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The Prince and the Monk

Shōtoku Worship in Shinran's Buddhism

By: Kenneth Doo Young Lee

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The Prince and the Monk

Shōtoku Worship in Shinran's Buddhism

By: Kenneth Doo Young Lee

The Prince and the Monk addresses the historical development of the political and religious myths surrounding Shōtoku Taishi and their influence on Shinran, the founder of the Jōdo-Shinshū school of Pure Land Buddhism. Shōtoku Taishi (574–622) was a prince who led the campaign to unify Japan, wrote the imperial constitution, and promoted Buddhism as a religion of peace and prosperity. Shinran's Buddhism developed centuries later during the Kamakura period, which began in the late twelfth century. Kenneth Doo Young Lee discusses Shinran's liturgical text, his dream of Shōtoku's manifestation as Kannon (the world-saving Bodhisattva of Compassion), and other relevant events during his life. In addition, this book shows that Shinran's Buddhism was consistent with honji suijaku culture—the synthesis of the Shinto and Buddhist pantheons—prevalent during the Kamakura period.

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Page Count

244

Publisher

State University of New York Press

Published Date

ISBN 10

0791480461

ISBN 13

9780791480465

The Prince and the Monk

Shōtoku Worship in Shinran's Buddhism

By: Kenneth Doo Young Lee

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The Prince and the Monk

Shōtoku Worship in Shinran's Buddhism

By: Kenneth Doo Young Lee

How Shinran, a seminal figure in Pure Land Buddhism, was guided by a vision of Shoμtoku, the imperial prince who was both a political and religious figure.

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Page Count

246

Publisher

SUNY Press

Published Date

ISBN 10

0791470229

ISBN 13

9780791470220

Consumer Behavior

Building Marketing Strategy

By: Del I. Hawkins,Roger J. Best,Kenneth A. Coney

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Consumer Behavior

Building Marketing Strategy

By: Del I. Hawkins,Roger J. Best,Kenneth A. Coney

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.

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Page Count

820

Publisher

Irwin Professional Publishing

Published Date

ISBN 10

0072536861

ISBN 13

9780072536867