The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
The Fundamentals of Creative Advertising examines the current practices, organisational models and media options for creative advertising, and emphasizes the working practice of the modern advertising agency as well as the conceptual and creative side. Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual examples taken from real campaigns, and accompanied by explanatory text, the book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Engaging interviews with advertising professionals are accompanied by student exercises and checklists to underpin the theory and encourage a practical application of creative thinking.
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
A richly illustrated examination of the British raid on the port of St Nazaire: one of the most daring actions of World War II. The port lies at the mouth of the River Loire and in 1942, as well as a U-Boat base, contained the massive 'Normandie' dock, the only facility on the Atlantic coast large enough to accommodate the German pocket battleship Tirpitz. This book tells the story of the raid that denied the use of the dock to the Tirpitz, the sister ship of the Bismarck, and constituted a crucial victory for the British Combined Operations in the Battle of the Atlantic.
This is the book which landed the author in the Guinness Book of Records for his record-breaking 20,000-mile tour of every Football League Ground in England. The first edition was hugely successful and was listed by Sportspages Bookshop as one of the bestselling football books of the year. This new and enlarged edition features reports on all 93 grounds visited by the author and is a comprehensive and entertaining guide for every football fanatic.
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