Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. Contents: Section I. Theory in Context: 1. Health Behavior in the Context of Public Health 2. A Social Ecological Perspective 3. Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives Section II. Cognitive and Social Theories of Motivation and Behavior 4. Expectancy Value Models 5. Operant Conditioning, Self-Regulation, and Social Cognitive Theory 6. Social Influence Theory: The Effects of Social Factors on Health Behavior 7. Diffusion of Innovations Theory Section III. Behavior Change Theories 8. Learning, Teaching, and Counseling 9. Self-Determination Theory and Motivational Interviewing 10. Stage Models 11. Health Communication and Social Marketing 12. Communities and Health Promotion
Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. Contents: Section I. Theory in Context: 1. Health Behavior in the Context of Public Health 2. A Social Ecological Perspective 3. Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives Section II. Cognitive and Social Theories of Motivation and Behavior 4. Expectancy Value Models 5. Operant Conditioning, Self-Regulation, and Social Cognitive Theory 6. Social Influence Theory: The Effects of Social Factors on Health Behavior 7. Diffusion of Innovations Theory Section III. Behavior Change Theories 8. Learning, Teaching, and Counseling 9. Self-Determination Theory and Motivational Interviewing 10. Stage Models 11. Health Communication and Social Marketing 12. Communities and Health Promotion
The first edition of A Contemporary Introduction to Sociology was the first truly new introductory sociology textbook in decades. Written by two leading sociologists at the cutting edge of theory and research, the text reflected the idioms and interests of contemporary American life and global social issues. The second edition continues to invite students to reflect upon their lives within the context of the combustible leap from modern to postmodern life. The authors show how culture is central to understanding many world problems as they challenge readers to confront the risks and potentialities of a postmodern era in which the futures of both the physical and social environment seem uncertain. As culture rapidly changes in the 21st century, the authors have broadened their analysis to cover developments in social media and new data on gender and transgender issues.
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.
The influential authors significantly update their popular introductory text that invites students to reflect on their lives in the context of the combustible leap from modern to postmodern life. The authors show how culture is central to understanding many world problems as they challenge readers to confront the problems and possibilities of an era in which the futures of the physical and social environments seem uncertain. As culture rapidly changes in the 21st century, the authors have successfully incorporated these nuances with many important updates on race and racism, Black Lives Matter, the rise of populist politics, ISIS, new social media, feminist perspectives on sex work, trans and non-gender conforming identities, and more. New to this edition: New data, text box examples, photos, exercises, study questions, and glossary terms appear throughout. New discussions added of arts-based and participatory approaches to research, historical changes in the perception of deviance, legalization of marijuana; Islam vs. secularism in France, new forms of socialization, heteronormative and essentialist language related to sex and gender, intersections of social class and other identities, the prison industrial complex, informal sharing economies, atheism, and more. New text boxes include: Young Saudis Find Freedom in their Phones; How One Stupid Tweet Blew Up Justine Sacco’s Life; School-to-Prison Pipeline; India’s Reproductive Assembly Line; Workers Feel Pain of Layoffs; Like Prohibition, the fight over guns is about something else; and Micro-aggression and Changing Moral Cultures.
Here is the first book which highlights the unique resource of religion in the field of prevention. Until now, religious systems have been a largely undertapped resource of talent, energy, care, and physical and financial assets. Religion and Prevention in Mental Health is a significant new volume that lays a general foundation for preventive work in the religious area. It presents a number of reasons for examining religion as a source for aiding prevention and well-being. The authors dispute the popular notion of religion as damaging to mental health, as well as the idea that religious affiliation is entirely predictive of better mental health. Instead they focus on the framework for living that religions provide which assists believers in anticipating, avoiding, or modifying problems before they develop. For the human service professional willing to build a collaborative relationship with religious systems, this vital book depicts the richness and diversity of religion and shows the interface of religion, well-being, and prevention. Important issues such as the impact of religion on American society and the ethos of mental health and prevention, the historical and contemporary role of the African-American church as an empowering agent and mediating structure for black citizens, the critical roles of theology in determining the attitude of religious systems toward prevention and well-being, the importance of community and personal narratives, and the limitations of religious settings due to their survival concerns and methods to increase their potential to heal are all discussed thoroughly. Through a better understanding of religious settings, programs, and processes, human service professionals can more effectively utilize religion and reach a neglected portion of the population in need of help. In addition, religious leaders, mental health professionals including counselors, social workers, program developers, evaluators, and administrators, and psychologists, sociologists, and anthropologists will benefit from the comprehensive material provided in this timely book.
Just fifty years ago, Oregon had no wine industry of consequence. Today, the state teems with a wine culture that matches the fecundity of its land and the vital spirit of its people. The pioneers who dared that tradition into being, from astrophysicists to cherry farmers to harpsichord makers, stand poised to pass on their legacy to an eager new generation. The bold experimentation of urban wineries now joins the steady contributions of outstanding producers like Bethel Heights, Cerulean Skies, Eyrie and Honeywood. Kenneth Friedenreich, a noted Oregon wine writer and an equally ardent Oregon wine devotee, seizes this moment of transition to probe the state's fascinating oenological frontiers and evaluate the repercussions of the industry's dramatic success. Based on dozens of interviews and even more glasses of wine, this drinking companion volume traverses the full range of Oregon's viticultural areas, providing useful AVA maps, historical photos and extensive winery listings.
Kenneth Coleman's study of Athens, Georgia, during the Civil War focuses on what life was like for the 4,000 people living there. Despite the hardship and deprivation, life went on, heightened by the effects of war. Churches and schools remained the core of social life; women's groups continued to meet; parties and concerts added amusement to people's lives. But war did make drastic changes. People lost loved ones, and knew the hardship of living from day to day as prices soared and goods, once necessities, became unobtainable luxuries. Coleman weaves a broad and illuminating tapestry of a people who met a great challenge while managing to hold on to, for as long as possible, their peacetime ways.
This Provider's Guide introduces a comprehensive and developmentally appropriate treatment program,, Pathways for Self-Discovery and Change (PSDC), which provides the specific tools necessary for improving evaluation and treatment of at-risk youth, a particularly vulnerable patient population in the justice system. Using an adolescent-focused format, this protocol identifies psychological, biological, and social factors that contribute to the onset of adolescent deviance, and establishes guidelines for delivery of a 32-session treatment curriculum designed to rehabilitate both male and female adolescents with co-occurring substance abuse and criminal conduct. Now in its Second Edition, this guide provides treatment practitioners, program evaluators, and youth services administrators with the most up to date, comprehensive, and accessible information for the treatment and rehabilitation of juvenile justice clients. It is built on theoretical and research advances in the treatment and rehabilitation of juvenile justice clients, as well as feedback over the past seven years from PSDC counselees, treatment providers, and program administrators.
Given the increased attention of clinicians, researchers, and the pharmaceutical industry to the management and treatment of dementia not only in the elderly but also in increasingly younger populations, the demands for effective evidence-based pharmaceutical control of dementia and quantitative assessment of outcomes have increased. From the first steps in the early 1960s to the controversial landmark paper of Summers and colleagues to the most recent trials, it is clear both that much progress has been made and that much remains to be done. This book is written to take stock of what is now usefully known and to speculate on directions for the future.
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