In this breakthrough book, Dychtwald explains how individuals, businesses, and governments can best prepare for a new era in which the priorities of our homes and nation will be set by the needs and desires of the elderly. He surveys how each of us must make individual decisions right now to "age-proof" our lives.
An inspiration to everyone, this book explains why readers should have a lasting, significant impact on the world - large or small, and secondly, how to do it.
Do you want to stop worrying about money and start having more fun? Do you wish you had more time to spend with family and friends? Do you want to live the life you always envisioned? Then it's time for your Power Years. The Power Years is your step-by-step guide to repowerment and personal reinvention after forty. In this unique guidebook, world-renowned psychologist and leading authority on aging Ken Dychtwald and award-winning journalist Daniel J. Kadlec combine their decades of cutting-edge research and reporting to reveal how you can make the Power Years the best years of your life—by far. As we baby boomers move into the next stage of life, we now have the opportunity to experience a mold-shattering period of reinvention and personal growth, career liberation, nourishing relationships, and financial freedom. The Power Years helps us envision and embrace this new chapter of life as we develop a carefully thought-out plan for personal fulfillment. Sharing the inspiring stories of fascinating people as well as plenty of prescriptive advice, the authors reveal how you can: Rediscover your life's purpose Find a new balance between satisfying work and enjoyable leisure Thrive in the home and location of your dreams Rekindle long-held passions and/or find new interests Rediscover and forge vital relationships Keep your financial life running smoothly Contribute to society and leave a lasting legacy Have fun again! From staying connected with your kids, family, and friends to going back to school for the fun and challenge of it, from finding new companions to volunteering, from exploring a new career to traveling the world, The Power Years is your complete road map to living your best possible life—right now. The Power Years is a step-by-step guide to repowerment and personal reinvention after forty. In this unique guidebook, Ken Dychtwald and Daniel J. Kadlec combine their decades of cutting-edge research and reporting to reveal how readers can make the Power Years the best years of their lives. The Power Years helps readers envision and embrace this new chapter of life as they develop a carefully thought-out plan for personal fulfillment. Sharing inspiring stories of fascinating people and plenty of prescriptive advice, the authors reveal how to rediscover life’s purpose, find a balance between work and leisure, rediscover and forge vital relationships, keep finances running smoothly, and more. The Power Years is a complete road map to living the best possible life–right now. "My life keeps getting better, not just because I've enjoyed success in the business world, but because I wake up every day with a passion for what I do. You can—and should—discover that feeling too. Let Dychtwald and Kadlec show you how. They've written a crisp, actionable guide to a great rest of your life." —Donald J. Trump, Chairman of Trump Enterprises and author of Trump: Think Like a Billionaire: Everything You Need to Know About Success, Real Estate, and Life "The Power Years, brimming with insights culled from decades of leading-edge research, turns conventional notions of retirement upside down. This upbeat, thoroughly enjoyable book will help you both envision and fund your dreams. Truly, it's a 'user's guide to the rest of your life.'" —Jane Bryant Quinn, author of Making the Most of Your Money "Are you going to live longer—or will it just feel like it? The Power Years is a wonderful guidebook that helps us realize our potential by redefining our expectations as we mature and grow more powerful. An exceptional resource for anyone ready for a new view of their coming decades." —Mehmet C. Oz, M.D., Professor of Surgery at Columbia University and author of YOU: The Owner's Manual: An Insider's Guide to the Body that Will Make You Healthier and Younger “For anyone beginning the second half of life, The Power Years will psyche you up for the great adventure ahead.” --Po Bronson, author of What Should I Do With My Life? “In the field of ‘middlescence,’ as he calls it, Ken Dychtwald is the master. I count on his brilliance, his pioneering ideas, his courage, and his optimism and we would all be poorer without him. I recommend The Power Years without reservation. It is a must read.” --Richard N. Bolles, author of What Color is Your Parachute? “I have been learning from Ken Dychtwald for years and am convinced that he is today's most original thinker on this important subject.” --President Jimmy Carter “While powerful and complex currents of demographic change are sweeping the globe, little has been said about what the post-World War II generation wants from later life. In The Power Years, Dychtwald and Kadlec provide a well-informed and optimistic roadmap for how this new chapter of life need not be a period of retreat and decline, but instead holds the potential for becoming a time of renewal and personal reinvention.” --Sir John Bond, Chairman of HSBC Holdings plc “If you want to make your future years the best years ever--to feel ageless and experience a dynamic, purposeful, joyful, and full life--read The Power Years.” --Mark Victor Hansen, co-creator of the #1 New York Times bestselling Chicken Soup for the Soul series and coauthor of The One Minute Millionaire “Ken Dychtwald and Daniel J. Kadlec have written a fantastic book filled with compelling data and anecdotes that show that the so-called declining years are anything but. The Power Years helped rid me of much of my worry about what lies ahead and gave me specific, solid ideas for how to make the next 50 years top the first 50 for financial success, career satisfaction, and overall fun.” --James J. Cramer, author of Jim Cramer's Real Money: Sane Investing in an Insane World, CNBC commentator, and cofounder of TheStreet.com
Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers." —Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth – yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution. What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the "Third Age," poses daunting questions: What will "old" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted. What new products and services will boom as a result of this coming longevity revolution? What unconscious ageist marketing practices are hurting people – and business growth? Will the majority of elder boomers outlive their pensions and retirement savings and how can this financial disaster be prevented? What incredible new technologies of medicine, life extension, and human enhancement await us in the near future? What purposeful new roles can we create for elder boomers so that the aging nations of the Americas, Europe, and Asia capitalize on the upsides of aging? Which pioneering organizations and companies worldwide have created marketing strategies and programs that resonate with the quirky and demanding Boomer generation? In this entertaining, thought-provoking, and wide-ranging book, Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era – where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.
Unprecedented shifts in the age distribution and diversity of the global labor pool are underway. Within the decade, as the massive boomer generation begins to retire and fewer skilled workers are available to replace them, companies in industrialized markets will face a labor shortage and brain drain of dramatic proportions. Ken Dychtwald, Tamara Erickson, and Robert Morison argue that companies ignore these shifts at great peril. Survival will depend on redefining retirement and transforming management and human resource practices to attract, accommodate, and retain workers of all ages and backgrounds. Based on decades of groundbreaking research and study, the authors present innovative and actionable management techniques for leveraging the knowledge of mature workers, reengaging disillusioned midcareer workers, and attracting and retaining talented younger workers. This timely book will help organizations sustain their competitive edge in tomorrow’s inevitably tighter labor markets.
Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers." —Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth – yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution. What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the "Third Age," poses daunting questions: What will "old" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted. What new products and services will boom as a result of this coming longevity revolution? What unconscious ageist marketing practices are hurting people – and business growth? Will the majority of elder boomers outlive their pensions and retirement savings and how can this financial disaster be prevented? What incredible new technologies of medicine, life extension, and human enhancement await us in the near future? What purposeful new roles can we create for elder boomers so that the aging nations of the Americas, Europe, and Asia capitalize on the upsides of aging? Which pioneering organizations and companies worldwide have created marketing strategies and programs that resonate with the quirky and demanding Boomer generation? In this entertaining, thought-provoking, and wide-ranging book, Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era – where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.
Do you want to stop worrying about money and start having more fun? Do you wish you had more time to spend with family and friends? Do you want to live the life you always envisioned? Then it's time for your Power Years. The Power Years is your step-by-step guide to repowerment and personal reinvention after forty.
In this breakthrough book, Dychtwald explains how individuals, businesses, and governments can best prepare for a new era in which the priorities of our homes and nation will be set by the needs and desires of the elderly. He surveys how each of us must make individual decisions right now to "age-proof" our lives.
“Ken Dychtwald maps out where success intersects with meaning—and he provides the tools to help you find your own unique crossing.” —Deepak Chopra, M.D., author of The Seven Spiritual Laws of Success A New Purpose, written by Ken Dychtwald, Ph.D., and Daniel J. Kadlec, redefines the American view of success, employment, retirement, and living a significant life. By providing both the inspiration and the information that will enable anyone to ensure that their time and influence have lasting and positive consequences, A New Purpose, as Daniel Goleman, author of Emotional Intelligence, sees it, “points the way to our true north, the compass we all need to follow of a meaningful life.”
Unprecedented shifts in the age distribution and diversity of the global labor pool are underway. Within the decade, as the massive boomer generation begins to retire and fewer skilled workers are available to replace them, companies in industrialized markets will face a labor shortage and brain drain of dramatic proportions. Ken Dychtwald, Tamara Erickson, and Robert Morison argue that companies ignore these shifts at great peril. Survival will depend on redefining retirement and transforming management and human resource practices to attract, accommodate, and retain workers of all ages and backgrounds. Based on decades of groundbreaking research and study, the authors present innovative and actionable management techniques for leveraging the knowledge of mature workers, reengaging disillusioned midcareer workers, and attracting and retaining talented younger workers. This timely book will help organizations sustain their competitive edge in tomorrow’s inevitably tighter labor markets.
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