Kenneth W. GRONBACH's Books

Upside

Profiting from the Profound Demographic Shifts Ahead

By: Kenneth Gronbach,M.J. Moye

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Upside

Profiting from the Profound Demographic Shifts Ahead

By: Kenneth Gronbach,M.J. Moye

Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces when the Millennials settle into their careers? The next generational wave is shaking up the rank and file. How will it all affect you? Demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided you the lively and certainly surprising answers. In Upside, you will find out: What each age cohort is likely to buy both now and in the future What sectors are likely to grow or lag How profits dovetail with consumer numbers How to make sense of the numbers to chart your own path Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously.

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Age

Page Count

276

Publisher

AMACOM

Published Date

ISBN 10

0814434703

ISBN 13

9780814434703

The Age Curve

How to Profit from the Coming Demographic Storm

By: Kenneth W. Gronbach

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The Age Curve

How to Profit from the Coming Demographic Storm

By: Kenneth W. Gronbach

A myth-breaking book that will redefine who marketers see as their most valuable customers.

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Page Count

290

Publisher

AMACOM Div American Mgmt Assn

Published Date

ISBN 10

0814417949

ISBN 13

9780814417942

Decades of Differences

Making It Work

By: Bonnie Hagemann,Kenneth W. Gronbach

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Decades of Differences

Making It Work

By: Bonnie Hagemann,Kenneth W. Gronbach

The changes going on in today's workplace including diverse generations, shifting demographics and evolving technology are forever changing work and leadership as we know it. Now, with Decades of Differences: Making It Work, leaders have the concrete tools they need to become razor sharp, extremely adaptable and fully prepared to effectively lead and manage both the changes and the change-makers.

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Age

Page Count

211

Publisher

Human Resource Development

Published Date

ISBN 10

1599962136

ISBN 13

9781599962139

Upside

Profiting from the Profound Demographic Shifts Ahead

By: Kenneth Gronbach,M.J. Moye

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Upside

Profiting from the Profound Demographic Shifts Ahead

By: Kenneth Gronbach,M.J. Moye

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N/A

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Solve jigsaw puzzle

Age

Page Count

276

Publisher

AMACOM

Published Date

ISBN 10

0814434703

ISBN 13

9780814434703

The Age Curve

How to Profit from the Coming Demographic Storm

By: Kenneth W. GRONBACH

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The Age Curve

How to Profit from the Coming Demographic Storm

By: Kenneth W. GRONBACH

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a “best customer” that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them—and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven’t (Levi Strauss and Honda Motorcycle), this book will show readers: • how to determine their best customers • how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come • why Generation X is a much less valuable market than any of us have been led to believe • and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

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Age

Page Count

290

Publisher

AMACOM Div American Mgmt Assn

Published Date

ISBN 10

0814410170

ISBN 13

9780814410172

Book's by Kenneth W. GRONBACH

Upside

Upside

The Age Curve

The Age Curve

Decades of Differences

Decades of Differences

Upside

Upside

The Age Curve

The Age Curve

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