Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
German immigrants came to America for two main reasons: to seek opportunities in the New World, and to avoid political and economic problems in Europe. In German Settlement in Missouri, Robyn Burnett and Ken Luebbering demonstrate the crucial role that the German immigrants and their descendants played in the settlement and development of Missouri's architectural, political, religious, economic, and social landscape. Relying heavily on unpublished memoirs, letters, diaries, and official records, the authors provide important new narratives and firsthand commentary from the immigrants themselves. Between 1800 and 1919, more than 7 million people came to the United States from German-speaking lands. The German immigrants established towns as they moved up the Missouri River into the frontier, resuming their traditional ways as they settled. As a result, the culture of the frontier changed dramatically. The Germans farmed differently from their American neighbors. They started vineyards and wineries, published German-language newspapers, and entered Missouri politics. The decades following the Civil War brought the golden age of German culture in the state. The populations of many small towns were entirely German, and traditions from the homeland thrived. German-language schools, publications, and church services were common. As the German businesses in St. Louis and other towns flourished, the immigrants and their descendants prospered. The loyalty of the Missouri Germans was tested in World War I, and the anti-immigrant sentiment during the war and the period of prohibition after it dealt serious blows to their culture. However, German traditions had already found their way into mainstream American life. Informative and clearly written, German Settlement in Missouri will be of interest to all readers, especially those interested in ethnic history.
SONGS FROM WALNUT CANYON brings the reader into a world of natural beauty, geological wonder, history, and myth. Most of them actually composed in the canyon, these poems are songs of the present that evoke songs past— in the daily lives and music of those who once inhabited the canyon, and in the voices of Crow, the Corn God, Flute Player, and Last Singer. Walnut Canyon is an extraordinary place. This book attempts both to honor that fact and to suggest why it is. The companion book, GRAND CANYON DAYS, is also available from Xlibris.
Set at the forefront of modern technology and research, this chilling and compelling story uncovers the terrifying secrets lurking behind a long-abandoned genetic research programme - and the evil that waits to destroy an innocent woman's life ...
Stellen Sie sich vor, es gibt einen Menschen, der Ihnen aufs Haar gleicht, bis in die kleinste Zelle ...Jeannie Ferrami, eine brillante, ehrgeizige Wissenschaftlerin, die sich mit der Entstehung kriminellen Verhaltens befaßt, entdeckt ein solches Paar genetischer Zwillinge. Der eine, Steve Logan, studiert Jura. Der andere sitzt als Mörder im Gefängnis.Da wird Steve eines schrecklichen Verbrechens bezichtigt ? und eindeutig als Täter identifiziert. Aber Steve ist unschuldig. Gibt es noch einen dritten Zwilling?Wie in seinen historischen Meisterwerken zeigt Ken Follett auch seinem neuen Roman das dramatische Schicksal von Menschen in ihrer Zeit ? diesmal mit einem brandaktuellen Thema von heute.
A missing canister containing a deadly virus forms the center of a storm that traps Stanley Oxenford, director of a medical research firm, and a violent trio of thugs in a remote house during a Christmas Eve blizzard.
His code name was The Needle. He ws a tall, handsome German aristocrat of extraordinary intelligence - England's most dangerous enemy. He knew the secret tht could win the war for Hitler ...
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