Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary Value Populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to: make and instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come. The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.
The authors offer a values-based profiling system with five proprietary Value Populations readers can use to quickly and effectively shape marketing strategy and increase brand impact.
Chemical processes provide a diverse array of valuable products and materials used in applications ranging from health care to transportation and food processing. Yet these same chemical processes that provide products and materials essential to modern economies, also generate substantial quantities of wastes and emissions. Green Chemistry is the utilization of a set of principles that reduces or eliminate the use or generation of hazardous substances in design. Due to extravagant costs needed to managing these wastes, tens of billions of dollars a year, there is a need to propose a way to create less waste. Emission and treatment standards continue to become more stringent, which causes these costs to continue to escalate. Green Chemistry and Engineering describes both the science (theory) and engineering (application) principles of Green Chemistry that lead to the generation of less waste. It explores the use of milder manufacturing conditions resulting from the use of smarter organic synthetic techniques and the maintenance of atom efficiency that can temper the effects of chemical processes. By implementing these techniques means less waste, which will save industry millions of dollars over time. Chemical processes that provide products and materials essential to modern economies generate substantial quantities of wastes and emissions, this new book describes both the science (theory) and engineering (application) principles of Green Chemistry that lead to the generation of less waste This book contains expert advise from scientists around the world, encompassing developments in the field since 2000 Aids manufacturers, scientists, managers, and engineers on how to implement ongoing changes in a vast developing field that is important to the environment and our lives
Surprises, entertains and enchants ... the modern successor to Gilbert White and Henry David Thoreau.’ Indra Sinha, author of Animal’s People, short-listed for the 2007 Man Booker prize ‘A simple walk in the woods becomes a year-long adventure packed with mysteries, insights and wonder, often all on the same page. Ken's 'Field' will make you happy and, possibly, consider investing in rugged new footwear.’ Emma Thompson, Oscar-winning actress and screenwriter Following a chance encounter with a kingfisher whilst walking his dogs in the overgrown field adjoining his Breton home, Ken Burnett is struck by the realisation that despite having lived in a quaint French hamlet for the past thirteen years, encircled by farmland, he knows next to nothing about his surroundings. He resolves to examine nature’s little wonders rather more closely, with surprising and delightfully funny results. Accompanied by his three trusty dogs, and aided by wife Marie and a full complement of endearingly eccentric neighbours, Ken conducts a twelve-month observation of his field, which is, upon further inspection, rich with wonder. From foxes to wild flowers, magical mushrooms to mothering moorhens, Ken discovers that his unassuming patch of land is as bursting with life as any major city. The Field By The River is a thought-provoking and enchanting work; a joyous, charming celebration of the fragile, interconnected ecosystem that can be found if we only take the time to part the leaves, look under the mosses or overturn a stone.
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