‘risky’ South Asian bodies, this book problematises taken for granted understandings of culture, lifestyle and genetic risk. The mobilisation of these mechanisms in health science and interventions result in a racialising gaze, directed at groups already experiencing historically embedded race-related issues. The book situates these constructions of risk against the emergent, fluid and dynamic counter narratives to risk constructions. The new found momentum in genetic science is also critiqued in its formulation of racial-genetic risk, especially in the case of diabetes in South Asian groups, and is identified as perpetuating a series of racializing processes.
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