Ken Brand's Books

Approved Marketing Plans for New Products and Services

By: Dr. Ken K. Wong

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Approved Marketing Plans for New Products and Services

By: Dr. Ken K. Wong

This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan. Advance Praise for Approved Marketing Plans for New Products and Services Dr. Ken Wongs latest work exemplifies the unassuming and straightforward style he is so famous for. Ken has obviously worked very hard to make things easy for the reader. The work is a step-by-step, logical, detailed and multi-faceted approach to writing the all-important Marketing plan. Maurice Williams, PMC, Former Chief Marketing Officer, SingPost, Singapore This book helps people to prepare the blueprint of a marketing plan. I learnt a lot from this book and this is a must read for anyone who wants to successfully plan for marketing their products or services. Thanks Professor Ken Wong for bringing out such an excellent textbook. Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla Group, India

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222

Publisher

iUniverse

Published Date

ISBN 10

145026249X

ISBN 13

9781450262491

The Fundamentals of Creative Advertising

By: Ken Burtenshaw,Nik Mahon,Caroline Barfoot

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The Fundamentals of Creative Advertising

By: Ken Burtenshaw,Nik Mahon,Caroline Barfoot

The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.

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186

Publisher

A&C Black

Published Date

ISBN 10

2940411565

ISBN 13

9782940411566

Digital Marketing Analytics

Making Sense of Consumer Data in a Digital World

By: Chuck Hemann,Ken Burbary

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Digital Marketing Analytics

Making Sense of Consumer Data in a Digital World

By: Chuck Hemann,Ken Burbary

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem “Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” — Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

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298

Publisher

Que Publishing

Published Date

ISBN 10

0134998650

ISBN 13

9780134998657

Think Simple

How Smart Leaders Defeat Complexity

By: Ken Segall

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Think Simple

How Smart Leaders Defeat Complexity

By: Ken Segall

Bestselling author of "Insanely Simple," shows how any company can leverage the power of simplicity-based on exclusive insights from business leaders around the world. Segall's interviews with leaders from more than forty diverse companies demonstrate the power of simplicity on multiple levels. He distills the philosophies and methods of successful companies into nine useful chapters, each of which explores a key component of simplicity-mission, culture, leadership, brand, scale, streamlining, team, love, and instinct. Print run 35,000.

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258

Publisher

Penguin

Published Date

ISBN 10

1591847508

ISBN 13

9781591847502

R.E.D. Marketing

The Three Ingredients of Leading Brands

By: Greg Creed,Ken Muench

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R.E.D. Marketing

The Three Ingredients of Leading Brands

By: Greg Creed,Ken Muench

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

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289

Publisher

HarperCollins Leadership

Published Date

ISBN 10

140022330X

ISBN 13

9781400223305

Sustainability Marketing

A Global Perspective

By: Frank-Martin Belz,Ken Peattie

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Sustainability Marketing

A Global Perspective

By: Frank-Martin Belz,Ken Peattie

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

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354

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119966191

ISBN 13

9781119966197

Low Cost Marketing and Advertising

How to Promote Your Business Successfully

By: Ken Heathcote

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Low Cost Marketing and Advertising

How to Promote Your Business Successfully

By: Ken Heathcote

Establishing your place in the market goes much deeper than mere words, pictures, slogans or eye-catching phrases. Although all of these are important, it is the substance of the company, the soul and the ethos that defines the leaders in the race to the top. I started this book over thirty years ago and produced it as an aid to help me with our company’s marketing and training courses. It was only after a suggestion by a colleague that I decided to reinvent it and bring it into the twenty-first century. The book is designed to meet the needs of small and medium size companies. It is however, a book that may just embrace all companies who wish to establish and promote their core values and their beliefs and ultimately develop the intangible substance I call emotional glue. “Heathcote’s leadership started a fashion that became a phenomena. He inspired millions.” Paul Fletcher MBE – Founder Partner at StadiArena “A very dedicated professional. A speaker for all ages. He has a lot to give and there is a lot to learn.” Sam Allardyce – Football Manager at West Ham United

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154

Publisher

Paragon Publishing

Published Date

ISBN 10

1782223746

ISBN 13

9781782223740

Getting the Money

How to Succeed in Fundraising for Public and Nonprofit Libraries

By: Ken Dowlin

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Getting the Money

How to Succeed in Fundraising for Public and Nonprofit Libraries

By: Ken Dowlin

Get your library the funds you need! Guided by his lifetime of fundraising experience, Ken Dowlin offers suggestions that range from tips for community programs such as story hours and simple book sales to ideas for influencing referendum issues to gain increased or dedicated funding. Get your library the funds you need! Guided by his lifetime of experience, Ken Dowlin offers readers fundraising suggestions that range from tips for community programs, such as story hours and simple book sales (a good way to clean house of outdated or little-used books to make a little money), to ideas for influencing referendum issues to gain increased or dedicated funding. Dowlin's goal is to help you understand the activities and tools available, and then construct and realize a clear, concise strategy. With Getting the Money, you can secure the funding necessary for the success of your libraryor other governmental or nonprofit organization.

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165

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1598845004

ISBN 13

9781598845006

Entrepreneurial Strategic Management

By: Ken R. Blawatt

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Entrepreneurial Strategic Management

By: Ken R. Blawatt

This managerial book goes beyond the traditional thoughts on this subject. It brings you a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your goals and objectives. The entrepreneurial organization thrives on developing innovation, customer retention, productivity, and growth. Your role and that of other managers has changed dramatically in the last decade because two powerful new forces have joined in the environment. A new social awareness and demographic shift in the work force coupled with a shrinking of markets in a technological and global landscape demands new ways of planning, organizing, and directing organizations. ESM argues the need for implementation as the force majeure in fulfilling strategic plans and the engagement of the whole organization in strategic management to achieve organizational goals. Inside, you’ll be introduced to a new approach to understanding the economic marketplace in four quadrants or fields where each determines what strategic responses are needed to thrive in those fields and which direction the organization is to go if it is to survive and grow. This book lays out the cycle of corporate products and services from profitable innovation to decline and failure and offers the executive a road map to renovate and build the organization.

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258

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Business Expert Press

Published Date

ISBN 10

1606498673

ISBN 13

9781606498675

Driving Identities

At the Intersection of Popular Music and Automotive Culture

By: Ken McLeod

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Driving Identities

At the Intersection of Popular Music and Automotive Culture

By: Ken McLeod

Driving Identities examines long-standing connections between popular music and the automotive industry and how this relationship has helped to construct and reflect various socio-cultural identities. It also challenges common assumptions regarding the divergences between industry and art, and reveals how music and sound are used to suture the putative divide between human and non-human. This book is a ground-breaking inquiry into the relationship between popular music and automobiles, and into the mutual aesthetic and stylistic influences that have historically left their mark on both industries. Shaped by new historicism and cultural criticism, and by methodologies adapted from gender, LGBTQ+, and African-American studies, it makes an important contribution to understanding the complex and interconnected nature of identity and cultural formation. In its interdisciplinary approach, melding aspects of ethnomusicology, sociology, sound studies, and business studies, it pushes musicological scholarship into a new consideration and awareness of the complexity of identity construction and of influences that inform our musical culture. The volume also provides analyses of the confluences and coactions of popular music and automotive products to highlight the mutual influences on their respective aesthetic and technical evolutions. Driving Identities is aimed at both academics and enthusiasts of automotive culture, popular music, and cultural studies in general. It is accompanied by an extensive online database appendix of car-themed pop recordings and sheet music, searchable by year, artist, and title.

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247

Publisher

Routledge

Published Date

ISBN 10

0429848447

ISBN 13

9780429848445

World Class Communication

How Great CEOs Win with the Public, Shareholders, Employees, and the Media

By: Virgil Scudder,Ken Scudder

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World Class Communication

How Great CEOs Win with the Public, Shareholders, Employees, and the Media

By: Virgil Scudder,Ken Scudder

Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat. Reveals the keys to successful shareholder communication Tips for winning in the media—every time out Expert tips for developing powerful public speaking techniques Discover how to rally employee support and performance through communication There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.

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240

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118282973

ISBN 13

9781118282977

Ahead of the Game

What Every Athlete Needs to Know about Sports Business

By: Ken Ungar

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Ahead of the Game

What Every Athlete Needs to Know about Sports Business

By: Ken Ungar

Each week, 52 million kids take to America?s gymnasiums, playing fields, and race tracks. Many of them dream of becoming the next sports superstar. While they train for countless hours to get to the top, sacrifice and dedication are often not enough. Young athletes have no idea that a different field of competition awaits them down the road: the game of professional sports business. Without adequate preparation for this winner-takes-all industry, athletes risk derailing an otherwise promising career with a single business misstep. Combining his experience with the insights of other industry insiders, sports business consultant Ken Ungar created Ahead of the Game: What Every Athlete Needs to Know About Sports Business, a complete primer for young athletes and their families on the challenges they will face off the playing field. This practical ?how to? book walks the reader through complex sports business topics, like marketing, law, insurance, finance, and career planning, in easy-to-understand terms. Every athlete wanting to make the most of a career in professional sports need this book to stay Ahead of the Game. Distributed by:Sports Career Press11405 N. Pennsylvania Street, Ste. 115Carmel, IN 46032www.ungarstrategies.com

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232

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Ahead of the Game

Published Date

ISBN 10

0979883032

ISBN 13

9780979883033

Land Your Dream Job (52 Brilliant Ideas)

By: John Middleton,Ken Langdon

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Land Your Dream Job (52 Brilliant Ideas)

By: John Middleton,Ken Langdon

52 ways to craft killer resumes and knock-out interview answers. There's only one opportunity for job-seekers to make a good first impression-and Land Your Dream Job offers the advice applicants need, covering the deadly sins and secret weapons for job seekers at all levels.

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245

Publisher

Penguin

Published Date

ISBN 10

1440622353

ISBN 13

9781440622359

Attention!

How to Interrupt, Yell, Whisper, and Touch Consumers

By: Ken Sacharin

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Attention!

How to Interrupt, Yell, Whisper, and Touch Consumers

By: Ken Sacharin

Business experts reveal why this book will grab your ATTENTION! "The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives,' or account managers. I heartily recommend it." —Ed Papazian, President, Media Dynamics, Inc. "In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences." —Russ Winer, Professor of Business, University of California, Berkeley

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209

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471436925

ISBN 13

9780471436928

Cause a Disturbance

If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator

By: Ken Tencer,John Paulo Cardoso

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Cause a Disturbance

If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator

By: Ken Tencer,John Paulo Cardoso

If you can slice a melon or make a right-hand turn, you can be a breakthrough innovator. The title of this book, Cause a Disturbance, says it all, and it most assuredly will cause a disturbance in the way you think about business: your business. Everyone knows—and everyone talks about—how important innovation is in the competitive battle to find, delight, and keep customers, yet far too few achieve it. As Tencer and Cardoso explain, “There’s a big difference between an occasional spark of innovation and an eternal flame.” But the reality is different; most firms struggle to consistently innovate. All that can change. Kick-start your business with attitude. Cause a disturbance! Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. Within these pages you will learn how innovation can change your business in simple steps through The 90% Rule®: a straightforward philosophy that drives you to constantly ask “What’s the next 10%? What’s the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?” Cause a disturbance in the way you think about innovation as you open your mind to the possibilities—and simplicity—of being innovative every day!

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270

Publisher

Morgan James Publishing

Published Date

ISBN 10

1614489939

ISBN 13

9781614489931

Financial Reporting, 3rd Edition

By: Janice Loftus,Ken Leo,Sorin Daniliuc,Noel Boys,Belinda Luke,Hong Nee Ang,Karyn Byrnes

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Financial Reporting, 3rd Edition

By: Janice Loftus,Ken Leo,Sorin Daniliuc,Noel Boys,Belinda Luke,Hong Nee Ang,Karyn Byrnes

The third edition of Loftus’ Financial Reporting has been updated for recent developments in the Australian Accounting Standards, including the release of the new Conceptual Framework. This text is designed to be used across the 2nd and 3rd year financial accounting units. A hallmark feature of the text is that it provides both a conceptual understanding and a practical application of the accounting standards. For students, an understanding of the conceptual basis of accounting and the rationale behind the principles is crucial to the consistent application of standards in a variety of practical contexts. The Financial Reporting interactive e-text features a range of instructional media content designed to provide students with an engaging learning experience. This includes practitioner videos (from Ernst & Young), interactive worked problems and questions with immediate feedback. Loftus’ unique resource can also form the basis of a blended learning solution for lecturers.

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1358

Publisher

John Wiley & Sons

Published Date

ISBN 10

0730369463

ISBN 13

9780730369462

Intangible Finance Standards

Advances in Fundamental Analysis and Technical Analysis

By: Ken Standfield

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Intangible Finance Standards

Advances in Fundamental Analysis and Technical Analysis

By: Ken Standfield

This book asserts that intangibles create financial transactions, not vice versa. It offers distinct, reproducible methods of valuing intangibles in intangible forms, with associated and meaningful financial values. It also presents new management frameworks in which all forms of intangibles can be classified, measured, managed, and reported.*A practical, hands-on guide to a new approach to valuing intangibles*Progresses from simple to complex, using case studies that begin with short simple cases and progress to comprehensive real-life case studies*Highlights the distinction between what is currently required by law and what is not required but will give firms a competitive edge

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Page Count

380

Publisher

Elsevier

Published Date

ISBN 10

0080478549

ISBN 13

9780080478548

Insanely Simple

The Obsession That Drives Apple's Success

By: Ken Segall

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Insanely Simple

The Obsession That Drives Apple's Success

By: Ken Segall

To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it. In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to: • Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four. • Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity. • Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions. • Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. • Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed. Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

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233

Publisher

Penguin

Published Date

ISBN 10

1101572043

ISBN 13

9781101572047

The Business of Food

Encyclopedia of the Food and Drink Industries

By: Gary Allen,Ken Albala

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The Business of Food

Encyclopedia of the Food and Drink Industries

By: Gary Allen,Ken Albala

The business of food and drink is for better and worse the business of our nation and our planet, and to most consumers how it works remains largely a mystery. This encyclopedia takes readers as consumers behind the scenes of the food and drink industries. The contributors come from a wide range of fields, and the scope of this encyclopedia is broad, covering from food companies and brands to the environment, health, science and technology, culture, finance, and more. The more than 150 essay entries also cover those issues that have been and continue to be of perennial importance. Historical context is emphasized and the focus is mainly on business in the United States. Most entries include Further Reading. The frontmatter includes an Alphabetical List of Entries and a Topical List of Entries to allow the reader to quickly find subjects of interest. Numerous cross-references in the entries and blind entries provide other search strategies. The person and subject index is another in-depth search tool. Sample entries: Advertising, Agribusiness, Altria, Animal Rights, Betty Crocker, Celebrity Chefs, Chain Restaurants, Commodities Exchange, Cooking Technology, Culinary Tourism, Eco-terrorism, Environmental Protection Agency, Ethnic Food Business, European Union, Flavors and Fragrances, Food Safety, Food Service Industry, Genetic Engineering, Internet, Labor and Labor Unions, Marketing to Children, McDonald's, Meat Packing, North American Free Trade Agreement, Nutrition Labeling, Organic Foods, Poultry Industry, Slow Food, SPAM, Television, Trader Joe's, Tupperware, TV Dinners, Whole Foods, Williams-Sonoma, Wine Business

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456

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313069174

ISBN 13

9780313069178

Strategic Management

Issues and Cases

By: Paul W. Dobson,Ken Starkey,John Richards

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Strategic Management

Issues and Cases

By: Paul W. Dobson,Ken Starkey,John Richards

This highly popular introduction to strategic management has nowbeen revised to take account of the latest developments in thefield. New edition of a highly popular introduction to strategicmanagement. Provides a clear framework for understanding the issues incorporate strategy, supported by current case examples. Revised to take account of the latest development in thefield. Now features twelve new cases. Includes new chapters on issues relating to the resource-basedview of the firm, innovation, learning, and the ‘neweconomy’. Includes a new concluding chapter looking at present and futureissues in strategic management. Continues to combine the latest management concepts with andemphasis on current business applications and implementation.

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264

Publisher

John Wiley & Sons

Published Date

ISBN 10

1405142367

ISBN 13

9781405142366

Design Currency

Understand, define, and promote the value of your design work

By: Jenn Visocky O'Grady,Ken Visocky O'Grady

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Design Currency

Understand, define, and promote the value of your design work

By: Jenn Visocky O'Grady,Ken Visocky O'Grady

The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client’s needs. This book shows you how to do exactly that. In Design Currency, you will learn how to: Leverage traditional design skills in new ways Measure the value that your design work brings to a project Articulate that value so that you can position yourself as a partner in the development process Charge what you’re worth and prevent your job from getting crowd-sourced or out-sourced Generate business value by better identifying audience needs

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241

Publisher

New Riders

Published Date

ISBN 10

0133052818

ISBN 13

9780133052817

Dynamic Partisanship

How and Why Voter Loyalties Change

By: Ken Kollman,John E. Jackson

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Dynamic Partisanship

How and Why Voter Loyalties Change

By: Ken Kollman,John E. Jackson

Why do people identify with political parties? How stable are those identifications? Stable party systems, with a limited number of parties and mostly stable voter identification with a party, are normally considered significant signals of a steady democracy. In Dynamic Partisanship, Ken Kollman and John E. Jackson study changing patterns of partisanship in the United States, the United Kingdom, Canada, and Australia over the last fifty years in order to disentangle possible reasons for shifting partisanship and party identification. The authors argue that changes in partisanship can be explained by adjustments in voters’ attitudes toward issues or parties; the success or failure of policies advocated by parties; or alterations in parties’ positions on key issues. They contend that, while all three factors contribute, it is the latter, a party changing positions on a chief concern, that most consistently leads voters to or from a particular party. Their approach provides a deeper knowledge of the critical moving parts in democratic politics.

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252

Publisher

University of Chicago Press

Published Date

ISBN 10

022676253X

ISBN 13

9780226762531

Maths in Action - Higher Mathematics Preparation for Assessment

By: Edward C. K. Mullan,Ken Nisbet,Robin D. Howat,Ralph Riddiough

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Maths in Action - Higher Mathematics Preparation for Assessment

By: Edward C. K. Mullan,Ken Nisbet,Robin D. Howat,Ralph Riddiough

This new book provides additional practice exercises matched precisely to the performance criteria for all four units of Higher Mathematics. It prepares students for internal Unit Tests and external Course Assessments in Mathematics and Statistics.

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Page Count

156

Publisher

Nelson Thornes

Published Date

ISBN 10

0174315406

ISBN 13

9780174315407

Marconomics

Defining Economics through Social Science and Consumer Behavior

By: Ken R. Blawatt

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Marconomics

Defining Economics through Social Science and Consumer Behavior

By: Ken R. Blawatt

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model.

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Page Count

403

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1786355655

ISBN 13

9781786355652

The Idea Generator

Tools for Business Growth

By: Ken Hudson

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The Idea Generator

Tools for Business Growth

By: Ken Hudson

Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines 60 effective and practical tools to help you create a range of big, new concepts. Each tool is simple to use and includes hints on how and when to use it for the best results. The Idea Generator is a powerful handbook. It will help you solve problems, create new opportunities and improve individual and team performances. It will benefit anyone involved in business: in innovation, sales, marketing, advertising, business development or new product development. Become more confident in your creative abilities. The results will be immediate.

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Page Count

146

Publisher

ReadHowYouWant.com

Published Date

ISBN 10

1458762076

ISBN 13

9781458762078

Triad Power

By: Ken'ichi Ōmae,Kenichi Ohmae

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Triad Power

By: Ken'ichi Ōmae,Kenichi Ohmae

Renowned business strategist Kenichi Ohmae's path breaking ideas on the globalization of industries and products have made headlines in leading financial newspapers and business publications on three continents. Now, in this eagerly awaited book, Ohmae integrates and expands his much discussed concepts. Ohmae explains that becoming an insider means nothing less than full membership in the indigenous business communities at each corner of the Triad.

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Page Count

248

Publisher

Simon and Schuster

Published Date

ISBN 10

0743236343

ISBN 13

9780743236348

Hack the Cybersecurity Interview

Navigate Cybersecurity Interviews with Confidence, from Entry-level to Expert roles

By: Christophe Foulon,Ken Underhill,Tia Hopkins

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Hack the Cybersecurity Interview

Navigate Cybersecurity Interviews with Confidence, from Entry-level to Expert roles

By: Christophe Foulon,Ken Underhill,Tia Hopkins

Uncover the secrets to acing interviews, decode the diverse roles in cybersecurity, and soar to new heights with expert advice Key Features Confidently handle technical and soft skill questions across various cybersecurity roles Prepare for Cybersecurity Engineer, penetration tester, malware analyst, digital forensics analyst, CISO, and more roles Unlock secrets to acing interviews across various cybersecurity roles Book DescriptionThe cybersecurity field is evolving rapidly, and so are the interviews for cybersecurity roles. Hack the Cybersecurity Interview, Second Edition, is the essential guide for anyone aiming to navigate this changing landscape. This edition, updated and expanded, addresses how to fi nd cybersecurity jobs in tough job markets and expands upon the original cybersecurity career paths. It offers invaluable insights into various cybersecurity roles, such as cybersecurity engineer, penetration tester, cybersecurity product manager, and cybersecurity project manager, focusing on succeeding in interviews. This book stands out with its real-world approach, expert insights, and practical tips. It's not just a preparation guide; it's your key to unlocking success in the highly competitive field of cybersecurity. By the end of this book, you will be able to answer behavioural and technical questions and effectively demonstrate your cybersecurity knowledge.What you will learn Master techniques to answer technical and behavioural questions and effectively demonstrate your cybersecurity knowledge Gain insights into the evolving role of cybersecurity and its impact on job interviews Develop essential soft skills, like stress management and negotiation, crucial for landing your dream job Grasp key cybersecurity-role-based questions and their answers Discover the latest industry trends, salary information, and certification requirements Learn how to fi nd cybersecurity jobs even in tough job markets Who this book is for This book is a must-have for college students, aspiring cybersecurity professionals, computer and software engineers, and anyone preparing for a cybersecurity job interview. It's equally valuable for those new to the field and experienced professionals aiming for career advancement.

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Page Count

345

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

1835466087

ISBN 13

9781835466087

Book's by Ken Brand

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