Ken Peattie's Books

Sustainability Marketing

A Global Perspective

By: Frank-Martin Belz,Ken Peattie

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Sustainability Marketing

A Global Perspective

By: Frank-Martin Belz,Ken Peattie

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

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Page Count

354

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119966191

ISBN 13

9781119966197

The Herald Diary 2014

Another Stoater

By: Ken Smith

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The Herald Diary 2014

Another Stoater

By: Ken Smith

It's a memorable year in Scotland. The country will vote on independence, Glasgow will welcome the world to the Commonwealth Games, and the world's best golfers battle it out in the Ryder Cup on Scottish soil. Meanwhile, Scots do what they always do - eat and drink too much, complain about the weather and, fortunately, have a laugh about it. Their tales of the funniest events will be sent to The Herald newspaper's iconic Diary column, and the best of them are gathered here.

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Page Count

233

Publisher

Black & White Publishing

Published Date

ISBN 10

1845029445

ISBN 13

9781845029449

God's Mission in Asia

A Comparative and Contextual Study of This-Worldly Holiness and the Theology of Missio Dei in M. M. Thomas and C. S. Song

By: Ken Christoph Miyamoto

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God's Mission in Asia

A Comparative and Contextual Study of This-Worldly Holiness and the Theology of Missio Dei in M. M. Thomas and C. S. Song

By: Ken Christoph Miyamoto

Ecumenism in postwar Asia, institutionalized in the Christian Conference of Asia, displayed a remarkable this-worldliness from its inception in the 1940s. This tendency was in contrast to the tension between the church-centric and world-centric approaches to Christian mission that marked conciliar mission thinking in the West. This work examines the development of such this-worldly holiness in Asian ecumenism, focusing on M. M. Thomas of India and C. S. Song from Taiwan. Special attention is drawn to the idea of "God's this-worldly presence" that considers God as redemptively at work in world history apart from the church. The study first compares the development of this-worldly holiness in the West and Asia and then examines the thinking of Thomas and Song. The chapters on these two theologians discuss their backgrounds, the basic concerns motivating their intellectual searches, and responses to the questions arising from such concerns. These chapters also try to understand how these theologians view the relationship between God and the world. In so doing, the study highlights the significance of the idea of God's this-worldly presence shared by Thomas and Song in spite of differences in their backgrounds, approaches, and theological formulations. Having compared Thomas and Song, the study concludes that the idea of God's this-worldly presence became central to Asian ecumenism because it offered a common unifying vision to Asian Christians who come from a region characterized by tremendous diversity. The idea helped them to see the diverse peoples, cultures, and religions in Asia under one God who transcends the diversity and still takes it seriously.

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Page Count

235

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1498276377

ISBN 13

9781498276375

The Herald Diary 2013

Fur Goodness' Sake!

By: Ken Smith

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The Herald Diary 2013

Fur Goodness' Sake!

By: Ken Smith

It was a year of big questions in Scotland: should we become independent? When will the economy improve? What happened with all that sun? And will we hear the pitter-patter of tiny panda paws on Scottish soil soon? These questions, and so many more, were put to The Herald newspaper's Diary column, where views on world affairs, plus all the hilarious stories of the daft and delightful things that happen throughout Scotland every day of the year, are culled, polished and printed. And now, presented in this compilation are the very best stories gathered from across the country and around the world, telling all the funny tales that happened to Scots - sometimes in the most unlikely of places. Sure to make you cry with laughter, this year's Herald Diary is not to be missed.

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Page Count

194

Publisher

Black & White Publishing

Published Date

ISBN 10

1845027507

ISBN 13

9781845027506

Chemicals Without Harm

Policies for a Sustainable World

By: Ken Geiser

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Chemicals Without Harm

Policies for a Sustainable World

By: Ken Geiser

Thousands of synthetic chemicals are used to make our clothing, cosmetics, household products and electronic devices. However, many of these chemicals are hazardous and potentially dangerous to our health and the environment. For fifty years, the conventional approach to hazardous chemicals has focused on regulation, barriers, and control. Today, there is a growing international interest in going beyond a singular focus on toxic and hazardous chemicals and developing broader policies for managing all chemicals. This book proposes a new strategy for chemical management based on changing chemical production and consumption systems.

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Page Count

457

Publisher

MIT Press

Published Date

ISBN 10

0262512068

ISBN 13

9780262512060

The Proletarian Gamble

Korean Workers in Interwar Japan

By: Ken C. Kawashima

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The Proletarian Gamble

Korean Workers in Interwar Japan

By: Ken C. Kawashima

Koreans constituted the largest colonial labor force in imperial Japan during the 1920s and 1930s. Caught between the Scylla of agricultural destitution in Korea and the Charybdis of industrial depression in Japan, migrant Korean peasants arrived on Japanese soil amid extreme instability in the labor and housing markets. In The Proletarian Gamble, Ken C. Kawashima maintains that contingent labor is a defining characteristic of capitalist commodity economies. He scrutinizes how the labor power of Korean workers in Japan was commodified, and how these workers both fought against the racist and contingent conditions of exchange and combated institutionalized racism. Kawashima draws on previously unseen archival materials from interwar Japan as he describes how Korean migrants struggled against various recruitment practices, unfair and discriminatory wages, sudden firings, racist housing practices, and excessive bureaucratic red tape. Demonstrating that there was no single Korean “minority,” he reveals how Koreans exploited fellow Koreans and how the stratification of their communities worked to the advantage of state and capital. However, Kawashima also describes how, when migrant workers did organize—as when they became involved in Rōsō (the largest Korean communist labor union in Japan) and in Zenkyō (the Japanese communist labor union)—their diverse struggles were united toward a common goal. In The Proletarian Gamble, his analysis of the Korean migrant workers' experiences opens into a much broader rethinking of the fundamental nature of capitalist commodity economies and the analytical categories of the proletariat, surplus populations, commodification, and state power.

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Page Count

309

Publisher

Duke University Press

Published Date

ISBN 10

0822392291

ISBN 13

9780822392293

Encyclopedia of American Opera

By: Ken Wlaschin

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Encyclopedia of American Opera

By: Ken Wlaschin

This encyclopedia lists, describes and cross-references everything to do with American opera: works (both operas and operettas), composers, librettists, singers, and source authors, along with relevant recordings. The approximately 1,750 entries range from ballad operas and composers of the 18th century to modern minimalists and video opera artists. Each opera entry consists of plot, history, premiere and cast, followed by a chronological listing of recordings, movies and videos.

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Page Count

487

Publisher

McFarland

Published Date

ISBN 10

1476612382

ISBN 13

9781476612386

Sustainability Marketing

A Global Perspective

By: Frank-Martin Belz,Ken Peattie

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Sustainability Marketing

A Global Perspective

By: Frank-Martin Belz,Ken Peattie

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Solve jigsaw puzzle

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Page Count

354

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119966191

ISBN 13

9781119966197

Book's by Ken Peattie

Sustainability Marketing

Sustainability Marketing

The Herald Diary 2014

The Herald Diary 2014

God's Mission in Asia

God's Mission in Asia

The Herald Diary 2013

The Herald Diary 2013

Chemicals Without Harm

Chemicals Without Harm

The Proletarian Gamble

The Proletarian Gamble

Encyclopedia of American Opera

Encyclopedia of American Opera

Sustainability Marketing

Sustainability Marketing

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