From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
The stirring history of a president and a capital city on the front lines of war and freedom. In the late 1840s, Representative Abraham Lincoln resided at Mrs. Sprigg’s boardinghouse on Capitol Hill. Known as Abolition House, Mrs. Sprigg’s hosted lively dinner-table debates of antislavery politics by the congressional boarders. The unusually rapid turnover in the enslaved staff suggested that there were frequent escapes north to freedom from Abolition House, likely a cog in the underground railroad. These early years in Washington proved formative for Lincoln. In 1861, now in the White House, Lincoln could gaze out his office window and see the Confederate flag flying across the Potomac. Washington, DC, sat on the front lines of the Civil War. Vulnerable and insecure, the capital was rife with Confederate sympathizers. On the crossroads of slavery and freedom, the city was a refuge for thousands of contraband and fugitive slaves. The Lincoln administration took strict measures to tighten security and established camps to provide food, shelter, and medical care for contrabands. In 1863, a Freedman’s Village rose on the grounds of the Lee estate, where the Confederate flag once flew. The president and Mrs. Lincoln personally comforted the wounded troops who flooded wartime Washington. In 1862, Lincoln spent July 4 riding in a train of ambulances carrying casualties from the Peninsula Campaign to Washington hospitals. He saluted the “One-Legged Brigade” assembled outside the White House as “orators,” their wounds eloquent expressions of sacrifice and dedication. The administration built more than one hundred military hospitals to care for Union casualties. These are among the unforgettable scenes in Lincoln’s Citadel, a fresh, absorbing narrative history of Lincoln’s leadership in Civil War Washington. Here is the vivid story of how the Lincoln administration met the immense challenges the war posed to the city, transforming a vulnerable capital into a bastion for the Union.
The theory of Hamiltonian systems is a vast subject which can be studied from many different viewpoints. This book develops the basic theory of Hamiltonian differential equations from a dynamical systems point of view. That is, the solutions of the differential equations are thought of as curves in a phase space and it is the geometry of these curves that is the important object of study. The analytic underpinnings of the subject are developed in detail. The last chapter on twist maps has a more geometric flavor. It was written by Glen R. Hall. The main example developed in the text is the classical N-body problem, i.e., the Hamiltonian system of differential equations which describe the motion of N point masses moving under the influence of their mutual gravitational attraction. Many of the general concepts are applied to this example. But this is not a book about the N-body problem for its own sake. The N-body problem is a subject in its own right which would require a sizable volume of its own. Very few of the special results which only apply to the N-body problem are given.
In the Historical Dictionary of the U.S. Maritime Industry, author Kenneth J. Blume provides a convenient survey of this important industry from the colonial period to the present day: from sail to steam to nuclear power. This concise new reference work captures the key features of overseas, coastal, lake, and river shipping and industry. An introduction provides an overview of the industry while the dictionary itself contains more than four hundred cross-referenced entries on ships, shipping companies, famous personalities, and major ports. A number of appendixes, including statistics on foreign trade, maritime disasters, famous ships, and major ports, supplement the dictionary, and a comprehensive bibliography leads the researcher to further sources.
This classic reference for the fundamental formulae of physics and astrophysics has become part of nearly every astronomers and astrophysicists library. "A magnificent compendium" - OPTICA ACTA (ON THE FIRST EDITION)
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1984. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived
The towering sand dunes along Lake Michigan, not far from Chicago, are one of the most unexpected natural features of Indiana. The second edition of Dreams of Duneland beautifully illustrates the dunes region, from the past to the present. Since the first edition, the Indiana Dunes area has become an official national park. With more than 400 stunning images, many of them new, Dreams of Duneland showcases the breathtaking sand dunes, as well as the rest of this newly minted park, which includes savanna, wetland, prairie, and forest and is home to a wide variety of plant and animal species. Kenneth J. Schoon reveals how the preserved area of the Indiana Dunes National Park—which sits by residential communities, businesses, and cultural attractions—has a long history of competition among farmers, fur traders, industrialists, and conservationists. Featuring a new foreword and afterword and many updates throughout, this gorgeous new edition will have you planning a trip to the extraordinary Indiana Dunes.
Completely updated, includes the best and most interesting of London's architecture, from the early 80s to the present day. Logically arranged by geographical area the book takes the reader on a physical and intellectual tour of the city.
This monograph represents the eighth sponsored by the International Society for Biochemical Endocrinology. The topics should be of interest to basic research scientists, medical practitioners, and students of repro ductive biology. It complements our monograph published in 1979 on Structure and Function of the Gonadotropins. The monograph is organized in ten topic areas relative to the general theme of reproduction and contraception. There are several chapters in each area. Obviously, all aspects of each area could not be covered. An attempt was made to seek interesting basic research ideas and concepts that might in the future be applicable to fertility regulation. The topics are: interactions in gonadotropin regulation; GnRH analogues as contra ceptive agents; receptors in cellular localization of hormones; uterine and mammary receptors; germ-cell regulation and secretory proteins; control mechanisms and metabolic regulations; hCG peptides and anti sera as antifertility agents; ieutinization, oocyte maturation, and early pregnancy; steroids and cell growth; and finally, prostaglandins and cell function. The studies encompass many disciplines and techniques in anatomy, physiology, biochemistry, and endocrinology in animals and humans, both in vitro and in vivo. A conference of contributors was held in Maine at the Asticou Inn in Northeast Harbor during the week of September 9-13, 1979. The chapters as written for the monograph were presented for discussion by the participants, who were selected for their knowledge of, and contri butions to, this area of scientific investigation.
Experience Teton country from the eyes of a grand visionary Harrison R. Crandall was the first official photographer of Grand Teton National Park. In addition to his marvelous iconic landscape photos of Teton country, many of which were meticulously hand colored with a painter’s eye, many of his original color paintings, drawings, and illustrations are featured. With a wealth of archival photographs, many of which have never been published before, this book is both a visual treat for the eyes as well as an authoritative chronicle of Harrison Crandall’s life and work.
Dr. Kenneth Vaux, Professor of Theological Ethics at Garrett Evangelical Seminary, examines the U.S. led war on terrorism from an Abrahamic theological and ethical perspective. Vaux examines just-war theory and applies various traditions to the current war in Afghanistan. His reflections range from holy war in the Hebrew scripture, the Qu'ran and Constantinian Christianity to the Crusades, Christian pacifism, the American War of Independence, and 20th Century Wars (World Wars I and II, Vietnam, Somalia, Bosnia and the Israeli-Arab wars). Vaux ends with the fatal trifurcation: the disjunction among Christianity, Islam and Judaism as the challenge before us.
Our developing appreciation of the Universe is a triumph of the intelligence, ingenuity and sheer hard work of the many scientists involved in this story. This book gives a clear picture of how this fascinating story has evolved over the last 500 years albeit which many scientifically literature readers will enjoy.'Contemporary PhysicsThis book traces out the unfolding history of important discoveries in astronomy and astrophysics, and anchors our present understanding of the Universe within the findings and personalities of accomplished astronomers. They have used telescopes and instruments to extend our vision to places that cannot be seen with the unaided eye, discovered a host of unanticipated objects, found out how various parts of the night sky are related, and discovered that the Universe is larger, more complex, and older than has been previously thought. This comprehensive historical approach to the present state of astronomy is a unique aspect of the book.
The influential authors significantly update their popular introductory text that invites students to reflect on their lives in the context of the combustible leap from modern to postmodern life. The authors show how culture is central to understanding many world problems as they challenge readers to confront the problems and possibilities of an era in which the futures of the physical and social environments seem uncertain. As culture rapidly changes in the 21st century, the authors have successfully incorporated these nuances with many important updates on race and racism, Black Lives Matter, the rise of populist politics, ISIS, new social media, feminist perspectives on sex work, trans and non-gender conforming identities, and more. New to this edition: New data, text box examples, photos, exercises, study questions, and glossary terms appear throughout. New discussions added of arts-based and participatory approaches to research, historical changes in the perception of deviance, legalization of marijuana; Islam vs. secularism in France, new forms of socialization, heteronormative and essentialist language related to sex and gender, intersections of social class and other identities, the prison industrial complex, informal sharing economies, atheism, and more. New text boxes include: Young Saudis Find Freedom in their Phones; How One Stupid Tweet Blew Up Justine Sacco’s Life; School-to-Prison Pipeline; India’s Reproductive Assembly Line; Workers Feel Pain of Layoffs; Like Prohibition, the fight over guns is about something else; and Micro-aggression and Changing Moral Cultures.
Choice Outstanding Academic Title (2022) A definitive history of evangelical Presbyterianism in America Reformed and Evangelical across Four Centuries tells the story of the Presbyterian church in the United States, beginning with its British foundations and extending to its present-day expression in multiple American Presbyterian denominations. This account emphasizes the role of the evangelical movement in shaping various Presbyterian bodies in America, especially in the twentieth century amid increasing departures from traditional Calvinism, historic orthodoxy, and a focus on biblical authority. Particular attention is also given to crucial elements of diversity in the Presbyterian story, with increasing numbers of African American, Latino/a, and Korean American Presbyterians—among others—in the twenty-first century. Overall, this book will be a bountiful resource to anyone curious about what it means to be Presbyterian in the multidimensional American context, as well as to anyone looking to understand this piece of the larger history of Christianity in the United States.
Schoenberg is often viewed as an isolated composer who was ill-at-ease in exile. In this book Kenneth H. Marcus shows that in fact Schoenberg's connections to Hollywood ran deep, and most of the composer's exile compositions had some connection to the cultural and intellectual environment in which he found himself. He was friends with numerous successful film industry figures, including George Gershwin, Oscar Levant, David Raksin and Alfred Newman, and each contributed to the composer's life and work in different ways: helping him to obtain students, making recordings of his music, and arranging commissions. While teaching at both the University of Southern California and the University of California, Los Angeles, Schoenberg was able to bridge two utterly different worlds: the film industry and the academy. Marcus shows that alongside Schoenberg's vital impact upon Southern California Modernism through his pedagogy, compositions and texts, he also taught students who became central to American musical modernism, including John Cage and Lou Harrison.
Since it was first published in 1989, Men of the Battle of Britain has become a standard reference book for academics and researchers interested in the Battle of Britain. Copies are also owned by many with purely an armchair interest in the events of 1940.The book records the service details of the airmen who took part in the Battle of Britain in considerable detail. Where known, postings and their dates are included, as well as promotions, decorations and successes claimed flying against the enemy. There is also much personal detail, often including dates and places of birth, civilian occupations, dates of death and place of burial or, for those with no known grave, place of commemoration. There are many wartime head-and-shoulders photographs. Inevitably the high achievers who survived tend to have the longest entries, but those who were killed very quickly, sometimes even on their first sortie, are given equal status.The 2015 third edition will include new names and corrected spellings, as well as many new photographs. Plenty of the entries have been extended with freshly acquired information. The stated nationalities of some of the airmen have been re-examined and, for example, one man always considered to be Australian is now known to have been Irish.
A brilliant . . . analysis of the fragile hegemony and identities of colonial Virginia's elite men. . . . On the Sources of Patriarchal Rage compellingly illuminates the ragged edge where masculinity and colonial identity meet. . . . [the book] will undoubtedly send Jefferson scholars scurrying back to their notes. . . . Most significant, by being among the first to tackle the subject of masculinity in early America, Lockridge forces colonial scholars to reexamine the lives of men they thought they already knew too well." —William and Mary Quarterly Two of the greatest of Virginia gentlemen, William Byrd II and Thomas Jefferson, each kept a commonplace book--in effect, a journal where men were to collect wisdom in the form of anecdotes and quotations from their readings with a sense of detachment and scholarship. Writing in these books, each assembled a prolonged series of observations laden with fear and hatred of women. Combining ignorance with myth and misogyny, Byrd's and Jefferson's books reveal their deep ambivalence about women, telling of women's lascivious nature and The Female Creed and invoking the fallible, repulsive, and implicitly corruptible female body as a central metaphor for all tales of social and political corruption. Were these private outbursts meaningless and isolated incidents, attributable primarily to individual pathology, or are they written revelations of the forces working on these men to maintain patriarchal control? Their hatred for women draws upon a kind of misogynistic reserve found in the continental and English intellectual traditions, but it also twists and recontextualizes less misogynistic excerpts to intensified effect. From this interplay of intellectual traditions and the circumstances of each man's life and later behavior arises the possibility one or more specific politics of misogyny is at work here. Kenneth Lockridge's work, replete with excerpts from the books themselves, leads us through these texts, exploring the structures, contexts, and significance of these writings in the wider historical context of gender and power. His book convincingly illustrates the ferocity of early American patriarchal rage; its various meanings, however suggestively explored here, must remain contestable.
Prehispanic Domestic Units in Western Mesoamerica presents different analytical approaches for interpreting household composition and cultural site formation processes in prehispanic western Mesoamerica. Archaelogical data collected using both stratigraphic and reconnaisance methods are combined with and interpreted using a combination of ethnohistoric, ethnographic, and ethnoarchaeological information. The result is a richer and more complete picture of prehispanic household structure than any single analytic approach could produce on its own. The book is organized into several sections based on common theme and geographic area. The first three chapters provide a broad discussion of conceptual and methodological difficulties that archaeologists must resolve in the study of prehispanic households. Subsequent chapters present case studies which examine households from two areas of western Mesoamerica: the Central Mexican highlands and the Gulf Coast of Mexico. Eight case studies from the Central Mexican highlands provide a longitudinal perspective on changing household composition. Four of these examine households during the late Formative, Classic, Epiclassic, and Early Postclassic periods (650 B.C.-A.D. 1200), while four others focus specifically on household structure during the century immediately preceding the Spanish Conquest. Two additional case studies provide comparative information on household organization in the South Gulf Coast region during the Classic period. Prehispanic Domestic Units in Western Mesoamerica: Studies of the Household, Compound, and Residence will be an excellent reference for all anthropologists and archaeologists interested in prehispanic western Mesoamerica.
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why. The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing. The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity. There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising. More than an advertising guide, How to Advertise shows how to build brands and businesses.
This study sets out to overcome the curious prejudice that the ocean is a barrier rather than a means of communication, demonstrating this with regard to the Engish Atlantic empire. It is not realized how closely Britain and the American colonies were connected throughout the colonial period.
This book is the first systematic attempt to describe a coherent and comprehensive Anglican understanding of Church. Rather than focusing on one school of thought, Dr Locke unites under one ecclesiological umbrella the seemingly disparate views that have shaped Anglican reflections on Church. He does so by exploring three central historical developments: (1) the influence of Protestantism; (2) the Anglican defence of episcopacy; and (3) the development of the Anglican practice of authority. Dr Locke demonstrates how the interaction of these three historical influences laid the foundations of an Anglican understanding of Church that continues to guide and shape Anglican identity. He shows how this understanding of Church has shaped recent Anglican ecumenical dialogues with Reformed, Lutheran, Orthodox and Roman Catholic Churches. Drawing on the principle that dialogue with those who are different can lead to greater self-understanding and self-realization, Dr Locke demonstrates that Anglican self-identity rests on firmer ecclesiological foundations than is sometimes supposed.
The firm of Cammell Laird originated in a boiler works in 1824 before growing and diversifying to become one of a small number of companies worldwide which could build, armour and arm the largest warships from the operations of a single company group. After World War I, it was reconstructed as a naval and mercantile shipbuilder with important financial interests in steel and rolling stock manufacture. Booming activity in World War II and continuing prosperity until the late 1950s was followed by increasing competition and deepening problems. By the 1980s the firm’s remaining steel interests had failed; in 1993 the once great Birkenhead shipyard closed. How and why did the businesses grow, then experience such problems and eventually collapse? This book tries to find answers.
In this work spanning eight decades, the author portrays in concrete detail the joys and rigors of his boyhood on a midwest farm in a byegone era, followed by ten professional years as a pastor which begin with enthusiasm and end in disillusionment. He gets a second chance at life when he and his family move to a Vermont hill farm and he becomes a professor of philosophy at Lyndon State College. A significant part of this renewal is the resolution of a midlife crisis, which the author casts into a Jungian framework replete with numerous dreams and climaxing in a kind of psychological and spiritual redemption. No narrow scholar, Dr. Vos shares his personal philosophy and interest in the history of ideas as well as his passion for activities which include maple sugaring, hunting, softball and collecting early American antiques.
Written to equip students in the mathematical siences to understand and model the epidemiological and experimental data encountered in genetics research. This second edition expands the original edition by over 100 pages and includes new material. Sprinkled throughout the chapters are many new problems.
In 1861, Union Brigadier General Nathaniel Lyon marched through the divided slave state Missouri en route to St. Louis. Lyon was to arrest a state militia unit at Camp Jackson that planned to raid a federal arsenal in the city. Upon capturing the men, Lyon's troops encountered crowds of hostile citizens and, after a gun shot, they fired on the mob, killing at least 28 civilians in what is now known as the Camp Jackson affair, or the St. Louis massacre. In this book, the author describes partisan activities leading to hostilities, promotes awareness about the history of slavery in America, and explores political divisions still evident in American culture. Previously unpublished materials about Governor Claiborne Jackson are included, as well as the role of Montgomery Blair in the fight for Missouri, an analysis of the number of arms in the St. Louis Arsenal and the unknown total number of casualties of the St. Louis massacre.
A Washington Post Best Children’s Book of the Month, More Deadly Than War from New York Times bestselling author Kenneth C. Davis explores the hidden history of the Spanish influenza pandemic during World War I. 2018 marked the 100th anniversary of the worst disease outbreak in modern times: the Spanish flu, a story even more relevant today. This dramatic narrative, told through the stories and voices of the people caught in the deadly maelstrom, explores how this vast, global epidemic was intertwined with the horrors of World War I—and how it could happen again. Complete with photographs, period documents, modern research, and firsthand reports by medical professionals and survivors, More Deadly Than War provides captivating insight into a catastrophe that transformed America in the early twentieth century. A Junior Library Guild Selection! “An important history—and an important reminder that we could very well face such a threat again.”—Deborah Blum, New York Times bestselling author of The Poison Guide: One Chemist’s Single-Minded Crusade for Food Safety at the Turn of the Twentieth Century “In an age of Ebola and Zika, this vivid account is a cautionary tale that will have you rushing to wash your hands for protection.”—Karen Blumenthal, award-winning author of Jane Against the World: Roe v. Wade and the Fight for Reproductive Rights
Essential Astrophysics is a book to learn or teach from, as well as a fundamental reference volume for anyone interested in astronomy and astrophysics. It presents astrophysics from basic principles without requiring any previous study of astronomy or astrophysics. It serves as a comprehensive introductory text, which takes the student through the field of astrophysics in lecture-sized chapters of basic physical principles applied to the cosmos. This one-semester overview will be enjoyed by undergraduate students with an interest in the physical sciences, such as astronomy, chemistry, engineering or physics, as well as by any curious student interested in learning about our celestial science. The mathematics required for understanding the text is on the level of simple algebra, for that is all that is needed to describe the fundamental principles. The text is of sufficient breadth and depth to prepare the interested student for more advanced specialised courses in the future. Astronomical examples are provided throughout the text, to reinforce the basic concepts and physics, and to demonstrate the use of the relevant formulae. In this way, the student learns to apply the fundamental equations and principles to cosmic objects and situations. Astronomical and physical constants and units as well as the most fundamental equations can be found in the appendix. Essential Astrophysics goes beyond the typical textbook by including references to the seminal papers in the field, with further reference to recent applications, results, or specialised literature.
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