Never seen before road map to the critical components of what makes coaching work, blended with candid snapshots of life. This book will matter to people who care about living, transforming and evolving lives, including their own.
Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.
C.M. (Mary) Turnbull's contributions to historical writing on Singapore extended from her 1962 thesis, published in 1972 as "The Straits Settlements, 1826-1867: Indian Presidency to Crown Colony", to her magisterial history of Singapore, first published in 1977 and re-issued in 2009 in an updated edition as A History of Singapore, 1819-2005. Her approach to history involved detailed work with documents and published materials, with a particular focus on political and economic history. One contributor to the present volume described the book as an "exercise in endowing a modern 'nation-state' with a coherent past that should explain the present." As styles in history evolved, younger scholars including some of her former students and colleagues began exploring new approaches to historical research that drew on non-English-language souce material and asked fresh questions of the sources. Mary enjoyed controversy and expected debate, and had a deep interest in these accounts, which were in many ways a natural progression from her own publications even when they raised questions about her interpretations and conclusions. Studying Singapore's Past had its origins in a conference organised to discuss her work. The volume includes ten contributions, some from long-established scholars of Singapore's history, others from a new generation of researchers. Their work offers an evaluation of established understandings of Singapore's history, and gives an indication of new directions that researchers are exploring. In publishing the book, the editor not only pays tribute to a distinguished historian but also seeks to make a contribution to the historiography of Singapore and to ongoing debates about Singapore's past.
In the early twentieth century, thousands of women from the Samsui area of Guangdong, China migrated to Singapore during a period of economic and natural calamity, leaving their families behind. In their new country, many found work in the construction industry, with others working in households or factories where they were called hong tou jin, translated literally as “red-head-scarf,” after the headgear that protected them from the sun. In Singapore, the women have been celebrated as pioneering figures for their hard work and resilience, and in China for the sacrifices they made for their families. Remembering the Samsui Women looks at who these women really are and at how both countries have commemorated their experiences. It is an illuminating study of the connection between memory and nation, including the politics of what is remembered and what is forgotten.
Der Band behandelt Prozeßsteuerungen für kontinuierlich oder im Batchbetrieb arbeitende chemische Produktionsanlagen, wobei auf alle Stadien der Entwicklung vom Konzept bis zur Umsetzung, Prüfung und Wartung eingegangen wird. Besonders interessant ist das Thema für den Verfahrens- oder Chemieingenieur, der zur Effektivierung der industriellen Automation zunehmend auch Kenntnisse aus dem elektrotechnischen Bereich benötigt. (06/99)
Kidney cancer usually occurs in older adults and constitutes about 2 per cent of all adult cancers (more frequent in men than women). It is also known as nephrocarcinoma, renal cell carcinoma, hypernephroma, and Grawitz's tumour. This book includes within its scope the prevention, risk factors, symptoms, diagnosis, treatment, and rehabilitation of kidney cancer. Leading-edge scientific research from throughout the world is presented.
Whether you’re a newly diagnosed pancreatic cancer patient, a survivor, or a friend or relative of someone with pancreatic cancer, this book offers help. The only text to provide a doctor’s and patient’s view, 100 Questions & Answers About Pancreatic Cancer, Second Edition gives you authoritative, practical answers to your questions about treatment options, post-treatment quality of life, sources of support, and much more. The authors, a medical oncologist and a nurse with 25 years of experience with cancer patients, provide a comprehensive, step-by-step discussion of what you can expect in the diagnosis and treatment of pancreatic cancer, while patient commentaries provide a real-life understanding of what these steps might mean for your day-to-day life. This book is an invaluable resource for anyone coping with the physical and emotional turmoil of this disease.
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