An irreverent yet authoritative guide to one of the world's most popular destinations, Kerry Smith's Walt Disney World for Mature Travelers (published in print in 1999) gives visitors the tools to make their own decisions and have the most enjoyable Disney vacation ever. Of the millions of visitors to Walt Disney World each year, more than 15% are 50 or older - a market segment that is booming. This guide is geared to the traveler who measures the success of a vacation by how much he or she enjoys it, not the need to see and do everything. Includes: * Food, lodging, rides and shows at the Magic Kingdom, Epcot Center, Disney-MGM Studios, Disney's Animal Kingdom, and other Disney attractions of interest to adults * Golf, tennis, and other sports at Disney resorts, Universal Studios and other tourist draws in the Orlando, Florida area * Special attention to issues of accessibility, varying levels of appeal to older travelers, layout, and convenience *Advice on approaching the parks differently with or without children and grandchildren **Note: Because this guide was originally published in 1999, some information may be outdated.**
If you're one of the more than five million people who will go on a cruise vacation this year, you may be wondering how to choose between the many cruise lines, ships, and destinations that are available. You may be looking for a cruise geared towards adults, one where both you and the grandkids can have fun, or a cruise on which singles are catered to as much as couples. The key to great vacation is knowing what you need in one convenient place. Looking for an Alaskan cruise in an intimate, Old World-style ship, or a huge ocean liner that can keep all ages happy during a Caribbean family reunion? Cruise Vacations for Mature Travelers helps you, the traveler, determine what kind of cruise experience fits your personality and then tells you how to find it, describing every cruise line and detailing their fleets, ship by ship, so you can choose the perfect vacation! The book also includes tips on budgeting your trip, as well as the options for booking through travel agents, directly with the company, or online. It even helps you choose the best time to travel and the most comfortable cabins. A cruise vacation is an adventure. Make the most of it with Cruise Vacations for Mature Travelers!
Estimating Economic Values for Nature presents, in one volume, a collection of V. Kerry Smith's papers prepared over 25 years dealing with the theory and practice of non-market valuation for environmental resources. Taken together, the papers explore the conceptual basis, the implementation process and empirical performance of all available methods of measuring economic values for the services of nature and how these values are constructed from people's choices. The issues discussed in this volume include travel cost recreation demand, averting behaviour, household production, hedonic property value, hedonic wage and contingent valuation methods. These essays describe what has been learned from past benefit analysis, using meta-analysis, as well as the issues at the frontier of current research in the area. This important volume will be welcomed by environmental and public economists, as well as practitioners of cost-benefit analysis, as an authoritative and comprehensive discussion of non-market valuation.
This study of Japan's transformation by the economic crises of the 1930s focuses on efforts to overcome the effects of the Great Depression in rural areas, particularly the activities of local activists and Tokyo policymakers. Smith sheds light on how average Japanese responded to problems of modernization and how they re-created the countryside.
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
Almost 5 years ago we began working together on research for the U.S. Environmental Protec tion Agency (EPA) to measure the benefits of water quality regulations. EPA had awarded a contract to Research Triangle Inst~ute (RTIl in response to a proposal that Bill wrote on measuring these benefits. After meeting with the EPA project officer, Dr Ann Fisher, the basic outlines of what would become this research were framed. Upon the suggestion of Bob Anderson, then chief of the Benefits Branch at EPA, we selected the Monongahela River as the focal point of a case study that would compare alternative benefit measurement approaches. Exactly how this case study would be done remained vague, but Ann urged that there be a survey and that nonuse benefits be included in the question naire design. Of course, Bill agreed. At the same time, Kerry was independently working on a review article that tied together some of the loose threads in the option value literature. He had also been thinking about how to measure option value, as well as working on ways to generalize the travel cost approach for estimating benefits of site attributes. Glenn Morris at RTI suggested that Bill have lunch with him and Kerry and that they could talk about Bill's research to see if there were any mutual interest. Over the lunch and Bill's ever present dessert in a Chapel Hill restaurant, we found out just how much we have in common.
This book, first published in 1988, provides an overview of the diverse work that was being done in applied and theoretical environmental and resource economics. Some essays reflect upon the background of the work of John Krutilla, one of the founders of Resources for the Future and a leading scholar of environmental economics, and the development of the field to date. Other essays examine and convey findings on particular resource problems and theoretical issues and resource policies and the practice of applied welfare economics. This title will be of interest to students of economics and environmental studies.
First Published in 2011. This is Volume 10 of in a set of ten titles on Resources for the Future Library Collection Forests, Lands and Recreation. The research on which this monograph is based was stimulated by some ideas presented in George Stankey's A Strategy for the Definition and Management of Wilderness Quality and the conceptual model presented in a paper by Anthony Fisher and John Krutilla entitled, Determination of Optimal Capacity of Resource-Based Recreation Facilities. This study explores in an effort to develop operational means of determining optimal capacity of intended low-density recreation facilities was ( 1 ) to establish the empirical relation between the benefits enjoyed during a wilderness outing as a function, among other things, of the number of other parties encountered, and (2) a means of estimating the expected frequency of encounters as a function of the intensity of use of any wilderness area.
Assessing natural resource damages often requires the use of nonmarket valuation techniques that were developed for use in benefit-cost analyses. Natural resource damage assessment dramatically changes the context for applying them. Two aspects of this context are especially important. First, damages are to be measured by the monetary value of the losses people experience, including their use and nonuse values, because of injuries to natural resources---a process requiring careful delineation of how the injuries connect to the resource's services. Second, a single identified entry---not generalized, anonymous taxpayers---must pay damages based on what is measured, and evaluations of the measurement techniques take place not in agency meeting rooms but in courtrooms. Contributors to Valuing Natural Assets examine the ways in which requirements for damage assessment change how the measures are used, presented, received, and defended. Drawing upon their personal involvement with the process and the research issues it has raised---both in providing analysis for defendants or plaintiffs in damage assessment cases and in writing for academic journals---their chapters reflect individual research programs that temper the rigorous demands of scholarship with the equally demanding standards of litigation.
Japan is a place where powerful earthquakes have occurred more frequently and have caused more harm in the modern era than they have in all but a handful of other locations on the planet. In the twentieth century alone, earthquake disasters in Japan took almost as many lives as they had in all of the country’s recorded history up to that point. Predicting Disasters is the first English-language book to explore how scientists convinced policy makers and the public in postwar Japan that catastrophic earthquakes were coming, and the first to show why earthquake prediction has played such a central role in Japan’s efforts to prepare for a dangerous future ever since. Kerry Smith shows how, in the twentieth century, scientists struggled to make large-scale earthquake disasters legible to the public and to policy makers as significant threats to Japan’s future and as phenomena that could be anticipated and prepared for. Smith also explains why understanding those struggles matters. Disasters, Smith contends, belong alongside more familiar topics of analysis in modern Japanese history—such as economic growth and its impacts, political crises and popular protest, and even the legacies of the war—for the work they do in helping us better understand how the past has influenced beliefs about Japan’s possible futures, and how beliefs about the future shape the present. Predicting Disasters makes relevant elements of Japan’s past more accessible to readers interested in the histories of disaster and scientific communities, as well as to those who want to gain a better understanding of the risk and uncertainty surrounding natural phenomena.
This study of Japan’s transformation by the economic crises of the 1930s focuses on efforts to overcome the effects of the Great Depression in rural areas, particularly the activities of local activists and policymakers in Tokyo. The reactions of inhabitants of rural areas to the depression shed new light on how average Japanese responded to the problems of modernization and how they re-created the countryside.
The authors find that smokers tend to be overly optimistic about longevity and future health if they quit later in life. Smokers over 50 revise their perceptions only after a major health shock. If smokers are informed of long-term consequences and are told that quitting can come too late, they are able to evaluate the risks more accurately.
Critical Masses and Critical Choices examines American attitudes on issues of national and international security. Based on over 13,000 in-depth interviews conducted over a ten-year period, Kerry Herron and Hank Jenkins-Smith have created a unique and rich set of data providing insights into public opinion on nuclear deterrence, terrorism, and other security issues from the end of the Cold War to the present day. Their goal is to shed light not only on changes in public opinion about a range of security-related policy issues, but also to gauge the depth of the public's actual understanding of these matters. Prior to this study, the predominant view held that the American people were incapable of articulate and consistent thought on complex political subjects. This book overturns that notion and demonstrates the sometimes surprisingly cogent positions held by ordinary members of the public on intricate national issues.The book's solid data, based on long-term studies, combined with crisp writing and often startling conclusions, will appeal to a wide range of readers: scholars, journalists, and policy makers. Critical Masses and Critical Choices is the definitive account of the change in public perceptions on security threats and reactive strategies from the early 1990s to the post 9/11 period. This broad and highly original study will prove an indispensable tool for policy makers and scholars alike.
Completely revised and small enough to fit in a lab coat pocket, these reviews for subjects tested on the USMLE Step 1 feature 500 board-style questions, including many in clinical vignette format, with answers and explanations. All questions are reviewed by recent USMLE Step 1 test-takers.
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